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Original
2026-01-01
Modified
2026-03-10
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<p>Think of transactional emails and texts like receipts.</p>
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<p>Think of transactional emails and texts like receipts.</p>
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<p>They are essential after a purchase but should not include marketing. However, these high-value messages provide an opportunity to infuse branding and build confidence and trust with your customers.</p>
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<p>They are essential after a purchase but should not include marketing. However, these high-value messages provide an opportunity to infuse branding and build confidence and trust with your customers.</p>
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<p>Previously, creating content that is confidently transactional while showcasing your brand has been tricky. It was a time-consuming process requiring manual reviews and extensive back and forth just to get a piece of content live or to make minor edits.</p>
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<p>Previously, creating content that is confidently transactional while showcasing your brand has been tricky. It was a time-consuming process requiring manual reviews and extensive back and forth just to get a piece of content live or to make minor edits.</p>
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<p>This complexity hindered efficiency and flexibility in managing transactional communications, which is why we got to work on fixing it.</p>
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<p>This complexity hindered efficiency and flexibility in managing transactional communications, which is why we got to work on fixing it.</p>
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<p>Klaviyo’s latest update addresses these pain points by introducing two significant improvements: In-App transactional content review and customizable SMS transactional content. These features are designed to enhance your workflow, providing flexibility and efficiency in managing transactional communications.</p>
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<p>Klaviyo’s latest update addresses these pain points by introducing two significant improvements: In-App transactional content review and customizable SMS transactional content. These features are designed to enhance your workflow, providing flexibility and efficiency in managing transactional communications.</p>
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<h3>What is in-app transactional content review?</h3>
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<h3>What is in-app transactional content review?</h3>
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<p>With this feature, you can now create, submit, and get approvals for your transactional emails and SMS messages directly within Klaviyo.</p>
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<p>With this feature, you can now create, submit, and get approvals for your transactional emails and SMS messages directly within Klaviyo.</p>
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<p>This eliminates the need for support tickets, allowing for a faster and smoother approval process. You can streamline your messaging process, ensuring your marketing efforts continue without unnecessary delays.</p>
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<p>This eliminates the need for support tickets, allowing for a faster and smoother approval process. You can streamline your messaging process, ensuring your marketing efforts continue without unnecessary delays.</p>
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<h3>What is customizable SMS transactional content?</h3>
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<h3>What is customizable SMS transactional content?</h3>
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<p>Unlock the full potential of your<a>SMS order updates</a>by customizing your transactional messages. Tailor your content to better suit your brand and audience needs, ensuring your communications are always on point.</p>
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<p>Unlock the full potential of your<a>SMS order updates</a>by customizing your transactional messages. Tailor your content to better suit your brand and audience needs, ensuring your communications are always on point.</p>
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<p>This new level of customization allows you to add branding and personalization to your transactional texts, enhancing the customer experience.</p>
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<p>This new level of customization allows you to add branding and personalization to your transactional texts, enhancing the customer experience.</p>
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<p>This update is only available for paid SMS accounts. If you have a free SMS account, you will still be able to create transactional text messages but not customize them.</p>
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<p>This update is only available for paid SMS accounts. If you have a free SMS account, you will still be able to create transactional text messages but not customize them.</p>
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<p><strong>How to access the new Klaviyo features</strong></p>
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<p><strong>How to access the new Klaviyo features</strong></p>
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<p>Getting started with these new features is straightforward:</p>
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<p>Getting started with these new features is straightforward:</p>
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<ol><li><strong>Navigate to flows:</strong>Open a flow where you want to set up a transactional notification.</li>
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<ol><li><strong>Navigate to flows:</strong>Open a flow where you want to set up a transactional notification.</li>
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<li><strong>Customize your messages:</strong>For SMS, you now have the ability to edit the content of your SMS order updates directly.</li>
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<li><strong>Customize your messages:</strong>For SMS, you now have the ability to edit the content of your SMS order updates directly.</li>
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<li><strong>Apply for transactional status:</strong>Check the “Apply for transactional status” box to mark your message for review.</li>
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<li><strong>Apply for transactional status:</strong>Check the “Apply for transactional status” box to mark your message for review.</li>
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<li><strong>Submit for review:</strong>Finalize your content and click “Submit for Review.” Your content will be locked during the review process, which typically takes a few minutes but can take up to 24 hours in some cases.</li>
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<li><strong>Submit for review:</strong>Finalize your content and click “Submit for Review.” Your content will be locked during the review process, which typically takes a few minutes but can take up to 24 hours in some cases.</li>
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</ol><p>Head over to our<a>What’s New page</a>to see what else has recently launched in your Klaviyo account.</p>
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</ol><p>Head over to our<a>What’s New page</a>to see what else has recently launched in your Klaviyo account.</p>
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<p>Power smarter digital relationships with Klaviyo SMS.</p>
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<p><a>Get started</a></p>
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