<!DOCTYPE html><html lang="de-DE"> <head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><title>Zielgruppenwachstum - Klaviyo DE</title><meta name="description" content="Klaviyo Power-Up – Pfad 2: Gehe über die Grundlagen hinaus und erweitere deine Zielgruppe in Klaviyo mit zielgerichteten Formularen, Segmentierung und Personalisierung."><link rel="alternate" href="https://www.klaviyo.com/customer-resources/beyond-basics" hreflang="en-US"><link rel="alternate" href="https://www.klaviyo.com/uk/customer-resources/beyond-basics" hreflang="en-GB"><link rel="alternate" href="https://www.klaviyo.com/fr/customer-resources/beyond-basics" hreflang="fr-FR"><link rel="alternate" href="https://www.klaviyo.com/de/customer-resources/beyond-basics" hreflang="de"><link rel="alternate" href="https://www.klaviyo.com/es/customer-resources/beyond-basics" hreflang="es-ES"><link rel="alternate" href="https://www.klaviyo.com/it/customer-resources/beyond-basics" hreflang="it-IT"><link rel="alternate" href="https://www.klaviyo.com/au/customer-resources/beyond-basics" hreflang="en-AU"><link rel="alternate" href="https://www.klaviyo.com/sg/customer-resources/beyond-basics" hreflang="en-SG"><link rel="alternate" href="https://www.klaviyo.com/customer-resources/beyond-basics" hreflang="x-default"><link rel="icon" href="https://www.klaviyo.com/icons/icon-32x32.png" type="image/png"><link rel="manifest" href="/manifest.webmanifest" crossorigin="anonymous"><link rel="apple-touch-icon" sizes="48x48" href="https://www.klaviyo.com/icons/icon-48x48.png"><link rel="apple-touch-icon" sizes="72x72" href="https://www.klaviyo.com/icons/icon-72x72.png"><link rel="apple-touch-icon" sizes="96x96" href="https://www.klaviyo.com/icons/icon-96x96.png"><link rel="apple-touch-icon" sizes="144x144" href="https://www.klaviyo.com/icons/icon-144x144.png"><link rel="apple-touch-icon" sizes="192x192" href="https://www.klaviyo.com/icons/icon-192x192.png"><link rel="apple-touch-icon" sizes="256x256" href="https://www.klaviyo.com/icons/icon-256x256.png"><link rel="apple-touch-icon" sizes="384x384" href="https://www.klaviyo.com/icons/icon-384x384.png"><link rel="apple-touch-icon" sizes="512x512" href="https://www.klaviyo.com/icons/icon-512x512.png"><script id="klaviyo-contentsquare">window._uxa = window._uxa || [];</script><script id="transcend-airgap-script" src="https://transcend-cdn.com/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheBust=1773157186539" data-cfasync="false" data-prompt="auto" data-site="klaviyo.com" data-locale="en-US" data-languages="en,de-DE,es-ES,fr-FR,it-IT,ko-KR,nl-NL,pl-PL,pt-BR,sv-SE" onload="window._airgapLoadEvent = event;" data-report-only="on"></script> <script type="module" src="/_astro/ConsentManager.astro_astro_type_script_index_0_lang.CLCu1Nei.js"></script><script id="klaviyo-experimentation">
window._kvyo_mkt_exp_provider = window._kvyo_mkt_exp_provider || {};
</script><script id="klaviyo-datalayer">window.dataLayer = window.dataLayer || [];</script> <script id="klaviyo-google-tag-manager">(function(){const gtmId = "GTM-M28G2G";
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer', gtmId);
window['optimizely'] = window['optimizely'] || [];
window['optimizely'].push({
type:"event",
eventName:"gtmLoaded"
});
})();</script><script id="hs-script-loader" src="//js.hs-scripts.com/48163345.js"></script><script src="https://js.hsforms.net/forms/embed/v2.js"></script><script>window.hubspotTrackingId = window.hubspotTrackingId || '48163345';</script><script id="klaviyo-klaviyoCompanyId">(function(){const companyId = "9BX3wh";
window.klaviyoCompanyId = window.klaviyoCompanyId || companyId;
})();</script><script id="klaviyo-klaviyo-object">
!function(){if(!window.klaviyo){window._klOnsite=window._klOnsite||[];try{window.klaviyo=new Proxy({},{get:function(n,i){return"push"===i?function(){var n;(n=window._klOnsite).push.apply(n,arguments)}:function(){for(var n=arguments.length,o=new Array(n),w=0;w<n;w++)o[w]=arguments[w];var t="function"==typeof o[o.length-1]?o.pop():void 0,e=new Promise((function(n){window._klOnsite.push([i].concat(o,[function(i){t&&t(i),n(i)}]))}));return e}}})}catch(n){window.klaviyo=window.klaviyo||[],window.klaviyo.push=function(){var n;(n=window._klOnsite).push.apply(n,arguments)}}}}();
</script><script id="klaviyo-onsite-js" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=9BX3wh"></script><meta property="og:locale" content="de_DE"><meta property="og:type" content="website"><meta name="og:title" property="og:title" content="Zielgruppenwachstum - Klaviyo DE"><meta name="og:description" content="Klaviyo Power-Up – Pfad 2: Gehe über die Grundlagen hinaus und erweitere deine Zielgruppe in Klaviyo mit zielgerichteten Formularen, Segmentierung und Personalisierung."><meta property="og:url" content="https://www.klaviyo.com/de/customer-resources/beyond-basics"><meta property="og:site_name" content="Klaviyo DE"><meta property="article:publisher" content="https://www.facebook.com/Klaviyo/"><meta property="og:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta property="og:image:width" content="1200"><meta property="og:image:height" content="630"><meta property="og:image:type" content="image/jpeg"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Zielgruppenwachstum - Klaviyo DE"><meta name="twitter:description" content="Klaviyo Power-Up – Pfad 2: Gehe über die Grundlagen hinaus und erweitere deine Zielgruppe in Klaviyo mit zielgerichteten Formularen, Segmentierung und Personalisierung."><meta name="twitter:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta name="twitter:site" content="@klaviyo"><script type="module" src="/_astro/OnLoad.astro_astro_type_script_index_0_lang.Cu_wZRgS.js"></script><meta id="meta-robots-tag" name="robots" content="index, follow"><link id="link-rel-canonical" rel="canonical" href="https://www.klaviyo.com/de/customer-resources/beyond-basics"><script type="module" src="/_astro/Statsig.astro_astro_type_script_index_0_lang.aR31APts.js"></script><meta name="msvalidate.01" content="49A84271BDDA383603410B783428A45B"><meta name="google-site-verification" content="gZoutuKyaBAseITF5HFxs7502vdgSyDlGFVcrM-3_68"><meta name="facebook-domain-verification" content="jso33gutz25cozarhntdl864k8xtnf"><link rel="preconnect" href="https://static.klaviyo.com"><script defer id="recaptcha-script" src="https://www.google.com/recaptcha/api.js?render=6Lc-vxErAAAAAKq79hQ2CEfaUCBld0hVMtRboXtB&hl=de-DE"></script><link rel="stylesheet" href="/_astro/_slug_.DXPi6pcN.css">
<link rel="stylesheet" href="/_astro/b2c-crm.KGZjtds7.css">
<style>._badge_lflca_1{background-color:var(--badge-background-color, var(--color-core-charcoal));border-radius:.4rem;color:var(--badge-text-color, var(--color-core-white));font-family:var(--font-family-sohne);font-size:.8rem;font-weight:500;line-height:.8rem;padding:.4rem;position:relative;text-transform:uppercase;z-index:0;display:inline-block}._mediumBadge_lflca_16{font-size:1.4rem;font-weight:400;line-height:2rem;padding:.4rem .8rem;text-transform:unset}
</style>
<link rel="stylesheet" href="/_astro/_slug_.bWRtiNb-.css">
<link rel="stylesheet" href="/_astro/_slug_.1ZTiE0pb.css"><script type="module" src="/_astro/page.DgrpMHWM.js"></script></head><body> <style>astro-island,astro-slot,astro-static-slot{display:contents}</style><script>(()=>{var e=async t=>{await(await t())()};(self.Astro||(self.Astro={})).load=e;window.dispatchEvent(new Event("astro:load"));})();</script><script>(()=>{var A=Object.defineProperty;var g=(i,o,a)=>o in i?A(i,o,{enumerable:!0,configurable:!0,writable:!0,value:a}):i[o]=a;var d=(i,o,a)=>g(i,typeof o!="symbol"?o+"":o,a);{let i={0:t=>m(t),1:t=>a(t),2:t=>new RegExp(t),3:t=>new Date(t),4:t=>new Map(a(t)),5:t=>new Set(a(t)),6:t=>BigInt(t),7:t=>new URL(t),8:t=>new Uint8Array(t),9:t=>new Uint16Array(t),10:t=>new Uint32Array(t),11:t=>1/0*t},o=t=>{let[l,e]=t;return l in i?i[l](e):void 0},a=t=>t.map(o),m=t=>typeof t!="object"||t===null?t:Object.fromEntries(Object.entries(t).map(([l,e])=>[l,o(e)]));class y extends HTMLElement{constructor(){super(...arguments);d(this,"Component");d(this,"hydrator");d(this,"hydrate",async()=>{var b;if(!this.hydrator||!this.isConnected)return;let e=(b=this.parentElement)==null?void 0:b.closest("astro-island[ssr]");if(e){e.addEventListener("astro:hydrate",this.hydrate,{once:!0});return}let c=this.querySelectorAll("astro-slot"),n={},h=this.querySelectorAll("template[data-astro-template]");for(let r of h){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("data-astro-template")||"default"]=r.innerHTML,r.remove())}for(let r of c){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("name")||"default"]=r.innerHTML)}let p;try{p=this.hasAttribute("props")?m(JSON.parse(this.getAttribute("props"))):{}}catch(r){let s=this.getAttribute("component-url")||"<unknown>",v=this.getAttribute("component-export");throw v&&(s+=` (export ${v})`),console.error(`[hydrate] Error parsing props for component ${s}`,this.getAttribute("props"),r),r}let u;await this.hydrator(this)(this.Component,p,n,{client:this.getAttribute("client")}),this.removeAttribute("ssr"),this.dispatchEvent(new CustomEvent("astro:hydrate"))});d(this,"unmount",()=>{this.isConnected||this.dispatchEvent(new CustomEvent("astro:unmount"))})}disconnectedCallback(){document.removeEventListener("astro:after-swap",this.unmount),document.addEventListener("astro:after-swap",this.unmount,{once:!0})}connectedCallback(){if(!this.hasAttribute("await-children")||document.readyState==="interactive"||document.readyState==="complete")this.childrenConnectedCallback();else{let e=()=>{document.removeEventListener("DOMContentLoaded",e),c.disconnect(),this.childrenConnectedCallback()},c=new MutationObserver(()=>{var n;((n=this.lastChild)==null?void 0:n.nodeType)===Node.COMMENT_NODE&&this.lastChild.nodeValue==="astro:end"&&(this.lastChild.remove(),e())});c.observe(this,{childList:!0}),document.addEventListener("DOMContentLoaded",e)}}async childrenConnectedCallback(){let e=this.getAttribute("before-hydration-url");e&&await import(e),this.start()}async start(){let e=JSON.parse(this.getAttribute("opts")),c=this.getAttribute("client");if(Astro[c]===void 0){window.addEventListener(`astro:${c}`,()=>this.start(),{once:!0});return}try{await Astro[c](async()=>{let n=this.getAttribute("renderer-url"),[h,{default:p}]=await Promise.all([import(this.getAttribute("component-url")),n?import(n):()=>()=>{}]),u=this.getAttribute("component-export")||"default";if(!u.includes("."))this.Component=h[u];else{this.Component=h;for(let f of u.split("."))this.Component=this.Component[f]}return this.hydrator=p,this.hydrate},e,this)}catch(n){console.error(`[astro-island] Error hydrating ${this.getAttribute("component-url")}`,n)}}attributeChangedCallback(){this.hydrate()}}d(y,"observedAttributes",["props"]),customElements.get("astro-island")||customElements.define("astro-island",y)}})();</script><astro-island uid="kjQkN" prefix="r7" component-url="/_astro/header.BtJ3Q6c5.js" component-export="Header" renderer-url="/_astro/client.4iKctjdT.js" props="{"slot":[0,"header"],"alertBar":[0],"basePathType":[0,"path"],"homeLink":[0,"/de"],"langCode":[0,"de-DE"],"path":[0,"/de/customer-resources/beyond-basics"],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"de-de"],"languageName":[0,"German"],"locale":[0,"de-DE"],"url":[0,"https://www.klaviyo.com/de/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"es-es"],"languageName":[0,"Spanish"],"locale":[0,"es-ES"],"url":[0,"https://www.klaviyo.com/es/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"it-it"],"languageName":[0,"Italian"],"locale":[0,"it-IT"],"url":[0,"https://www.klaviyo.com/it/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"en-au"],"languageName":[0,"English"],"locale":[0,"en-AU"],"url":[0,"https://www.klaviyo.com/au/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"en-sg"],"languageName":[0,"English"],"locale":[0,"en-SG"],"url":[0,"https://www.klaviyo.com/sg/customer-resources/beyond-basics"]}]]],"universalCtas":[1,[[0,{"_key":[0,"f34e1314-6bb0-4614-ace4-052249419e0a"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Registrieren"],"url":[0,"/de/sign-up"],"variant":[0,"primary"]}],[0,{"_key":[0,"6e07caeb-7515-4eab-baed-0da67b6184b3"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Demo anfordern"],"url":[0,"/de/demo-request"],"variant":[0,"secondary"]}]]],"universalCtasLoggedIn":[1,[[0,{"_key":[0,"b3cd9016-7dd3-42e1-8952-73dca60dc081"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Registrieren"],"url":[0,"https://www.klaviyo.com/de/demo-request"],"variant":[0,"primary"]}]]],"universalNavigationItems":[1,[[0,{"_key":[0,"1ce4c1d1-ad27-44fe-bef9-4a6ef6c3487d"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"e25bbd65-df75-4c82-97e0-e63b54b817af"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz2f"],"description":[0,"Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen."],"featured":[0,true],"image":[0,null],"label":[0,"Das B2C CRM"],"trailingMark":[0,true],"url":[0,"/de/platform"]}]]],"eyebrow":[0,"Übersicht"],"width":[0,"standard"]}],[0,{"_key":[0,"e08be8c9-f08d-4c46-a5a4-527ae58a6096"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"236ed7fa-d428-46a0-bbd4-3977fe599639"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"Verbessere deine Erkenntnisse
mit Klaviyo AI"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo AI"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/de/solutions/ai"]}],[0,{"_key":[0,"30a207ba-8f5d-4e60-a571-57f1ae057992"],"description":[0,"Marketing-Automatisierung über
alle Kanäle hinweg"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Marketing"],"trailingMark":[0,true],"url":[0,"/de/solutions/marketing-automation"]}],[0,{"_key":[0,"2b89e811-3be8-485b-a78d-3a27d507d68d"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"Zufriedenere Kund*innen, mehr Umsatz"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Service"],"trailingMark":[0,true],"url":[0,"/de/solutions/customer-service"]}],[0,{"_key":[0,"2e83f974-4be0-4ab0-9721-e78c1474fe89"],"description":[0,"Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Analytics"],"trailingMark":[0,true],"url":[0,"/de/solutions/analytics"]}],[0,{"_key":[0,"06dc0bda-0f13-4c6e-9306-4799b7e0b130"],"description":[0,"Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"trailingMark":[0,true],"url":[0,"/de/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Lösungen"],"width":[0,"standard"]}],[0,{"_key":[0,"cbd4b93f-94c3-49a1-b5ea-7907c279364a"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"f82aaee0-3ce4-4775-801d-154ccfada664"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"KI, Daten und Kanäle auf einer Plattform"],"featured":[0,true],"image":[0,null],"label":[0,"Omnichannel-Marketing"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/de/solutions/omnichannel"]}],[0,{"_key":[0,"b01fb2a0-3de4-4b19-893d-7a5729408a8f"],"icon":[0,"NavigationEmail"],"image":[0,null],"label":[0,"E-Mail-Marketing"],"url":[0,"/de/products/email-marketing"]}],[0,{"_key":[0,"d7f7e386-2bc1-4be9-9ded-8211e5d2a5e0"],"icon":[0,"NavigationSms"],"image":[0,null],"label":[0,"SMS-Marketing"],"url":[0,"/de/products/sms-marketing"]}],[0,{"_key":[0,"89973e1e-625e-456d-8a9c-96b5b492cdf9"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"icon":[0,"NavigationRcs"],"image":[0,null],"label":[0,"RCS-Marketing"],"url":[0,"https://www.klaviyo.com/de/products/sms-marketing/rcs"]}],[0,{"_key":[0,"d5d05eb2-85cc-4420-b997-7e53728be1eb"],"icon":[0,"NavigationMobilePush"],"image":[0,null],"label":[0,"Mobile-App-Marketing"],"url":[0,"/de/products/mobile-app-marketing"]}],[0,{"_key":[0,"9b8778ec-1b0d-4376-9756-09bca058989c"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"icon":[0,"Whatsapp"],"image":[0,null],"label":[0,"WhatsApp-Marketing"],"url":[0,"https://www.klaviyo.com/de/products/whatsapp"]}]]],"eyebrow":[0,"Kanäle"],"width":[0,"standard"]}],[0,{"_key":[0,"652f741a-7609-4e2c-a39d-71706c7e8188"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"757f8ca6-9805-48b8-8c79-3c96c34c7645"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"d38ecbf1-8dcd-4c00-96dd-56b90c014e44"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"18d47ca2-2887-429e-a132-7e2a21f67a9d"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/de/products/customer-experience-hub"]}],[0,{"_key":[0,"1aba65aa-49e1-432b-b816-a44ed1dc3e98"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/de/products/helpdesk"]}],[0,{"_key":[0,"f8a291c1-8efc-4ff3-9f06-302a1cf7bbf8"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/de/products/marketing-analytics"]}],[0,{"_key":[0,"14b1686f-4574-4a9a-8fa8-ac10ac7df33e"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/de/products/advanced-cdp"]}],[0,{"_key":[0,"26a900c1-f58d-43be-bf73-1f9091dedff7"],"image":[0,null],"label":[0,"Segmentierung"],"url":[0,"/de/features/segmentation"]}],[0,{"_key":[0,"521de9ce-4b8d-4177-8806-4c438fa4923b"],"image":[0,null],"label":[0,"Reviews"],"url":[0,"/de/products/review-management"]}],[0,{"_key":[0,"df5329f7-b4e9-4c59-9d27-bdab5ab4c7fe"],"image":[0,null],"label":[0,"Vorlagen"],"url":[0,"/de/features/templates"]}]]],"eyebrow":[0,"WEITERE FUNKTIONEN"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"cf1c55b8-432b-4f9b-aeac-1b931885237e"],"_type":[0,"six_column"],"childItems":[1,[[0,{"_key":[0,"026e0762-c953-428f-821f-ea261af6a82b"],"description":[0,"Eine Plattform. Jeder Kanal. Echte Ergebnisse."],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"]}]}],"label":[0,"Das Klaviyo-Omniversum"],"url":[0,"https://www.klaviyo.com/de/solutions/omnichannel"]}],[0,{"_key":[0,"edd64967-15a7-4d34-b980-3959ee81623f"],"description":[0,"KI-Stratege und Assistent für Marketer*innen"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"]}]}],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"2d84df38-6f6f-41b8-b5c6-568a632c71f5"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"]}]}],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"a0c581cd-b298-41dd-8133-494e04175a66"],"description":[0,"Mehr Personalisierung auf mehr Kanälen"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"]}]}],"label":[0,"Neue Funktionen"],"url":[0,"https://www.klaviyo.com/de/whats-new"]}]]],"eyebrow":[0,"Spotlight"]}]]]}],"label":[0,"Plattform"]}],[0,{"_key":[0,"57ecf512-a34f-464b-b0e0-1f05456696d6"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"a1c19df3-4607-4a6b-aee5-f0ce77133a1b"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz3r"],"description":[0,"Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen."],"featured":[0,true],"image":[0,null],"label":[0,"Apps anzeigen"],"trailingMark":[0,true],"url":[0,"https://marketplace.klaviyo.com/de-de/"]}]]],"eyebrow":[0,"KLAVIYO APP MARKETPLACE"],"width":[0,"standard"]}],[0,{"_key":[0,"a43c0588-da26-49b6-bcb6-3af2aa449aed"],"_type":[0,"visual_list"],"childItems":[1,[[0,{"_key":[0,"faf79b1e-80a0-4ce1-ae52-600d3c3773ae"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"]}]}],"label":[0,"PrestaShop"],"url":[0,"/de/ecommerce-integrations/prestashop"]}],[0,{"_key":[0,"cf6a3a55-b28f-4f15-9626-eb35410abd13"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"]}]}],"label":[0,"Shopify"],"url":[0,"/de/ecommerce-integrations/shopify"]}],[0,{"_key":[0,"d19f6525-22fb-413c-8526-909bcac96e67"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"]}]}],"label":[0,"Salesforce"],"url":[0,"/de/ecommerce-integrations/salesforce-commerce-cloud"]}],[0,{"_key":[0,"50a78e93-ed42-4087-9eaf-18c93bb82135"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"]}]}],"label":[0,"Wix"],"url":[0,"/de/ecommerce-integrations/wix"]}],[0,{"_key":[0,"519d7785-7142-4723-a155-a6dad95910ee"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"]}]}],"label":[0,"WooCommerce"],"url":[0,"/uk/platform-integrations/woocommerce"]}],[0,{"_key":[0,"f01f83a5-52f1-4c77-a1f7-3179c0aa5e69"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"]}]}],"label":[0,"Adobe Commerce (Magento)"],"url":[0,"/de/ecommerce-integrations/magento"]}],[0,{"_key":[0,"bbf2172a-c6a0-4e89-9582-0f080ed4c1a8"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"]}]}],"label":[0,"BigCommerce"],"url":[0,"/de/ecommerce-integrations/bigcommerce"]}],[0,{"_key":[0,"2d6c2cd0-88b9-4953-ac72-376e0a70e947"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"]}]}],"label":[0,"Shopware"],"url":[0,"/de/ecommerce-integrations/shopware"]}]]]}],[0,{"_key":[0,"87427d71-347e-4893-b230-b6f15668d9f5"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz53"],"description":[0,"Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen."],"featured":[0,true],"image":[0,null],"label":[0,"Vorteile von Integrationen (EN)↗"],"trailingMark":[0,true],"url":[0,"/uk/platform-integrations"]}],[0,{"_key":[0,"4625a040-c666-433c-b497-d5d64fffca17"],"image":[0,null],"label":[0,"Werbung (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=advertising"]}],[0,{"_key":[0,"a6075009-ef10-4671-b5f5-ac882ba1aa0a"],"image":[0,null],"label":[0,"Versand (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=shippinglogistics"]}],[0,{"_key":[0,"5a64b02e-fc1b-491c-a946-bf0ca7835845"],"image":[0,null],"label":[0,"Point of Sale (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=pos"]}],[0,{"_key":[0,"faecf737-b604-4bb9-9e02-616715a02cfc"],"image":[0,null],"label":[0,"Treue (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=loyalty"]}],[0,{"_key":[0,"312f04f3-ea7f-45e7-9d49-7fd4341440c8"],"image":[0,null],"label":[0,"Abonnement (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"]}],[0,{"_key":[0,"29b207a6-dcce-42ad-91c2-97183df294a8"],"image":[0,null],"label":[0,"Beliebteste Apps und Integrationen anzeigen (EN)↗"],"url":[0,"https://marketplace.klaviyo.com/de-de/"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"6d928896-1cff-44d6-a2b4-853eec855e4c"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz6F"],"description":[0,"Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern."],"featured":[0,true],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"trailingMark":[0,true],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"05be4f73-97a0-4087-adad-a70e67b8481a"],"image":[0,null],"label":[0,"Erste Schritte (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs/get_started"]}],[0,{"_key":[0,"3ebf0954-32aa-4894-a938-af696cfff0f0"],"image":[0,null],"label":[0,"Anleitungen für Entwickler*innen (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs"]}],[0,{"_key":[0,"c8e01b8b-18f8-4795-b373-44344390acd9"],"image":[0,null],"label":[0,"API-Dokumentation (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/reference/api_overview"]}]]],"width":[0,"standard"]}]]],"lowerItems":[1,[]]}],"label":[0,"Apps & Integrationen"]}],[0,{"_key":[0,"41312e18-baa2-4131-b08b-e50c60151efd"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"ace46c4f-59d8-4a93-a8f9-8179d5bffbe0"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz7R"],"description":[0,"Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt"],"featured":[0,true],"image":[0,null],"label":[0,"Das Klaviyo Power-Up"],"trailingMark":[0,true],"url":[0,"/de/customer-resources"]}],[0,{"_key":[0,"4e3146d6-eb50-4621-add2-40be65c57c88"],"image":[0,null],"label":[0,"Help Center"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"3d72dabe-2c81-41f7-934c-8f5d1b4d6542"],"image":[0,null],"label":[0,"Academy"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"4a6025e3-4aad-4fa4-a9ac-b8ef4a907478"],"image":[0,null],"label":[0,"Community"],"url":[0,"https://community.klaviyo.com/?lang=de"]}],[0,{"_key":[0,"4ec57f71-3c12-4989-80bf-4dc9cb8a788b"],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"url":[0,"https://developers.klaviyo.com/en"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"624bdc49-0ce8-4bc3-9668-1d5c7cacd6ff"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"6c040d8e-6781-4853-b819-ca5bb85f6bc5"],"description":[0,"Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo"],"image":[0,null],"label":[0,"Support-Übersicht"],"url":[0,"/de/success"]}],[0,{"_key":[0,"7c31e8ad-099f-4ff6-997b-e9ac4f952035"],"description":[0,"Pakete und Dienstleistungen für Unternehmen und professionelle Anwender"],"image":[0,null],"label":[0,"Professionelle Dienstleistungen (EN)↗"],"url":[0,"https://www.klaviyo.com/success/premium-support"]}],[0,{"_key":[0,"36457b51-c437-49b7-a57b-97655d3e28f9"],"description":[0,"Finde Partner für eine Zusammenarbeit"],"image":[0,null],"label":[0,"Partnerverzeichnis (EN)↗"],"url":[0,"https://connect.klaviyo.com"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"1363265f-5bd9-4a91-ab5f-adfd489287fb"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"66d99054-9c86-4b31-a171-2a22e9a098eb"],"description":[0,"Unternehmen, die mit Klaviyo gewachsen sind"],"image":[0,null],"label":[0,"Fallstudien"],"url":[0,"/de/customers"]}],[0,{"_key":[0,"41e9fed5-af57-4e4c-a910-4f4e9b8e56bd"],"description":[0,"Branchen-News und Wachstumsstrategien"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/de/blog"]}],[0,{"_key":[0,"686ccf8a-36df-411b-9003-ea0921e8264b"],"description":[0,"Kostenlose Branchen-Leitfäden und Benchmark-Berichte"],"image":[0,null],"label":[0,"Leitfäden und Berichte"],"url":[0,"/de/marketing-resources"]}],[0,{"_key":[0,"222712d7-68be-49db-9976-815bf2ca37c5"],"description":[0,"Informationen zu Vertrauen und Sicherheit"],"image":[0,null],"label":[0,"Trust Center (EN)↗"],"url":[0,"https://www.klaviyo.com/trust"]}]]],"eyebrow":[0,"MEHR ENTDECKEN"],"width":[0,"standard"]}],[0,{"_key":[0,"30586b74-8821-4862-9a1f-b9f266d3f8e3"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"56847aac8d93"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Marketing-Kalender 2026"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar"]}],[0,{"_key":[0,"017054a707d5"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"ROI-Rechner"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/tools/roi-calculator"]}],[0,{"_key":[0,"68f396a52fac"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"E-Mail-Vorlagenbibliothek (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/features/email-templates"]}],[0,{"_key":[0,"f08118760bb4"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Betreffzeilen-Generator (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Kostenlose Tools"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"56181799699c"],"_type":[0,"inline_list"],"childItems":[1,[[0,{"_key":[0,"113280204782"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/bfcm/holiday-shopping-trends"]}]]],"eyebrow":[0,"BFCM 2025 – RECAP"]}]]]}],"label":[0,"Ressourcen"]}],[0,{"_key":[0,"402696c6-5b5a-42b1-8085-635770ca1dcc"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"So funktioniert es"],"url":[0,"/de/platform-demo"]}],[0,{"_key":[0,"e8afc69e-05ab-4be2-91ff-7b4e7611ce34"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"Preise"],"url":[0,"/de/pricing"]}]]],"utilityNavigationItems":[1,[[0,{"_key":[0,"b37ac2be-cba7-434e-8aa9-c21e209c17cc"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Startseite"],"url":[0,"https://www.klaviyo.com/de/"]}],[0,{"_key":[0,"9bc65e59-b1db-42b3-895c-346a489c9b77"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Help Center"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"5d05c985-1ed7-4c6b-9773-f9a29a52203e"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Enterprise (EN) ↗"],"url":[0,"https://www.klaviyo.com/solutions/enterprise"]}],[0,{"_key":[0,"fc2d22dd-601b-4ada-8f4f-88c4bd58061e"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Partner (EN) ↗"],"url":[0,"https://www.klaviyo.com/partners"]}]]],"showSubnav":[0,false]}" ssr client="load" opts="{"name":"ReactHeader","value":true}" await-children><header id="primary-navigation-header" class="_header_1vldn_1" slot="header"><a data-variant="ghost" aria-label="Zum Hauptinhalt springen" class="_dark_1dvtu_112 _skipButton_1jt0p_1 _button_1dvtu_1 _ghost_1dvtu_52" href="#site-content" role="link" tabindex="0" target="_self" id="skip-button">Zum Hauptinhalt springen</a><div class="_utilityNavigation_1e8p0_1"><div class="grid _grid_1e8p0_18"><div class="_container_1e8p0_30"><nav class="_utility_1e8p0_1"><ul class="_linkList_1e8p0_100"><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" aria-current="false">Startseite</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" aria-current="false">Help Center</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" aria-current="false">Enterprise (EN) ↗</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" aria-current="false">Partner (EN) ↗</a></li></ul></nav><div class="_children_1e8p0_57"></div><div class="_actions_1e8p0_72"><div class="_languageSelectorContainer_1e8p0_154"></div><div class="_siteActions_1e8p0_79 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all" aria-label="Suche"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg></a></li></ul></div><nav class="_platformActions_1e8p0_87 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></div></div></div></div><div class="_universalNavigation_1pr3e_1 _invertOnHover_1pr3e_46"><div class="grid _container_1pr3e_65"><a title="Gehe zur Klaviyo-Startseite" href="/de" class="_logoContainer_1pr3e_72"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 581 172" color="currentColor" style="height:3.6rem" class="_logo_1pr3e_72"><path fill="currentColor" d="M329.918 34.367a11.85 11.85 0 0 0 8.284-3.315 11.69 11.69 0 0 0 3.576-8.129 11.87 11.87 0 0 0-3.512-8.29 12.03 12.03 0 0 0-8.348-3.488 11.85 11.85 0 0 0-8.185 3.551 11.69 11.69 0 0 0-3.338 8.227 11.5 11.5 0 0 0 3.403 8.065 11.66 11.66 0 0 0 8.12 3.38M410.509 45.371h28.604v2.254a15.3 15.3 0 0 0-4.538 1.558c-2.615 1.215-7.845 7.104-11.86 16.973-6.799 17.148-13.943 37.404-21.442 60.618l-2.792 8.803c-1.223 3.979-2.269 6.576-2.792 8.143s-1.224 3.979-2.438 6.919a38.6 38.6 0 0 1-2.659 6.409c-1.401 2.597-4.016 7.923-6.107 9.525-3.316 2.773-8.2 5.889-14.298 5.37-11.86 0-20.751-8.803-20.928-19.217 0-7.105 4.538-11.779 11.337-11.779 4.884 0 9.236 2.641 9.236 8.134 0 3.988-4.006 8.143-4.006 10.221 0 5.369 3.138 7.922 9.245 7.922 4.875 0 8.864-3.116 11.851-9.349 4.016-7.104 4.361-14.894 1.046-23.557l-25.103-65.98c-5.761-15.237-10.122-20.246-15.521-20.783V45.3h39.578v2.253c-4.707.52-7.144 3.293-7.144 8.31 0 3.636 1.391 9.182 4.006 16.286l4.707 12.81c5.407 13.855 9.75 25.977 12.037 33.601 5.053-15.758 9.751-29.614 14.298-41.736 3.315-9.006 4.884-15.414 4.884-19.226 0-6.752-3.661-9.868-9.245-9.868zM135.158 129.714c-5.052-.88-9.413-5.37-9.413-14.895V0L96.972 6.233v2.43c4.884-.52 9.75 3.802 9.75 12.984v93.172c0 9.006-4.884 14.2-9.75 14.895q-.687.12-1.383.167a15.4 15.4 0 0 1-7.268-1.276c-3.865-1.673-7.091-4.657-9.821-9.111L65.203 98.366a24.44 24.44 0 0 0-11.884-9.785 24.64 24.64 0 0 0-15.418-.779L52.9 71.35c11.328-12.465 21.797-20.432 31.733-23.724V45.37H51.642v2.254c8.545 3.292 8.021 10.564-1.773 22.008l-21.096 24.41V0L0 6.233v2.43c4.884 0 9.75 4.841 9.75 13.327v92.829c0 10.221-4.706 14.2-9.75 14.895v2.254h38.222v-2.254c-6.276-.88-9.414-5.713-9.414-14.895v-17.14l8.19-9.005 19.838 32.378c4.707 7.799 9.068 10.916 16.044 10.916h66.391v-1.761s-1.897-.132-4.113-.493M214.368 118.763V80.029c-.382-25.326-11.072-36.858-35.554-36.858a34.97 34.97 0 0 0-21.619 7.27c-6.453 4.851-9.591 10.397-9.591 16.806 0 6.233 3.484 10.907 9.236 10.907 6.108 0 10.469-3.46 10.469-8.31 0-3.636-2.447-8.662-2.447-12.122 0-6.241 4.716-11.611 12.906-11.611 10.469 0 17.959 7.8 17.959 25.115v10.388l-8.714 2.077c-4.538.88-8.367 1.761-11.337 2.641s-6.798 2.078-11.337 3.803c-9.068 3.469-13.943 6.761-18.135 12.994a18.1 18.1 0 0 0-3.138 10.22c0 14.367 10.113 20.952 24.243 20.952 11.159 0 23.046-5.89 28.418-16.973.077 3.496.92 6.933 2.473 10.071 5.912 11.884 25.493 4.859 25.493 4.859v-2.253c-8.572 1.329-9.281-8.795-9.325-11.242m-18.615-11.99c0 5.713-2.092 10.388-6.275 13.68-4.007 3.293-8.191 5.027-12.552 5.027-8.545 0-14.129-5.546-14.129-15.767 0-4.841 2.659-9.349 4.884-11.945a21.3 21.3 0 0 1 6.107-4.332c2.961-1.558 4.432-2.359 6.453-3.292l7.978-2.94c4.006-1.558 6.444-2.421 7.49-2.94zM581 45.371h-67.818V0H581l-14.236 22.686zM443.147 120.946a45.33 45.33 0 0 1-12.933-32.263 44.5 44.5 0 0 1 3.224-17.337 44.8 44.8 0 0 1 9.709-14.76c8.554-9.014 19.031-13.53 31.263-13.53 12.046 0 22.533 4.516 31.086 13.53a44.2 44.2 0 0 1 9.845 14.722 44 44 0 0 1 3.256 17.375 44.6 44.6 0 0 1-3.276 17.443 44.9 44.9 0 0 1-9.825 14.82c-8.553 8.803-19.04 13.355-31.086 13.355-12.232 0-22.709-4.508-31.263-13.355m46.979-62.916c-3.448-6.699-7.978-10.625-13.296-11.682-10.787-2.156-20.325 8.856-23.879 26.366a82.6 82.6 0 0 0-1.091 23.847 65.8 65.8 0 0 0 6.577 22.889c3.457 6.708 7.978 10.625 13.296 11.681 10.788 2.157 20.6-9.322 24.181-27.008 2.97-14.78 1.463-32.782-5.832-46.102z"></path><path fill="currentColor" d="M340.032 114.819V45.371h-61.383v2.087c8.199 1.215 12.099 7.36 8.377 17.324-19.182 51.78-17.959 49.456-19.182 53.611-1.223-3.988-4.016-13.785-8.545-26.075-4.53-12.289-7.499-20.44-8.722-24.076-4.707-14.376-3.138-19.746 4.538-20.608V45.38h-39.764v2.254c5.93 1.215 11.16 7.966 15.521 20.088l6.107 15.758c6.71 17.025 14.591 40.494 17.223 48.497h13.216c4.255-12.325 21.327-61.508 23.614-66.508 2.464-5.696 5.256-10.01 8.377-12.994a15.54 15.54 0 0 1 5.378-3.722 15.64 15.64 0 0 1 6.446-1.19s9.582 0 9.582 9.182v58.074c0 9.684-4.707 14.2-9.591 14.895v2.254h38.018v-2.254c-5.026-.695-9.21-5.194-9.21-14.895"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Plattform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrationen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressourcen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/pricing"><span>Preise</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plattform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrationen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressourcen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/pricing"><span>Preise</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Startseite</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg><div>Suche</div></div></div></a></li></ul><ul class="_list_scbs5_58 _ctaList_scbs5_88"><div class="_languageSelectorContainer_scbs5_307"><div class="_languageSelector_18hva_25 _cotton_18hva_61 _drawer_18hva_18"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81 _drawer_18hva_18">United States<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">EN</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1 _drawer_18hva_18"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/customer-resources/beyond-basics" aria-current="true" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/customer-resources/beyond-basics" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/customer-resources/beyond-basics" rel="alternate" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/customer-resources/beyond-basics" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/customer-resources/beyond-basics" rel="alternate" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/customer-resources/beyond-basics" rel="alternate" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/customer-resources/beyond-basics" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/customer-resources/beyond-basics" rel="alternate" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><li><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></dialog></div></header><!--astro:end--></astro-island> <main id="site-content"> <astro-island uid="12MfjU" prefix="r9" component-url="/_astro/optimizely.DItv-Z2X.js" component-export="default" renderer-url="/_astro/client.4iKctjdT.js" props="{}" ssr client="load" opts="{"name":"OptimizelyInitializer","value":true}"></astro-island> <script>(function(){const locale = "de-DE";
document.cookie = `PARAGLIDE_LOCALE=${locale}; path=/; SameSite=Lax`;
})();</script> <astro-island uid="1HTXJS" prefix="r12" component-url="/_astro/hero.DcDmaZWW.js" component-export="default" renderer-url="/_astro/client.4iKctjdT.js" props="{"background":[0,"cotton"],"bodyCopy":[0,"<p>Mit der Einrichtung deines Kontos hast du die Grundlage für deinen Erfolg gelegt. Jetzt zeigen wir dir, wie du deine Zielgruppe mit neuen Kanälen wie bezahlten Anzeigen und SMS schnell erweitern kannst. Zudem führen wir dich durch die Entwicklung einer Segmentierungsstrategie und zeigen dir, wie du Performance-Probleme behebst.</p><p>Melde dich einfach bei deinem Konto an und setze die Schritte auf dieser Seite in die Praxis um.</p>"],"buttons":[1,[[0,{"text":[0,"Anmelden"],"url":[0,"https://www.klaviyo.com/login"],"buttonType":[0,"primary"],"openInNewTab":[0,true],"buttonAction":[0],"hubspotFormOptions":[0]}]]],"customPadding":[0],"largeText":[0,false],"eyebrow":[0],"eyebrowColor":[0],"eyebrowFont":[0,"defaultFont"],"eyebrowTag":[0,"div"],"headline":[0,"Nach den Grundlagen"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0,"loopingVideo"],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0,"https://vimeo.com/968022021"],"loopingVideo":[0,"https://vimeo.com/968022021"],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _verticalHeroGrid_thmni_181"><div class="_contentContainer_thmni_45 _hasMedia_thmni_49"><h1 class="h1 semiBold _headline_thmni_15">Nach den Grundlagen</h1><div class="_bodyCopy_thmni_20"><p>Mit der Einrichtung deines Kontos hast du die Grundlage für deinen Erfolg gelegt. Jetzt zeigen wir dir, wie du deine Zielgruppe mit neuen Kanälen wie bezahlten Anzeigen und SMS schnell erweitern kannst. Zudem führen wir dich durch die Entwicklung einer Segmentierungsstrategie und zeigen dir, wie du Performance-Probleme behebst.</p><p>Melde dich einfach bei deinem Konto an und setze die Schritte auf dieser Seite in die Praxis um.</p></div><div class="_riveButtons_thmni_31 _center_thmni_35 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Anmelden (opens in a new tab)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/login" role="link" tabindex="0" target="_blank" buttonType="primary">Anmelden</a></div></div><div class="_mediaContainer_thmni_66"><div class="_videoWrapper_244bq_1 _noPoster_244bq_5"></div></div></div></div><!--astro:end--></astro-island><astro-island uid="KYz0Y" prefix="r13" component-url="/_astro/tabbed-content.B-XmRATD.js" component-export="default" renderer-url="/_astro/client.4iKctjdT.js" props="{"eyebrow":[0,""],"headline":[0,"Deine 3 wichtigsten Ziele"],"subhead":[0,""],"useUnderlineVariant":[0,false],"tabs":[1,[[0,{"tabLabel":[0,"Schnelleres Zielgruppenwachstum"],"layout":[1,[[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Formular-Teaser zu deinem Pop-up hinzufügen"],"content":[0,"<p>Formular-Teaser werden angezeigt, sobald Besucher*innen dein Pop-up schließen. So können sie dein Formular einfach wieder öffnen, falls sie ihre Meinung doch noch ändern.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/4411540984859\">So fügst du einen Formular-Teaser hinzu</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ab109685cd678546870ecc82971d1123a3b82a3a-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Pop-up für Mobilgeräte optimieren"],"content":[0,"<p>Folge unseren Best Practices für das Design mobiler Formulare, damit deine Pop-ups auf allen Geräten funktionieren.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/15763867466395\">So erstellst du mobilfreundliche Formulare</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/00349d79d61ba5b55504df7c5aeeb57547032e4f-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Schnelleres Zielgruppenwachstum"],"headline":[0,"Listenerweiterung durch optimierte Formulare"],"subhead":[0,"<p>Optimiere deine Formulare, um die Übermittlungsrate zu verbessern und deine Liste schneller auszubauen. Anschließend kannst du dir weitere Ansätze anschauen, mit denen <a href=\"https://www.klaviyo.com/blog/email-sms-list-growth-strategies\">Benutzer*innen von Klaviyo ihre Listen erweitert haben</a>.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Die wichtigsten Werbenetzwerke integrieren"],"content":[0,"<p>Erreiche deine Bestandskund*innen und potenzielle Neukund*innen genau dort, wo sie sind. Mit Klaviyo kannst du Listen und Segmente als maßgeschneiderte Zielgruppen verwenden, Lookalike-Zielgruppen erstellen und Abonnent*innen aus Lead-Anzeigen synchronisieren.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/115005082127\">Integration für Meta Ads</a><br/><a href=\"https://help.klaviyo.com/hc/de-de/articles/6353315757211\">Integration für Google Ads</a><br/><a href=\"https://help.klaviyo.com/hc/de-de/articles/22541043261851\">Integration für TikTok-Zielgruppen</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a051197742b0ce7c2bf2a9dfa7aac1513e352921-1768x1394.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Zielgruppen für zielgerichtete Anzeigen definieren"],"content":[0,"<p>Sobald du Klaviyo mit deinen Konten für bezahlte Werbung integriert hast, kannst du deine Segmente als benutzerdefinierte Zielgruppen für zielgerichtete Anzeigen nutzen. Alternativ kannst du mit Lookalike-Zielgruppen neue Kund*innen finden, die deinen aktuellen Abonnent*innen ähneln.</p><p><a href=\"https://academy.klaviyo.com/en-us/courses/identify-segments-to-target-with-paid-advertising/1570036\">So wählst du Segmente für bezahlte Anzeigen aus</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a0b627b0c010d923fb4d75825303ad59ea0e803e-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Schnelleres Zielgruppenwachstum"],"headline":[0,"Erhöhte Reichweite durch Werbenetzwerke"],"subhead":[0,"<p>Mithilfe der Segmente in Klaviyo kannst du Lookalike-Zielgruppen in beliebten Werbenetzwerken erstellen – so findest du Leads, die sich mit hoher Wahrscheinlichkeit für deine Marke begeistern.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Nach 25 Kampagnen: Benchmarks auswerten"],"content":[0,"<p>Die KI-gestützten Benchmarks von Klaviyo vergleichen deine Performance mit der von Branchenmitbewerbern. Dafür werden verschiedene Schlüsselmetriken analysiert, von der Öffnungsrate bis zur Conversion-Rate.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360050110072\">Erste Schritte mit Benchmark-Berichten</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b99fbeefbdfc58c04c10466a0ffdc7a4513d2f43-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. E-Mail-Marketing-Metriken und Zustellbarkeit prüfen"],"content":[0,"<p>Zustellbarkeit – das heißt, dass deine Nachrichten im Postfach deiner Abonnent*innen ankommen – ist die Grundvoraussetzung für erfolgreiches E-Mail-Marketing.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/115000201131\">So wertest du mit Klaviyo-Berichten deine Metriken für Zustellbarkeit und Performance aus</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ba240beccc7c38d3481545d472d5f197a2a077b-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Metriken mit schwacher Performance verbessern"],"content":[0,"<p>Wir zeigen dir, wie du deine Strategie anpasst, um die Werte wichtiger Marketing- und E-Commerce-Metriken in Klaviyo zu verbessern.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360043802871\">So verbesserst du schwächelnde KPIs</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/be600c4a6a0f02566fb0c5c8999eb464dcb00e65-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Schnelleres Zielgruppenwachstum"],"headline":[0,"Auswertung deiner E-Mail-Performance"],"subhead":[0,"<p>Unsere E-Mail-Berichte informieren dich darüber, wo du bereits gute Ergebnisse erzielst und wo es noch Verbesserungspotenzial gibt. So kannst du deinen Umsatz weiter steigern.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_EnhancedCarousel"],"enhancedCarousel":[0,{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0,"Hilfreiche Ressourcen für dein Wachstum"],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Best Practices für Anmeldeformulare"],"bodyCopy":[0,"<p>Erfahre alles über die Best Practices, mit denen die erfolgreichsten Klaviyo-Marken eine nahtlose Anmeldung ermöglichen und schnelles Listenwachstum erreichen.</p>"],"buttons":[1,[[0,{"text":[0,"Leitfaden lesen"],"url":[0,"https://academy.klaviyo.com/en-us/courses/best-practices-for-sign-up-forms/1989427"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Mehr Wachstum mit unserer Integration für Meta Ads"],"bodyCopy":[0,"<p>Wir zeigen dir, wie du mit der Integration für Meta Ads deine Stammabonnent*innen und ähnliche Benutzer*innen erreichst und dein Geschäft noch lange nach dem Klick auf eine Anzeige weiter ankurbelst.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/grow-your-business-with-klaviyos-facebook-advertising-integration"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Mehr Wachstum mit unserer Integration für Google Ads"],"bodyCopy":[0,"<p>Mit den Kundendaten in Klaviyo kannst du deine Zielgruppen im Google-Ads-Netzwerk effektiver ansprechen und die Rendite deiner Werbeausgaben steigern.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/grow-your-business-with-klaviyos-google-ads-integration"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Analyse deiner Performance"],"bodyCopy":[0,"<p>Erfahre, warum und wie du Daten in Klaviyo analysierst, um eine skalierbare Reporting-Strategie zu entwickeln und deine Marketing-Performance kontinuierlich zu verbessern.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/optimize-your-analytics"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"fadeIn":[0,false],"stackAcross":[0,"2"]}]}]]]}],[0,{"tabLabel":[0,"Personalisierte Nachrichten"],"layout":[1,[[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Neue Kundensegmente auf der Basis von Verhaltensdaten definieren"],"content":[0,"<p>Gruppiere deine Abonnent*innen basierend auf ihren bisherigen Aktionen, um deine Marketing-Kommunikation relevanter und individueller zu gestalten.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360000407272\">So erstellst du Kundenpersona-Segmente nach Aktivität</a><br/><a href=\"https://help.klaviyo.com/hc/de-de/articles/18986425586715\">Nutze unsere Segments AI, um auch komplexe Segmente ganz einfach zu erstellen</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/905453e78dd9c4a67546de5e9c537a942c5c385b-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Mit zielgerichteten Formularen die Conversion von Segmenten fördern"],"content":[0,"<p>Entdecke unsere erweiterten Targeting- und Anzeige-Einstellungen für Formulare, um die Übermittlungsrate und Onsite-Conversions zu steigern.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/4413544555547\">So funktionieren Targeting- und Verhaltenseinstellungen für Anmeldeformulare</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/77d7d56176b87f94c2d7cc4d16954a90f48d3432-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Personalisierte Nachrichten"],"headline":[0,"Kunden-Targeting mit punktgenauen Segmenten"],"subhead":[0,"<p>Mithilfe der Daten in deinem Konto kannst du die optimalen Segmente für deine Marketing-Nachrichten identifizieren und sie kanalübergreifend ansprechen.</p><p>Im Anschluss an die unten stehenden Schritte kannst du weitere Möglichkeiten entdecken, <a href=\"https://www.klaviyo.com/blog/behavioral-targeting-examples\">wie du durch Zielgruppensegmentierung Kundenengagement und Conversions steigerst</a>.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. E-Mails mit dynamischen Variablen personalisieren"],"content":[0,"<p>Dynamische Variablen sind individuelle, kundenspezifische Informationen. Sie werden als Eigenschaften gespeichert und lassen sich in E-Mail- und SMS-Nachrichten integrieren.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/4408810654235\">So personalisierst du deine Textblöcke</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/431462d0a274aa2a859cea2bac6ba2c1f52dbdbb-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Produkt-Feeds zu E-Mail-Vorlagen hinzufügen"],"content":[0,"<p>Integriere deinen Produktkatalog, um Produkte direkt in deinen E-Mails zu präsentieren. Klaviyo wählt automatisch die besten Produkte für die jeweilige Nachricht aus.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/115005082787\">So nutzt du Produkt-Feeds und -Empfehlungen</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/279c637179d0c23ec37ed3a8e9105ca4bb7e93c7-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Berichte zur Kampagnen-Performance auswerten"],"content":[0,"<p>Unsere Kampagnen-Auswertungen liefern dir genaue Daten zu Website-Aktivitäten, gestarteten Bezahlvorgängen und dem generierten Umsatz, aufgeschlüsselt nach Nachricht.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/115005258568\">Grundlegendes zu Kampagnen-Auswertungen</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b143d5652c0324df5c7f01461ba195257183eccd-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Personalisierte Nachrichten"],"headline":[0,"Höhere Klickraten durch personalisierte Kampagnen"],"subhead":[0,"<p>Personalisierung bedeutet, die Inhalte deiner Nachrichten auf deine Empfänger*innen zuzuschneiden. Das macht deine Botschaft attraktiver und fördert Klicks und Conversions.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Wiederholte Käufe mit einem Post-Purchase-Flow fördern"],"content":[0,"<p>Deine Post-Purchase-Kommunikation ist entscheidend für die Kundenbindung. Wir zeigen dir verschiedene Möglichkeiten, deinen Post-Purchase-Flow anzupassen und so Kundenengagement, Umsatz und Kundenbindung zu verbessern.</p><p><a href=\"https://academy.klaviyo.com/en-us/courses/anatomy-of-a-flow-post-purchase/1914320\">So erstellst du einen Post-Purchase-Flow</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a91b77d7035c41ce503f4bfba44c70c77d2d80d3-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Gefährdete Kund*innen mit einem Rückgewinnungs-Flow proaktiv ansprechen"],"content":[0,"<p>Du hast viel dafür getan, Kund*innen für deine Marke zu gewinnen, und solltest sie nicht einfach abwandern lassen. Mit einem hoch personalisierten Rückgewinnungs-Flow erreichst du Kund*innen, deren Interesse nachzulassen beginnt.</p><p><a href=\"https://academy.klaviyo.com/en-us/courses/anatomy-of-a-flow-winback/1914169\">So erstellst du einen Rückgewinnungs-Flow</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0246f06824f3c234f74df4b03bce1b7fe683a1da-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Transaktionale E-Mail-Flows zu Klaviyo migrieren"],"content":[0,"<p>Transaktionale E-Mails wie Bestell- und Versandbestätigungen sind eine wichtige Komponente des Kundenerlebnisses. Migriere diese Nachrichten zu Klaviyo, um ihr Branding zu optimieren und sie persönlicher zu gestalten.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360003165732\">So nutzt du Flows für den Versand von Transaktionsnachrichten</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6c6cb7b89b20badfe56f6e08874633e6b8b63500-600x600.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Personalisierte Nachrichten"],"headline":[0,"Automatisierung des Einkaufserlebnisses mit Flows"],"subhead":[0,"<p>Baue die Beziehung zu deinen Kund*innen nach dem Kauf weiter aus. Eine strategische Personalisierung kann die Conversion-Rate und den ROI deines Marketings steigern.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_EnhancedCarousel"],"enhancedCarousel":[0,{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0,"Hilfreiche Ressourcen für dein Wachstum"],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Entwickle eine eigene Strategie zur Kundensegmentierung für dein Unternehmen"],"bodyCopy":[0,"<p>In diesem aufgezeichneten Training zeigen wir dir neue Möglichkeiten für eine Segmentierung deiner Abonnent*innen für spezifische Geschäftsziele.</p>"],"buttons":[1,[[0,{"text":[0,"Training ansehen"],"url":[0,"https://community.klaviyo.com/live-training-recordings-42/recap-discussion-strategy-session-design-a-custom-segmentation-strategy-for-your-business-for-small-and-medium-sized-businesses-8036"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Maßgeschneiderte Vorlagen und Inhalte"],"bodyCopy":[0,"<p>Erfahre, wie du mit individuell angepassten Vorlagen, Branding-Elementen und dynamischen Daten robuste, personalisierte Marketing-Kampagnen erstellst, die sich jederzeit skalieren lassen.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/customize-your-templates-and-content"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Automatisieren der Customer Journey mit Flows"],"bodyCopy":[0,"<p>Erfahre, wie du die Customer Journey mithilfe unterschiedlicher Flows vereinfachen kannst – und Gelegenheitsbesucher*innen zu treuen Stammkund*innen machst.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/automating-the-customer-journey-with-flows"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Ausrichtung deiner Sendestrategie am Kundenengagement"],"bodyCopy":[0,"<p>Wir zeigen dir, wie du einen konsistenten Senderhythmus einrichtest, um eine gute Absender-Reputation zu bewahren und das Vertrauen deiner Abonnent*innen zu gewinnen.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/let-engagement-drive-your-sending-strategy/1880778"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Erhalte das Klaviyo-Produktzertifikat"],"bodyCopy":[0,"<p>Bist du bereit, deine Klaviyo-Expertise zu festigen? Auf diesem Lernpfad erfährst du alles über die wichtigsten Funktionen der Plattform. Zum Abschluss erhältst du einen offiziellen Nachweis, der dein Wissen belegt.</p>"],"buttons":[1,[[0,{"text":[0,"Zertifikat erwerben "],"url":[0,"https://academy.klaviyo.com/en-us/collections/product-certification"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"fadeIn":[0,false],"stackAcross":[0,"2"]}]}]]]}],[0,{"tabLabel":[0,"Gesteigerte Reichweite mit SMS"],"layout":[1,[[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. SMS für dein Konto aktivieren"],"content":[0,"<p>Bevor du deine Kund*innen in SMS-Marketing einwilligen lassen und ihnen Nachrichten senden kannst, musst du SMS in deinem Konto aktivieren und deine Absendernummern einrichten.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/4404274419355\">So richtest du SMS in Klaviyo ein</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6003839c7839d0db9ae1bba11e7513a9bea906e7-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Auf Klaviyo gehostete Nutzungsbedingungen für Mobilgeräte konfigurieren"],"content":[0,"<p>Wenn du die SMS-Einwilligung von deinen Kund*innen einholen möchtest, musst du deine Nutzungsbedingungen aktualisieren – schließlich müssen deine Kund*innen wissen, was sie erwartet. In vielen Ländern ist es außerdem grundsätzlich Pflicht, für SMS-Programme Nutzungsbedingungen zu veröffentlichen. Keine Sorge, falls du noch keine hast: In Klaviyo ist die Erstellung ganz einfach.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360049177511\">So erstellst du Nutzungsbedingungen für Mobilgeräte in Klaviyo</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/519210de052a87ec9e24fa6e5c67002663dc8433-1759x999.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Datenschutzerklärung erstellen und veröffentlichen"],"content":[0,"<p>Als letzten Schritt musst du deine Datenschutzerklärung aktualisieren. Sie muss alle wichtigen Informationen zu deinem SMS-Versand enthalten, insbesondere wenn du eine Kurzwahlnummer verwendest. Du kannst diese Informationen zu deiner bestehenden Datenschutzerklärung auf deiner Website hinzufügen.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/4404199571867\">Best Practices für die SMS-Datenschutzerklärung</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d01457890fa3cd05930ea4075c48eea224364da6-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"4. Einwilligung zu SMS-Marketing einholen"],"content":[0,"<p>Mit dem Formular-Builder von Klaviyo kannst du dein Pop-up-Formular einfach um ein Telefonnummernfeld und einen Offenlegungstext ergänzen. Du solltest das neue Formular aber erst veröffentlichen, wenn du deine SMS-Welcome-Serie eingerichtet hast. (Wie das geht, erfährst du weiter unten.)</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/9351341171995\">So holst du die SMS-Einwilligung mit Klaviyo ein</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/87649f127623e1a6a4bdcf4fc7b2a2f1ea8d2bc1-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Gesteigerte Reichweite mit SMS"],"headline":[0,"Aktiviere SMS in deinem Konto"],"subhead":[0,"<p>Nutze neue Kanäle für ein höheres Conversion-Potenzial und sprich deine Kund*innen immer dort an, wo sie es bevorzugen.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. SMS Welcome Flow einrichten"],"content":[0,"<p>Mit einem SMS Welcome Flow kannst du neue SMS-Abonnent*innen begrüßen und ihnen bei der Anmeldung versprochene Angebote zusenden. Sobald dein Flow live ist, kannst du das aktualisierte Anmeldeformular (siehe oben) veröffentlichen.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360036122291\">So erstellst du einen SMS Welcome Flow</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d64727bf8cd2bb50ba21922ebe855a5f357dea70-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Virtuelle Visitenkarte erstellen und zur Welcome-Serie hinzufügen (nur USA/Kanada, für Nummern mit MMS-Unterstützung)"],"content":[0,"<p>Wenn deine Marke in den USA und Kanada SMS-Marketing betreibt, kannst du eine virtuelle Visitenkarte mit deiner Nummer erstellen. Damit können deine Abonnent*innen deine Kontaktdaten ganz einfach auf ihrem Mobilgerät speichern.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/8219838827931\">So fügst du eine virtuelle Visitenkarte zu Flow-Nachrichten hinzu</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a5af99d8982656a0ef7aeed05948252d227ce94-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Gesteigerte Reichweite mit SMS"],"headline":[0,"Erstelle einen SMS Welcome Flow"],"subhead":[0,"<p>Die meisten Textnachrichten werden innerhalb von 90 Sekunden gelesen. Mit einem SMS Welcome Flow erreichst du deine Kund*innen also genau dann, wenn ihr Interesse an deiner Marke am größten ist.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. SMS in deinen Content-Plan aufnehmen"],"content":[0,"<p>Deine SMS-Abonnent*innen warten natürlich auf Nachrichten von dir. Dennoch solltest du dir Zeit für eine sorgfältige Planung nehmen, um das optimale Gleichgewicht zwischen E-Mail und SMS zu erreichen. Lege fest, wann du welchen Kanal nutzt. Am besten sendest du mindestens 1 SMS-Kampagne pro Woche.</p><p><a href=\"https://help.klaviyo.com/hc/de-de/articles/360056849631\">So kombinierst du E-Mail und SMS</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9f0ecf996a52014c7fe3cfa4cccdc958cde2ce11-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. SMS-Kampagne an neue Abonnent*innen senden"],"content":[0,"<p>Jetzt ist der Moment gekommen, um deine erste SMS-Kampagne zu versenden. Eine klar formulierte Nachricht, zum richtigen Zeitpunkt gesendet, steigert die Leistung deines SMS-Marketings, fördert den Umsatz und regt deine Zielgruppe zu Interaktionen an.</p><p><a href=\"https://academy.klaviyo.com/en-us/courses/write-impactful-sms-copy/1823767\">So schreibst du wirkungsvolle SMS-Nachrichten</a></p><p>Du weißt nicht genau, wie SMS-Kampagnen in Klaviyo funktionieren?<br/><a href=\"https://help.klaviyo.com/hc/de-de/articles/360040039971\">So erstellst und sendest du SMS-Kampagnen</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d6ae0f39c15989b43a367f07806be10348df9755-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Gesteigerte Reichweite mit SMS"],"headline":[0,"Sende eine SMS-Kampagne"],"subhead":[0,"<p>Ein neuer Kanal wirkt vielleicht zunächst etwas überfordernd. Aber die Mühe lohnt sich: Deine erste SMS-Kampagne ist ein wichtiger Meilenstein bei der Umsetzung deiner Marketing-Ziele.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_EnhancedCarousel"],"enhancedCarousel":[0,{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0,"Hilfreiche Ressourcen für dein Wachstum"],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Live-Training zur SMS-Marketing-Strategie"],"bodyCopy":[0,"<p>Wir zeigen dir Best Practices für die Integration von SMS in deine Marketing-Strategie – für mehr Umsatz und eine stärkere Kundenbindung durch personalisierte Nachrichten.</p>"],"buttons":[1,[[0,{"text":[0,"Zur Training"],"url":[0,"https://www.bigmarker.com/klaviyo-customer-education/strategy-session-sms-marketing-strategy-europe"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Erste Schritte mit SMS-Listen und -Segmenten"],"bodyCopy":[0,"<p>Erfahre, wie du deine SMS-Liste vergrößern und deine Abonnent*innen segmentieren kannst. Zudem lernst du Best Practices für das Erweitern deiner SMS-Liste kennen, um mehr Personen zu erreichen.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/getting-started-with-sms-lists-segments"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Erste Schritte mit SMS-Flows"],"bodyCopy":[0,"<p>Lerne, wie du neue Flows mit SMS erstellst und wie du SMS zu bestehenden Flows hinzufügst, sodass du deine Abonnent*innen überall erreichst.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/getting-started-with-sms-flows"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Erste Schritte mit SMS-Kampagnen"],"bodyCopy":[0,"<p>Entwickle eine SMS-Kampagnenstrategie, erstelle und versende SMS-Kampagnen in Klaviyo und entdecke Best Practices für bessere Ergebnisse.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Kurs"],"url":[0,"https://academy.klaviyo.com/en-us/courses/getting-started-with-sms-campaigns"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Best Practices für die Ergänzung deiner E-Mail-Strategie durch SMS"],"bodyCopy":[0,"<p>Erziele mehr Umsatz durch einen Multichannel-Ansatz – genau wie die am schnellsten wachsenden Marken auf Klaviyo. Erfahre, wie du SMS in dein bestehendes E-Mail-Programm integrieren kannst.</p>"],"buttons":[1,[[0,{"text":[0,"Leitfaden lesen"],"url":[0,"https://academy.klaviyo.com/en-us/courses/best-practices-for-adding-sms-to-your-email-strategy/1985801"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"fadeIn":[0,false],"stackAcross":[0,"2"]}]}]]]}]]]}" ssr client="load" opts="{"name":"TabbedContent","value":true}" await-children><div class=""><div class="_tabbedContent_pjcni_1"><div class="grid"><h2 class="h1 _tabsHeadline_pjcni_12">Deine 3 wichtigsten Ziele</h2></div><div class="_mobileSelectContainer_qeh7i_1 mobileSelectContainer"><div class="_fieldGroup_9b7vl_1 _selectFieldGroup_qeh7i_22 light"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em" class="_selectArrow_qeh7i_42 light selectArrow" aria-hidden="true"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg><select class="_textarea_9b7vl_71 _light_9b7vl_15 _inputBase_9b7vl_33" id="mobile-tab-select" name="mobile-tab-select" aria-label="Tab auswählen"><option value="0" selected="">Schnelleres Zielgruppenwachstum</option><option value="1">Personalisierte Nachrichten</option><option value="2">Gesteigerte Reichweite mit SMS</option></select></div></div><div class="_tabContainer_18p3s_1 tabContainer"><ul class="_tabs_18p3s_18 tabList"><li class="_tab_18p3s_1 _activeTab_18p3s_94 active tabListItem"><span class="_tabIndicator_18p3s_77" data-chromatic="ignore" style="width:calc(100% - 10px)"></span><button>Schnelleres Zielgruppenwachstum</button></li><li class="_tab_18p3s_1 tabListItem"><button>Personalisierte Nachrichten</button></li><li class="_tab_18p3s_1 tabListItem"><button>Gesteigerte Reichweite mit SMS</button></li></ul></div><div class="_tabGrid_pjcni_51"><div class="panel _panel_pjcni_29 _activePanel_pjcni_44"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Schnelleres Zielgruppenwachstum</div><h2 class="_headline_54u1x_33 h3">Listenerweiterung durch optimierte Formulare</h2><div class="p2"><p>Optimiere deine Formulare, um die Übermittlungsrate zu verbessern und deine Liste schneller auszubauen. Anschließend kannst du dir weitere Ansätze anschauen, mit denen <a href="https://www.klaviyo.com/blog/email-sms-list-growth-strategies">Benutzer*innen von Klaviyo ihre Listen erweitert haben</a>.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1276511666">1. Formular-Teaser zu deinem Pop-up hinzufügen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1276511666"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ab109685cd678546870ecc82971d1123a3b82a3a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Formular-Teaser werden angezeigt, sobald Besucher*innen dein Pop-up schließen. So können sie dein Formular einfach wieder öffnen, falls sie ihre Meinung doch noch ändern.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/4411540984859">So fügst du einen Formular-Teaser hinzu</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3968297799">2. Pop-up für Mobilgeräte optimieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3968297799"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/00349d79d61ba5b55504df7c5aeeb57547032e4f-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Folge unseren Best Practices für das Design mobiler Formulare, damit deine Pop-ups auf allen Geräten funktionieren.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/15763867466395">So erstellst du mobilfreundliche Formulare</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ab109685cd678546870ecc82971d1123a3b82a3a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/00349d79d61ba5b55504df7c5aeeb57547032e4f-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Schnelleres Zielgruppenwachstum</div><h2 class="_headline_54u1x_33 h3">Erhöhte Reichweite durch Werbenetzwerke</h2><div class="p2"><p>Mithilfe der Segmente in Klaviyo kannst du Lookalike-Zielgruppen in beliebten Werbenetzwerken erstellen – so findest du Leads, die sich mit hoher Wahrscheinlichkeit für deine Marke begeistern.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2465675907">1. Die wichtigsten Werbenetzwerke integrieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2465675907"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a051197742b0ce7c2bf2a9dfa7aac1513e352921-1768x1394.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Erreiche deine Bestandskund*innen und potenzielle Neukund*innen genau dort, wo sie sind. Mit Klaviyo kannst du Listen und Segmente als maßgeschneiderte Zielgruppen verwenden, Lookalike-Zielgruppen erstellen und Abonnent*innen aus Lead-Anzeigen synchronisieren.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/115005082127">Integration für Meta Ads</a><br/><a href="https://help.klaviyo.com/hc/de-de/articles/6353315757211">Integration für Google Ads</a><br/><a href="https://help.klaviyo.com/hc/de-de/articles/22541043261851">Integration für TikTok-Zielgruppen</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2895840284">2. Zielgruppen für zielgerichtete Anzeigen definieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2895840284"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a0b627b0c010d923fb4d75825303ad59ea0e803e-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Sobald du Klaviyo mit deinen Konten für bezahlte Werbung integriert hast, kannst du deine Segmente als benutzerdefinierte Zielgruppen für zielgerichtete Anzeigen nutzen. Alternativ kannst du mit Lookalike-Zielgruppen neue Kund*innen finden, die deinen aktuellen Abonnent*innen ähneln.</p><p><a href="https://academy.klaviyo.com/en-us/courses/identify-segments-to-target-with-paid-advertising/1570036">So wählst du Segmente für bezahlte Anzeigen aus</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a051197742b0ce7c2bf2a9dfa7aac1513e352921-1768x1394.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a0b627b0c010d923fb4d75825303ad59ea0e803e-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Schnelleres Zielgruppenwachstum</div><h2 class="_headline_54u1x_33 h3">Auswertung deiner E-Mail-Performance</h2><div class="p2"><p>Unsere E-Mail-Berichte informieren dich darüber, wo du bereits gute Ergebnisse erzielst und wo es noch Verbesserungspotenzial gibt. So kannst du deinen Umsatz weiter steigern.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2058544135">1. Nach 25 Kampagnen: Benchmarks auswerten<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2058544135"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b99fbeefbdfc58c04c10466a0ffdc7a4513d2f43-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Die KI-gestützten Benchmarks von Klaviyo vergleichen deine Performance mit der von Branchenmitbewerbern. Dafür werden verschiedene Schlüsselmetriken analysiert, von der Öffnungsrate bis zur Conversion-Rate.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360050110072">Erste Schritte mit Benchmark-Berichten</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-195318640">2. E-Mail-Marketing-Metriken und Zustellbarkeit prüfen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-195318640"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ba240beccc7c38d3481545d472d5f197a2a077b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Zustellbarkeit – das heißt, dass deine Nachrichten im Postfach deiner Abonnent*innen ankommen – ist die Grundvoraussetzung für erfolgreiches E-Mail-Marketing.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/115000201131">So wertest du mit Klaviyo-Berichten deine Metriken für Zustellbarkeit und Performance aus</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2077193120">3. Metriken mit schwacher Performance verbessern<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2077193120"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/be600c4a6a0f02566fb0c5c8999eb464dcb00e65-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Wir zeigen dir, wie du deine Strategie anpasst, um die Werte wichtiger Marketing- und E-Commerce-Metriken in Klaviyo zu verbessern.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360043802871">So verbesserst du schwächelnde KPIs</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b99fbeefbdfc58c04c10466a0ffdc7a4513d2f43-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ba240beccc7c38d3481545d472d5f197a2a077b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/be600c4a6a0f02566fb0c5c8999eb464dcb00e65-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Hilfreiche Ressourcen für dein Wachstum" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Hilfreiche Ressourcen für dein Wachstum</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-2129999809"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Best Practices für Anmeldeformulare</h3><div class="_bodyCopy_1pjx2_65"><p>Erfahre alles über die Best Practices, mit denen die erfolgreichsten Klaviyo-Marken eine nahtlose Anmeldung ermöglichen und schnelles Listenwachstum erreichen.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/best-practices-for-sign-up-forms/1989427"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Mehr Wachstum mit unserer Integration für Meta Ads</h3><div class="_bodyCopy_1pjx2_65"><p>Wir zeigen dir, wie du mit der Integration für Meta Ads deine Stammabonnent*innen und ähnliche Benutzer*innen erreichst und dein Geschäft noch lange nach dem Klick auf eine Anzeige weiter ankurbelst.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/grow-your-business-with-klaviyos-facebook-advertising-integration"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Mehr Wachstum mit unserer Integration für Google Ads</h3><div class="_bodyCopy_1pjx2_65"><p>Mit den Kundendaten in Klaviyo kannst du deine Zielgruppen im Google-Ads-Netzwerk effektiver ansprechen und die Rendite deiner Werbeausgaben steigern.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/grow-your-business-with-klaviyos-google-ads-integration"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Analyse deiner Performance</h3><div class="_bodyCopy_1pjx2_65"><p>Erfahre, warum und wie du Daten in Klaviyo analysierst, um eine skalierbare Reporting-Strategie zu entwickeln und deine Marketing-Performance kontinuierlich zu verbessern.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/optimize-your-analytics"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Personalisierte Nachrichten</div><h2 class="_headline_54u1x_33 h3">Kunden-Targeting mit punktgenauen Segmenten</h2><div class="p2"><p>Mithilfe der Daten in deinem Konto kannst du die optimalen Segmente für deine Marketing-Nachrichten identifizieren und sie kanalübergreifend ansprechen.</p><p>Im Anschluss an die unten stehenden Schritte kannst du weitere Möglichkeiten entdecken, <a href="https://www.klaviyo.com/blog/behavioral-targeting-examples">wie du durch Zielgruppensegmentierung Kundenengagement und Conversions steigerst</a>.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2497606740">1. Neue Kundensegmente auf der Basis von Verhaltensdaten definieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2497606740"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/905453e78dd9c4a67546de5e9c537a942c5c385b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Gruppiere deine Abonnent*innen basierend auf ihren bisherigen Aktionen, um deine Marketing-Kommunikation relevanter und individueller zu gestalten.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360000407272">So erstellst du Kundenpersona-Segmente nach Aktivität</a><br/><a href="https://help.klaviyo.com/hc/de-de/articles/18986425586715">Nutze unsere Segments AI, um auch komplexe Segmente ganz einfach zu erstellen</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-526397860">2. Mit zielgerichteten Formularen die Conversion von Segmenten fördern<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-526397860"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/77d7d56176b87f94c2d7cc4d16954a90f48d3432-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Entdecke unsere erweiterten Targeting- und Anzeige-Einstellungen für Formulare, um die Übermittlungsrate und Onsite-Conversions zu steigern.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/4413544555547">So funktionieren Targeting- und Verhaltenseinstellungen für Anmeldeformulare</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/905453e78dd9c4a67546de5e9c537a942c5c385b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/77d7d56176b87f94c2d7cc4d16954a90f48d3432-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Personalisierte Nachrichten</div><h2 class="_headline_54u1x_33 h3">Höhere Klickraten durch personalisierte Kampagnen</h2><div class="p2"><p>Personalisierung bedeutet, die Inhalte deiner Nachrichten auf deine Empfänger*innen zuzuschneiden. Das macht deine Botschaft attraktiver und fördert Klicks und Conversions.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1858977158">1. E-Mails mit dynamischen Variablen personalisieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1858977158"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/431462d0a274aa2a859cea2bac6ba2c1f52dbdbb-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Dynamische Variablen sind individuelle, kundenspezifische Informationen. Sie werden als Eigenschaften gespeichert und lassen sich in E-Mail- und SMS-Nachrichten integrieren.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/4408810654235">So personalisierst du deine Textblöcke</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1721939720">2. Produkt-Feeds zu E-Mail-Vorlagen hinzufügen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1721939720"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/279c637179d0c23ec37ed3a8e9105ca4bb7e93c7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Integriere deinen Produktkatalog, um Produkte direkt in deinen E-Mails zu präsentieren. Klaviyo wählt automatisch die besten Produkte für die jeweilige Nachricht aus.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/115005082787">So nutzt du Produkt-Feeds und -Empfehlungen</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-566786545">3. Berichte zur Kampagnen-Performance auswerten<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-566786545"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b143d5652c0324df5c7f01461ba195257183eccd-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Unsere Kampagnen-Auswertungen liefern dir genaue Daten zu Website-Aktivitäten, gestarteten Bezahlvorgängen und dem generierten Umsatz, aufgeschlüsselt nach Nachricht.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/115005258568">Grundlegendes zu Kampagnen-Auswertungen</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/431462d0a274aa2a859cea2bac6ba2c1f52dbdbb-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/279c637179d0c23ec37ed3a8e9105ca4bb7e93c7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b143d5652c0324df5c7f01461ba195257183eccd-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Personalisierte Nachrichten</div><h2 class="_headline_54u1x_33 h3">Automatisierung des Einkaufserlebnisses mit Flows</h2><div class="p2"><p>Baue die Beziehung zu deinen Kund*innen nach dem Kauf weiter aus. Eine strategische Personalisierung kann die Conversion-Rate und den ROI deines Marketings steigern.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1566606820">1. Wiederholte Käufe mit einem Post-Purchase-Flow fördern<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1566606820"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a91b77d7035c41ce503f4bfba44c70c77d2d80d3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Deine Post-Purchase-Kommunikation ist entscheidend für die Kundenbindung. Wir zeigen dir verschiedene Möglichkeiten, deinen Post-Purchase-Flow anzupassen und so Kundenengagement, Umsatz und Kundenbindung zu verbessern.</p><p><a href="https://academy.klaviyo.com/en-us/courses/anatomy-of-a-flow-post-purchase/1914320">So erstellst du einen Post-Purchase-Flow</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-406410117">2. Gefährdete Kund*innen mit einem Rückgewinnungs-Flow proaktiv ansprechen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-406410117"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0246f06824f3c234f74df4b03bce1b7fe683a1da-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Du hast viel dafür getan, Kund*innen für deine Marke zu gewinnen, und solltest sie nicht einfach abwandern lassen. Mit einem hoch personalisierten Rückgewinnungs-Flow erreichst du Kund*innen, deren Interesse nachzulassen beginnt.</p><p><a href="https://academy.klaviyo.com/en-us/courses/anatomy-of-a-flow-winback/1914169">So erstellst du einen Rückgewinnungs-Flow</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1652285878">3. Transaktionale E-Mail-Flows zu Klaviyo migrieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1652285878"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6c6cb7b89b20badfe56f6e08874633e6b8b63500-600x600.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Transaktionale E-Mails wie Bestell- und Versandbestätigungen sind eine wichtige Komponente des Kundenerlebnisses. Migriere diese Nachrichten zu Klaviyo, um ihr Branding zu optimieren und sie persönlicher zu gestalten.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360003165732">So nutzt du Flows für den Versand von Transaktionsnachrichten</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a91b77d7035c41ce503f4bfba44c70c77d2d80d3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0246f06824f3c234f74df4b03bce1b7fe683a1da-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6c6cb7b89b20badfe56f6e08874633e6b8b63500-600x600.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Hilfreiche Ressourcen für dein Wachstum" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Hilfreiche Ressourcen für dein Wachstum</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-2129999809"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Entwickle eine eigene Strategie zur Kundensegmentierung für dein Unternehmen</h3><div class="_bodyCopy_1pjx2_65"><p>In diesem aufgezeichneten Training zeigen wir dir neue Möglichkeiten für eine Segmentierung deiner Abonnent*innen für spezifische Geschäftsziele.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://community.klaviyo.com/live-training-recordings-42/recap-discussion-strategy-session-design-a-custom-segmentation-strategy-for-your-business-for-small-and-medium-sized-businesses-8036"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Maßgeschneiderte Vorlagen und Inhalte</h3><div class="_bodyCopy_1pjx2_65"><p>Erfahre, wie du mit individuell angepassten Vorlagen, Branding-Elementen und dynamischen Daten robuste, personalisierte Marketing-Kampagnen erstellst, die sich jederzeit skalieren lassen.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/customize-your-templates-and-content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Automatisieren der Customer Journey mit Flows</h3><div class="_bodyCopy_1pjx2_65"><p>Erfahre, wie du die Customer Journey mithilfe unterschiedlicher Flows vereinfachen kannst – und Gelegenheitsbesucher*innen zu treuen Stammkund*innen machst.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/automating-the-customer-journey-with-flows"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Ausrichtung deiner Sendestrategie am Kundenengagement</h3><div class="_bodyCopy_1pjx2_65"><p>Wir zeigen dir, wie du einen konsistenten Senderhythmus einrichtest, um eine gute Absender-Reputation zu bewahren und das Vertrauen deiner Abonnent*innen zu gewinnen.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/let-engagement-drive-your-sending-strategy/1880778"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Erhalte das Klaviyo-Produktzertifikat</h3><div class="_bodyCopy_1pjx2_65"><p>Bist du bereit, deine Klaviyo-Expertise zu festigen? Auf diesem Lernpfad erfährst du alles über die wichtigsten Funktionen der Plattform. Zum Abschluss erhältst du einen offiziellen Nachweis, der dein Wissen belegt.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/collections/product-certification"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Gesteigerte Reichweite mit SMS</div><h2 class="_headline_54u1x_33 h3">Aktiviere SMS in deinem Konto</h2><div class="p2"><p>Nutze neue Kanäle für ein höheres Conversion-Potenzial und sprich deine Kund*innen immer dort an, wo sie es bevorzugen.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3217491770">1. SMS für dein Konto aktivieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3217491770"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6003839c7839d0db9ae1bba11e7513a9bea906e7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Bevor du deine Kund*innen in SMS-Marketing einwilligen lassen und ihnen Nachrichten senden kannst, musst du SMS in deinem Konto aktivieren und deine Absendernummern einrichten.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/4404274419355">So richtest du SMS in Klaviyo ein</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1622479960">2. Auf Klaviyo gehostete Nutzungsbedingungen für Mobilgeräte konfigurieren<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1622479960"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/519210de052a87ec9e24fa6e5c67002663dc8433-1759x999.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Wenn du die SMS-Einwilligung von deinen Kund*innen einholen möchtest, musst du deine Nutzungsbedingungen aktualisieren – schließlich müssen deine Kund*innen wissen, was sie erwartet. In vielen Ländern ist es außerdem grundsätzlich Pflicht, für SMS-Programme Nutzungsbedingungen zu veröffentlichen. Keine Sorge, falls du noch keine hast: In Klaviyo ist die Erstellung ganz einfach.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360049177511">So erstellst du Nutzungsbedingungen für Mobilgeräte in Klaviyo</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3302824917">3. Datenschutzerklärung erstellen und veröffentlichen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3302824917"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d01457890fa3cd05930ea4075c48eea224364da6-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Als letzten Schritt musst du deine Datenschutzerklärung aktualisieren. Sie muss alle wichtigen Informationen zu deinem SMS-Versand enthalten, insbesondere wenn du eine Kurzwahlnummer verwendest. Du kannst diese Informationen zu deiner bestehenden Datenschutzerklärung auf deiner Website hinzufügen.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/4404199571867">Best Practices für die SMS-Datenschutzerklärung</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3307725116">4. Einwilligung zu SMS-Marketing einholen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3307725116"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/87649f127623e1a6a4bdcf4fc7b2a2f1ea8d2bc1-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Mit dem Formular-Builder von Klaviyo kannst du dein Pop-up-Formular einfach um ein Telefonnummernfeld und einen Offenlegungstext ergänzen. Du solltest das neue Formular aber erst veröffentlichen, wenn du deine SMS-Welcome-Serie eingerichtet hast. (Wie das geht, erfährst du weiter unten.)</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/9351341171995">So holst du die SMS-Einwilligung mit Klaviyo ein</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6003839c7839d0db9ae1bba11e7513a9bea906e7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/519210de052a87ec9e24fa6e5c67002663dc8433-1759x999.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d01457890fa3cd05930ea4075c48eea224364da6-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/87649f127623e1a6a4bdcf4fc7b2a2f1ea8d2bc1-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Gesteigerte Reichweite mit SMS</div><h2 class="_headline_54u1x_33 h3">Erstelle einen SMS Welcome Flow</h2><div class="p2"><p>Die meisten Textnachrichten werden innerhalb von 90 Sekunden gelesen. Mit einem SMS Welcome Flow erreichst du deine Kund*innen also genau dann, wenn ihr Interesse an deiner Marke am größten ist.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3307727427">1. SMS Welcome Flow einrichten<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3307727427"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d64727bf8cd2bb50ba21922ebe855a5f357dea70-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Mit einem SMS Welcome Flow kannst du neue SMS-Abonnent*innen begrüßen und ihnen bei der Anmeldung versprochene Angebote zusenden. Sobald dein Flow live ist, kannst du das aktualisierte Anmeldeformular (siehe oben) veröffentlichen.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360036122291">So erstellst du einen SMS Welcome Flow</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-189842382">2. Virtuelle Visitenkarte erstellen und zur Welcome-Serie hinzufügen (nur USA/Kanada, für Nummern mit MMS-Unterstützung)<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-189842382"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a5af99d8982656a0ef7aeed05948252d227ce94-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Wenn deine Marke in den USA und Kanada SMS-Marketing betreibt, kannst du eine virtuelle Visitenkarte mit deiner Nummer erstellen. Damit können deine Abonnent*innen deine Kontaktdaten ganz einfach auf ihrem Mobilgerät speichern.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/8219838827931">So fügst du eine virtuelle Visitenkarte zu Flow-Nachrichten hinzu</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d64727bf8cd2bb50ba21922ebe855a5f357dea70-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a5af99d8982656a0ef7aeed05948252d227ce94-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Gesteigerte Reichweite mit SMS</div><h2 class="_headline_54u1x_33 h3">Sende eine SMS-Kampagne</h2><div class="p2"><p>Ein neuer Kanal wirkt vielleicht zunächst etwas überfordernd. Aber die Mühe lohnt sich: Deine erste SMS-Kampagne ist ein wichtiger Meilenstein bei der Umsetzung deiner Marketing-Ziele.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2814870385">1. SMS in deinen Content-Plan aufnehmen<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2814870385"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9f0ecf996a52014c7fe3cfa4cccdc958cde2ce11-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Deine SMS-Abonnent*innen warten natürlich auf Nachrichten von dir. Dennoch solltest du dir Zeit für eine sorgfältige Planung nehmen, um das optimale Gleichgewicht zwischen E-Mail und SMS zu erreichen. Lege fest, wann du welchen Kanal nutzt. Am besten sendest du mindestens 1 SMS-Kampagne pro Woche.</p><p><a href="https://help.klaviyo.com/hc/de-de/articles/360056849631">So kombinierst du E-Mail und SMS</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1377311086">2. SMS-Kampagne an neue Abonnent*innen senden<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1377311086"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d6ae0f39c15989b43a367f07806be10348df9755-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Jetzt ist der Moment gekommen, um deine erste SMS-Kampagne zu versenden. Eine klar formulierte Nachricht, zum richtigen Zeitpunkt gesendet, steigert die Leistung deines SMS-Marketings, fördert den Umsatz und regt deine Zielgruppe zu Interaktionen an.</p><p><a href="https://academy.klaviyo.com/en-us/courses/write-impactful-sms-copy/1823767">So schreibst du wirkungsvolle SMS-Nachrichten</a></p><p>Du weißt nicht genau, wie SMS-Kampagnen in Klaviyo funktionieren?<br/><a href="https://help.klaviyo.com/hc/de-de/articles/360040039971">So erstellst und sendest du SMS-Kampagnen</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9f0ecf996a52014c7fe3cfa4cccdc958cde2ce11-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d6ae0f39c15989b43a367f07806be10348df9755-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Hilfreiche Ressourcen für dein Wachstum" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Hilfreiche Ressourcen für dein Wachstum</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-2129999809"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Live-Training zur SMS-Marketing-Strategie</h3><div class="_bodyCopy_1pjx2_65"><p>Wir zeigen dir Best Practices für die Integration von SMS in deine Marketing-Strategie – für mehr Umsatz und eine stärkere Kundenbindung durch personalisierte Nachrichten.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.bigmarker.com/klaviyo-customer-education/strategy-session-sms-marketing-strategy-europe"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Erste Schritte mit SMS-Listen und -Segmenten</h3><div class="_bodyCopy_1pjx2_65"><p>Erfahre, wie du deine SMS-Liste vergrößern und deine Abonnent*innen segmentieren kannst. Zudem lernst du Best Practices für das Erweitern deiner SMS-Liste kennen, um mehr Personen zu erreichen.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-sms-lists-segments"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Erste Schritte mit SMS-Flows</h3><div class="_bodyCopy_1pjx2_65"><p>Lerne, wie du neue Flows mit SMS erstellst und wie du SMS zu bestehenden Flows hinzufügst, sodass du deine Abonnent*innen überall erreichst.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-sms-flows"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Erste Schritte mit SMS-Kampagnen</h3><div class="_bodyCopy_1pjx2_65"><p>Entwickle eine SMS-Kampagnenstrategie, erstelle und versende SMS-Kampagnen in Klaviyo und entdecke Best Practices für bessere Ergebnisse.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-sms-campaigns"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Best Practices für die Ergänzung deiner E-Mail-Strategie durch SMS</h3><div class="_bodyCopy_1pjx2_65"><p>Erziele mehr Umsatz durch einen Multichannel-Ansatz – genau wie die am schnellsten wachsenden Marken auf Klaviyo. Erfahre, wie du SMS in dein bestehendes E-Mail-Programm integrieren kannst.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/best-practices-for-adding-sms-to-your-email-strategy/1985801"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div></div></div></div><!--astro:end--></astro-island> <script type="module" src="/_astro/DefaultLayout.astro_astro_type_script_index_0_lang.DCellqgK.js"></script> </main> <astro-island uid="2nIr4v" prefix="r10" component-url="/_astro/universal-footer.BL64me4W.js" component-export="UniversalFooter" renderer-url="/_astro/client.4iKctjdT.js" props="{"slot":[0,"footer"],"backgroundColor":[0,"cotton"],"basePathType":[0,"path"],"copyrightMenuItems":[1,[[0,{"_key":[0,"2b1013b6-e93f-45b4-b4f9-49072865f5fc"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Geschäftsbedingungen und Datenschutz"],"url":[0,"/de/legal"]}],[0,{"_key":[0,"c00bf8b4-696e-4656-a353-3c4c800d3b16"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Sicherheit (EN) ↗"],"url":[0,"https://www.klaviyo.com/security"]}],[0,{"_key":[0,"96ab1881-0718-4fd5-87fd-6f77f7b811e4"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Vertrauen (EN) ↗"],"url":[0,"https://www.klaviyo.com/trust"]}],[0,{"_key":[0,"2aec4c94-76da-4a39-998b-12379969bb6b"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Marken (EN) ↗"],"url":[0,"https://www.klaviyo.com/legal/trademarks"]}]]],"langCode":[0,"de-DE"],"menuItems":[1,[[0,{"_key":[0,"faa36559-1fc3-4ed1-8cf7-c1f28de5722b"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"facd73be-9394-40b5-ba23-601478738572"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Über Klaviyo"],"url":[0,"/de/about"]}],[0,{"_key":[0,"f78b76e4-5a8a-499d-b53c-89dce5341a05"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Newsroom (EN)↗"],"target":[0,"_blank"],"url":[0,"/newsroom"]}],[0,{"_key":[0,"8b4c78b6-d566-4742-bd7d-2d1a1e1550fe"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Investor Relations (EN)↗"],"target":[0,"_blank"],"url":[0,"https://investors.klaviyo.com/overview/default.aspx"]}],[0,{"_key":[0,"b563a5c4-140e-46ed-b6b2-1f2661d03063"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Kontakt"],"url":[0,"/de/contact-us"]}],[0,{"_key":[0,"5eee2431-b7e8-4458-ae8e-f54576900ee9"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Karriere (EN)↗"],"target":[0,"_blank"],"url":[0,"https://www.klaviyo.com/careers"]}],[0,{"_key":[0,"acb34240f9bd"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Impressum"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/legal/Impressum"]}]]],"eyebrow":[0,"Unternehmen"]}],[0,{"_key":[0,"788cd05d-4083-4203-ab71-292d76f48efe"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"e8d7d259-7193-429e-887a-ea9dd6c986d6"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Übersicht zu B2C CRM"],"url":[0,"/de/platform"]}],[0,{"_key":[0,"5a03ce4f-a624-4606-aa94-c74bfaa7de39"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Klaviyo AI"],"url":[0,"/de/solutions/ai"]}],[0,{"_key":[0,"dbc0bcca-47a7-4519-ae56-aa3fd9e8ea6e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Marketing"],"url":[0,"/de/solutions/marketing-automation"]}],[0,{"_key":[0,"9398ce34-d48e-441c-a2c5-c1a113c40442"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Klaviyo Service"],"url":[0,"/de/solutions/customer-service"]}],[0,{"_key":[0,"6c6a6a19-1697-4da6-bd6b-73ecce1eaf22"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Analytics"],"url":[0,"/de/solutions/analytics"]}],[0,{"_key":[0,"cf4b5a7e-1ccd-4df1-a02a-c8be8ff450bc"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"url":[0,"/de/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Plattform"]}],[0,{"_key":[0,"aa672854-7b05-4c43-bbdb-707c8c30c780"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"1af700d1-95be-41f8-a336-e65c4cb84b14"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Omnichannel-Marketing"],"url":[0,"/de/solutions/omnichannel"]}],[0,{"_key":[0,"62329d58-d240-418e-aaf9-2bf6b696b582"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"E-Mail-Marketing"],"url":[0,"/de/products/email-marketing"]}],[0,{"_key":[0,"1ae755fd-e18d-4b8d-9eb4-f8e7ed4b1be9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"SMS-Marketing"],"url":[0,"/de/products/sms-marketing"]}],[0,{"_key":[0,"6473971b-2fd9-4a6b-a359-1450005261fa"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"RCS-Marketing"],"url":[0,"/de/products/sms-marketing/rcs"]}],[0,{"_key":[0,"7599bc25-8499-448c-be9e-7693029e0c9a"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Mobile-App-Marketing"],"url":[0,"/de/products/mobile-app-marketing"]}],[0,{"_key":[0,"f6c5b883-40dc-48cb-8fec-f4001ca0ea1b"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"WhatsApp-Marketing"],"url":[0,"/de/products/whatsapp"]}]]],"eyebrow":[0,"Kanäle"]}],[0,{"_key":[0,"cd3688f3-3f97-4c57-90e4-e842d239b48b"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"7d2bf575-dca8-4d2d-9c67-b057dbd1ad93"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"2079d765-ec75-4cf3-9785-c8c29976759f"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"e043dd94-c20b-454e-ace7-1fd57afc3f1c"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/de/products/customer-experience-hub"]}],[0,{"_key":[0,"1d9f3416-9d0f-401f-8f23-c12da4465893"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/de/products/helpdesk"]}],[0,{"_key":[0,"61c6e756-b6c7-4f23-a779-9a5c05e8d8c5"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/de/products/marketing-analytics"]}],[0,{"_key":[0,"49f3c28f-8f4b-4c46-938c-e1d688257902"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/de/products/advanced-cdp"]}],[0,{"_key":[0,"b64cf942-7ae6-4f9c-b661-5ba2e14998ee"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Web-Formulare"],"url":[0,"/de/features/web-forms"]}],[0,{"_key":[0,"38e574b4-dc45-4aba-867f-44a7a1f3e212"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"E-Mail-Vorlagen"],"url":[0,"/de/features/templates"]}]]],"eyebrow":[0,"Top-Produkte + Funktionen"]}],[0,{"_key":[0,"6cfd45a7-c04d-47ad-9b81-772213215510"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"ca4189c3-f034-46cb-b1da-604c90192bdf"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Enterprise (EN)↗"],"target":[0,"_blank"],"url":[0,"/enterprise"]}],[0,{"_key":[0,"73363686-6c90-4221-8f28-fd1feb08d5fe"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Agenturen und technische Partner (EN)↗"],"url":[0,"/partners"]}],[0,{"_key":[0,"2108a627-4e0c-4aec-b4bf-3cc640c11f44"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"target":[0,"_blank"],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"78cceb0a-fb59-4f11-ac3c-933f60c3ded7"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Einzelhandel und E-Commerce (EN)↗"],"url":[0,"/uk/industry/retail"]}],[0,{"_key":[0,"412413fc-9ab7-46e6-8262-66abfb51fa5c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Restaurants (EN)↗"],"target":[0,"_blank"],"url":[0,"/industry/restaurants"]}],[0,{"_key":[0,"5c4eccc9-9efc-42c8-bceb-41ff3e1bd788"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Wellness (EN)↗"],"target":[0,"_blank"],"url":[0,"/industry/wellness"]}]]],"eyebrow":[0,"Klaviyo für"]}],[0,{"_key":[0,"7b34c5b7-90f1-4c18-87fd-26c8c8882477"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"beceac7f-de94-4eeb-aeb3-0c8c639d7aa9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Fallstudien"],"url":[0,"/de/customers"]}],[0,{"_key":[0,"3debcd1b-d091-4cc9-af87-ad2f3fc0236c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/de/blog"]}],[0,{"_key":[0,"be4b3ee7-ab74-4d00-aae3-7457837c92ae"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing-Ressourcen"],"url":[0,"/de/marketing-resources"]}],[0,{"_key":[0,"3ff15446-a7c9-4a46-a8a4-269f7881ff46"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing für Black Friday"],"url":[0,"/de/bfcm"]}],[0,{"_key":[0,"0763cfe0-2651-4c7b-8fa6-aae0ffe9c2d2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"ROI-Rechner"],"target":[0,"_blank"],"url":[0,"/de/tools/roi-calculator"]}],[0,{"_key":[0,"07e0cc71-a7f1-4738-9dd0-3d5bf18f6d2c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Betreffzeilen-Generator (EN)↗"],"url":[0,"/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Tools und Ressourcen"]}],[0,{"_key":[0,"3ab201ab-5a1d-4756-ad50-bdcb67573f93"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"b4384d95-de58-4c7e-a8ae-e3b0488e3120"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Brevo"],"url":[0,"/de/compare/klaviyo-vs-brevo"]}],[0,{"_key":[0,"dc720a7c-c9b1-4019-9593-60eb404e7ece"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs Emarsys"],"url":[0,"/de/compare/emarsys-vs-klaviyo"]}],[0,{"_key":[0,"0fec84bf-7749-4db9-ac7f-34312375cf43"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Mailchimp (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-mailchimp"]}],[0,{"_key":[0,"00beb40c-739a-4ae1-9d09-e0582a479f9b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Attentive (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-attentive"]}],[0,{"_key":[0,"cff43f72-e2a5-4d3e-b673-bf9c9a2b660e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Salesforce (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-salesforce-marketing-cloud"]}]]],"eyebrow":[0,"Warum Klaviyo"]}],[0,{"_key":[0,"2aba4553-f5a9-4167-b653-7cb0b6e331a2"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"aa77fac8-3330-45ab-b59d-484ed1e8da48"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Portfolio (EN)↗"],"url":[0,"/uk/features/portfolio"]}],[0,{"_key":[0,"33db2f71-3ebd-40ac-b514-afc9c440c8a1"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Apps & Integrationen (EN)↗"],"url":[0,"/uk/platform-integrations"]}],[0,{"_key":[0,"32127506-9619-4570-ba39-11c6b57ceb78"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Funktionen"],"url":[0,"/de/features"]}],[0,{"_key":[0,"e3f33be8-cb2f-4849-93ea-e0c3093536a2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Neuigkeiten"],"target":[0,"_blank"],"url":[0,"/de/whats-new"]}],[0,{"_key":[0,"50b8cf17-d99b-4df8-9c8c-53d3e73ac6d6"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Help Center"],"target":[0,"_blank"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"f9a45699-b3e5-4ac2-9882-0f5831b41083"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Academy (EN)↗"],"target":[0,"_blank"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"aea1d833-b201-40ff-8247-01fc64256e34"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Community"],"target":[0,"_blank"],"url":[0,"https://community.klaviyo.com/?lang=de"]}]]],"eyebrow":[0,"Mehr entdecken"]}]]],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"de-de"],"languageName":[0,"German"],"locale":[0,"de-DE"],"url":[0,"https://www.klaviyo.com/de/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"es-es"],"languageName":[0,"Spanish"],"locale":[0,"es-ES"],"url":[0,"https://www.klaviyo.com/es/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"it-it"],"languageName":[0,"Italian"],"locale":[0,"it-IT"],"url":[0,"https://www.klaviyo.com/it/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"en-au"],"languageName":[0,"English"],"locale":[0,"en-AU"],"url":[0,"https://www.klaviyo.com/au/customer-resources/beyond-basics"]}],[0,{"hreflang":[0,"en-sg"],"languageName":[0,"English"],"locale":[0,"en-SG"],"url":[0,"https://www.klaviyo.com/sg/customer-resources/beyond-basics"]}]]]}" ssr client="load" opts="{"name":"ReactFooter","value":true}" await-children><footer class="_footer_17ejh_1 _cotton_17ejh_23" data-navigation-style="default" slot="footer"><div class="grid _grid_17ejh_31"><div class="_beFooter_17ejh_45"><div class="be-ix-link-block"></div></div><nav class="_footerNav_17ejh_40"><ul class="_menuContainer_17ejh_49 _desktopList_17ejh_53"><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81">Deutschland<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/customer-resources/beyond-basics" aria-current="true" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/customer-resources/beyond-basics" rel="alternate" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/customer-resources/beyond-basics" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/customer-resources/beyond-basics" rel="alternate" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/customer-resources/beyond-basics" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/customer-resources/beyond-basics" rel="alternate" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/customer-resources/beyond-basics" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/customer-resources/beyond-basics" rel="alternate" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><div class="_logo_17ejh_114"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 7340 2186" color="currentColor" style="height:auto"><path fill="currentColor" d="M4029.53 291.505c-.01-38.964 15.28-76.382 42.6-104.238s64.49-43.935 103.56-44.791c39.67.445 77.59 16.368 105.63 44.358s43.97 65.82 44.38 105.383c-.97 38.965-17.23 75.997-45.27 103.142-28.05 27.145-65.66 42.239-104.74 42.04-38.72-.225-75.79-15.672-103.15-42.988-27.37-27.316-42.82-64.295-43.01-102.906m1165.26 315.867c70.57 0 117.01 39.608 117.01 125.52 0 48.442-19.86 129.795-61.87 244.345-57.14 154.013-117.01 330.113-181.01 530.293-28.58-96.74-83.87-250.9-152.16-427.43l-58.58-162.418c-33.15-90.186-50.86-160.569-50.86-206.873 0-63.829 31-99.733 90.58-105.574V576.74h-501.62v28.495c68.44 6.553 123.58 70.382 196.45 264.148l317.74 838.467c42.01 109.99 37.58 209.01-13.14 299.2-37.58 79.21-88.3 118.82-150.16 118.82-77.15 0-117.01-33.05-117.01-101.3 0-26.36 50.86-79.21 50.86-129.79 0-70.39-55.15-103.44-117.01-103.44-85.72 0-142.87 59.41-142.87 149.6 2.14 132.07 114.3 244.34 264.88 244.34 77.15 6.56 139.01-33.05 180.88-68.24 26.57-19.81 59.57-88.05 77.29-120.96a498 498 0 0 0 33.15-81.5c15.43-37.47 24.28-68.25 30.86-88.05 6.57-19.8 19.85-52.86 35.28-103.44l35.29-112.27c95.01-294.92 185.74-552.37 271.46-770.217 50.86-125.378 116.44-199.465 149.58-215.564a194.3 194.3 0 0 1 57.15-19.804V576.74h-361.75zM1710.88 1648.44c-64.01-10.97-119.16-68.25-119.16-189.35V0l-364.17 79.217v30.774c61.72-6.553 123.58 48.442 123.58 165.129v1183.97c0 113.98-61.86 180.51-123.58 189.35-6 .99-11.86 1.71-17.43 2.13a195 195 0 0 1-92.16-16.24c-52.63-24.52-96.14-65.01-124.293-115.69l-168.588-268.85c-35.428-56.5-88.218-100.06-150.5-124.19a310.65 310.65 0 0 0-195.104-9.73l189.732-209.158C812.792 748.279 945.091 646.98 1070.96 605.235V576.74H653.777v28.495c108.153 41.745 101.581 134.211-22.002 279.536L364.749 1195.08V0L.572 79.218v30.774c61.863 0 123.583 61.692 123.583 169.546V1459.09c0 129.93-59.577 180.51-123.583 189.35v28.49h483.332v-28.49c-79.436-10.97-119.155-72.67-119.155-189.35v-217.85l103.725-113.98 251.595 411.47c59.577 99.73 114.297 138.63 203.02 138.63h839.221v-22.51s-23.43-2.14-51.43-6.41m1120.39 3.42v28.49s-247.74 89.19-322.6-61.83a303.7 303.7 0 0 1-31.29-128.23c-68.43 140.76-218.45 215.71-359.75 215.71-178.73 0-306.74-83.64-306.74-266.29.11-45.96 13.94-90.84 39.72-128.94 53-79.22 114.29-120.96 229.59-164.99 57.15-22.08 105.87-37.47 142.87-48.44s85.72-22.08 142.87-33.05l110.3-26.36V905.287c0-220.124-94.87-319.144-227.31-319.144-103.72 0-163.3 68.246-163.3 147.462 0 44.025 30.86 107.853 30.86 154.015 0 61.692-55.15 105.717-132.44 105.717-72.72 0-116.87-59.412-116.87-138.629 0-81.495 39.72-151.878 121.3-213.712 78.26-60.569 174.67-93.136 273.74-92.466 309.74 0 445.18 146.606 449.9 468.46v491.25c1.71 32.06 10.71 160.86 119.15 143.62m-353.89-581.59c-13.29 6.7-44.15 17.67-94.87 37.47l-101.58 37.48c-25.43 11.68-44.14 21.94-81.58 41.74a268.8 268.8 0 0 0-77.29 55c-37.36 42.11-59.14 95.7-61.72 151.87 0 129.94 70.58 200.32 178.73 200.32 55.15 0 108.16-22.08 158.87-63.82 53.01-41.89 79.44-101.3 79.44-173.82zm4086.11 56.99a569.7 569.7 0 0 1-41.53 221.68 570.9 570.9 0 0 1-124.34 188.37 543 543 0 0 1-179.75 125.31 544.3 544.3 0 0 1-214.79 44.18 544.3 544.3 0 0 1-214.8-44.18 542.8 542.8 0 0 1-179.74-125.31c-106.74-109.85-165.51-257.39-163.45-410.33a568.6 568.6 0 0 1 40.83-220.229 569.7 569.7 0 0 1 122.76-187.536c50.33-54.224 111.36-97.487 179.26-127.075a538.9 538.9 0 0 1 215.28-44.861 538.9 538.9 0 0 1 215.28 44.861c67.9 29.588 128.93 72.851 179.26 127.075a561.9 561.9 0 0 1 124.61 187.021 560.65 560.65 0 0 1 41.26 220.744zm-360.75-389.809c-43.72-85.485-101.3-134.923-168.45-148.458-136.58-27.356-257.16 112.555-302.17 335.101a1049 1049 0 0 0-14.28 303.046 835.9 835.9 0 0 0 83.29 291.07c43.72 85.49 101.29 135.07 168.44 148.46 136.59 27.5 260.74-118.54 306.03-343.22 38.44-188.07 19.29-416.738-72.86-585.999M4303.7 1459.09V576.597h-776.79v26.501c103.72 15.387 153.02 93.463 105.87 219.981-242.88 658.091-227.31 628.601-242.88 681.311-15.43-50.57-50.72-175.1-108.16-331.39-57.43-156.3-95.15-259.592-109.44-305.896-59.57-182.653-39.71-250.899 57.15-261.869V576.74h-503.76v28.495c75.15 15.387 141.3 101.299 196.45 255.315l77.29 200.32c84.87 216.28 184.59 515.05 218.02 616.2h167.3c53.87-156.72 269.89-781.614 298.75-845.158 31.14-72.377 66.58-127.23 106.15-165.128 40.37-38.764 93.85-61.03 149.87-62.404 0 0 121.3-5.272 121.3 116.829v737.881c0 123.38-59.58 180.51-121.3 189.35v28.49h481.05v-28.49c-64.01-8.84-116.87-65.97-116.87-189.35M6740.42 1500.99c-19.08-19.1-45.04-29.56-73.02-29.56-27.99 0-53.94 10.46-73.02 29.56-19.15 19.03-29.65 44.91-29.65 72.82s10.5 53.79 29.65 72.82c19.14 19.03 45.03 29.56 73.02 29.56 27.98 0 53.94-10.47 73.02-29.5 19.15-18.59 29.64-44.47 29.64-72.88 0-28.42-10.49-53.79-29.64-72.82m-73.02 155.47c-22.46 0-42.62-8.31-58.27-23.91-14.94-15.8-23.21-36.67-23.21-58.74 0-22.08 8.2-42.88 23.15-58.68 15.71-15.66 35.94-23.97 58.33-23.97s42.62 8.31 58.33 23.91c14.94 15.79 23.21 36.66 23.21 58.74 0 22.07-8.2 42.88-23.15 58.67-15.71 15.67-35.88 23.98-58.33 23.98z"></path><path fill="currentColor" d="M6709.56 1554.02c0-18.96-13.74-29.56-36.76-29.56h-44.27v95.4h22.13v-34.44h15.52l22.58 34.44h24.81l-26.14-39.32c14.18-4.89 22.13-14.15 22.13-26.52m-39.88 14.59h-19.02v-26.51h19.02c10.62 0 16.79 4.88 16.79 13.25 0 8.82-5.72 13.26-16.79 13.26M6494.92 0h844.37L7172.7 288.37l166.59 288.227h-844.37z"></path></svg><div class="_tagline_17ejh_123">Das B2C CRM</div></div><div class="_social_17ejh_143"><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.facebook.com/Klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 10 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M2.843 15.995V8.769H0V6.192h2.844V3.813C2.844 1.415 4.404 0 6.764 0c1.129 0 2.05.111 2.335.144v2.694l-1.9-.001c-1.282 0-1.522.579-1.522 1.389v1.966h3.286L8.5 8.769H5.677v7.226z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Facebook</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://twitter.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.6rem"><path fill="currentColor" d="M19 13.5 30.6 0h-2.8l-10 11.8L9.7 0H.3l12.2 17.8L.3 32h2.8l10.7-12.4L22.3 32h9.3zm-3.8 4.4L14 16.2 4.1 2.1h4.2l8 11.4 1.2 1.8L27.9 30h-4.2z"></path></svg><span class="_socialIconText_17ejh_170">Twitter</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.linkedin.com/company/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M11.975 15.189v-4.933c0-1.178-.023-2.691-1.595-2.691-1.597 0-1.84 1.282-1.84 2.604v5.02H5.472V5.044h2.944v1.385h.041c.41-.796 1.411-1.639 2.904-1.639 3.105 0 3.678 2.101 3.678 4.834v5.565zM2.013 3.657c-.984 0-1.778-.819-1.778-1.83C.235.819 1.03 0 2.013 0c.981 0 1.778.819 1.778 1.827 0 1.011-.797 1.83-1.778 1.83m1.535 11.532H.478V5.044h3.07z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">LinkedIn</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.instagram.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 19 18" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M17.985 12.711c-.044.957-.196 1.612-.418 2.184a4.4 4.4 0 0 1-1.038 1.594 4.4 4.4 0 0 1-1.595 1.038c-.572.223-1.227.375-2.184.419-.96.044-1.267.054-3.71.054-2.445 0-2.752-.01-3.712-.054-.957-.044-1.612-.196-2.184-.419a4.4 4.4 0 0 1-1.595-1.038c-.5-.5-.807-1.002-1.037-1.594-.223-.572-.375-1.227-.419-2.184C.05 11.751.04 11.445.04 9S.05 6.249.093 5.289c.044-.958.196-1.612.42-2.184a4.4 4.4 0 0 1 1.036-1.594A4.4 4.4 0 0 1 3.144.472C3.716.25 4.371.098 5.328.054 6.288.01 6.595 0 9.04 0s2.751.01 3.711.054c.957.044 1.612.196 2.184.418.592.23 1.094.538 1.595 1.039s.808 1.002 1.038 1.594c.222.572.374 1.226.418 2.184.044.96.054 1.267.054 3.711s-.01 2.751-.054 3.711m-1.62-7.348c-.04-.878-.187-1.354-.31-1.671a2.8 2.8 0 0 0-.673-1.035 2.8 2.8 0 0 0-1.035-.673c-.317-.123-.794-.27-1.67-.31-.95-.044-1.235-.052-3.638-.052s-2.688.008-3.637.052c-.877.04-1.354.187-1.67.31-.42.163-.72.358-1.036.673a2.8 2.8 0 0 0-.673 1.035c-.123.317-.27.793-.31 1.671C1.67 6.312 1.66 6.597 1.66 9s.01 2.688.053 3.637c.04.877.187 1.354.31 1.671.164.42.358.72.673 1.035s.615.51 1.035.673c.317.123.794.27 1.671.31.95.043 1.234.052 3.637.052s2.688-.009 3.637-.052c.877-.04 1.354-.187 1.671-.31.42-.163.72-.358 1.035-.673s.51-.615.673-1.035c.123-.317.27-.794.31-1.671.043-.949.053-1.234.053-3.637s-.01-2.688-.053-3.637m-2.522-.088a1.08 1.08 0 1 1 0-2.16 1.08 1.08 0 0 1 0 2.16M9.04 13.621a4.621 4.621 0 1 1 0-9.243 4.621 4.621 0 0 1 0 9.243M9.04 6a3 3 0 1 0 0 6 3 3 0 0 0 0-6" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Instagram</span></a></div><div class="_legal_17ejh_180 _cotton_17ejh_23"><div>Copyright © 2026 Klaviyo. Alle Rechte vorbehalten.</div><nav class="_legalNavigation_17ejh_207"><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/legal"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Geschäftsbedingungen und Datenschutz</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/security"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sicherheit (EN) ↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vertrauen (EN) ↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/legal/trademarks"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marken (EN) ↗</div></div></div></a></nav></div></div></footer><!--astro:end--></astro-island> <div id="portal"></div> <noscript id="klaviyo-google-tag-manager-noscript"> <iframe src="https://www.googletagmanager.com/gtm.js/ns.html?id=GTM-M28G2G" height="0" width="0" style="display: none; visibility: hidden;" aria-hidden="true"></iframe> </noscript> </body></html>