<!DOCTYPE html><html lang="de-DE"> <head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><title>Kampagnenstrategie: Planungs-Framework & Integrationstipps - Klaviyo DE</title><link rel="alternate" href="https://www.klaviyo.com/blog/category/marketing-campaign-strategy" hreflang="en-US"><link rel="alternate" href="https://www.klaviyo.com/uk/blog/category/marketing-campaign-strategy" hreflang="en-GB"><link rel="alternate" href="https://www.klaviyo.com/fr/blog/category/campaign-strategy" hreflang="fr-FR"><link rel="alternate" href="https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy" hreflang="de"><link rel="alternate" href="https://www.klaviyo.com/blog/category/marketing-campaign-strategy" hreflang="x-default"><link rel="icon" href="https://www.klaviyo.com/icons/icon-32x32.png" type="image/png"><link rel="manifest" href="/manifest.webmanifest" crossorigin="anonymous"><link rel="apple-touch-icon" sizes="48x48" href="https://www.klaviyo.com/icons/icon-48x48.png"><link rel="apple-touch-icon" sizes="72x72" href="https://www.klaviyo.com/icons/icon-72x72.png"><link rel="apple-touch-icon" sizes="96x96" href="https://www.klaviyo.com/icons/icon-96x96.png"><link rel="apple-touch-icon" sizes="144x144" href="https://www.klaviyo.com/icons/icon-144x144.png"><link rel="apple-touch-icon" sizes="192x192" href="https://www.klaviyo.com/icons/icon-192x192.png"><link rel="apple-touch-icon" sizes="256x256" href="https://www.klaviyo.com/icons/icon-256x256.png"><link rel="apple-touch-icon" sizes="384x384" href="https://www.klaviyo.com/icons/icon-384x384.png"><link rel="apple-touch-icon" sizes="512x512" href="https://www.klaviyo.com/icons/icon-512x512.png"><script id="klaviyo-contentsquare">window._uxa = window._uxa || [];</script><script id="transcend-airgap-script" src="https://transcend-cdn.com/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheBust=1773173423043" data-cfasync="false" data-prompt="auto" data-site="klaviyo.com" data-locale="en-US" data-languages="en,de-DE,es-ES,fr-FR,it-IT,ko-KR,nl-NL,pl-PL,pt-BR,sv-SE" onload="window._airgapLoadEvent = event;" data-report-only="on"></script> <script type="module" src="/blog/_astro/ConsentManager.astro_astro_type_script_index_0_lang.BETS19jy.js"></script><script id="klaviyo-experimentation">
window._kvyo_mkt_exp_provider = window._kvyo_mkt_exp_provider || {};
</script><script id="klaviyo-datalayer">window.dataLayer = window.dataLayer || [];</script> <script id="klaviyo-google-tag-manager">(function(){const gtmId = "GTM-M28G2G";
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer', gtmId);
window['optimizely'] = window['optimizely'] || [];
window['optimizely'].push({
type:"event",
eventName:"gtmLoaded"
});
})();</script><script id="hs-script-loader" src="//js.hs-scripts.com/48163345.js"></script><script src="https://js.hsforms.net/forms/embed/v2.js"></script><script>window.hubspotTrackingId = window.hubspotTrackingId || '48163345';</script><script id="klaviyo-klaviyoCompanyId">(function(){const companyId = "9BX3wh";
window.klaviyoCompanyId = window.klaviyoCompanyId || companyId;
})();</script><script id="klaviyo-klaviyo-object">
!function(){if(!window.klaviyo){window._klOnsite=window._klOnsite||[];try{window.klaviyo=new Proxy({},{get:function(n,i){return"push"===i?function(){var n;(n=window._klOnsite).push.apply(n,arguments)}:function(){for(var n=arguments.length,o=new Array(n),w=0;w<n;w++)o[w]=arguments[w];var t="function"==typeof o[o.length-1]?o.pop():void 0,e=new Promise((function(n){window._klOnsite.push([i].concat(o,[function(i){t&&t(i),n(i)}]))}));return e}}})}catch(n){window.klaviyo=window.klaviyo||[],window.klaviyo.push=function(){var n;(n=window._klOnsite).push.apply(n,arguments)}}}}();
</script><script id="klaviyo-onsite-js" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=9BX3wh"></script><meta property="og:locale" content="de_DE"><meta property="og:type" content="website"><meta name="og:title" property="og:title" content="Kampagnenstrategie: Planungs-Framework & Integrationstipps - Klaviyo DE"><meta property="og:url" content="https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy"><meta property="og:site_name" content="Klaviyo DE"><meta property="article:publisher" content="https://www.facebook.com/Klaviyo/"><meta property="og:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta property="og:image:width" content="1200"><meta property="og:image:height" content="630"><meta property="og:image:type" content="image/jpeg"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Kampagnenstrategie: Planungs-Framework & Integrationstipps - Klaviyo DE"><meta name="twitter:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta name="twitter:site" content="@klaviyo"><script type="module" src="/blog/_astro/OnLoad.astro_astro_type_script_index_0_lang.fZxyOZOV.js"></script><meta id="meta-robots-tag" name="robots" content="index, follow"><link id="link-rel-canonical" rel="canonical" href="https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy"><script type="module" src="/blog/_astro/Statsig.astro_astro_type_script_index_0_lang.RqUG-5gM.js"></script><meta name="msvalidate.01" content="49A84271BDDA383603410B783428A45B"><meta name="google-site-verification" content="gZoutuKyaBAseITF5HFxs7502vdgSyDlGFVcrM-3_68"><meta name="facebook-domain-verification" content="jso33gutz25cozarhntdl864k8xtnf"><link rel="preconnect" href="https://static.klaviyo.com"><script defer id="recaptcha-script" src="https://www.google.com/recaptcha/api.js?render=6Lc-vxErAAAAAKq79hQ2CEfaUCBld0hVMtRboXtB&hl=de-DE"></script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https://www.klaviyo.com/de"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.klaviyo.com/de/blog"},{"@type":"ListItem","position":3,"name":"Kampagnenstrategie","item":"https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy"}]}</script><link rel="stylesheet" href="/blog/_astro/_slug_.DTGkCYLd.css">
<style>._breadcrumbsComponent_1ilbl_1{background-color:var(--color-breadcrumbs-background);padding-top:32px}._charcoal_1ilbl_6{--color-breadcrumbs-background: var(--color-charcoal)}._lightSand_1ilbl_10{--color-breadcrumbs-background: var(--color-light-sand)}._container_1ilbl_14{display:block;padding-top:2rem;padding-bottom:1.2rem;font-size:1.2rem}._breadcrumbs_1ilbl_1{background-color:transparent;color:var(--color-storm-tint);display:inline-block;max-width:29.1rem;position:relative;width:69rem;z-index:3}._light_1ilbl_10,._breadcrumbs_1ilbl_1._light_1ilbl_10{color:var(--color-gray-90);._lastBreadcrumb_1ilbl_35{color:var(--color-charcoal)}}._dark_1ilbl_40,._breadcrumbs_1ilbl_1._dark_1ilbl_40{color:var(--color-storm-tint);._lastBreadcrumb_1ilbl_35{color:var(--color-white)}}._breadcrumb_1ilbl_1{cursor:pointer;display:inline-block;margin-right:.6rem;overflow:hidden;text-decoration:none;text-overflow:ellipsis;&:hover,&:focus,&:focus-visible{text-decoration:underline}}._lastBreadcrumb_1ilbl_35{cursor:default;display:inline-block;text-decoration:none;margin-right:.6rem;font-weight:500;overflow:hidden;text-overflow:ellipsis;max-width:100%;white-space:nowrap}._spacer_1ilbl_77{display:inline-block;text-align:center;width:20px;margin-right:.6rem;overflow:hidden}@media screen and (min-width: 576px){._breadcrumbs_1ilbl_1{max-width:41.6rem}}@media screen and (min-width: 768px){._breadcrumbs_1ilbl_1{max-width:45.6rem}}@media screen and (min-width: 916px){._breadcrumbs_1ilbl_1{max-width:61.6rem}}@media screen and (min-width: 1366px){._breadcrumbs_1ilbl_1{max-width:69rem}}
._pagination_50hve_1{display:flex;font-size:1.4rem;grid-column:1/-1;margin:0 auto}._pagination_50hve_1 ._first_50hve_7{border-left:1px solid var(--color-light-border);border-radius:4px 0 0 4px}._pagination_50hve_1 ._last_50hve_11{border-radius:0 4px 4px 0}._pagination_50hve_1 a,._pagination_50hve_1 div{align-items:center;border:1px solid var(--color-light-border);border-left:none;display:flex;font-weight:500;justify-content:center;padding:4px 12px;text-decoration:none}._pagination_50hve_1 a:hover{background-color:var(--color-light-border)}._pagination_50hve_1 ._disabled_50hve_27{color:var(--color-light-border);cursor:not-allowed}._pagination_50hve_1 ._left_50hve_31{transform:rotate(-90deg)}._pagination_50hve_1 ._right_50hve_34{transform:rotate(90deg)}._pagination_50hve_1 svg{height:1.4rem}._pagination_50hve_1 svg+svg{margin-left:-.75rem}._archiveBlogCard_19ec1_1{grid-column:1/-1}@media screen and (min-width: 576px){._archiveBlogCard_19ec1_1{grid-column:span 4}}._archivePage_19ec1_10{padding-top:2.8rem}._archiveGrid_19ec1_14{row-gap:2.4rem}._archiveGrid_19ec1_14._authorArchive_19ec1_17{padding-bottom:var(--spacing-md)}._breadcrumbs_19ec1_21{grid-column:1/-1;margin-top:0;margin-bottom:3.6rem}._categoryHero_19ec1_27{margin-top:1.6rem;margin-bottom:5.6rem}._categoryCardsTitle_19ec1_32{border-top:1px solid var(--color-light-border);grid-column:1/-1;margin-bottom:0;padding-top:var(--spacing-global-vertical-padding)}._authorHero_19ec1_39{margin-top:1.6rem}._authorName_19ec1_43{margin-bottom:1.2rem}._authorCardListEyebrow_19ec1_47{font-size:1.6rem;line-height:2.4rem}@media screen and (min-width: 768px){._authorCardListEyebrow_19ec1_47{font-size:2rem}}._authorTitle_19ec1_57{grid-column:span 8;margin-right:.3rem;color:var(--color-gray-90)}._authorCompany_19ec1_63{margin:0 .2rem}._authorJobInfo_19ec1_67{grid-column:span 8;display:flex;color:var(--color-gray-90);line-height:2rem}._author_19ec1_17{grid-column:1/-1!important;margin-bottom:4rem;margin-top:2.4rem}._urlAccessibility_19ec1_80{position:absolute;width:1px;clip:rect(0 0 0 0);overflow:hidden;white-space:nowrap}._icon_19ec1_88{position:relative;top:.3rem;margin-left:.4rem;fill:var(--color-gray-90)}._url_19ec1_80{grid-column:span 8;display:flex;align-items:center;text-decoration:none!important}._url_19ec1_80:hover{color:var(--color-ocean)}._url_19ec1_80:hover ._icon_19ec1_88{fill:var(--color-ocean)}._wrapper_19ec1_108{grid-column:1/-1}
._textContainer_1gl9u_1{display:flex;flex-direction:column;gap:1.6rem;grid-column:1/-1}._textContainer_1gl9u_1>div:nth-child(2){margin-top:3.2rem}._textContainer_1gl9u_1._categoryArchive_1gl9u_10>div:nth-child(2){margin-top:0}._description_1gl9u_14{margin-top:16px}._headline_1gl9u_18{font-size:4.8rem}._heroImage_1gl9u_22{grid-column:1/-1}@media screen and (min-width: 576px){._blogAuthorThumbnailContainer_1gl9u_27{display:flex}}._blogArticleHero_1gl9u_32{display:grid;row-gap:4.8rem}._blogArticleHero_1gl9u_32._layoutTwo_1gl9u_36 ._heroImage_1gl9u_22{aspect-ratio:3/2}@media screen and (min-width: 576px){._blogArticleHero_1gl9u_32._layoutTwo_1gl9u_36 ._textContainer_1gl9u_1,._blogArticleHero_1gl9u_32._layoutTwo_1gl9u_36 ._heroImage_1gl9u_22{grid-column:span 6}}
</style>
<link rel="stylesheet" href="/blog/_astro/_slug_.yZlDm-Wi.css">
<style>._wrapperStyle_1hafj_1{padding-left:16px;padding-right:16px}@media screen and (min-width: 1024px){._wrapperStyle_1hafj_1{padding-left:0;padding-right:0}}._headline_1hafj_12{margin-bottom:4rem;text-align:center}._categories_1hafj_17{column-gap:2rem;display:flex;flex-wrap:nowrap;grid-column:1/-1;margin-bottom:-2rem;overflow:auto;padding-bottom:2rem;row-gap:2.4rem;scroll-snap-type:x proximity;width:100%;transition:all .5s ease-in-out;overflow:scroll;opacity:1}._categories_1hafj_17._hideCategories_1hafj_32{display:none;transition:all .5s ease-in-out;overflow:hidden;opacity:0}._categories_1hafj_17._showCategories_1hafj_38{display:flex;transition:height .5s ease-in-out}@media screen and (min-width: 1024px){._categories_1hafj_17{flex-wrap:wrap;grid-column:2/span 10;justify-content:center;margin:0;overflow:unset;padding:0}}._categories_1hafj_17 a{flex-shrink:0;scroll-snap-align:start}._categoryButtonHidden_1hafj_57{display:none}._contentContainer_1hafj_61{grid-column:1/-1;display:flex;justify-content:center}._contentContainer_1hafj_61._displayCategoryButton_1hafj_66{display:none}@media screen and (min-width: 1024px){._contentContainer_1hafj_61._displayCategoryButton_1hafj_66{grid-column:2/span 10;margin-top:40px;display:flex}}._customTertiary_1hafj_77 span{background-repeat:no-repeat;background-image:linear-gradient(var(--color-poppy),var(--color-poppy));background-size:100% 2px;background-position:left 100%;border-radius:0;border-style:none;padding:.2rem 0;font-weight:500}._customTertiary_1hafj_77 span:active{opacity:1}._customTertiary_1hafj_77 span:hover{cursor:pointer}._styledIcon_1hafj_94{flex-shrink:0;margin-left:.5em;transform:rotate(0);transition-timing-function:"ease";transition-duration:.3s;transition-delay:.1s;display:inline-block}._styledIcon_1hafj_94 path{fill:currentColor}._styledIcon_1hafj_94._isExpanded_1hafj_106{transition-timing-function:"ease";transition-duration:.3s;transition-delay:.1s;transform:rotate(180deg)}
._fadeInUp_6fd19_1{transform:translateY(20px);opacity:0;transition-property:transform,opacity;transition-duration:1.5s;@media (prefers-reduced-motion){transition-duration:0s!important}}._inView_6fd19_12{transform:translateY(0);opacity:1}:where(._wrapper_1h33h_1){position:relative;width:100%;color:var(--wrapper-color, "charcoal");background-color:var(--wrapper-background-color, transparent)}._wrapper_1h33h_1._gradient_1h33h_8{background-color:transparent}._wrapper_1h33h_1._gradient_1h33h_8:after{background-image:var(--wrapper-background-image);z-index:-1;content:"";position:absolute;inset:0;background-repeat:no-repeat;background-size:2500px,100% 100%;background-position:center bottom}@media screen and (min-width: 768px){._wrapper_1h33h_1._gradient_1h33h_8:after{background-size:3500px}}._grid_1h33h_31{display:grid;column-gap:var(--layout-grid-column-gap);grid-template-columns:repeat(var(--layout-grid-columns),1fr);grid-template-rows:repeat(var(--layout-grid-rows),1fr);margin:0 auto;row-gap:var(--layout-grid-row-gap)}@media screen and (min-width: 576px){._grid_1h33h_31{--layout-grid-columns: 12;--layout-grid-horizontal-padding: 36px}}@media screen and (min-width: 992px){._grid_1h33h_31{--layout-grid-horizontal-padding: 64px}}@media screen and (min-width: 1024px){._grid_1h33h_31{--layout-grid-horizontal-padding: 44px}}@media screen and (min-width: 1200px){._grid_1h33h_31{--layout-grid-horizontal-padding: 60px}}@media screen and (min-width: 1366px){._grid_1h33h_31{--layout-grid-horizontal-padding: 83px}}
</style>
<link rel="stylesheet" href="/blog/_astro/_slug_.BZHNbNSM.css">
<style>._badge_lflca_1{background-color:var(--badge-background-color, var(--color-core-charcoal));border-radius:.4rem;color:var(--badge-text-color, var(--color-core-white));font-family:var(--font-family-sohne);font-size:.8rem;font-weight:500;line-height:.8rem;padding:.4rem;position:relative;text-transform:uppercase;z-index:0;display:inline-block}._mediumBadge_lflca_16{font-size:1.4rem;font-weight:400;line-height:2rem;padding:.4rem .8rem;text-transform:unset}
</style><script type="module" src="/blog/_astro/page.Cay1dNxt.js"></script></head><body> <style>astro-island,astro-slot,astro-static-slot{display:contents}</style><script>(()=>{var e=async t=>{await(await t())()};(self.Astro||(self.Astro={})).load=e;window.dispatchEvent(new Event("astro:load"));})();</script><script>(()=>{var A=Object.defineProperty;var g=(i,o,a)=>o in i?A(i,o,{enumerable:!0,configurable:!0,writable:!0,value:a}):i[o]=a;var d=(i,o,a)=>g(i,typeof o!="symbol"?o+"":o,a);{let i={0:t=>m(t),1:t=>a(t),2:t=>new RegExp(t),3:t=>new Date(t),4:t=>new Map(a(t)),5:t=>new Set(a(t)),6:t=>BigInt(t),7:t=>new URL(t),8:t=>new Uint8Array(t),9:t=>new Uint16Array(t),10:t=>new Uint32Array(t),11:t=>1/0*t},o=t=>{let[l,e]=t;return l in i?i[l](e):void 0},a=t=>t.map(o),m=t=>typeof t!="object"||t===null?t:Object.fromEntries(Object.entries(t).map(([l,e])=>[l,o(e)]));class y extends HTMLElement{constructor(){super(...arguments);d(this,"Component");d(this,"hydrator");d(this,"hydrate",async()=>{var b;if(!this.hydrator||!this.isConnected)return;let e=(b=this.parentElement)==null?void 0:b.closest("astro-island[ssr]");if(e){e.addEventListener("astro:hydrate",this.hydrate,{once:!0});return}let c=this.querySelectorAll("astro-slot"),n={},h=this.querySelectorAll("template[data-astro-template]");for(let r of h){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("data-astro-template")||"default"]=r.innerHTML,r.remove())}for(let r of c){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("name")||"default"]=r.innerHTML)}let p;try{p=this.hasAttribute("props")?m(JSON.parse(this.getAttribute("props"))):{}}catch(r){let s=this.getAttribute("component-url")||"<unknown>",v=this.getAttribute("component-export");throw v&&(s+=` (export ${v})`),console.error(`[hydrate] Error parsing props for component ${s}`,this.getAttribute("props"),r),r}let u;await this.hydrator(this)(this.Component,p,n,{client:this.getAttribute("client")}),this.removeAttribute("ssr"),this.dispatchEvent(new CustomEvent("astro:hydrate"))});d(this,"unmount",()=>{this.isConnected||this.dispatchEvent(new CustomEvent("astro:unmount"))})}disconnectedCallback(){document.removeEventListener("astro:after-swap",this.unmount),document.addEventListener("astro:after-swap",this.unmount,{once:!0})}connectedCallback(){if(!this.hasAttribute("await-children")||document.readyState==="interactive"||document.readyState==="complete")this.childrenConnectedCallback();else{let e=()=>{document.removeEventListener("DOMContentLoaded",e),c.disconnect(),this.childrenConnectedCallback()},c=new MutationObserver(()=>{var n;((n=this.lastChild)==null?void 0:n.nodeType)===Node.COMMENT_NODE&&this.lastChild.nodeValue==="astro:end"&&(this.lastChild.remove(),e())});c.observe(this,{childList:!0}),document.addEventListener("DOMContentLoaded",e)}}async childrenConnectedCallback(){let e=this.getAttribute("before-hydration-url");e&&await import(e),this.start()}async start(){let e=JSON.parse(this.getAttribute("opts")),c=this.getAttribute("client");if(Astro[c]===void 0){window.addEventListener(`astro:${c}`,()=>this.start(),{once:!0});return}try{await Astro[c](async()=>{let n=this.getAttribute("renderer-url"),[h,{default:p}]=await Promise.all([import(this.getAttribute("component-url")),n?import(n):()=>()=>{}]),u=this.getAttribute("component-export")||"default";if(!u.includes("."))this.Component=h[u];else{this.Component=h;for(let f of u.split("."))this.Component=this.Component[f]}return this.hydrator=p,this.hydrate},e,this)}catch(n){console.error(`[astro-island] Error hydrating ${this.getAttribute("component-url")}`,n)}}attributeChangedCallback(){this.hydrate()}}d(y,"observedAttributes",["props"]),customElements.get("astro-island")||customElements.define("astro-island",y)}})();</script><astro-island uid="HyWKL" prefix="r35" component-url="/blog/_astro/header.BNeumPB1.js" component-export="Header" renderer-url="/blog/_astro/client.IaDn9qiQ.js" props="{"slot":[0,"header"],"alertBar":[0],"basePathType":[0,"path"],"homeLink":[0,"/de"],"langCode":[0,"de-DE"],"path":[0,"/de/blog/category/marketing-campaign-strategy"],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/blog/category/marketing-campaign-strategy"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/blog/category/marketing-campaign-strategy"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/blog/category/campaign-strategy"]}],[0,{"hreflang":[0,"de-de"],"languageName":[0,"German"],"locale":[0,"de-DE"],"url":[0,"https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy"]}]]],"universalCtas":[1,[[0,{"_key":[0,"f34e1314-6bb0-4614-ace4-052249419e0a"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Registrieren"],"url":[0,"/de/sign-up"],"variant":[0,"primary"]}],[0,{"_key":[0,"6e07caeb-7515-4eab-baed-0da67b6184b3"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Demo anfordern"],"url":[0,"/de/demo-request"],"variant":[0,"secondary"]}]]],"universalCtasLoggedIn":[1,[[0,{"_key":[0,"b3cd9016-7dd3-42e1-8952-73dca60dc081"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Registrieren"],"url":[0,"https://www.klaviyo.com/de/demo-request"],"variant":[0,"primary"]}]]],"universalNavigationItems":[1,[[0,{"_key":[0,"1ce4c1d1-ad27-44fe-bef9-4a6ef6c3487d"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"e25bbd65-df75-4c82-97e0-e63b54b817af"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz2f"],"description":[0,"Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen."],"featured":[0,true],"image":[0,null],"label":[0,"Das B2C CRM"],"trailingMark":[0,true],"url":[0,"/de/platform"]}]]],"eyebrow":[0,"Übersicht"],"width":[0,"standard"]}],[0,{"_key":[0,"e08be8c9-f08d-4c46-a5a4-527ae58a6096"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"236ed7fa-d428-46a0-bbd4-3977fe599639"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"Verbessere deine Erkenntnisse
mit Klaviyo AI"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo AI"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/de/solutions/ai"]}],[0,{"_key":[0,"30a207ba-8f5d-4e60-a571-57f1ae057992"],"description":[0,"Marketing-Automatisierung über
alle Kanäle hinweg"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Marketing"],"trailingMark":[0,true],"url":[0,"/de/solutions/marketing-automation"]}],[0,{"_key":[0,"2b89e811-3be8-485b-a78d-3a27d507d68d"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"Zufriedenere Kund*innen, mehr Umsatz"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Service"],"trailingMark":[0,true],"url":[0,"/de/solutions/customer-service"]}],[0,{"_key":[0,"2e83f974-4be0-4ab0-9721-e78c1474fe89"],"description":[0,"Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Analytics"],"trailingMark":[0,true],"url":[0,"/de/solutions/analytics"]}],[0,{"_key":[0,"06dc0bda-0f13-4c6e-9306-4799b7e0b130"],"description":[0,"Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"trailingMark":[0,true],"url":[0,"/de/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Lösungen"],"width":[0,"standard"]}],[0,{"_key":[0,"cbd4b93f-94c3-49a1-b5ea-7907c279364a"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"f82aaee0-3ce4-4775-801d-154ccfada664"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"KI, Daten und Kanäle auf einer Plattform"],"featured":[0,true],"image":[0,null],"label":[0,"Omnichannel-Marketing"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/de/solutions/omnichannel"]}],[0,{"_key":[0,"b01fb2a0-3de4-4b19-893d-7a5729408a8f"],"icon":[0,"NavigationEmail"],"image":[0,null],"label":[0,"E-Mail-Marketing"],"url":[0,"/de/products/email-marketing"]}],[0,{"_key":[0,"d7f7e386-2bc1-4be9-9ded-8211e5d2a5e0"],"icon":[0,"NavigationSms"],"image":[0,null],"label":[0,"SMS-Marketing"],"url":[0,"/de/products/sms-marketing"]}],[0,{"_key":[0,"89973e1e-625e-456d-8a9c-96b5b492cdf9"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"icon":[0,"NavigationRcs"],"image":[0,null],"label":[0,"RCS-Marketing"],"url":[0,"https://www.klaviyo.com/de/products/sms-marketing/rcs"]}],[0,{"_key":[0,"d5d05eb2-85cc-4420-b997-7e53728be1eb"],"icon":[0,"NavigationMobilePush"],"image":[0,null],"label":[0,"Mobile-App-Marketing"],"url":[0,"/de/products/mobile-app-marketing"]}],[0,{"_key":[0,"9b8778ec-1b0d-4376-9756-09bca058989c"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"icon":[0,"Whatsapp"],"image":[0,null],"label":[0,"WhatsApp-Marketing"],"url":[0,"https://www.klaviyo.com/de/products/whatsapp"]}]]],"eyebrow":[0,"Kanäle"],"width":[0,"standard"]}],[0,{"_key":[0,"652f741a-7609-4e2c-a39d-71706c7e8188"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"757f8ca6-9805-48b8-8c79-3c96c34c7645"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"d38ecbf1-8dcd-4c00-96dd-56b90c014e44"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"18d47ca2-2887-429e-a132-7e2a21f67a9d"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/de/products/customer-experience-hub"]}],[0,{"_key":[0,"1aba65aa-49e1-432b-b816-a44ed1dc3e98"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/de/products/helpdesk"]}],[0,{"_key":[0,"f8a291c1-8efc-4ff3-9f06-302a1cf7bbf8"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/de/products/marketing-analytics"]}],[0,{"_key":[0,"14b1686f-4574-4a9a-8fa8-ac10ac7df33e"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/de/products/advanced-cdp"]}],[0,{"_key":[0,"26a900c1-f58d-43be-bf73-1f9091dedff7"],"image":[0,null],"label":[0,"Segmentierung"],"url":[0,"/de/features/segmentation"]}],[0,{"_key":[0,"521de9ce-4b8d-4177-8806-4c438fa4923b"],"image":[0,null],"label":[0,"Reviews"],"url":[0,"/de/products/review-management"]}],[0,{"_key":[0,"df5329f7-b4e9-4c59-9d27-bdab5ab4c7fe"],"image":[0,null],"label":[0,"Vorlagen"],"url":[0,"/de/features/templates"]}]]],"eyebrow":[0,"WEITERE FUNKTIONEN"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"cf1c55b8-432b-4f9b-aeac-1b931885237e"],"_type":[0,"six_column"],"childItems":[1,[[0,{"_key":[0,"026e0762-c953-428f-821f-ea261af6a82b"],"description":[0,"Eine Plattform. Jeder Kanal. Echte Ergebnisse."],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"]}]}],"label":[0,"Das Klaviyo-Omniversum"],"url":[0,"https://www.klaviyo.com/de/solutions/omnichannel"]}],[0,{"_key":[0,"edd64967-15a7-4d34-b980-3959ee81623f"],"description":[0,"KI-Stratege und Assistent für Marketer*innen"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"]}]}],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"2d84df38-6f6f-41b8-b5c6-568a632c71f5"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"]}]}],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"a0c581cd-b298-41dd-8133-494e04175a66"],"description":[0,"Mehr Personalisierung auf mehr Kanälen"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"]}]}],"label":[0,"Neue Funktionen"],"url":[0,"https://www.klaviyo.com/de/whats-new"]}]]],"eyebrow":[0,"Spotlight"]}]]]}],"label":[0,"Plattform"]}],[0,{"_key":[0,"57ecf512-a34f-464b-b0e0-1f05456696d6"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"a1c19df3-4607-4a6b-aee5-f0ce77133a1b"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz3r"],"description":[0,"Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen."],"featured":[0,true],"image":[0,null],"label":[0,"Apps anzeigen"],"trailingMark":[0,true],"url":[0,"https://marketplace.klaviyo.com/de-de/"]}]]],"eyebrow":[0,"KLAVIYO APP MARKETPLACE"],"width":[0,"standard"]}],[0,{"_key":[0,"a43c0588-da26-49b6-bcb6-3af2aa449aed"],"_type":[0,"visual_list"],"childItems":[1,[[0,{"_key":[0,"faf79b1e-80a0-4ce1-ae52-600d3c3773ae"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"]}]}],"label":[0,"PrestaShop"],"url":[0,"/de/ecommerce-integrations/prestashop"]}],[0,{"_key":[0,"cf6a3a55-b28f-4f15-9626-eb35410abd13"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"]}]}],"label":[0,"Shopify"],"url":[0,"/de/ecommerce-integrations/shopify"]}],[0,{"_key":[0,"d19f6525-22fb-413c-8526-909bcac96e67"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"]}]}],"label":[0,"Salesforce"],"url":[0,"/de/ecommerce-integrations/salesforce-commerce-cloud"]}],[0,{"_key":[0,"50a78e93-ed42-4087-9eaf-18c93bb82135"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"]}]}],"label":[0,"Wix"],"url":[0,"/de/ecommerce-integrations/wix"]}],[0,{"_key":[0,"519d7785-7142-4723-a155-a6dad95910ee"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"]}]}],"label":[0,"WooCommerce"],"url":[0,"/uk/platform-integrations/woocommerce"]}],[0,{"_key":[0,"f01f83a5-52f1-4c77-a1f7-3179c0aa5e69"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"]}]}],"label":[0,"Adobe Commerce (Magento)"],"url":[0,"/de/ecommerce-integrations/magento"]}],[0,{"_key":[0,"bbf2172a-c6a0-4e89-9582-0f080ed4c1a8"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"]}]}],"label":[0,"BigCommerce"],"url":[0,"/de/ecommerce-integrations/bigcommerce"]}],[0,{"_key":[0,"2d6c2cd0-88b9-4953-ac72-376e0a70e947"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"]}]}],"label":[0,"Shopware"],"url":[0,"/de/ecommerce-integrations/shopware"]}]]]}],[0,{"_key":[0,"87427d71-347e-4893-b230-b6f15668d9f5"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz53"],"description":[0,"Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen."],"featured":[0,true],"image":[0,null],"label":[0,"Vorteile von Integrationen (EN)↗"],"trailingMark":[0,true],"url":[0,"/uk/platform-integrations"]}],[0,{"_key":[0,"4625a040-c666-433c-b497-d5d64fffca17"],"image":[0,null],"label":[0,"Werbung (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=advertising"]}],[0,{"_key":[0,"a6075009-ef10-4671-b5f5-ac882ba1aa0a"],"image":[0,null],"label":[0,"Versand (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=shippinglogistics"]}],[0,{"_key":[0,"5a64b02e-fc1b-491c-a946-bf0ca7835845"],"image":[0,null],"label":[0,"Point of Sale (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=pos"]}],[0,{"_key":[0,"faecf737-b604-4bb9-9e02-616715a02cfc"],"image":[0,null],"label":[0,"Treue (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=loyalty"]}],[0,{"_key":[0,"312f04f3-ea7f-45e7-9d49-7fd4341440c8"],"image":[0,null],"label":[0,"Abonnement (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"]}],[0,{"_key":[0,"29b207a6-dcce-42ad-91c2-97183df294a8"],"image":[0,null],"label":[0,"Beliebteste Apps und Integrationen anzeigen (EN)↗"],"url":[0,"https://marketplace.klaviyo.com/de-de/"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"6d928896-1cff-44d6-a2b4-853eec855e4c"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz6F"],"description":[0,"Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern."],"featured":[0,true],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"trailingMark":[0,true],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"05be4f73-97a0-4087-adad-a70e67b8481a"],"image":[0,null],"label":[0,"Erste Schritte (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs/get_started"]}],[0,{"_key":[0,"3ebf0954-32aa-4894-a938-af696cfff0f0"],"image":[0,null],"label":[0,"Anleitungen für Entwickler*innen (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs"]}],[0,{"_key":[0,"c8e01b8b-18f8-4795-b373-44344390acd9"],"image":[0,null],"label":[0,"API-Dokumentation (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/reference/api_overview"]}]]],"width":[0,"standard"]}]]],"lowerItems":[1,[]]}],"label":[0,"Apps & Integrationen"]}],[0,{"_key":[0,"41312e18-baa2-4131-b08b-e50c60151efd"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"ace46c4f-59d8-4a93-a8f9-8179d5bffbe0"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz7R"],"description":[0,"Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt"],"featured":[0,true],"image":[0,null],"label":[0,"Das Klaviyo Power-Up"],"trailingMark":[0,true],"url":[0,"/de/customer-resources"]}],[0,{"_key":[0,"4e3146d6-eb50-4621-add2-40be65c57c88"],"image":[0,null],"label":[0,"Help Center"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"3d72dabe-2c81-41f7-934c-8f5d1b4d6542"],"image":[0,null],"label":[0,"Academy"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"4a6025e3-4aad-4fa4-a9ac-b8ef4a907478"],"image":[0,null],"label":[0,"Community"],"url":[0,"https://community.klaviyo.com/?lang=de"]}],[0,{"_key":[0,"4ec57f71-3c12-4989-80bf-4dc9cb8a788b"],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"url":[0,"https://developers.klaviyo.com/en"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"624bdc49-0ce8-4bc3-9668-1d5c7cacd6ff"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"6c040d8e-6781-4853-b819-ca5bb85f6bc5"],"description":[0,"Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo"],"image":[0,null],"label":[0,"Support-Übersicht"],"url":[0,"/de/success"]}],[0,{"_key":[0,"7c31e8ad-099f-4ff6-997b-e9ac4f952035"],"description":[0,"Pakete und Dienstleistungen für Unternehmen und professionelle Anwender"],"image":[0,null],"label":[0,"Professionelle Dienstleistungen (EN)↗"],"url":[0,"https://www.klaviyo.com/success/premium-support"]}],[0,{"_key":[0,"36457b51-c437-49b7-a57b-97655d3e28f9"],"description":[0,"Finde Partner für eine Zusammenarbeit"],"image":[0,null],"label":[0,"Partnerverzeichnis (EN)↗"],"url":[0,"https://connect.klaviyo.com"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"1363265f-5bd9-4a91-ab5f-adfd489287fb"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"66d99054-9c86-4b31-a171-2a22e9a098eb"],"description":[0,"Unternehmen, die mit Klaviyo gewachsen sind"],"image":[0,null],"label":[0,"Fallstudien"],"url":[0,"/de/customers"]}],[0,{"_key":[0,"41e9fed5-af57-4e4c-a910-4f4e9b8e56bd"],"description":[0,"Branchen-News und Wachstumsstrategien"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/de/blog"]}],[0,{"_key":[0,"686ccf8a-36df-411b-9003-ea0921e8264b"],"description":[0,"Kostenlose Branchen-Leitfäden und Benchmark-Berichte"],"image":[0,null],"label":[0,"Leitfäden und Berichte"],"url":[0,"/de/marketing-resources"]}],[0,{"_key":[0,"222712d7-68be-49db-9976-815bf2ca37c5"],"description":[0,"Informationen zu Vertrauen und Sicherheit"],"image":[0,null],"label":[0,"Trust Center (EN)↗"],"url":[0,"https://www.klaviyo.com/trust"]}]]],"eyebrow":[0,"MEHR ENTDECKEN"],"width":[0,"standard"]}],[0,{"_key":[0,"30586b74-8821-4862-9a1f-b9f266d3f8e3"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"56847aac8d93"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Marketing-Kalender 2026"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar"]}],[0,{"_key":[0,"017054a707d5"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"ROI-Rechner"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/tools/roi-calculator"]}],[0,{"_key":[0,"68f396a52fac"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"E-Mail-Vorlagenbibliothek (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/features/email-templates"]}],[0,{"_key":[0,"f08118760bb4"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Betreffzeilen-Generator (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Kostenlose Tools"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"56181799699c"],"_type":[0,"inline_list"],"childItems":[1,[[0,{"_key":[0,"113280204782"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/bfcm/holiday-shopping-trends"]}]]],"eyebrow":[0,"BFCM 2025 – RECAP"]}]]]}],"label":[0,"Ressourcen"]}],[0,{"_key":[0,"402696c6-5b5a-42b1-8085-635770ca1dcc"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"So funktioniert es"],"url":[0,"/de/platform-demo"]}],[0,{"_key":[0,"e8afc69e-05ab-4be2-91ff-7b4e7611ce34"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"Preise"],"url":[0,"/de/pricing"]}]]],"utilityNavigationItems":[1,[[0,{"_key":[0,"b37ac2be-cba7-434e-8aa9-c21e209c17cc"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Startseite"],"url":[0,"https://www.klaviyo.com/de/"]}],[0,{"_key":[0,"9bc65e59-b1db-42b3-895c-346a489c9b77"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Help Center"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"5d05c985-1ed7-4c6b-9773-f9a29a52203e"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Enterprise (EN) ↗"],"url":[0,"https://www.klaviyo.com/solutions/enterprise"]}],[0,{"_key":[0,"fc2d22dd-601b-4ada-8f4f-88c4bd58061e"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Partner (EN) ↗"],"url":[0,"https://www.klaviyo.com/partners"]}]]],"showSubnav":[0,false]}" ssr client="load" before-hydration-url="/blog/_astro/astro_scripts/before-hydration.js.BWsVurST.js" opts="{"name":"ReactHeader","value":true}" await-children><header id="primary-navigation-header" class="_header_1vldn_1" slot="header"><a data-variant="ghost" aria-label="Zum Hauptinhalt springen" class="_dark_1dvtu_112 _skipButton_1jt0p_1 _button_1dvtu_1 _ghost_1dvtu_52" href="#site-content" role="link" tabindex="0" target="_self" id="skip-button">Zum Hauptinhalt springen</a><div class="_utilityNavigation_1e8p0_1"><div class="grid _grid_1e8p0_18"><div class="_container_1e8p0_30"><nav class="_utility_1e8p0_1"><ul class="_linkList_1e8p0_100"><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" aria-current="false">Startseite</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" aria-current="false">Help Center</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" aria-current="false">Enterprise (EN) ↗</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" aria-current="false">Partner (EN) ↗</a></li></ul></nav><div class="_children_1e8p0_57"></div><div class="_actions_1e8p0_72"><div class="_languageSelectorContainer_1e8p0_154"></div><div class="_siteActions_1e8p0_79 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all" aria-label="Suche"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg></a></li></ul></div><nav class="_platformActions_1e8p0_87 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></div></div></div></div><div class="_universalNavigation_1pr3e_1 _invertOnHover_1pr3e_46"><div class="grid _container_1pr3e_65"><a title="Gehe zur Klaviyo-Startseite" href="/de" class="_logoContainer_1pr3e_72"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 581 172" color="currentColor" style="height:3.6rem" class="_logo_1pr3e_72"><path fill="currentColor" d="M329.918 34.367a11.85 11.85 0 0 0 8.284-3.315 11.69 11.69 0 0 0 3.576-8.129 11.87 11.87 0 0 0-3.512-8.29 12.03 12.03 0 0 0-8.348-3.488 11.85 11.85 0 0 0-8.185 3.551 11.69 11.69 0 0 0-3.338 8.227 11.5 11.5 0 0 0 3.403 8.065 11.66 11.66 0 0 0 8.12 3.38M410.509 45.371h28.604v2.254a15.3 15.3 0 0 0-4.538 1.558c-2.615 1.215-7.845 7.104-11.86 16.973-6.799 17.148-13.943 37.404-21.442 60.618l-2.792 8.803c-1.223 3.979-2.269 6.576-2.792 8.143s-1.224 3.979-2.438 6.919a38.6 38.6 0 0 1-2.659 6.409c-1.401 2.597-4.016 7.923-6.107 9.525-3.316 2.773-8.2 5.889-14.298 5.37-11.86 0-20.751-8.803-20.928-19.217 0-7.105 4.538-11.779 11.337-11.779 4.884 0 9.236 2.641 9.236 8.134 0 3.988-4.006 8.143-4.006 10.221 0 5.369 3.138 7.922 9.245 7.922 4.875 0 8.864-3.116 11.851-9.349 4.016-7.104 4.361-14.894 1.046-23.557l-25.103-65.98c-5.761-15.237-10.122-20.246-15.521-20.783V45.3h39.578v2.253c-4.707.52-7.144 3.293-7.144 8.31 0 3.636 1.391 9.182 4.006 16.286l4.707 12.81c5.407 13.855 9.75 25.977 12.037 33.601 5.053-15.758 9.751-29.614 14.298-41.736 3.315-9.006 4.884-15.414 4.884-19.226 0-6.752-3.661-9.868-9.245-9.868zM135.158 129.714c-5.052-.88-9.413-5.37-9.413-14.895V0L96.972 6.233v2.43c4.884-.52 9.75 3.802 9.75 12.984v93.172c0 9.006-4.884 14.2-9.75 14.895q-.687.12-1.383.167a15.4 15.4 0 0 1-7.268-1.276c-3.865-1.673-7.091-4.657-9.821-9.111L65.203 98.366a24.44 24.44 0 0 0-11.884-9.785 24.64 24.64 0 0 0-15.418-.779L52.9 71.35c11.328-12.465 21.797-20.432 31.733-23.724V45.37H51.642v2.254c8.545 3.292 8.021 10.564-1.773 22.008l-21.096 24.41V0L0 6.233v2.43c4.884 0 9.75 4.841 9.75 13.327v92.829c0 10.221-4.706 14.2-9.75 14.895v2.254h38.222v-2.254c-6.276-.88-9.414-5.713-9.414-14.895v-17.14l8.19-9.005 19.838 32.378c4.707 7.799 9.068 10.916 16.044 10.916h66.391v-1.761s-1.897-.132-4.113-.493M214.368 118.763V80.029c-.382-25.326-11.072-36.858-35.554-36.858a34.97 34.97 0 0 0-21.619 7.27c-6.453 4.851-9.591 10.397-9.591 16.806 0 6.233 3.484 10.907 9.236 10.907 6.108 0 10.469-3.46 10.469-8.31 0-3.636-2.447-8.662-2.447-12.122 0-6.241 4.716-11.611 12.906-11.611 10.469 0 17.959 7.8 17.959 25.115v10.388l-8.714 2.077c-4.538.88-8.367 1.761-11.337 2.641s-6.798 2.078-11.337 3.803c-9.068 3.469-13.943 6.761-18.135 12.994a18.1 18.1 0 0 0-3.138 10.22c0 14.367 10.113 20.952 24.243 20.952 11.159 0 23.046-5.89 28.418-16.973.077 3.496.92 6.933 2.473 10.071 5.912 11.884 25.493 4.859 25.493 4.859v-2.253c-8.572 1.329-9.281-8.795-9.325-11.242m-18.615-11.99c0 5.713-2.092 10.388-6.275 13.68-4.007 3.293-8.191 5.027-12.552 5.027-8.545 0-14.129-5.546-14.129-15.767 0-4.841 2.659-9.349 4.884-11.945a21.3 21.3 0 0 1 6.107-4.332c2.961-1.558 4.432-2.359 6.453-3.292l7.978-2.94c4.006-1.558 6.444-2.421 7.49-2.94zM581 45.371h-67.818V0H581l-14.236 22.686zM443.147 120.946a45.33 45.33 0 0 1-12.933-32.263 44.5 44.5 0 0 1 3.224-17.337 44.8 44.8 0 0 1 9.709-14.76c8.554-9.014 19.031-13.53 31.263-13.53 12.046 0 22.533 4.516 31.086 13.53a44.2 44.2 0 0 1 9.845 14.722 44 44 0 0 1 3.256 17.375 44.6 44.6 0 0 1-3.276 17.443 44.9 44.9 0 0 1-9.825 14.82c-8.553 8.803-19.04 13.355-31.086 13.355-12.232 0-22.709-4.508-31.263-13.355m46.979-62.916c-3.448-6.699-7.978-10.625-13.296-11.682-10.787-2.156-20.325 8.856-23.879 26.366a82.6 82.6 0 0 0-1.091 23.847 65.8 65.8 0 0 0 6.577 22.889c3.457 6.708 7.978 10.625 13.296 11.681 10.788 2.157 20.6-9.322 24.181-27.008 2.97-14.78 1.463-32.782-5.832-46.102z"></path><path fill="currentColor" d="M340.032 114.819V45.371h-61.383v2.087c8.199 1.215 12.099 7.36 8.377 17.324-19.182 51.78-17.959 49.456-19.182 53.611-1.223-3.988-4.016-13.785-8.545-26.075-4.53-12.289-7.499-20.44-8.722-24.076-4.707-14.376-3.138-19.746 4.538-20.608V45.38h-39.764v2.254c5.93 1.215 11.16 7.966 15.521 20.088l6.107 15.758c6.71 17.025 14.591 40.494 17.223 48.497h13.216c4.255-12.325 21.327-61.508 23.614-66.508 2.464-5.696 5.256-10.01 8.377-12.994a15.54 15.54 0 0 1 5.378-3.722 15.64 15.64 0 0 1 6.446-1.19s9.582 0 9.582 9.182v58.074c0 9.684-4.707 14.2-9.591 14.895v2.254h38.018v-2.254c-5.026-.695-9.21-5.194-9.21-14.895"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Plattform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrationen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressourcen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/pricing"><span>Preise</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plattform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrationen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressourcen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/pricing"><span>Preise</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Startseite</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg><div>Suche</div></div></div></a></li></ul><ul class="_list_scbs5_58 _ctaList_scbs5_88"><div class="_languageSelectorContainer_scbs5_307"><div class="_languageSelector_18hva_25 _cotton_18hva_61 _drawer_18hva_18"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81 _drawer_18hva_18">Deutschland<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1 _drawer_18hva_18"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy" aria-current="true" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/au/" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/blog/category/marketing-campaign-strategy" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/blog/category/marketing-campaign-strategy" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/es/" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/blog/category/campaign-strategy" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/it/" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><li><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></dialog></div></header><!--astro:end--></astro-island> <main id="site-content"> <astro-island uid="12MfjU" prefix="r33" component-url="/blog/_astro/optimizely.ibZbQSX0.js" component-export="default" renderer-url="/blog/_astro/client.IaDn9qiQ.js" props="{}" ssr client="load" before-hydration-url="/blog/_astro/astro_scripts/before-hydration.js.BWsVurST.js" opts="{"name":"OptimizelyInitializer","value":true}"></astro-island> <div class="_breadcrumbs_19ec1_21 _breadcrumbsComponent_1ilbl_1"><nav class="grid _container_1ilbl_14"><div class="_breadcrumbs_1ilbl_1 _light_1ilbl_10"><a class="_breadcrumb_1ilbl_1" href="/de">Startseite</a><span class="_spacer_1ilbl_77">/</span><a class="_breadcrumb_1ilbl_1" href="/de/blog">Blog</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">Kampagnenstrategie</div></div></nav></div> <div class="_archivePage_19ec1_10"> <div class="grid _blogArticleHero_1gl9u_32 _layoutTwo_1gl9u_36 _categoryHero_19ec1_27"><div class="_textContainer_1gl9u_1 _categoryArchive_1gl9u_10"><h1 class="h2 semiBold">Kampagnenstrategie</h1><p class="paragraph1 _description_1gl9u_14">Gutes B2C-Marketing erfordert mehr als nur vereinzelte Initiativen – es basiert auf gut orchestrierten Kampagnen, die Kund*innen über alle Kanäle, Touchpoints und Momente hinweg erreichen. Von der Launch-Planung bis zur kanalübergreifenden Umsetzung: Entdecke, wie bekannte Marken zusammenhängende Kampagnenstrategien für nachweisbaren Erfolg entwickeln. Erfahre mehr über die Frameworks für integrierte Kampagnen, die auf deine Geschäftsziele abgestimmt sind, bei deiner Zielgruppe ankommen und in einer immer komplexer werdenden Marketing-Landschaft nachhaltige Ergebnisse erzielen.</p></div></div> <div class="grid _archiveGrid_19ec1_14"> <div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/whatsapp-roi" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/32dd98ea7e686e8487eb7d931731f316d6b28871-766x512.png?rect=0,1,766,511&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">5. März 2026</div></div><a tabindex="-1" href="/de/blog/whatsapp-roi" class="_title_kfoew_38 semiBold h5">WhatsApp-ROI: Mehr Umsatz durch Segmentierung und Automatisierung</a><div class="_excerpt_kfoew_11 p2">Finde heraus, wie Marken den WhatsApp-ROI mithilfe von Segmentierung, kostenlosen Service-Automatisierungen und smarten Entscheidungen verbessern.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/osteraktion" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b30287940fce1001dee052d563f215c601d429de-768x512.jpg?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">2. März 2026</div></div><a tabindex="-1" href="/de/blog/osteraktion" class="_title_kfoew_38 semiBold h5">Osteraktion: 10 kreative Ideen + Beispiele für Online-Shops</a><div class="_excerpt_kfoew_11 p2">Entdecke echte Beispiele für Osteraktionen von deutschen E-Commerce-Unternehmen und wie du sie selbst umsetzen kannst. </div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/lead-nurturing" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c632f65632587d8788273664e4831d26f2818ed4-766x512.jpg?rect=0,1,766,511&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">2. März 2026</div></div><a tabindex="-1" href="/de/blog/lead-nurturing" class="_title_kfoew_38 semiBold h5">Lead-Nurturing: Erfolgsstrategien für deutsche B2C-Marken</a><div class="_excerpt_kfoew_11 p2">Wie du Leads mit personalisierten Flows, Marketing-Automatisierung und kontinuierlicher Optimierung zu überzeugten Kund*innen machst.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/why-choose-klaviyo-for-whatsapp-marketing" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/73689d8834421dab9fa53bcf82e2515b824dc0bb-768x512.png?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">25. Feb. 2026</div></div><a tabindex="-1" href="/de/blog/why-choose-klaviyo-for-whatsapp-marketing" class="_title_kfoew_38 semiBold h5">Warum Marketer*innen Klaviyo für WhatsApp-Marketing wählen</a><div class="_excerpt_kfoew_11 p2">Erfahre, warum Marken WhatsApp in Klaviyo integrieren, um höheres Kundenengagement, intelligenteres Targeting und echte Omnichannel-Kundengespräche zu ermöglichen.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/whatsapp-business-api" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fa541908fc51401f82edc04f8b8311e890466c46-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">17. Dez. 2025</div></div><a tabindex="-1" href="/de/blog/whatsapp-business-api" class="_title_kfoew_38 semiBold h5">WhatsApp Business API: Alles, was du wissen musst</a></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/oster-newsletter" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8a24d1c20b3c2e9c17829c59cd135ff516a438d9-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">17. Dez. 2025</div></div><a tabindex="-1" href="/de/blog/oster-newsletter" class="_title_kfoew_38 semiBold h5">Oster-Newsletter: Beispiele deutscher Marken + Vorlagen</a><div class="_excerpt_kfoew_11 p2">Lerne von erfolgreichen deutschen Marken, wie du professionelle Oster-Newsletter erstellst und mehr Umsatz generierst. Jetzt lesen!</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/whatsapp-newsletter" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ffbac38942013f806474445b16f6777043764b9d-1150x762.webp?rect=4,0,1143,762&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">21. Nov. 2025</div></div><a tabindex="-1" href="/de/blog/whatsapp-newsletter" class="_title_kfoew_38 semiBold h5">WhatsApp-Newsletter erstellen: Schritt-für-Schritt-Anleitung</a><div class="_excerpt_kfoew_11 p2">Bis zu 98 % Öffnungsrate mit WhatsApp-Newsletter: So nutzen deutsche Marken den Kanal. Inklusive Setup-Guide und Kosten. Jetzt loslegen!</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/whatsapp-marketing-best-practices" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c0bea1e6ef56cad1ae267c2b408dbbdee5d6a7cb-766x512.webp?rect=0,1,766,511&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">4. Nov. 2025</div></div><a tabindex="-1" href="/de/blog/whatsapp-marketing-best-practices" class="_title_kfoew_38 semiBold h5">Best Practices fürs WhatsApp-Marketing</a><div class="_excerpt_kfoew_11 p2">Mit diesen 8 Best Practices erstellst du effektive WhatsApp-Marketing-Kampagnen für mehr Kundenengagement, mehr Umsatz und bessere Ergebnisse.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/how-to-improve-customer-support-with-ai-helpdesk" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/164eb63b213b45d6aa76d995b15d338b8698fac5-766x512.webp?rect=0,1,766,511&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">3. Nov. 2025</div></div><a tabindex="-1" href="/de/blog/how-to-improve-customer-support-with-ai-helpdesk" class="_title_kfoew_38 semiBold h5">5 Vorteile eines KI-gestützten Helpdesks für Black Friday und Cyber Monday</a><div class="_excerpt_kfoew_11 p2">Entdecke 5 Arten, wie du mit einem KI-Helpdesk an BFCM Antwortzeiten verkürzen, Workflows automatisieren und deinen Kundenservice optimieren kannst.</div></div> <nav class="_pagination_50hve_1"> <div class="_first_50hve_7 _disabled_50hve_27"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:1em" class="_left_50hve_31"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:1em" class="_left_50hve_31"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg> </div> <div class="_disabled_50hve_27"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:1em" class="_left_50hve_31"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg> </div> <div> 1 of 2 </div> <a aria-label="Next page" href="/de/blog/category/marketing-campaign-strategy/2"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:1em" class="_right_50hve_34"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg> </a> <a aria-label="Last page" class="_last_50hve_11" href="/de/blog/category/marketing-campaign-strategy/2"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:1em" class="_right_50hve_34"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:1em" class="_right_50hve_34"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg> </a> </nav> </div> <script>(()=>{var a=(s,i,o)=>{let r=async()=>{await(await s())()},t=typeof i.value=="object"?i.value:void 0,c={rootMargin:t==null?void 0:t.rootMargin},n=new IntersectionObserver(e=>{for(let l of e)if(l.isIntersecting){n.disconnect(),r();break}},c);for(let e of o.children)n.observe(e)};(self.Astro||(self.Astro={})).visible=a;window.dispatchEvent(new Event("astro:visible"));})();</script><astro-island uid="Z1lFlYv" prefix="r43" component-url="/blog/_astro/navigation-category-selection.DKODd3wv.js" component-export="default" renderer-url="/blog/_astro/client.IaDn9qiQ.js" props="{"backgroundColor":[0,"white"],"displayAllCategoriesByDefault":[0,true],"customPadding":[0,{"customPaddingBottom":[0,"md"],"customPaddingTop":[0,"md"]}],"activeCategory":[0,"Kampagnenstrategie"],"categories":[1,[[0,{"id":[0,"b19d6437-e04a-44c5-a1c0-75bcac71682b"],"link":[0,"/de/blog/category/all-articles"],"name":[0,"Alle Blogbeiträge"],"slug":[0,"all-articles"]}],[0,{"id":[0,"blogCategory_de-DE_2612"],"link":[0,"/de/blog/category/email-marketing"],"name":[0,"E-Mail-Marketing"],"slug":[0,"email-marketing"]}],[0,{"id":[0,"blogCategory_de-DE_8109"],"link":[0,"/de/blog/category/marketing-campaign-strategy"],"name":[0,"Kampagnenstrategie"],"slug":[0,"marketing-campaign-strategy"]}],[0,{"id":[0,"blogCategory_de-DE_9579"],"link":[0,"/de/blog/category/customer-experience"],"name":[0,"Kundenerlebnis"],"slug":[0,"customer-experience"]}],[0,{"id":[0,"blogCategory_de-DE_2609"],"link":[0,"/de/blog/category/klaviyo-marketing-analytics"],"name":[0,"Marketing Analytics"],"slug":[0,"klaviyo-marketing-analytics"]}],[0,{"id":[0,"blogCategory_de-DE_9549"],"link":[0,"/de/blog/category/klaviyo-news"],"name":[0,"Neuigkeiten von Klaviyo"],"slug":[0,"klaviyo-news"]}],[0,{"id":[0,"blogCategory_de-DE_2618"],"link":[0,"/de/blog/category/omnichannel-marketing"],"name":[0,"Omnichannel marketing"],"slug":[0,"omnichannel-marketing"]}],[0,{"id":[0,"blogCategory_de-DE_2615"],"link":[0,"/de/blog/category/sms-marketing"],"name":[0,"SMS-Marketing"],"slug":[0,"sms-marketing"]}]]]}" ssr client="visible" before-hydration-url="/blog/_astro/astro_scripts/before-hydration.js.BWsVurST.js" opts="{"name":"NavigationCategorySelection","value":true}" await-children><div class="_wrapperStyle_1hafj_1 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-white);--wrapper-color:var(--color-core-charcoal)"><div class="_grid_1h33h_31 inlinePadding"><div class="_contentContainer_1hafj_61"></div><div class="_categories_1hafj_17"><a data-variant="pill" aria-label="Alle Blogbeiträge" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/all-articles" role="link" tabindex="0" target="_self" aria-current="false">Alle Blogbeiträge</a><a data-variant="pill" aria-label="E-Mail-Marketing" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/email-marketing" role="link" tabindex="0" target="_self" aria-current="false">E-Mail-Marketing</a><a data-variant="pill" aria-label="Kampagnenstrategie" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/marketing-campaign-strategy" role="link" tabindex="0" target="_self" aria-current="true">Kampagnenstrategie</a><a data-variant="pill" aria-label="Kundenerlebnis" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/customer-experience" role="link" tabindex="0" target="_self" aria-current="false">Kundenerlebnis</a><a data-variant="pill" aria-label="Marketing Analytics" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/klaviyo-marketing-analytics" role="link" tabindex="0" target="_self" aria-current="false">Marketing Analytics</a><a data-variant="pill" aria-label="Neuigkeiten von Klaviyo" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/klaviyo-news" role="link" tabindex="0" target="_self" aria-current="false">Neuigkeiten von Klaviyo</a><a data-variant="pill" aria-label="Omnichannel marketing" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/omnichannel-marketing" role="link" tabindex="0" target="_self" aria-current="false">Omnichannel marketing</a><a data-variant="pill" aria-label="SMS-Marketing" class="_light_1dvtu_41 _button_1dvtu_1 _pill_1dvtu_97" href="/de/blog/category/sms-marketing" role="link" tabindex="0" target="_self" aria-current="false">SMS-Marketing</a></div></div></div><!--astro:end--></astro-island> </div> </main> <astro-island uid="Z1L0XHK" prefix="r34" component-url="/blog/_astro/universal-footer.MoiaBMrG.js" component-export="UniversalFooter" renderer-url="/blog/_astro/client.IaDn9qiQ.js" props="{"slot":[0,"footer"],"backgroundColor":[0,"cotton"],"basePathType":[0,"path"],"copyrightMenuItems":[1,[[0,{"_key":[0,"2b1013b6-e93f-45b4-b4f9-49072865f5fc"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Geschäftsbedingungen und Datenschutz"],"url":[0,"/de/legal"]}],[0,{"_key":[0,"c00bf8b4-696e-4656-a353-3c4c800d3b16"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Sicherheit (EN) ↗"],"url":[0,"https://www.klaviyo.com/security"]}],[0,{"_key":[0,"96ab1881-0718-4fd5-87fd-6f77f7b811e4"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Vertrauen (EN) ↗"],"url":[0,"https://www.klaviyo.com/trust"]}],[0,{"_key":[0,"2aec4c94-76da-4a39-998b-12379969bb6b"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Marken (EN) ↗"],"url":[0,"https://www.klaviyo.com/legal/trademarks"]}]]],"langCode":[0,"de-DE"],"menuItems":[1,[[0,{"_key":[0,"faa36559-1fc3-4ed1-8cf7-c1f28de5722b"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"facd73be-9394-40b5-ba23-601478738572"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Über Klaviyo"],"url":[0,"/de/about"]}],[0,{"_key":[0,"f78b76e4-5a8a-499d-b53c-89dce5341a05"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Newsroom (EN)↗"],"target":[0,"_blank"],"url":[0,"/newsroom"]}],[0,{"_key":[0,"8b4c78b6-d566-4742-bd7d-2d1a1e1550fe"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Investor Relations (EN)↗"],"target":[0,"_blank"],"url":[0,"https://investors.klaviyo.com/overview/default.aspx"]}],[0,{"_key":[0,"b563a5c4-140e-46ed-b6b2-1f2661d03063"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Kontakt"],"url":[0,"/de/contact-us"]}],[0,{"_key":[0,"5eee2431-b7e8-4458-ae8e-f54576900ee9"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Karriere (EN)↗"],"target":[0,"_blank"],"url":[0,"https://www.klaviyo.com/careers"]}],[0,{"_key":[0,"acb34240f9bd"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Impressum"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/legal/Impressum"]}]]],"eyebrow":[0,"Unternehmen"]}],[0,{"_key":[0,"788cd05d-4083-4203-ab71-292d76f48efe"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"e8d7d259-7193-429e-887a-ea9dd6c986d6"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Übersicht zu B2C CRM"],"url":[0,"/de/platform"]}],[0,{"_key":[0,"5a03ce4f-a624-4606-aa94-c74bfaa7de39"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Klaviyo AI"],"url":[0,"/de/solutions/ai"]}],[0,{"_key":[0,"dbc0bcca-47a7-4519-ae56-aa3fd9e8ea6e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Marketing"],"url":[0,"/de/solutions/marketing-automation"]}],[0,{"_key":[0,"9398ce34-d48e-441c-a2c5-c1a113c40442"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Klaviyo Service"],"url":[0,"/de/solutions/customer-service"]}],[0,{"_key":[0,"6c6a6a19-1697-4da6-bd6b-73ecce1eaf22"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Analytics"],"url":[0,"/de/solutions/analytics"]}],[0,{"_key":[0,"cf4b5a7e-1ccd-4df1-a02a-c8be8ff450bc"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"url":[0,"/de/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Plattform"]}],[0,{"_key":[0,"aa672854-7b05-4c43-bbdb-707c8c30c780"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"1af700d1-95be-41f8-a336-e65c4cb84b14"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Omnichannel-Marketing"],"url":[0,"/de/solutions/omnichannel"]}],[0,{"_key":[0,"62329d58-d240-418e-aaf9-2bf6b696b582"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"E-Mail-Marketing"],"url":[0,"/de/products/email-marketing"]}],[0,{"_key":[0,"1ae755fd-e18d-4b8d-9eb4-f8e7ed4b1be9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"SMS-Marketing"],"url":[0,"/de/products/sms-marketing"]}],[0,{"_key":[0,"6473971b-2fd9-4a6b-a359-1450005261fa"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"RCS-Marketing"],"url":[0,"/de/products/sms-marketing/rcs"]}],[0,{"_key":[0,"7599bc25-8499-448c-be9e-7693029e0c9a"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Mobile-App-Marketing"],"url":[0,"/de/products/mobile-app-marketing"]}],[0,{"_key":[0,"f6c5b883-40dc-48cb-8fec-f4001ca0ea1b"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"WhatsApp-Marketing"],"url":[0,"/de/products/whatsapp"]}]]],"eyebrow":[0,"Kanäle"]}],[0,{"_key":[0,"cd3688f3-3f97-4c57-90e4-e842d239b48b"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"7d2bf575-dca8-4d2d-9c67-b057dbd1ad93"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"2079d765-ec75-4cf3-9785-c8c29976759f"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"e043dd94-c20b-454e-ace7-1fd57afc3f1c"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/de/products/customer-experience-hub"]}],[0,{"_key":[0,"1d9f3416-9d0f-401f-8f23-c12da4465893"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/de/products/helpdesk"]}],[0,{"_key":[0,"61c6e756-b6c7-4f23-a779-9a5c05e8d8c5"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/de/products/marketing-analytics"]}],[0,{"_key":[0,"49f3c28f-8f4b-4c46-938c-e1d688257902"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/de/products/advanced-cdp"]}],[0,{"_key":[0,"b64cf942-7ae6-4f9c-b661-5ba2e14998ee"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Web-Formulare"],"url":[0,"/de/features/web-forms"]}],[0,{"_key":[0,"38e574b4-dc45-4aba-867f-44a7a1f3e212"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"E-Mail-Vorlagen"],"url":[0,"/de/features/templates"]}]]],"eyebrow":[0,"Top-Produkte + Funktionen"]}],[0,{"_key":[0,"6cfd45a7-c04d-47ad-9b81-772213215510"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"ca4189c3-f034-46cb-b1da-604c90192bdf"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Enterprise (EN)↗"],"target":[0,"_blank"],"url":[0,"/enterprise"]}],[0,{"_key":[0,"73363686-6c90-4221-8f28-fd1feb08d5fe"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Agenturen und technische Partner (EN)↗"],"url":[0,"/partners"]}],[0,{"_key":[0,"2108a627-4e0c-4aec-b4bf-3cc640c11f44"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"target":[0,"_blank"],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"78cceb0a-fb59-4f11-ac3c-933f60c3ded7"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Einzelhandel und E-Commerce (EN)↗"],"url":[0,"/uk/industry/retail"]}],[0,{"_key":[0,"412413fc-9ab7-46e6-8262-66abfb51fa5c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Restaurants (EN)↗"],"target":[0,"_blank"],"url":[0,"/industry/restaurants"]}],[0,{"_key":[0,"5c4eccc9-9efc-42c8-bceb-41ff3e1bd788"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Wellness (EN)↗"],"target":[0,"_blank"],"url":[0,"/industry/wellness"]}]]],"eyebrow":[0,"Klaviyo für"]}],[0,{"_key":[0,"7b34c5b7-90f1-4c18-87fd-26c8c8882477"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"beceac7f-de94-4eeb-aeb3-0c8c639d7aa9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Fallstudien"],"url":[0,"/de/customers"]}],[0,{"_key":[0,"3debcd1b-d091-4cc9-af87-ad2f3fc0236c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/de/blog"]}],[0,{"_key":[0,"be4b3ee7-ab74-4d00-aae3-7457837c92ae"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing-Ressourcen"],"url":[0,"/de/marketing-resources"]}],[0,{"_key":[0,"3ff15446-a7c9-4a46-a8a4-269f7881ff46"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing für Black Friday"],"url":[0,"/de/bfcm"]}],[0,{"_key":[0,"0763cfe0-2651-4c7b-8fa6-aae0ffe9c2d2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"ROI-Rechner"],"target":[0,"_blank"],"url":[0,"/de/tools/roi-calculator"]}],[0,{"_key":[0,"07e0cc71-a7f1-4738-9dd0-3d5bf18f6d2c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Betreffzeilen-Generator (EN)↗"],"url":[0,"/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Tools und Ressourcen"]}],[0,{"_key":[0,"3ab201ab-5a1d-4756-ad50-bdcb67573f93"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"b4384d95-de58-4c7e-a8ae-e3b0488e3120"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Brevo"],"url":[0,"/de/compare/klaviyo-vs-brevo"]}],[0,{"_key":[0,"dc720a7c-c9b1-4019-9593-60eb404e7ece"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs Emarsys"],"url":[0,"/de/compare/emarsys-vs-klaviyo"]}],[0,{"_key":[0,"0fec84bf-7749-4db9-ac7f-34312375cf43"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Mailchimp (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-mailchimp"]}],[0,{"_key":[0,"00beb40c-739a-4ae1-9d09-e0582a479f9b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Attentive (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-attentive"]}],[0,{"_key":[0,"cff43f72-e2a5-4d3e-b673-bf9c9a2b660e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Salesforce (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-salesforce-marketing-cloud"]}]]],"eyebrow":[0,"Warum Klaviyo"]}],[0,{"_key":[0,"2aba4553-f5a9-4167-b653-7cb0b6e331a2"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"aa77fac8-3330-45ab-b59d-484ed1e8da48"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Portfolio (EN)↗"],"url":[0,"/uk/features/portfolio"]}],[0,{"_key":[0,"33db2f71-3ebd-40ac-b514-afc9c440c8a1"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Apps & Integrationen (EN)↗"],"url":[0,"/uk/platform-integrations"]}],[0,{"_key":[0,"32127506-9619-4570-ba39-11c6b57ceb78"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Funktionen"],"url":[0,"/de/features"]}],[0,{"_key":[0,"e3f33be8-cb2f-4849-93ea-e0c3093536a2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Neuigkeiten"],"target":[0,"_blank"],"url":[0,"/de/whats-new"]}],[0,{"_key":[0,"50b8cf17-d99b-4df8-9c8c-53d3e73ac6d6"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Help Center"],"target":[0,"_blank"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"f9a45699-b3e5-4ac2-9882-0f5831b41083"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Academy (EN)↗"],"target":[0,"_blank"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"aea1d833-b201-40ff-8247-01fc64256e34"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Community"],"target":[0,"_blank"],"url":[0,"https://community.klaviyo.com/?lang=de"]}]]],"eyebrow":[0,"Mehr entdecken"]}]]],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/blog/category/marketing-campaign-strategy"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/blog/category/marketing-campaign-strategy"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/blog/category/campaign-strategy"]}],[0,{"hreflang":[0,"de-de"],"languageName":[0,"German"],"locale":[0,"de-DE"],"url":[0,"https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy"]}]]]}" ssr client="load" before-hydration-url="/blog/_astro/astro_scripts/before-hydration.js.BWsVurST.js" opts="{"name":"ReactFooter","value":true}" await-children><footer class="_footer_17ejh_1 _cotton_17ejh_23" data-navigation-style="default" slot="footer"><div class="grid _grid_17ejh_31"><div class="_beFooter_17ejh_45"><div class="be-ix-link-block"></div></div><nav class="_footerNav_17ejh_40"><ul class="_menuContainer_17ejh_49 _desktopList_17ejh_53"><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81">Deutschland<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/blog/category/marketing-campaign-strategy" aria-current="true" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/au/" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/blog/category/marketing-campaign-strategy" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/blog/category/marketing-campaign-strategy" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/es/" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/blog/category/campaign-strategy" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/it/" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><div class="_logo_17ejh_114"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 7340 2186" color="currentColor" style="height:auto"><path fill="currentColor" d="M4029.53 291.505c-.01-38.964 15.28-76.382 42.6-104.238s64.49-43.935 103.56-44.791c39.67.445 77.59 16.368 105.63 44.358s43.97 65.82 44.38 105.383c-.97 38.965-17.23 75.997-45.27 103.142-28.05 27.145-65.66 42.239-104.74 42.04-38.72-.225-75.79-15.672-103.15-42.988-27.37-27.316-42.82-64.295-43.01-102.906m1165.26 315.867c70.57 0 117.01 39.608 117.01 125.52 0 48.442-19.86 129.795-61.87 244.345-57.14 154.013-117.01 330.113-181.01 530.293-28.58-96.74-83.87-250.9-152.16-427.43l-58.58-162.418c-33.15-90.186-50.86-160.569-50.86-206.873 0-63.829 31-99.733 90.58-105.574V576.74h-501.62v28.495c68.44 6.553 123.58 70.382 196.45 264.148l317.74 838.467c42.01 109.99 37.58 209.01-13.14 299.2-37.58 79.21-88.3 118.82-150.16 118.82-77.15 0-117.01-33.05-117.01-101.3 0-26.36 50.86-79.21 50.86-129.79 0-70.39-55.15-103.44-117.01-103.44-85.72 0-142.87 59.41-142.87 149.6 2.14 132.07 114.3 244.34 264.88 244.34 77.15 6.56 139.01-33.05 180.88-68.24 26.57-19.81 59.57-88.05 77.29-120.96a498 498 0 0 0 33.15-81.5c15.43-37.47 24.28-68.25 30.86-88.05 6.57-19.8 19.85-52.86 35.28-103.44l35.29-112.27c95.01-294.92 185.74-552.37 271.46-770.217 50.86-125.378 116.44-199.465 149.58-215.564a194.3 194.3 0 0 1 57.15-19.804V576.74h-361.75zM1710.88 1648.44c-64.01-10.97-119.16-68.25-119.16-189.35V0l-364.17 79.217v30.774c61.72-6.553 123.58 48.442 123.58 165.129v1183.97c0 113.98-61.86 180.51-123.58 189.35-6 .99-11.86 1.71-17.43 2.13a195 195 0 0 1-92.16-16.24c-52.63-24.52-96.14-65.01-124.293-115.69l-168.588-268.85c-35.428-56.5-88.218-100.06-150.5-124.19a310.65 310.65 0 0 0-195.104-9.73l189.732-209.158C812.792 748.279 945.091 646.98 1070.96 605.235V576.74H653.777v28.495c108.153 41.745 101.581 134.211-22.002 279.536L364.749 1195.08V0L.572 79.218v30.774c61.863 0 123.583 61.692 123.583 169.546V1459.09c0 129.93-59.577 180.51-123.583 189.35v28.49h483.332v-28.49c-79.436-10.97-119.155-72.67-119.155-189.35v-217.85l103.725-113.98 251.595 411.47c59.577 99.73 114.297 138.63 203.02 138.63h839.221v-22.51s-23.43-2.14-51.43-6.41m1120.39 3.42v28.49s-247.74 89.19-322.6-61.83a303.7 303.7 0 0 1-31.29-128.23c-68.43 140.76-218.45 215.71-359.75 215.71-178.73 0-306.74-83.64-306.74-266.29.11-45.96 13.94-90.84 39.72-128.94 53-79.22 114.29-120.96 229.59-164.99 57.15-22.08 105.87-37.47 142.87-48.44s85.72-22.08 142.87-33.05l110.3-26.36V905.287c0-220.124-94.87-319.144-227.31-319.144-103.72 0-163.3 68.246-163.3 147.462 0 44.025 30.86 107.853 30.86 154.015 0 61.692-55.15 105.717-132.44 105.717-72.72 0-116.87-59.412-116.87-138.629 0-81.495 39.72-151.878 121.3-213.712 78.26-60.569 174.67-93.136 273.74-92.466 309.74 0 445.18 146.606 449.9 468.46v491.25c1.71 32.06 10.71 160.86 119.15 143.62m-353.89-581.59c-13.29 6.7-44.15 17.67-94.87 37.47l-101.58 37.48c-25.43 11.68-44.14 21.94-81.58 41.74a268.8 268.8 0 0 0-77.29 55c-37.36 42.11-59.14 95.7-61.72 151.87 0 129.94 70.58 200.32 178.73 200.32 55.15 0 108.16-22.08 158.87-63.82 53.01-41.89 79.44-101.3 79.44-173.82zm4086.11 56.99a569.7 569.7 0 0 1-41.53 221.68 570.9 570.9 0 0 1-124.34 188.37 543 543 0 0 1-179.75 125.31 544.3 544.3 0 0 1-214.79 44.18 544.3 544.3 0 0 1-214.8-44.18 542.8 542.8 0 0 1-179.74-125.31c-106.74-109.85-165.51-257.39-163.45-410.33a568.6 568.6 0 0 1 40.83-220.229 569.7 569.7 0 0 1 122.76-187.536c50.33-54.224 111.36-97.487 179.26-127.075a538.9 538.9 0 0 1 215.28-44.861 538.9 538.9 0 0 1 215.28 44.861c67.9 29.588 128.93 72.851 179.26 127.075a561.9 561.9 0 0 1 124.61 187.021 560.65 560.65 0 0 1 41.26 220.744zm-360.75-389.809c-43.72-85.485-101.3-134.923-168.45-148.458-136.58-27.356-257.16 112.555-302.17 335.101a1049 1049 0 0 0-14.28 303.046 835.9 835.9 0 0 0 83.29 291.07c43.72 85.49 101.29 135.07 168.44 148.46 136.59 27.5 260.74-118.54 306.03-343.22 38.44-188.07 19.29-416.738-72.86-585.999M4303.7 1459.09V576.597h-776.79v26.501c103.72 15.387 153.02 93.463 105.87 219.981-242.88 658.091-227.31 628.601-242.88 681.311-15.43-50.57-50.72-175.1-108.16-331.39-57.43-156.3-95.15-259.592-109.44-305.896-59.57-182.653-39.71-250.899 57.15-261.869V576.74h-503.76v28.495c75.15 15.387 141.3 101.299 196.45 255.315l77.29 200.32c84.87 216.28 184.59 515.05 218.02 616.2h167.3c53.87-156.72 269.89-781.614 298.75-845.158 31.14-72.377 66.58-127.23 106.15-165.128 40.37-38.764 93.85-61.03 149.87-62.404 0 0 121.3-5.272 121.3 116.829v737.881c0 123.38-59.58 180.51-121.3 189.35v28.49h481.05v-28.49c-64.01-8.84-116.87-65.97-116.87-189.35M6740.42 1500.99c-19.08-19.1-45.04-29.56-73.02-29.56-27.99 0-53.94 10.46-73.02 29.56-19.15 19.03-29.65 44.91-29.65 72.82s10.5 53.79 29.65 72.82c19.14 19.03 45.03 29.56 73.02 29.56 27.98 0 53.94-10.47 73.02-29.5 19.15-18.59 29.64-44.47 29.64-72.88 0-28.42-10.49-53.79-29.64-72.82m-73.02 155.47c-22.46 0-42.62-8.31-58.27-23.91-14.94-15.8-23.21-36.67-23.21-58.74 0-22.08 8.2-42.88 23.15-58.68 15.71-15.66 35.94-23.97 58.33-23.97s42.62 8.31 58.33 23.91c14.94 15.79 23.21 36.66 23.21 58.74 0 22.07-8.2 42.88-23.15 58.67-15.71 15.67-35.88 23.98-58.33 23.98z"></path><path fill="currentColor" d="M6709.56 1554.02c0-18.96-13.74-29.56-36.76-29.56h-44.27v95.4h22.13v-34.44h15.52l22.58 34.44h24.81l-26.14-39.32c14.18-4.89 22.13-14.15 22.13-26.52m-39.88 14.59h-19.02v-26.51h19.02c10.62 0 16.79 4.88 16.79 13.25 0 8.82-5.72 13.26-16.79 13.26M6494.92 0h844.37L7172.7 288.37l166.59 288.227h-844.37z"></path></svg><div class="_tagline_17ejh_123">Das B2C CRM</div></div><div class="_social_17ejh_143"><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.facebook.com/Klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 10 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M2.843 15.995V8.769H0V6.192h2.844V3.813C2.844 1.415 4.404 0 6.764 0c1.129 0 2.05.111 2.335.144v2.694l-1.9-.001c-1.282 0-1.522.579-1.522 1.389v1.966h3.286L8.5 8.769H5.677v7.226z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Facebook</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://twitter.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.6rem"><path fill="currentColor" d="M19 13.5 30.6 0h-2.8l-10 11.8L9.7 0H.3l12.2 17.8L.3 32h2.8l10.7-12.4L22.3 32h9.3zm-3.8 4.4L14 16.2 4.1 2.1h4.2l8 11.4 1.2 1.8L27.9 30h-4.2z"></path></svg><span class="_socialIconText_17ejh_170">Twitter</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.linkedin.com/company/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M11.975 15.189v-4.933c0-1.178-.023-2.691-1.595-2.691-1.597 0-1.84 1.282-1.84 2.604v5.02H5.472V5.044h2.944v1.385h.041c.41-.796 1.411-1.639 2.904-1.639 3.105 0 3.678 2.101 3.678 4.834v5.565zM2.013 3.657c-.984 0-1.778-.819-1.778-1.83C.235.819 1.03 0 2.013 0c.981 0 1.778.819 1.778 1.827 0 1.011-.797 1.83-1.778 1.83m1.535 11.532H.478V5.044h3.07z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">LinkedIn</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.instagram.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 19 18" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M17.985 12.711c-.044.957-.196 1.612-.418 2.184a4.4 4.4 0 0 1-1.038 1.594 4.4 4.4 0 0 1-1.595 1.038c-.572.223-1.227.375-2.184.419-.96.044-1.267.054-3.71.054-2.445 0-2.752-.01-3.712-.054-.957-.044-1.612-.196-2.184-.419a4.4 4.4 0 0 1-1.595-1.038c-.5-.5-.807-1.002-1.037-1.594-.223-.572-.375-1.227-.419-2.184C.05 11.751.04 11.445.04 9S.05 6.249.093 5.289c.044-.958.196-1.612.42-2.184a4.4 4.4 0 0 1 1.036-1.594A4.4 4.4 0 0 1 3.144.472C3.716.25 4.371.098 5.328.054 6.288.01 6.595 0 9.04 0s2.751.01 3.711.054c.957.044 1.612.196 2.184.418.592.23 1.094.538 1.595 1.039s.808 1.002 1.038 1.594c.222.572.374 1.226.418 2.184.044.96.054 1.267.054 3.711s-.01 2.751-.054 3.711m-1.62-7.348c-.04-.878-.187-1.354-.31-1.671a2.8 2.8 0 0 0-.673-1.035 2.8 2.8 0 0 0-1.035-.673c-.317-.123-.794-.27-1.67-.31-.95-.044-1.235-.052-3.638-.052s-2.688.008-3.637.052c-.877.04-1.354.187-1.67.31-.42.163-.72.358-1.036.673a2.8 2.8 0 0 0-.673 1.035c-.123.317-.27.793-.31 1.671C1.67 6.312 1.66 6.597 1.66 9s.01 2.688.053 3.637c.04.877.187 1.354.31 1.671.164.42.358.72.673 1.035s.615.51 1.035.673c.317.123.794.27 1.671.31.95.043 1.234.052 3.637.052s2.688-.009 3.637-.052c.877-.04 1.354-.187 1.671-.31.42-.163.72-.358 1.035-.673s.51-.615.673-1.035c.123-.317.27-.794.31-1.671.043-.949.053-1.234.053-3.637s-.01-2.688-.053-3.637m-2.522-.088a1.08 1.08 0 1 1 0-2.16 1.08 1.08 0 0 1 0 2.16M9.04 13.621a4.621 4.621 0 1 1 0-9.243 4.621 4.621 0 0 1 0 9.243M9.04 6a3 3 0 1 0 0 6 3 3 0 0 0 0-6" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Instagram</span></a></div><div class="_legal_17ejh_180 _cotton_17ejh_23"><div>Copyright © 2026 Klaviyo. Alle Rechte vorbehalten.</div><nav class="_legalNavigation_17ejh_207"><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/legal"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Geschäftsbedingungen und Datenschutz</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/security"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sicherheit (EN) ↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vertrauen (EN) ↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/legal/trademarks"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marken (EN) ↗</div></div></div></a></nav></div></div></footer><!--astro:end--></astro-island> <div id="portal"></div> <noscript id="klaviyo-google-tag-manager-noscript"> <iframe src="https://www.googletagmanager.com/gtm.js/ns.html?id=GTM-M28G2G" height="0" width="0" style="display: none; visibility: hidden;" aria-hidden="true"></iframe> </noscript> </body></html>