Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 James Fang is the director of product marketing at Klaviyo, where he leads go-to-market strategies for data and analytics products. He focuses on helping customers unlock the full potential of their data through actionable insights and personalized experiences. Based in San Jose, CA, James enjoys traveling around the world and spending time with his wife and three children.

2 <h2>Posts by this author</h2>

3 - <a></a><a>Perplexity joins the agentic commerce wave: what it means</a>

3 + <a></a><a>Locale aware catalogs: sync Shopify Markets with Klaviyo</a>

4 - Learn how Perplexity and PayPal are fueling agentic commerce and how Klaviyo helps brands turn AI-driven discovery into lasting customer loyalty.

4 + Sync localized product catalogs from Shopify Markets into Klaviyo to deliver accurate pricing, language, and products for every customer in every region.

5 <a></a><a>The rise of agentic commerce and what to do next</a>

6 Discover how agentic commerce-powered by AI and LLMs like ChatGPT-is transforming how consumers shop and how brands can adapt to turn conversations into conversions.

7 <a></a><a>Introducing data warehouse import</a>

8 Announcing data warehouse import, Klaviyo’s native reverse ETL solution.. Sync enriched customer data directly from your data warehouse (Snowflake, BigQuery) to unlock deeper personalization and faster insights

9 <a></a><a>Advanced CDP strategies for BFCM</a>

10 Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM-from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.

11 <a></a><a>Say goodbye to complexity and hello to efficiency with KDP</a>

12 Learn how Klaviyo Data Platform merges data, intelligence, and activation into one seamless system, eliminating the need for constant syncing across separate tools.

13 <a></a><a>Why standalone CDPs are a relic of the past-and what you should consider instead</a>

14 Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.

15 <a></a><a>Less content chaos with Klaviyo's Universal Content API</a>

16 Klaviyo’s Universal Content offers developers and tech partners a way to create, read, update, and delete universal content blocks programmatically.

17 <a></a><a>Unlock more conversions</a>

18 - Boost your brand’s insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.

18 + Boost your brand's insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.