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Original
2026-01-01
Modified
2026-03-10
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<h3>The problem</h3>
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<h3>The problem</h3>
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<p>Scaling a business depends on growing customer lifetime value (CLV) as effectively as possible.</p>
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<p>Scaling a business depends on growing customer lifetime value (CLV) as effectively as possible.</p>
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<p>And to do that, it’s critical to understand and leverage how customers buy today-how they make follow-up purchases, what they buy together, and when they return.</p>
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<p>And to do that, it’s critical to understand and leverage how customers buy today-how they make follow-up purchases, what they buy together, and when they return.</p>
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<p>Without access to the right data or analytics tools, it’s time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs. Businesses find themselves using out-of-date analyses or making assumptions about purchase trends and customer behavior instead of accessing real, updated insights.</p>
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<p>Without access to the right data or analytics tools, it’s time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs. Businesses find themselves using out-of-date analyses or making assumptions about purchase trends and customer behavior instead of accessing real, updated insights.</p>
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<p>Without those insights, marketers often find themselves defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.</p>
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<p>Without those insights, marketers often find themselves defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.</p>
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<h3>The solution</h3>
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<h3>The solution</h3>
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<p>With Klaviyo’s new product analysis, businesses have easy access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like:</p>
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<p>With Klaviyo’s new product analysis, businesses have easy access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like:</p>
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<ul><li>After someone buys a product, how long does it typically take for them to make their next purchase?</li>
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<ul><li>After someone buys a product, how long does it typically take for them to make their next purchase?</li>
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<li>What items do they tend to buy in the same cart?</li>
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<li>What items do they tend to buy in the same cart?</li>
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<li>What items do they tend to buy in their next purchase?</li>
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<li>What items do they tend to buy in their next purchase?</li>
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</ul><p>As a result, it’s simpler than ever to promote the right products at the right time to drive repeat purchases-and ultimately grow CLV. Use buying behavior insights to sharpen merchandising strategies, such as optimizing the timing and recommended up-sells in post-purchase flows, and creating recommended bundles for abandoned cart flows or sales.</p>
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</ul><p>As a result, it’s simpler than ever to promote the right products at the right time to drive repeat purchases-and ultimately grow CLV. Use buying behavior insights to sharpen merchandising strategies, such as optimizing the timing and recommended up-sells in post-purchase flows, and creating recommended bundles for abandoned cart flows or sales.</p>
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<h3>Access the report today</h3>
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<h3>Access the report today</h3>
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<p>This report is exclusively available for customers of<a>Klaviyo Customer Data Platform</a>(CDP).</p>
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<p>This report is exclusively available for customers of<a>Klaviyo Customer Data Platform</a>(CDP).</p>
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<p>Log in to<a>check it out</a>in your Klaviyo account.</p>
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<p>Log in to<a>check it out</a>in your Klaviyo account.</p>
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<p>Power smarter digital relationships with Klaviyo SMS.</p>
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<p><a>Get started</a></p>
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