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Original
2026-01-01
Modified
2026-03-10
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<p>Ben Zettler is the founder of Zettler Digital, a results-driven agency specializing in performance marketing, retention, and website optimization. He was an early adopter of Shopify, having founded the brand Brooktide Sunglasses in 2013 (acquired) and led digital marketing and ecommerce operations for Steiner Sports, the leading producer of authentic hand-signed collectibles for over 5 years. Today, as one of few Klaviyo Elite Partner and Shopify Premier Partner agencies, Zettler Digital has partnered with over 400 ecommerce brands across luxury, fashion, food, health and wellness, sports and lifestyle categories, as well as world-class athletes. Previously, Ben was the assistant director of baseball operations at his alma mater, the University of Maryland. He lives in New Jersey with his wife and children.</p>
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<p>Ben Zettler is the founder of Zettler Digital, a results-driven agency specializing in performance marketing, retention, and website optimization. He was an early adopter of Shopify, having founded the brand Brooktide Sunglasses in 2013 (acquired) and led digital marketing and ecommerce operations for Steiner Sports, the leading producer of authentic hand-signed collectibles for over 5 years. Today, as one of few Klaviyo Elite Partner and Shopify Premier Partner agencies, Zettler Digital has partnered with over 400 ecommerce brands across luxury, fashion, food, health and wellness, sports and lifestyle categories, as well as world-class athletes. Previously, Ben was the assistant director of baseball operations at his alma mater, the University of Maryland. He lives in New Jersey with his wife and children.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Segmentation that drives sales</a></p>
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<p>Most ecommerce brands rely on open-based segments that don’t drive revenue. Learn a smarter segmentation framework built around purchase behavior and RFM.</p>
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<a></a><p><a>7 best email marketing platforms for 2026</a></p>
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<a></a><p><a>7 best email marketing platforms for 2026</a></p>
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<p>Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.</p>
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<p>Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.</p>
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<a></a><p><a>Last minute BFCM to-do list</a></p>
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<a></a><p><a>Last minute BFCM to-do list</a></p>
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<p>Discover 6 last-minute BFCM tips: optimize Klaviyo flows, re-engage buyers, protect deliverability, and schedule campaigns to maximize sales.</p>
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<p>Discover 6 last-minute BFCM tips: optimize Klaviyo flows, re-engage buyers, protect deliverability, and schedule campaigns to maximize sales.</p>
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<a></a><p><a>Use Customer Hub for BFCM</a></p>
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<a></a><p><a>Use Customer Hub for BFCM</a></p>
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<p>Turn Black Friday Cyber Monday traffic into long-term customers. Discover how Klaviyo Customer Hub helps you personalize shopping, reduce support tickets, and drive repeat purchases-all in minutes.</p>
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<p>Turn Black Friday Cyber Monday traffic into long-term customers. Discover how Klaviyo Customer Hub helps you personalize shopping, reduce support tickets, and drive repeat purchases-all in minutes.</p>
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<a></a><p><a>9 Cyber Monday strategies that drive results</a></p>
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<a></a><p><a>9 Cyber Monday strategies that drive results</a></p>
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<p>Discover 9 expert-backed Cyber Monday strategies-from cross-channel messaging to data-driven offers-that drive results without discounting your brand.</p>
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<p>Discover 9 expert-backed Cyber Monday strategies-from cross-channel messaging to data-driven offers-that drive results without discounting your brand.</p>
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<a></a><p><a>November BFCM checklist</a></p>
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<a></a><p><a>November BFCM checklist</a></p>
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<p>BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.</p>
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<p>BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.</p>
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<a></a><p><a>Tactics to boost SMS profits</a></p>
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<a></a><p><a>Tactics to boost SMS profits</a></p>
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<p>SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.</p>
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<p>SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.</p>
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<a></a><p><a>5 segmentation mistakes to avoid</a></p>
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<a></a><p><a>5 segmentation mistakes to avoid</a></p>
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<p>Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.</p>
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<p>Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.</p>
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<a></a><p><a>7 ways to leverage email open rates post iOS 15</a></p>
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<a></a><p><a>7 ways to leverage email open rates post iOS 15</a></p>
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<p>Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.</p>
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<p>Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.</p>
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