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Original
2026-01-01
Modified
2026-03-10
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<p><strong>“Unsubscribed from SMS”</strong>means that a<a>subscriber</a>has revoked their<a>consent</a>to receive SMS or MMS messages from your brand. An unsubscribe option is mandatory for every SMS or MMS message sent, according to<a>SMS marketing regulations</a>in the US, Canada, the European Union, Australia, and many other countries around the world.</p>
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<p><strong>“Unsubscribed from SMS”</strong>means that a<a>subscriber</a>has revoked their<a>consent</a>to receive SMS or MMS messages from your brand. An unsubscribe option is mandatory for every SMS or MMS message sent, according to<a>SMS marketing regulations</a>in the US, Canada, the European Union, Australia, and many other countries around the world.</p>
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<p>Aside from staying in line with regulations, keeping track of the unsubscribed metric gives you insight into potential bottlenecks, areas for improvement, and strategies that bring success.</p>
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<p>Aside from staying in line with regulations, keeping track of the unsubscribed metric gives you insight into potential bottlenecks, areas for improvement, and strategies that bring success.</p>
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<p>To simplify your SMS marketing efforts, Klaviyo offers automated consent status changes based on the<em>Unsubscribed</em>metric. This subscriber-triggered automation helps you focus on customers interested in receiving targeted messaging from your band.</p>
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<p>To simplify your SMS marketing efforts, Klaviyo offers automated consent status changes based on the<em>Unsubscribed</em>metric. This subscriber-triggered automation helps you focus on customers interested in receiving targeted messaging from your band.</p>
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<h2>2 ways to add an unsubscribe option to your messages</h2>
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<h2>2 ways to add an unsubscribe option to your messages</h2>
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<ol><li><strong>Opting out via an opt-out<a>keyword</a>:</strong>Every time you send an SMS message, include a keyword people can use to unsubscribe. These keywords are typically words like STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.</li>
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<ol><li><strong>Opting out via an opt-out<a>keyword</a>:</strong>Every time you send an SMS message, include a keyword people can use to unsubscribe. These keywords are typically words like STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.</li>
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<li><strong>Opting out via an unsubscribe link:</strong>Include an unsubscribe link that takes recipients to a web page that lets them unsubscribe.</li>
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<li><strong>Opting out via an unsubscribe link:</strong>Include an unsubscribe link that takes recipients to a web page that lets them unsubscribe.</li>
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</ol><h2>4 best practices for managing SMS opt-out requests</h2>
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</ol><h2>4 best practices for managing SMS opt-out requests</h2>
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<ol><li><strong>Get express consent in the first place:</strong>Before sending any messages to your subscribers, get their<a>explicit consent</a>via a sign-up form. Send an automated message immediately after they subscribe so they can confirm with an opt-in keyword like “YES” or “SUBSCRIBE.”</li>
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<ol><li><strong>Get express consent in the first place:</strong>Before sending any messages to your subscribers, get their<a>explicit consent</a>via a sign-up form. Send an automated message immediately after they subscribe so they can confirm with an opt-in keyword like “YES” or “SUBSCRIBE.”</li>
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<li><strong>Provide clear opt-out instructions:</strong>It should be obvious to people how they can unsubscribe, either with a keyword that’s easy to type or an unsubscribe link that’s easy to tap.</li>
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<li><strong>Provide clear opt-out instructions:</strong>It should be obvious to people how they can unsubscribe, either with a keyword that’s easy to type or an unsubscribe link that’s easy to tap.</li>
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<li><strong>Get familiar with local regulations:</strong>Learn about the regulations of all regions where your recipients live and receive messages. In the US, for example, promotional texts are regulated by the<a>Telephone Consumer Protection Act</a>.</li>
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<li><strong>Get familiar with local regulations:</strong>Learn about the regulations of all regions where your recipients live and receive messages. In the US, for example, promotional texts are regulated by the<a>Telephone Consumer Protection Act</a>.</li>
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<li><strong>Honor all opt-out requests:</strong>Honor opt-outs by removing people from your SMS lists as quickly as possible. Make it easy by using a marketing automation platform that automatically processes all opt-out requests without any manual work.</li>
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<li><strong>Honor all opt-out requests:</strong>Honor opt-outs by removing people from your SMS lists as quickly as possible. Make it easy by using a marketing automation platform that automatically processes all opt-out requests without any manual work.</li>
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</ol><p>Ready to automate and monitor your unsubscribe requests?<a>Sign up for Klaviyo</a>to add opt-out keywords to your SMS messages while keeping your SMS engagement as high as possible.</p>
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</ol><p>Ready to automate and monitor your unsubscribe requests?<a>Sign up for Klaviyo</a>to add opt-out keywords to your SMS messages while keeping your SMS engagement as high as possible.</p>
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