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Original
2026-01-01
Modified
2026-03-10
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<p>Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.</p>
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<p>Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>How to use Klaviyo AI this BFCM</a></p>
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<a></a><p><a>How to use Klaviyo AI this BFCM</a></p>
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<p>Streamline your holiday season with time-saving AI features that generate flows and segments, optimize forms, and get campaigns to the right person at the right time.</p>
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<p>Streamline your holiday season with time-saving AI features that generate flows and segments, optimize forms, and get campaigns to the right person at the right time.</p>
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<a></a><p><a>10 expert BFCM marketing tips for 2025</a></p>
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<a></a><p><a>10 expert BFCM marketing tips for 2025</a></p>
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<p>Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.</p>
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<p>Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.</p>
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<a></a><p><a>11 BFCM tactics we already know consumers love</a></p>
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<a></a><p><a>11 BFCM tactics we already know consumers love</a></p>
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<p>Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.</p>
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<p>Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.</p>
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<a></a><p><a>What is an ecommerce CRM?</a></p>
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<a></a><p><a>What is an ecommerce CRM?</a></p>
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<p>An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.</p>
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<p>An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.</p>
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<a></a><p><a>3 last-minute ways to lift BFCM performance with Klaviyo AI</a></p>
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<a></a><p><a>3 last-minute ways to lift BFCM performance with Klaviyo AI</a></p>
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<p>Can you hear the countdown clock tick? BFCM is just around the corner. At this point, everyone wants to be exactly on track according to our BFCM calendar: dotting i’s and crossing t’s, encouraging email subscribers to sign up for SMS, and finalizing gift guide creative. Maybe whistling a leisurely little tune. But prepping for […]</p>
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<p>Learn how to use Klaviyo AI to optimize your sale strategy and adapt to the unexpected before the biggest retail weekend of the year.</p>
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<a></a><p><a>Q&A: Inside Helen of Troy's switch to Klaviyo</a></p>
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<a></a><p><a>Q&A: Inside Helen of Troy's switch to Klaviyo</a></p>
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<p>We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP-and why they’re glad they did it.</p>
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<p>We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and CDP-and why they’re glad they did it.</p>
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<a></a><p><a>How Wimp Decaf built with Klaviyo from Day 1</a></p>
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<a></a><p><a>How Wimp Decaf built with Klaviyo from Day 1</a></p>
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<p>Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.</p>
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<p>Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.</p>
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<a></a><p><a>Why Agencies Partner with Klaviyo</a></p>
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<a></a><p><a>Why Agencies Partner with Klaviyo</a></p>
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<p>Leaders at 3 different agencies-CQL, In the Inbox, and SmartSites-share why they choose to partner with Klaviyo, in their own words.</p>
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<p>Leaders at 3 different agencies-CQL, In the Inbox, and SmartSites-share why they choose to partner with Klaviyo, in their own words.</p>
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<a></a><p><a>How Marine Layer scaled their laid-back brand</a></p>
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<a></a><p><a>How Marine Layer scaled their laid-back brand</a></p>
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<p>Learn how this DTC and IRL retailer grew 10x in the past 8 years-while staying true to their laid-back, California-cool brand identity.</p>
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<p>Learn how this DTC and IRL retailer grew 10x in the past 8 years-while staying true to their laid-back, California-cool brand identity.</p>
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