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Original
2026-01-01
Modified
2026-03-10
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<p><strong>Mobile terminating(MT)</strong>is an outbound message sent to a mobile device. In SMS marketing, mobile terminating messages most commonly include promotional messages, shipping notifications, and customer service messages.</p>
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<p><strong>Mobile terminating(MT)</strong>is an outbound message sent to a mobile device. In SMS marketing, mobile terminating messages most commonly include promotional messages, shipping notifications, and customer service messages.</p>
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<h2>What is the difference between mobile terminating and mobile originating?</h2>
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<h2>What is the difference between mobile terminating and mobile originating?</h2>
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<p>Whereas MT messages are outbound messages from your brand to your audience,<a>mobile originating</a>(MO) messages are inbound SMS messages sent from someone’s mobile device to your brand. MO messages and MT messages work together to establish two-way conversations between mobile marketers and their audience.</p>
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<p>Whereas MT messages are outbound messages from your brand to your audience,<a>mobile originating</a>(MO) messages are inbound SMS messages sent from someone’s mobile device to your brand. MO messages and MT messages work together to establish two-way conversations between mobile marketers and their audience.</p>
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<h2>How mobile terminating messages are used in SMS marketing</h2>
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<h2>How mobile terminating messages are used in SMS marketing</h2>
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<ul><li><strong>Time-sensitive communication:</strong>MT messages are convenient for time-critical alerts like flash sales or limited-time offers.</li>
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<ul><li><strong>Time-sensitive communication:</strong>MT messages are convenient for time-critical alerts like flash sales or limited-time offers.</li>
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<li><strong>Automation:</strong>MT messages may be triggered by customer actions such as abandoning an online shopping cart or making a purchase, after which someone would receive a message with next steps or more information.</li>
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<li><strong>Automation:</strong>MT messages may be triggered by customer actions such as abandoning an online shopping cart or making a purchase, after which someone would receive a message with next steps or more information.</li>
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<li><strong>Customer service</strong>: MT messages are part of two-way conversations that can help customers have a better experience with your brand.</li>
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<li><strong>Customer service</strong>: MT messages are part of two-way conversations that can help customers have a better experience with your brand.</li>
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</ul><h2>How do MT messages work?</h2>
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</ul><h2>How do MT messages work?</h2>
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<p>Here’s an example of what MT messages look like in practice:</p>
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<p>Here’s an example of what MT messages look like in practice:</p>
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<ol><li>Your brand sends a promotional SMS-an MT message-to your SMS subscribers, instructing them to reply with a certain keyword to trigger an action.<strong>Example:</strong>“Send DISCOUNT to 12345 for a 30% discount on all sweaters now! Offer valid today only.”</li>
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<ol><li>Your brand sends a promotional SMS-an MT message-to your SMS subscribers, instructing them to reply with a certain keyword to trigger an action.<strong>Example:</strong>“Send DISCOUNT to 12345 for a 30% discount on all sweaters now! Offer valid today only.”</li>
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<li>Your subscribers send an inbound MO message that contains the keyword DISCOUNT to a short code 12345.</li>
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<li>Your subscribers send an inbound MO message that contains the keyword DISCOUNT to a short code 12345.</li>
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<li>Subscribers receive an SMS reply-an MT message-from your brand confirming the discount.<strong>Example:</strong>“Use discount code WARM30 to redeem your 30% discount on your next sweater order. Stay warm!”</li>
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<li>Subscribers receive an SMS reply-an MT message-from your brand confirming the discount.<strong>Example:</strong>“Use discount code WARM30 to redeem your 30% discount on your next sweater order. Stay warm!”</li>
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</ol><p><a>Sign up for Klaviyo</a>to start sending targeted messages with personalized campaigns and automated flows.</p>
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</ol><p><a>Sign up for Klaviyo</a>to start sending targeted messages with personalized campaigns and automated flows.</p>
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