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2026-01-01
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2026-03-10
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<p>ON THIS PAGE:</p>
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<p><a>Why it matters</a><a>Why Klaviyo</a><a>Key features</a><a>Get started</a></p>
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<p><a>Why it matters</a><a>Why Klaviyo</a><a>Key features</a><a>Get started</a></p>
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<h2><strong><strong><strong><strong><strong><strong><strong>Why do AI product recommendations matter?</strong></strong></strong></strong></strong></strong></strong></h2>
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<h2><strong><strong><strong><strong><strong><strong><strong>Why do AI product recommendations matter?</strong></strong></strong></strong></strong></strong></strong></h2>
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<p>AI-powered product recommendations help answer your customers’ most important question: “What’s right for me?” Personalised recommendations improve product discovery, increase average order value, and create stronger customer relationships through relevant, timely suggestions.</p>
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<p>AI-powered product recommendations help answer your customers’ most important question: “What’s right for me?” Personalised recommendations improve product discovery, increase average order value, and create stronger customer relationships through relevant, timely suggestions.</p>
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<p>Consider a customer browsing your site who asks about a specific dress through web chat. The Customer Agent can instantly recommend matching accessories based on what similar customers purchased together. Or when sending post-purchase emails, you can automatically include the “next best product” that a customer is most likely to buy next. These AI-based product recommendations feel natural and helpful while driving measurable revenue growth.</p>
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<p>Consider a customer browsing your site who asks about a specific dress through web chat. The Customer Agent can instantly recommend matching accessories based on what similar customers purchased together. Or when sending post-purchase emails, you can automatically include the “next best product” that a customer is most likely to buy next. These AI-based product recommendations feel natural and helpful while driving measurable revenue growth.</p>
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<p>Klaviyo’s AI product recommendations are more accurate and effective because they’re powered by complete customer data and delivered at exactly the right moment.</p>
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<p>Klaviyo’s AI product recommendations are more accurate and effective because they’re powered by complete customer data and delivered at exactly the right moment.</p>
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<h3><strong>Complete customer data foundation</strong></h3>
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<h3><strong>Complete customer data foundation</strong></h3>
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<p>The AI recommendation engine runs on<a>Klaviyo Data Platform</a>, which captures every customer interaction-clicks, purchases, reviews, and conversations. This comprehensive view means AI-personalised recommendations are based on true customer intent, not just the basic demographic data that standalone tools rely on.</p>
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<p>The AI recommendation engine runs on<a>Klaviyo Data Platform</a>, which captures every customer interaction-clicks, purchases, reviews, and conversations. This comprehensive view means AI-personalised recommendations are based on true customer intent, not just the basic demographic data that standalone tools rely on.</p>
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<h3><strong>Real-time conversational context</strong></h3>
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<h3><strong>Real-time conversational context</strong></h3>
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<p>Product recommendations adapt instantly to conversation context through the Customer Agent. When a customer asks about running gear, the Customer Agent suggests running-related products, using the chat context to provide relevant, on-topic suggestions that match customer needs.</p>
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<p>Product recommendations adapt instantly to conversation context through the Customer Agent. When a customer asks about running gear, the Customer Agent suggests running-related products, using the chat context to provide relevant, on-topic suggestions that match customer needs.</p>
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<h3><strong>Omnichannel delivery consistency</strong></h3>
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<h3><strong>Omnichannel delivery consistency</strong></h3>
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<p>Deliver consistent, personalised product recommendations across every channel. Whether customers engage through web chat or SMS, the recommendations come from the same intelligent engine, creating a<a>connected experience</a>that builds trust and drives sales.</p>
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<p>Deliver consistent, personalised product recommendations across every channel. Whether customers engage through web chat or SMS, the recommendations come from the same intelligent engine, creating a<a>connected experience</a>that builds trust and drives sales.</p>
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<h2><strong><strong><strong><strong><strong><strong><strong>Key features of Klaviyo’s AI product recommendations</strong></strong></strong></strong></strong></strong></strong></h2>
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<h2><strong><strong><strong><strong><strong><strong><strong>Key features of Klaviyo’s AI product recommendations</strong></strong></strong></strong></strong></strong></strong></h2>
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FeatureDescriptionAvailable with Klaviyo<strong><strong><strong><strong><strong><strong>Dynamic recommendation engine</strong></strong></strong></strong></strong></strong>Customer Agent analyses purchase history, site behaviour, and conversation context to predict the ‘<a>next best product</a>‘ and suggest relevant cross-sells for each individual customer.✔️<strong><strong><strong><strong><strong><strong>Conversational product discovery</strong></strong></strong></strong></strong></strong>Customer Agent uses AI-powered recommendations to answer customer questions, compare products, and guide customers to the right items directly within web chat and SMS.✔️<strong><strong><strong><strong><strong><strong>Centralised catalogue controls</strong></strong></strong></strong></strong></strong>Manage recommendations by excluding specific products or categories-like free gifts or out-of-stock items-to make sure every AI suggestion is relevant and available for purchase.✔️<p><em>Disclaimer: K:AI Customer Agent is currently available in English. Additional languages will be available in 2026.</em></p>
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<p>Feature</p>
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<p>Description</p>
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<p>Available with Klaviyo</p>
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<p><strong><strong><strong><strong><strong><strong>Dynamic recommendation engine</strong></strong></strong></strong></strong></strong></p>
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<p>Customer Agent analyses purchase history, site behaviour, and conversation context to predict the ‘next best product‘ and suggest relevant cross-sells for each individual customer.</p>
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<p>✔️</p>
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<p><strong><strong><strong><strong><strong><strong>Conversational product discovery</strong></strong></strong></strong></strong></strong></p>
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<p>Customer Agent uses AI-powered recommendations to answer customer questions, compare products, and guide customers to the right items directly within web chat and SMS.</p>
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<p>✔️</p>
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<p><strong><strong><strong><strong><strong><strong>Centralised catalogue controls</strong></strong></strong></strong></strong></strong></p>
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<p>Manage recommendations by excluding specific products or categories-like free gifts or out-of-stock items-to make sure every AI suggestion is relevant and available for purchase.</p>
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<p>✔️</p>
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<p><em>Disclaimer: K:AI Customer Agent is currently available in English. Additional languages will be available in 2026.</em></p>
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<h2><strong><strong><strong><strong><strong><strong><strong>How to get started with AI product recommendations</strong></strong></strong></strong></strong></strong></strong></h2>
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<h2><strong><strong><strong><strong><strong><strong><strong>How to get started with AI product recommendations</strong></strong></strong></strong></strong></strong></strong></h2>
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<ol><li><strong>Activate Customer Agent.</strong>Turn on the 24/7 AI shopping assistant on your website to begin offering recommendations through web chat conversations.</li>
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<ol><li><strong>Activate Customer Agent.</strong>Turn on the 24/7 AI shopping assistant on your website to begin offering recommendations through web chat conversations.</li>
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<li><strong>Connect your product catalogue.</strong>Make sure your product catalogue syncs with Klaviyo so the AI has current information about your inventory and product details.</li>
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<li><strong>Connect your product catalogue.</strong>Make sure your product catalogue syncs with Klaviyo so the AI has current information about your inventory and product details.</li>
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<li><strong>Add recommendations to your channels.</strong>Add the “Next best product” block to your email templates and<a>automated flows</a>.</li>
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<li><strong>Add recommendations to your channels.</strong>Add the “Next best product” block to your email templates and<a>automated flows</a>.</li>
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<li><strong>Let the AI learn and optimise.</strong>The AI recommendation engine gets smarter over time as it gathers more customer data, continuously improving suggestion quality and relevance.</li>
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<li><strong>Let the AI learn and optimise.</strong>The AI recommendation engine gets smarter over time as it gathers more customer data, continuously improving suggestion quality and relevance.</li>
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</ol><p>AI product recommendations transform every customer interaction into a revenue opportunity while providing genuine value to shoppers.</p>
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</ol><p>AI product recommendations transform every customer interaction into a revenue opportunity while providing genuine value to shoppers.</p>
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