2 added
2 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>You’ve heard it splashed all over headlines and social media circles in recent years: “Retention is the new acquisition.”</p>
1
<p>You’ve heard it splashed all over headlines and social media circles in recent years: “Retention is the new acquisition.”</p>
2
<p>But<a>Cody Pfolker, CMO of Jones Road Beauty, disagrees</a>.</p>
2
<p>But<a>Cody Pfolker, CMO of Jones Road Beauty, disagrees</a>.</p>
3
<p>In his estimation, “acquisition should be rooted in retention.” Which is to say-the two systems feed each other.</p>
3
<p>In his estimation, “acquisition should be rooted in retention.” Which is to say-the two systems feed each other.</p>
4
<p>In order to have money to spend on acquiring new customers, you have to generate sustainable revenue by keeping your current ones long-term. Focusing solely on one part of the customer journey leaves you open to neglecting others that are equally important.</p>
4
<p>In order to have money to spend on acquiring new customers, you have to generate sustainable revenue by keeping your current ones long-term. Focusing solely on one part of the customer journey leaves you open to neglecting others that are equally important.</p>
5
<p>Providing TLC at each and every stage of the buying journey probably sounds like a labor-intensive task-one that might send many lean teams panicking. But it’s easier than it sounds when you use customer data to inform your decisions-and partner with a platform that helps you instantly implement those decisions.</p>
5
<p>Providing TLC at each and every stage of the buying journey probably sounds like a labor-intensive task-one that might send many lean teams panicking. But it’s easier than it sounds when you use customer data to inform your decisions-and partner with a platform that helps you instantly implement those decisions.</p>
6
<p><a>Andie Swim</a>learned that firsthand.</p>
6
<p><a>Andie Swim</a>learned that firsthand.</p>
7
<h2>Convert across your entire funnel by using customer insights to make a business impact</h2>
7
<h2>Convert across your entire funnel by using customer insights to make a business impact</h2>
8
<p>Andie Swim uses the data they collect in Klaviyo to fine-tune bespoke experiences at both ends of their funnel.</p>
8
<p>Andie Swim uses the data they collect in Klaviyo to fine-tune bespoke experiences at both ends of their funnel.</p>
9
<p>Here’s how they make sure those experiences convert:</p>
9
<p>Here’s how they make sure those experiences convert:</p>
10
<ol><li><strong>Activate the data you have:</strong>Andie Swim collects demographic and preferential data in their 12-question FitFinder quiz via the<a>Klaviyo x Digioh integration</a>and purchase history information via the<a>Klaviyo x Shopify Plus integration</a>. Then, the team activates that data to add personalized touches to their marketing, like dynamic content in their welcome series based on each recipient’s quiz responses.</li>
10
<ol><li><strong>Activate the data you have:</strong>Andie Swim collects demographic and preferential data in their 12-question FitFinder quiz via the<a>Klaviyo x Digioh integration</a>and purchase history information via the<a>Klaviyo x Shopify Plus integration</a>. Then, the team activates that data to add personalized touches to their marketing, like dynamic content in their welcome series based on each recipient’s quiz responses.</li>
11
<li><strong>Connect with your customers:</strong>An on-site quiz and email messages are the two primary ways Andie Swim communicates with their audience.</li>
11
<li><strong>Connect with your customers:</strong>An on-site quiz and email messages are the two primary ways Andie Swim communicates with their audience.</li>
12
<li><strong>Guide your marketing efforts using smart features:</strong>Andie Swim uses Klaviyo’s data visualization tools in the<a>segment-level campaign reporting feature</a>to review engagement metrics across key segments. From there, the team can regularly optimize their targeting to send fewer, more relevant campaigns.</li>
12
<li><strong>Guide your marketing efforts using smart features:</strong>Andie Swim uses Klaviyo’s data visualization tools in the<a>segment-level campaign reporting feature</a>to review engagement metrics across key segments. From there, the team can regularly optimize their targeting to send fewer, more relevant campaigns.</li>
13
<li><strong>Grow toward your goals:</strong>The personalized welcome series based on quiz data has driven $70K+ in revenue since the Andie Swim implemented it in June 2022.</li>
13
<li><strong>Grow toward your goals:</strong>The personalized welcome series based on quiz data has driven $70K+ in revenue since the Andie Swim implemented it in June 2022.</li>
14
</ol><h2>Implement on-time automations that make buying a no-brainer</h2>
14
</ol><h2>Implement on-time automations that make buying a no-brainer</h2>
15
<p>Part of capitalizing on customer data is using it to reflect back to the customer what they’ve expressed they want or need.</p>
15
<p>Part of capitalizing on customer data is using it to reflect back to the customer what they’ve expressed they want or need.</p>
16
<p><a>The replenishment flow</a>is a perfect example of that mirror effect in action. It tells a shopper, “I saw you bought this product in the past, and you’re probably just about to run out. Buy here before you do!”</p>
16
<p><a>The replenishment flow</a>is a perfect example of that mirror effect in action. It tells a shopper, “I saw you bought this product in the past, and you’re probably just about to run out. Buy here before you do!”</p>
17
<p>Handy, right? For Shopify and BigCommerce integrations, you can implement a pre-built flow in your Klaviyo account following these steps:</p>
17
<p>Handy, right? For Shopify and BigCommerce integrations, you can implement a pre-built flow in your Klaviyo account following these steps:</p>
18
<ol><li>Navigate to the Flows tab.</li>
18
<ol><li>Navigate to the Flows tab.</li>
19
<li>Click “Create Flow” to view the flows library.</li>
19
<li>Click “Create Flow” to view the flows library.</li>
20
<li>In the “Browse by goal” section, click “Encourage repeat purchases”.</li>
20
<li>In the “Browse by goal” section, click “Encourage repeat purchases”.</li>
21
</ol><p>Alternatively, as long as you have the Placed Order event, you can build this flow from scratch by creating a metric-triggered flow. If you’re creating a flow for a specific product, you can add a<a>trigger filter</a>that will limit this flow to customers who purchase the product.</p>
21
</ol><p>Alternatively, as long as you have the Placed Order event, you can build this flow from scratch by creating a metric-triggered flow. If you’re creating a flow for a specific product, you can add a<a>trigger filter</a>that will limit this flow to customers who purchase the product.</p>
22
-
<p>Want the full case study?</p>
22
+
<p>Learn how Marine Layer centralizes retail and DTC customer data in Klaviyo.</p>
23
-
<p>Learn how Andie Swim maximizes conversions using customer data.</p>
23
+
<p><a>Read their story</a></p>
24
24