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2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Recursos</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/pricing"><span>Precios</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Inicio</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Socios (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 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1351.26 0.603014C1352.15 -0.327024 1355.98 0.64722 1357 0.000237265C1357.93 0.525911 1359.5 2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="RFj4h" prefix="r29" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Qué es la IA aplicada al correo electrónico"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>La inteligencia artificial aplicada al correo electrónico hace referencia al uso de la IA para agilizar, personalizar y optimizar el marketing por correo electrónico. En lugar de depender únicamente del trabajo manual, los especialistas en marketing aprovechan el <a href=\"https://www.klaviyo.com/es/products/ai\">aprendizaje automático</a> y los datos para automatizar tareas complejas y ofrecer experiencias más pertinentes a los clientes.</p><p>Gracias a las funciones de correo electrónico con IA de Klaviyo, los especialistas en marketing pueden generar contenido, predecir las mejores horas de envío, mejorar la capacidad de entrega y adaptar dinámicamente los mensajes para conseguir la mayor interacción y las máximas conversiones.</p><p>La IA transforma el <a href=\"https://www.klaviyo.com/es/products/email-marketing\">marketing por correo electrónico</a>, ya que automatiza tareas complejas, analiza grandes cantidades de datos y ofrece experiencias personalizadas a gran escala. Todo esto permite a las marcas centrarse en la estrategia y la creatividad, mientras que la IA se encarga de la ejecución.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Qué es la IA aplicada al correo electrónico</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La inteligencia artificial aplicada al correo electrónico hace referencia al uso de la IA para agilizar, personalizar y optimizar el marketing por correo electrónico. En lugar de depender únicamente del trabajo manual, los especialistas en marketing aprovechan el <a href="https://www.klaviyo.com/es/products/ai">aprendizaje automático</a> y los datos para automatizar tareas complejas y ofrecer experiencias más pertinentes a los clientes.</p><p>Gracias a las funciones de correo electrónico con IA de Klaviyo, los especialistas en marketing pueden generar contenido, predecir las mejores horas de envío, mejorar la capacidad de entrega y adaptar dinámicamente los mensajes para conseguir la mayor interacción y las máximas conversiones.</p><p>La IA transforma el <a href="https://www.klaviyo.com/es/products/email-marketing">marketing por correo electrónico</a>, ya que automatiza tareas complejas, analiza grandes cantidades de datos y ofrece experiencias personalizadas a gran escala. Todo esto permite a las marcas centrarse en la estrategia y la creatividad, mientras que la IA se encarga de la ejecución.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 26.8865 5.66687 25.9497 6.72297 25.734L6.72297 24.7636C7.12867 25.2084 7.37981 25.4914 7.65027 25.7947C7.94005 25.6734 8.21052 25.5521 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7.19415C1333.12 6.64826 1333.21 6.34499 1333.35 5.90019C1335.07 6.4663 1336.73 6.08215 1338.35 5.51604C1338.78 5.37451 1339.28 4.82862 1339.55 4.94993C1340.83 5.53626 1341.62 3.95924 1342.78 4.22208C1344.01 3.00898 1345.6 2.92811 1347.16 2.62484C1348.67 2.34178 1350.08 1.83633 1351.26 0.603014C1352.15 -0.327024 1355.98 0.64722 1357 0.000237265C1357.93 0.525911 1359.5 2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="qSo3j" prefix="r31" component-url="/_astro/anchor-links.CqSyTfaX.js" component-export="AnchorLinks" renderer-url="/_astro/client.7qHEGV9H.js" props="{"menuLabel":[0,"Contenido:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Por qué Klaviyo"],"jumpAnchorId":[0,"por qué"]}],[0,{"jumpAnchorLabel":[0,"Funciones principales"],"jumpAnchorId":[0,"funciones"]}],[0,{"jumpAnchorLabel":[0,"Cómo empezar"],"jumpAnchorId":[0,"empezar"]}]]],"backgroundColor":[0,"cotton"],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">Contenido:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#por qué" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Por qué Klaviyo</a></li><li><a href="#funciones" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Funciones principales</a></li><li><a href="#empezar" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Cómo empezar</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Por qué Klaviyo</a></li></ul></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZsDmU0" prefix="r32" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Por qué la IA aplicada al correo electrónico es importante para los especialistas en marketing"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los clientes esperan comunicaciones personalizadas y oportunas, y la IA ayuda a los especialistas en marketing a cumplir con estas expectativas porque interpreta los datos de los clientes y reacciona más rápido que cualquier ser humano. ¿Y qué se consigue con esto? Más interacción y un mayor retorno de la inversión.</p><p>La IA aplicada al marketing por correo electrónico puede identificar el contenido y el momento óptimos para cada uno de los destinatarios, lo que genera más aperturas, clics y ventas. Para los equipos de marketing pequeños, la IA es como una maravilla del futuro: ayuda a trabajar más rápido, potencia la creatividad y abre oportunidades.</p><p>Tanto si gestionas un comercio electrónico, un hotel de diseño o un centro de bienestar, la IA aplicada al correo electrónico te permite enviar comunicaciones personalizadas y basadas en datos a gran escala para generar ingresos y reforzar la fidelización de los clientes. Los usuarios de Klaviyo consiguen, de media, un retorno de la inversión en <a href=\"https://www.klaviyo.com/es/products/email-marketing\">marketing por correo electrónico</a> equivalente a 63 veces el importe invertido, cifra que la IA aplicada al correo electrónico puede superar.</p><p>Svenfish —minorista de marisco y cliente de Klaviyo— ahora vincula el <a href=\"https://www.klaviyo.com/uk/customers/case-studies/svenfish\">82 % de sus ingresos atribuidos a Klaviyo en lo que va de año</a> al uso de una o más de las funciones de IA de Klaviyo. Por su parte, Garrett Popcorn utilizó Klaviyo AI para segmentar sus mensajes y obtuvo <a href=\"https://www.klaviyo.com/uk/customers/case-studies/garrett-popcorn\">4 veces más ingresos por destinatario</a>.</p><p>«Estamos convirtiendo Klaviyo en nuestro CRM central», explica Sreevats R., responsable de producto de Svenfish. «Es fácil de usar y moderno, y nos ayuda con inteligencia artificial. No hay tiempo que perder, y menos en un negocio pequeño como Svenfish, donde todos hacemos de todo. Klaviyo nos hace la vida más fácil», añade.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Por qué la IA aplicada al correo electrónico es importante para los especialistas en marketing</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los clientes esperan comunicaciones personalizadas y oportunas, y la IA ayuda a los especialistas en marketing a cumplir con estas expectativas porque interpreta los datos de los clientes y reacciona más rápido que cualquier ser humano. ¿Y qué se consigue con esto? Más interacción y un mayor retorno de la inversión.</p><p>La IA aplicada al marketing por correo electrónico puede identificar el contenido y el momento óptimos para cada uno de los destinatarios, lo que genera más aperturas, clics y ventas. Para los equipos de marketing pequeños, la IA es como una maravilla del futuro: ayuda a trabajar más rápido, potencia la creatividad y abre oportunidades.</p><p>Tanto si gestionas un comercio electrónico, un hotel de diseño o un centro de bienestar, la IA aplicada al correo electrónico te permite enviar comunicaciones personalizadas y basadas en datos a gran escala para generar ingresos y reforzar la fidelización de los clientes. Los usuarios de Klaviyo consiguen, de media, un retorno de la inversión en <a href="https://www.klaviyo.com/es/products/email-marketing">marketing por correo electrónico</a> equivalente a 63 veces el importe invertido, cifra que la IA aplicada al correo electrónico puede superar.</p><p>Svenfish —minorista de marisco y cliente de Klaviyo— ahora vincula el <a href="https://www.klaviyo.com/uk/customers/case-studies/svenfish">82 % de sus ingresos atribuidos a Klaviyo en lo que va de año</a> al uso de una o más de las funciones de IA de Klaviyo. Por su parte, Garrett Popcorn utilizó Klaviyo AI para segmentar sus mensajes y obtuvo <a href="https://www.klaviyo.com/uk/customers/case-studies/garrett-popcorn">4 veces más ingresos por destinatario</a>.</p><p>«Estamos convirtiendo Klaviyo en nuestro CRM central», explica Sreevats R., responsable de producto de Svenfish. «Es fácil de usar y moderno, y nos ayuda con inteligencia artificial. No hay tiempo que perder, y menos en un negocio pequeño como Svenfish, donde todos hacemos de todo. Klaviyo nos hace la vida más fácil», añade.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="por qué"></div><astro-island uid="Z1auHQQ" prefix="r34" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Por qué elegir Klaviyo AI para el marketing por correo electrónico"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Klaviyo combina de manera única un motor de datos de cliente integrado con potentes funciones de inteligencia artificial, lo que ofrece a los especialistas en marketing B2C una clara ventaja a la hora de diseñar correos más eficaces. Aquí tienes 3 ventajas clave de la IA aplicada al correo electrónico de Klaviyo y cómo pueden ayudarte a mejorar tu estrategia de marketing por correo electrónico:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Por qué elegir Klaviyo AI para el marketing por correo electrónico</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Klaviyo combina de manera única un motor de datos de cliente integrado con potentes funciones de inteligencia artificial, lo que ofrece a los especialistas en marketing B2C una clara ventaja a la hora de diseñar correos más eficaces. Aquí tienes 3 ventajas clave de la IA aplicada al correo electrónico de Klaviyo y cómo pueden ayudarte a mejorar tu estrategia de marketing por correo electrónico:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1yHvmK" prefix="r35" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Contenido elaborado con IA que genera conversiones"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Prepara emails convincentes en un abrir y cerrar de ojos. Contar con la IA generativa de Klaviyo es como tener redactores publicitarios y diseñadores a disposición para generar conversiones en menos tiempo:</p><p><strong>– Generación automática de asuntos de correo electrónico</strong>: genera asuntos de correo electrónico de alto rendimiento al instante con las recomendaciones de la IA de Klaviyo.</p><p><strong>– Creación inteligente de contenido</strong>: utiliza la IA para redactar mensajes de correo electrónico coherentes con la marca y pertinentes para la audiencia objetivo.</p><p><strong>– Recomendaciones dinámicas de productos</strong>: la IA selecciona sugerencias personalizadas de productos según el comportamiento de navegación y compra.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Contenido elaborado con IA que genera conversiones</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Prepara emails convincentes en un abrir y cerrar de ojos. Contar con la IA generativa de Klaviyo es como tener redactores publicitarios y diseñadores a disposición para generar conversiones en menos tiempo:</p><p><strong>– Generación automática de asuntos de correo electrónico</strong>: genera asuntos de correo electrónico de alto rendimiento al instante con las recomendaciones de la IA de Klaviyo.</p><p><strong>– Creación inteligente de contenido</strong>: utiliza la IA para redactar mensajes de correo electrónico coherentes con la marca y pertinentes para la audiencia objetivo.</p><p><strong>– Recomendaciones dinámicas de productos</strong>: la IA selecciona sugerencias personalizadas de productos según el comportamiento de navegación y compra.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1EKhxI" prefix="r36" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Horas de envío optimizadas y entrega inteligente"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Asegúrate de que los correos electrónicos lleguen a la bandeja de entrada en el momento adecuado. El momento del envío y la capacidad de entrega son fundamentales en el marketing por correo electrónico, y Klaviyo AI lo hace mejor que nadie:</p><p><strong>– Smart Send Time</strong>: Klaviyo AI predice en qué momento es más probable que los suscriptores interactúen con el contenido, lo que garantiza la mayor tasa de apertura posible.</p><p><strong>– IA para mejora de la reputación</strong>: esta función ajusta automáticamente los patrones de envío para evitar que los correos electrónicos acaben en la carpeta de spam.</p><p><strong>– Calentamiento guiado</strong>: la IA aumenta gradualmente el volumen de envío de correos para mejorar la capacidad de entrega y la reputación del remitente.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Horas de envío optimizadas y entrega inteligente</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Asegúrate de que los correos electrónicos lleguen a la bandeja de entrada en el momento adecuado. El momento del envío y la capacidad de entrega son fundamentales en el marketing por correo electrónico, y Klaviyo AI lo hace mejor que nadie:</p><p><strong>– Smart Send Time</strong>: Klaviyo AI predice en qué momento es más probable que los suscriptores interactúen con el contenido, lo que garantiza la mayor tasa de apertura posible.</p><p><strong>– IA para mejora de la reputación</strong>: esta función ajusta automáticamente los patrones de envío para evitar que los correos electrónicos acaben en la carpeta de spam.</p><p><strong>– Calentamiento guiado</strong>: la IA aumenta gradualmente el volumen de envío de correos para mejorar la capacidad de entrega y la reputación del remitente.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1lm8kH" prefix="r37" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Detalles clave basados en datos para mejorar el rendimiento"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Mejora continuamente tu estrategia con el análisis y la experimentación con inteligencia artificial. La capacidad de la IA aplicada al correo electrónico de Klaviyo no está limitada a la configuración inicial, sino que aprende de los datos constantemente y hace recomendaciones pertinentes.</p><p><strong>– Análisis predictivo</strong>: la IA pronostica el valor de vida del cliente, el riesgo de abandono y las estrategias de interacción óptimas.</p><p><strong>– Automatización de pruebas A/B</strong>: identifica en tiempo real qué asuntos de correo electrónico, variantes de contenido y diseños dan los mejores resultados.</p><p><strong>– Métricas de referencia sobre rendimiento</strong>: la IA analiza los resultados del marketing por correo electrónico y hace recomendaciones de mejora prácticas.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Detalles clave basados en datos para mejorar el rendimiento</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Mejora continuamente tu estrategia con el análisis y la experimentación con inteligencia artificial. La capacidad de la IA aplicada al correo electrónico de Klaviyo no está limitada a la configuración inicial, sino que aprende de los datos constantemente y hace recomendaciones pertinentes.</p><p><strong>– Análisis predictivo</strong>: la IA pronostica el valor de vida del cliente, el riesgo de abandono y las estrategias de interacción óptimas.</p><p><strong>– Automatización de pruebas A/B</strong>: identifica en tiempo real qué asuntos de correo electrónico, variantes de contenido y diseños dan los mejores resultados.</p><p><strong>– Métricas de referencia sobre rendimiento</strong>: la IA analiza los resultados del marketing por correo electrónico y hace recomendaciones de mejora prácticas.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="funciones"></div><astro-island uid="28hLDx" prefix="r39" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Funciones clave de Klaviyo AI para el marketing por correo electrónico"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Klaviyo ofrece un conjunto completo de capacidades con IA para potenciar el marketing por correo electrónico, todo integrado en la plataforma e incluido en cualquier plan de pago. Te presentamos rápidamente las funciones destacadas que permiten trabajar de forma más eficiente y conseguir resultados.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Funciones clave de Klaviyo AI para el marketing por correo electrónico</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Klaviyo ofrece un conjunto completo de capacidades con IA para potenciar el marketing por correo electrónico, todo integrado en la plataforma e incluido en cualquier plan de pago. Te presentamos rápidamente las funciones destacadas que permiten trabajar de forma más eficiente y conseguir resultados.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZQJQzT" prefix="r40" component-url="/_astro/comparison-chart.tjymI2VJ.js" component-export="default" renderer-url="/_astro/client.7qHEGV9H.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nFunción\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nDescripción\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nDisponible en Klaviyo\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nContenido generado con IA\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p><strong>Generador de asuntos de correo electrónico con IA</strong>: sugiere automáticamente asuntos de correo electrónico de alta conversión.</p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p><strong>Redacción publicitaria inteligente de correos electrónicos</strong>: crea contenido de correo electrónico atractivo y personalizado con IA mediante entradas de lenguaje natural.\n</p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p><strong>Recomendaciones dinámicas de productos</strong>: muestra productos pertinentes en función de los datos de los clientes.</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-cell-check\"><svg class=\"table-cell-check\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\"></path></svg></div></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nEntrega y optimización inteligentes\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p><strong>Smart Send Time</strong>: predice el mejor momento para enviar correos electrónicos a los destinatarios.</p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p><strong>Mejora de la reputación con IA</strong>: reduce la probabilidad de que los correos se marquen como spam.\n</p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p><strong>Calentamiento guiado</strong>: aumenta gradualmente el volumen de correo electrónico para crear una buena reputación de remitente.</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-cell-check\"><svg class=\"table-cell-check\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\"></path></svg></div></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nPruebas y detalles clave avanzados\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p><strong>Pruebas A/B con IA</strong>: determina automáticamente las variantes de correo electrónico ganadoras.</p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p><strong>Análisis predictivo</strong>: prevé el comportamiento de los clientes y su potencial de interacción.\n</p><p>\n\n\n\n</p><p></p><p>\n\n\n\n</p><p><strong>Análisis comparativo del rendimiento</strong>: compara el rendimiento del correo electrónico y propone mejoras.</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-cell-check\"><svg class=\"table-cell-check\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\"></path></svg></div></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Función
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Descripción
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Disponible en Klaviyo
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Contenido generado con IA
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p><strong>Generador de asuntos de correo electrónico con IA</strong>: sugiere automáticamente asuntos de correo electrónico de alta conversión.</p><p>
</p><p></p><p>
</p><p></p><p>
</p><p><strong>Redacción publicitaria inteligente de correos electrónicos</strong>: crea contenido de correo electrónico atractivo y personalizado con IA mediante entradas de lenguaje natural.
</p><p>
</p><p></p><p>
</p><p><strong>Recomendaciones dinámicas de productos</strong>: muestra productos pertinentes en función de los datos de los clientes.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Entrega y optimización inteligentes
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p><strong>Smart Send Time</strong>: predice el mejor momento para enviar correos electrónicos a los destinatarios.</p><p>
</p><p></p><p>
</p><p></p><p>
</p><p><strong>Mejora de la reputación con IA</strong>: reduce la probabilidad de que los correos se marquen como spam.
</p><p>
</p><p></p><p>
</p><p><strong>Calentamiento guiado</strong>: aumenta gradualmente el volumen de correo electrónico para crear una buena reputación de remitente.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Pruebas y detalles clave avanzados
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p><strong>Pruebas A/B con IA</strong>: determina automáticamente las variantes de correo electrónico ganadoras.</p><p>
</p><p></p><p>
</p><p></p><p>
</p><p><strong>Análisis predictivo</strong>: prevé el comportamiento de los clientes y su potencial de interacción.
</p><p>
</p><p></p><p>
</p><p><strong>Análisis comparativo del rendimiento</strong>: compara el rendimiento del correo electrónico y propone mejoras.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="empezar"></div><astro-island uid="1TJedq" prefix="r42" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Cómo empezar a usar la IA aplicada al correo electrónico de Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Empezar a usar la IA aplicada al correo electrónico de Klaviyo es fácil, incluso sin experiencia en inteligencia artificial. Sigue estos pasos para poner en marcha la automatización inteligente del correo electrónico.</p><p><strong>1. Accede a las funciones con IA</strong>: accede a herramientas con IA, como la generación de asuntos de correo electrónico, el análisis predictivo y Smart Send Time en Klaviyo.</p><p><strong>2. Genera y personaliza el contenido</strong>: utiliza la IA para crear mensajes de correo electrónico atractivos, recomendaciones dinámicas de productos y mensajes segmentados.</p><p><strong>3. Optimiza el momento de envío y la capacidad de entrega</strong>: deja que la IA determine los mejores momentos para enviar los correos electrónicos y así llegar a la bandeja de entrada de la mejor forma posible.</p><p><strong>4. Haz pruebas e implementa mejoras gracias a los detalles clave con IA</strong>: usa las pruebas A/B automatizadas y las métricas de referencia de rendimiento para perfeccionar las campañas de correo electrónico y los flujos, lo que hará que mejore la interacción.</p><p><strong>5. Escala la personalización en los diferentes canales</strong>: aprovecha los detalles clave con IA para elaborar una estrategia de marketing fluida y basada en datos en el correo electrónico, los SMS y las notificaciones push.</p><p>La inteligencia artificial aplicada al correo electrónico de Klaviyo permite a los especialistas en marketing trabajar de una forma más eficiente, aplicar optimizaciones más rápido y conseguir una mayor interacción automatizando tareas complejas y ofreciendo experiencias personalizadas a gran escala.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Cómo empezar a usar la IA aplicada al correo electrónico de Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Empezar a usar la IA aplicada al correo electrónico de Klaviyo es fácil, incluso sin experiencia en inteligencia artificial. Sigue estos pasos para poner en marcha la automatización inteligente del correo electrónico.</p><p><strong>1. Accede a las funciones con IA</strong>: accede a herramientas con IA, como la generación de asuntos de correo electrónico, el análisis predictivo y Smart Send Time en Klaviyo.</p><p><strong>2. Genera y personaliza el contenido</strong>: utiliza la IA para crear mensajes de correo electrónico atractivos, recomendaciones dinámicas de productos y mensajes segmentados.</p><p><strong>3. Optimiza el momento de envío y la capacidad de entrega</strong>: deja que la IA determine los mejores momentos para enviar los correos electrónicos y así llegar a la bandeja de entrada de la mejor forma posible.</p><p><strong>4. Haz pruebas e implementa mejoras gracias a los detalles clave con IA</strong>: usa las pruebas A/B automatizadas y las métricas de referencia de rendimiento para perfeccionar las campañas de correo electrónico y los flujos, lo que hará que mejore la interacción.</p><p><strong>5. Escala la personalización en los diferentes canales</strong>: aprovecha los detalles clave con IA para elaborar una estrategia de marketing fluida y basada en datos en el correo electrónico, los SMS y las notificaciones push.</p><p>La inteligencia artificial aplicada al correo electrónico de Klaviyo permite a los especialistas en marketing trabajar de una forma más eficiente, aplicar optimizaciones más rápido y conseguir una mayor interacción automatizando tareas complejas y ofreciendo experiencias personalizadas a gran escala.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Empresa</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contáctanos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trabaja con nosotros (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plataforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información sobre los CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bienestar (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Herramientas y recursos</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Recursos de marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Por qué Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 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_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/email-marketing/ai-for-email-marketing" aria-current="true" rel="alternate" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/email-marketing/ai-for-email-marketing" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/products/email-marketing/ai-for-email-marketing" rel="alternate" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing/ai-for-email-marketing" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/products/email-marketing/ai-for-email-marketing" rel="alternate" hrefLang="en-sg" 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