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approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span 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class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>App e integrazioni</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Risorse</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/it/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrati</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/it/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Richiedi una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Piattaforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PANORAMICA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Il CRM per il B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Scopri come il CRM di Klaviyo, pensato per la tua azienda, può aiutarti a creare relazioni durature con i clienti.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUZIONI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Scopri K:AI e potenzia gli approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Cosa funziona, le mosse successive,
zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>App e integrazioni</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Risorse</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Home</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg 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class="_listItem_1cef2_74"><a class="_link_1cef2_93 _universalMenuItem_s73z6_1" href="/it/products/email-marketing"><span>Email</span></a></li><li class="_listItem_1cef2_74"><a class="_link_1cef2_93 _universalMenuItem_s73z6_1" href="/it/products/email-marketing"><span>Panoramica</span></a></li><li class="_listItem_1cef2_74 _hasChildren_1cef2_173"><a class="_link_1cef2_93 _hasChildren_1cef2_173 _universalMenuItem_s73z6_1" href="#" tabindex="0"><span>Funzionalità</span></a><ul class="_childList_1cef2_134"><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/it/products/email-marketing/ai-for-email-marketing">IA per email marketing</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/it/products/email-marketing/campaigns">Campagne di email marketing</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/it/products/email-marketing/segmentation">Segmentazione email marketing</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/it/products/email-marketing/templates">Modelli per email marketing</a></li></ul></li><li class="_listItem_1cef2_74 _hasChildren_1cef2_173"><a class="_link_1cef2_93 _hasChildren_1cef2_173 _universalMenuItem_s73z6_1" href="#" tabindex="0"><span>Casi d'uso</span></a><ul class="_childList_1cef2_134"><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/it/products/email-marketing/small-business">Email marketing per PMI</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/it/products/email-marketing/ecommerce">Email marketing per e-commerce</a></li></ul></li></ul><nav class="_mobileSubNav_1cef2_207"><div class="_mobileSubNavHeader_1cef2_207"><a href="/it/products/email-marketing" title="Email"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_mobileFlag_1cef2_203"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><h2 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_featured_s73z6_33"><span>Funzionalità</span></div></summary><div class="_drawer_1wvk8_1 _subnav_1wvk8_94"><div class="_content_1wvk8_40"><ul class="_grid_gnhfo_5 _list_1wvk8_10"></ul></div></div></details></li><li class="_listItem_ujkrp_58 _hasChildren_ujkrp_121"><details><summary><div class="_link_ujkrp_114 _hasChildren_ujkrp_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Casi d'uso</span></div></summary><div class="_drawer_1wvk8_1 _subnav_1wvk8_94"><div class="_content_1wvk8_40"><ul class="_grid_gnhfo_5 _list_1wvk8_10"></ul></div></div></details></li></ul><ul class="_list_ujkrp_58 _utilityList_ujkrp_100"></ul><ul class="_list_ujkrp_58 _ctaList_ujkrp_88"><div class="_languageSelectorContainer_ujkrp_400"></div><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Accedi</div></div></div></a></li></ul></nav></dialog></nav><div class="_ctaListContainer_1cef2_276"><ul class="_list_1cef2_61 _ctaList_1cef2_276"></ul></div></nav></div></div><!--astro:end--></astro-island> <main id="site-content"> <astro-island uid="12MfjU" prefix="r37" component-url="/_astro/optimizely.C08yNhSR.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{}" ssr client="load" opts="{"name":"OptimizelyInitializer","value":true}"></astro-island> <script>(function(){const locale = "it-IT";
document.cookie = `PARAGLIDE_LOCALE=${locale}; path=/; SameSite=Lax`;
})();</script> <astro-island uid="1N6K1F" prefix="r22" component-url="/_astro/hero.C8pCZ0Ks.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"background":[0,"cotton"],"bodyCopy":[0,"<p>I dati sono il miglior alleato di un marketer, soprattutto quelli sulle prestazioni</p>"],"buttons":[1,[[0,{"text":[0,"Guarda la demo"],"url":[0,"https://vimeo.com/1070069793"],"buttonType":[0,"primary"],"openInNewTab":[0,false],"buttonAction":[0],"hubspotFormOptions":[0]}],[0,{"text":[0,"Scopri di più"],"url":[0,"https://www.klaviyo.com/it/features/benchmarks"],"buttonType":[0,"ghost"],"openInNewTab":[0,false],"buttonAction":[0],"hubspotFormOptions":[0]}]]],"customPadding":[0],"largeText":[0,false],"eyebrow":[0,"BENCHMARK DELLE E-MAIL"],"eyebrowColor":[0],"eyebrowFont":[0,"defaultFont"],"eyebrowTag":[0,"div"],"headlineTag":[0,"h1"],"headline":[0,"Email marketing benchmark per settore nel 2025"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">BENCHMARK DELLE E-MAIL</div><h1 class="h1 semiBold _headline_thmni_15">Email marketing benchmark per settore nel 2025</h1><div class="_bodyCopy_thmni_20"><p>I dati sono il miglior alleato di un marketer, soprattutto quelli sulle prestazioni</p></div><div class="_riveButtons_thmni_31 _center_thmni_35 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Guarda la demo" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://vimeo.com/1070069793" role="link" tabindex="0" target="_self" buttonType="primary">Guarda la demo</a><a data-variant="ghost" aria-label="Scopri di più" class="_dark_1dvtu_112 _button_1dvtu_1 _ghost_1dvtu_52" href="https://www.klaviyo.com/it/features/benchmarks" role="link" tabindex="0" target="_self" buttonType="ghost">Scopri di più</a></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZBk6ba" prefix="r23" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"In breve:\ncosa sono i benchmark del marketing via e-mail?"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>I benchmark del marketing via e-mail sono parametri di riferimento che aiutano a valutare l’efficacia delle tue campagne e automazioni confrontandole con quelle di altri marchi simili al tuo.</p><p>Nei benchmark per il marketing via e-mail del 2025, presentiamo i dati acquisiti dagli oltre 167.000 clienti Klaviyo per aiutare i marketer degli e-commerce di tutti i settori, inclusi moda, bellezza, salute e altri.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">In breve:
cosa sono i benchmark del marketing via e-mail?</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>I benchmark del marketing via e-mail sono parametri di riferimento che aiutano a valutare l’efficacia delle tue campagne e automazioni confrontandole con quelle di altri marchi simili al tuo.</p><p>Nei benchmark per il marketing via e-mail del 2025, presentiamo i dati acquisiti dagli oltre 167.000 clienti Klaviyo per aiutare i marketer degli e-commerce di tutti i settori, inclusi moda, bellezza, salute e altri.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 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2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="Z2wUX35" prefix="r27" component-url="/_astro/anchor-links.Bhz9zkye.js" component-export="AnchorLinks" renderer-url="/_astro/client.CrstduJJ.js" props="{"menuLabel":[0,"Contenuti della guida:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Benchmark per i tassi di apertura e clic delle e-mail"],"jumpAnchorId":[0,"email-open-rate"]}],[0,{"jumpAnchorLabel":[0,"Benchmark delle entrate derivanti dalle e-mail per destinatario e del tasso di ordine"],"jumpAnchorId":[0,"email-revenue"]}],[0,{"jumpAnchorLabel":[0,"Punti salienti"],"jumpAnchorId":[0,"key-learnings"]}]]],"backgroundColor":[0,"light"],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">Contenuti della guida:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#email-open-rate" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Benchmark per i tassi di apertura e clic delle e-mail</a></li><li><a href="#email-revenue" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Benchmark delle entrate derivanti dalle e-mail per destinatario e del tasso di ordine</a></li><li><a href="#key-learnings" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Punti salienti</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Benchmark per i tassi di apertura e clic delle e-mail</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="email-open-rate"></div><div class="_jumpAnchor_7msa9_1" id="email-revenue"></div><div class="_jumpAnchor_7msa9_1" id="key-learnings"></div><astro-island uid="8CAwC" prefix="r31" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"La rilevanza della campagna è importante sia per i consumatori che per il tuo bilancio"],"content":[0,"<p>Oggi i consumatori si aspettano sconti tutto l’anno, non solo durante il Black Friday. Durante l’anno, i marchi competono per catturare l’attenzione dei clienti con sconti strategici e offerte a tempo limitato. È davvero importante investire tempo per individuare le date e i messaggi della campagna che coinvolgono maggiormente il pubblico o specifici segmenti.</p><p>Le migliori campagne (il primo 10%), sia e-mail che SMS, ottengono un tasso di ordini più di 5 volte superiore rispetto alle altre. Le entrate per destinatario delle migliori campagne (il primo 10%) sono ancora più elevate, con una media 7 volte superiore.</p><p>Per eccellere, i marchi devono andare oltre le semplici offerte e creare relazioni digitali più strategiche. L’uso efficace dei dati dei clienti per una segmentazione più intelligente e una personalizzazione migliore è fondamentale per distinguersi. (Continua a leggere il report, troverai altri consigli strategici più avanti.)</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,"Grafico a barre che confronta i ricavi medi e del top 10% per diversi flussi: All flows, Welcome flow, Abandoned cart, Abandoned browsing, Post-purchase."],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6c68d69116f6a831352a0d98e87858ceda6cf563-1922x1244.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"L'automazione è l'arma segreta dei marketer per massimizzare le conversioni"],"content":[0,"<p>Sebbene le campagne di e-mail e SMS una tantum ricevano spesso i maggiori risultati, i flussi automatizzati (come i messaggi per il carrello abbandonato o quelli post-vendita) generano entrate per destinatario fino a 30 volte più alte* grazie alla loro tempestività e precisione nel targeting.</p><p>Certo, anche le campagne generano numerosi acquisti e possono diventare ancora più efficaci grazie a una segmentazione intelligente, ma i marketer che vogliono far crescere le entrate in modo automatico, anche mentre dormono, dovrebbero concentrarsi sui flussi.</p><p><em>Dato basato sulla differenza tra le entrate medie per destinatario delle campagne e-mail (0,10 $) e le entrate medie per destinatario dei flussi per carrelli abbandonati (3,07 $)</em></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,"Grafico a barre confronta tassi medi e top 10%: open rate, click rate, placed order rate e unsubscribe rate."],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/46f33bf5b14f35a8d4601672639d3f79e7fde501-1886x1326.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"Gli SMS hanno il potenziale di generare più entrate per destinatario rispetto alle e-mail."],"content":[0,"<p>Le entrate medie per destinatario delle campagne SMS sono risultate leggermente superiori a quelle delle e-mail in tutti i settori dell’e-commerce, il che apre prospettive interessanti per i marketer che stanno già sfruttando questo canale relativamente nuovo.</p><p>Questo è particolarmente evidente in determinati settori, come abbigliamento e accessori, salute e bellezza, gioielleria, giochi e hobby.</p><p>I messaggi di testo stanno già generando ROI per gli acquirenti con una forte propensione all’acquisto. Man mano che le strategie di marketing via SMS diventano più sofisticate e vengono coordinate in modo sempre più efficace con le procedure consigliate per le e-mail, le entrate potenziali generate dagli SMS diventano significative.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,"Grafico a barre che confronta il rendimento medio e del top 10% di SMS e campagne email. SMS: $0,11 medio, $0,81 top 10%. Email: $0,10 medio, $0,97"],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ee346c1318ea8242e2a300de2f67a7ef6f008a7d-1902x1210.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0],"headline":[0,"Approfondisci nel dettaglio i punti salienti"],"subhead":[0,"<p>Dai un’occhiata ai 3 punti chiave estratti dal report completo: scarica la tua copia per saperne di più.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><h2 class="_headline_54u1x_33 h3">Approfondisci nel dettaglio i punti salienti</h2><div class="p2"><p>Dai un’occhiata ai 3 punti chiave estratti dal report completo: scarica la tua copia per saperne di più.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1342894453">La rilevanza della campagna è importante sia per i consumatori che per il tuo bilancio<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1342894453"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6c68d69116f6a831352a0d98e87858ceda6cf563-1922x1244.webp" sizes="100vw" alt="Grafico a barre che confronta i ricavi medi e del top 10% per diversi flussi: All flows, Welcome flow, Abandoned cart, Abandoned browsing, Post-purchase." loading="lazy" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Oggi i consumatori si aspettano sconti tutto l’anno, non solo durante il Black Friday. Durante l’anno, i marchi competono per catturare l’attenzione dei clienti con sconti strategici e offerte a tempo limitato. È davvero importante investire tempo per individuare le date e i messaggi della campagna che coinvolgono maggiormente il pubblico o specifici segmenti.</p><p>Le migliori campagne (il primo 10%), sia e-mail che SMS, ottengono un tasso di ordini più di 5 volte superiore rispetto alle altre. Le entrate per destinatario delle migliori campagne (il primo 10%) sono ancora più elevate, con una media 7 volte superiore.</p><p>Per eccellere, i marchi devono andare oltre le semplici offerte e creare relazioni digitali più strategiche. L’uso efficace dei dati dei clienti per una segmentazione più intelligente e una personalizzazione migliore è fondamentale per distinguersi. (Continua a leggere il report, troverai altri consigli strategici più avanti.)</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1234786383">L'automazione è l'arma segreta dei marketer per massimizzare le conversioni<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1234786383"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/46f33bf5b14f35a8d4601672639d3f79e7fde501-1886x1326.webp" sizes="100vw" alt="Grafico a barre confronta tassi medi e top 10%: open rate, click rate, placed order rate e unsubscribe rate." loading="lazy" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Sebbene le campagne di e-mail e SMS una tantum ricevano spesso i maggiori risultati, i flussi automatizzati (come i messaggi per il carrello abbandonato o quelli post-vendita) generano entrate per destinatario fino a 30 volte più alte* grazie alla loro tempestività e precisione nel targeting.</p><p>Certo, anche le campagne generano numerosi acquisti e possono diventare ancora più efficaci grazie a una segmentazione intelligente, ma i marketer che vogliono far crescere le entrate in modo automatico, anche mentre dormono, dovrebbero concentrarsi sui flussi.</p><p><em>Dato basato sulla differenza tra le entrate medie per destinatario delle campagne e-mail (0,10 $) e le entrate medie per destinatario dei flussi per carrelli abbandonati (3,07 $)</em></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-639249431">Gli SMS hanno il potenziale di generare più entrate per destinatario rispetto alle e-mail.<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-639249431"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ee346c1318ea8242e2a300de2f67a7ef6f008a7d-1902x1210.webp" sizes="100vw" alt="Grafico a barre che confronta il rendimento medio e del top 10% di SMS e campagne email. SMS: $0,11 medio, $0,81 top 10%. Email: $0,10 medio, $0,97" loading="lazy" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Le entrate medie per destinatario delle campagne SMS sono risultate leggermente superiori a quelle delle e-mail in tutti i settori dell’e-commerce, il che apre prospettive interessanti per i marketer che stanno già sfruttando questo canale relativamente nuovo.</p><p>Questo è particolarmente evidente in determinati settori, come abbigliamento e accessori, salute e bellezza, gioielleria, giochi e hobby.</p><p>I messaggi di testo stanno già generando ROI per gli acquirenti con una forte propensione all’acquisto. Man mano che le strategie di marketing via SMS diventano più sofisticate e vengono coordinate in modo sempre più efficace con le procedure consigliate per le e-mail, le entrate potenziali generate dagli SMS diventano significative.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6c68d69116f6a831352a0d98e87858ceda6cf563-1922x1244.webp" sizes="100vw" alt="Grafico a barre che confronta i ricavi medi e del top 10% per diversi flussi: All flows, Welcome flow, Abandoned cart, Abandoned browsing, Post-purchase." loading="lazy" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/46f33bf5b14f35a8d4601672639d3f79e7fde501-1886x1326.webp" sizes="100vw" alt="Grafico a barre confronta tassi medi e top 10%: open rate, click rate, placed order rate e unsubscribe rate." loading="lazy" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ee346c1318ea8242e2a300de2f67a7ef6f008a7d-1902x1210.webp" sizes="100vw" alt="Grafico a barre che confronta il rendimento medio e del top 10% di SMS e campagne email. SMS: $0,11 medio, $0,81 top 10%. Email: $0,10 medio, $0,97" loading="lazy" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z13Gln0" prefix="r32" component-url="/_astro/two-column.BvspJFFV.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"cotton"],"eyebrow":[0,"Consulta altri dati rilevanti"],"headline":[0,"Vuoi ricevere consigli sempre aggiornati in base alle tue prestazioni?"],"body":[1,[[0,{"bodyType":[0,"RichText"],"richText":[0,"<p>Raggiungi i tuoi obiettivi più velocemente concentrandoti sulle metriche per cui è richiesto maggior lavoro. I benchmark personalizzati di Klaviyo ti permettono di confrontare le tue prestazioni con quelle di aziende simili alla tua, così puoi scoprire in quali ambiti ottieni i risultati migliori e in quali, invece, potresti dover correggere il tiro.</p>"]}]]],"buttons":[1,[[0,{"text":[0,"Scopri di più sui benchmark"],"url":[0,"https://www.klaviyo.com/it/features/benchmarks"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}],[0,{"text":[0,"Richiedi una demo"],"url":[0,"https://www.klaviyo.com/it/demo-request"],"buttonType":[0,"ghost"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaAlignment":[0,"left"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,"Prestazioni della campagna con metriche di marketing: tasso di apertura eccellente, tasso di clic discreto, tasso di click-through buono."],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/15fc0566f3f19e3270a7fbfd2f7805c79f39a26d-1764x1611.webp"],"srcSet":[0],"mediaDetails":[0],"gatsbyImage":[0],"localFile":[0],"publicUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/15fc0566f3f19e3270a7fbfd2f7805c79f39a26d-1764x1611.webp"]}]}],"useVideoModal":[0,false],"videoModalContent":[0],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}]}" ssr client="load" opts="{"name":"TwoColumn","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _left_f1sgh_41"><div class="eyebrow _eyebrow_f1sgh_1">Consulta altri dati rilevanti</div><h2 class="h3 semibold _headline_f1sgh_11">Vuoi ricevere consigli sempre aggiornati in base alle tue prestazioni?</h2></div><div class="_gridTextLower_1goaz_17 _left_1goaz_26"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>Raggiungi i tuoi obiettivi più velocemente concentrandoti sulle metriche per cui è richiesto maggior lavoro. I benchmark personalizzati di Klaviyo ti permettono di confrontare le tue prestazioni con quelle di aziende simili alla tua, così puoi scoprire in quali ambiti ottieni i risultati migliori e in quali, invece, potresti dover correggere il tiro.</p></div></div><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Scopri di più sui benchmark" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/it/features/benchmarks" role="link" tabindex="0" target="_self" buttonType="primary">Scopri di più sui benchmark</a><a data-variant="ghost" aria-label="Richiedi una demo" class="_dark_1dvtu_112 _button_1dvtu_1 _ghost_1dvtu_52" href="https://www.klaviyo.com/it/demo-request" role="link" tabindex="0" target="_self" buttonType="ghost">Richiedi una demo</a></div></div><div class="_gridMedia_1n8z9_1 _left_1n8z9_15"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/15fc0566f3f19e3270a7fbfd2f7805c79f39a26d-1764x1611.webp" sizes="100vw" alt="Prestazioni della campagna con metriche di marketing: tasso di apertura eccellente, tasso di clic discreto, tasso di click-through buono." loading="lazy" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1ylLx7" prefix="r33" component-url="/_astro/enhanced-carousel.Cqlcyv1g.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.CrstduJJ.js" props="{"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Metriche da monitorare e ottimizzare per il marketing via e-mail"],"bodyCopy":[0,"<p>Tieni sotto controllo queste metriche e migliora i risultati per trasformare il marketing via e-mail in uno dei tuoi principali strumenti di generazione di entrate.</p>"],"buttons":[1,[[0,{"text":[0,"Continua a leggere (EN)"],"url":[0,"https://www.klaviyo.com/uk/blog/email-marketing-metrics"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Tutto ciò che serve sapere sulla reportistica per e-mail"],"bodyCopy":[0,"<p>Scopri le basi della reportistica per e-mail e mettiti nelle condizioni migliori per avere successo.</p>"],"buttons":[1,[[0,{"text":[0,"Continua a leggere (EN)"],"url":[0,"https://www.klaviyo.com/blog/email-reporting"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Funzionalità e strumenti indispensabili per il marketing via e-mail"],"bodyCopy":[0,"<p>Strategia e creatività da sole non bastano, è necessaria una corretta esecuzione. Ecco gli strumenti di cui hai bisogno.</p>"],"buttons":[1,[[0,{"text":[0,"Continua a leggere (EN)"],"url":[0,"https://www.klaviyo.com/uk/blog/email-marketing-tools"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Metriche da monitorare e ottimizzare per il marketing via e-mail</h3><div class="_bodyCopy_1pjx2_65"><p>Tieni sotto controllo queste metriche e migliora i risultati per trasformare il marketing via e-mail in uno dei tuoi principali strumenti di generazione di entrate.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Continua a leggere (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/blog/email-marketing-metrics" role="link" tabindex="0" target="_self" buttonType="primary">Continua a leggere (EN)</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Tutto ciò che serve sapere sulla reportistica per e-mail</h3><div class="_bodyCopy_1pjx2_65"><p>Scopri le basi della reportistica per e-mail e mettiti nelle condizioni migliori per avere successo.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Continua a leggere (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/blog/email-reporting" role="link" tabindex="0" target="_self" buttonType="primary">Continua a leggere (EN)</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Funzionalità e strumenti indispensabili per il marketing via e-mail</h3><div class="_bodyCopy_1pjx2_65"><p>Strategia e creatività da sole non bastano, è necessaria una corretta esecuzione. Ecco gli strumenti di cui hai bisogno.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Continua a leggere (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/blog/email-marketing-tools" role="link" tabindex="0" target="_self" buttonType="primary">Continua a leggere (EN)</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 74.9409 8.8926e-06 50.8598 4.6783e-06 26.7568C0.367084 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Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">SCOPRI DI PIÙ</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/it-it/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>App e integrazioni</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funzionalità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/it-it" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Azienda</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/it/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Informazioni su Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ufficio stampa (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relazioni con gli investitori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/it/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contattaci</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Lavora con noi (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Piattaforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/mobile-push" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via app mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo per</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenzie e partner tecnologici (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail ed e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ristoranti (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Benessere (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Perché scegliere Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e alternative (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Strumenti + Risorse</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Risorse di marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">SCOPRI DI PIÙ</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/it-it/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>App e integrazioni</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funzionalità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/it-it" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81">Italia<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">IT</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" 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