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Original 2026-01-01

Modified 2026-03-10

1 <p>An<strong>SMS</strong>(short message service) is a text message sent between mobile devices through a cellular network. It can include text or a combination of text and symbols like emojis, with a limit of up to 160 characters.</p>

2 <p>SMS is a popular marketing channel because:</p>

3 <ul><li>They drive purchases-<a>72% of people have made a purchase</a>after receiving a text from a brand.</li>

4 <li>People who buy from text messages are buying more often.</li>

5 <li>SMS speeds up time to purchase.</li>

6 </ul><p>You can use SMS in your brand’s mobile marketing efforts to engage customers, offer updates and special discounts, and create personalised<a>cross-channel experiences</a>.</p>

7 <p>Still, if you want to use SMS for this purpose, you need explicit consent from your target audience-otherwise, you’re breaking the law.</p>

8 <h2>How to create an SMS marketing campaign</h2>

9 <p>To use SMS in your marketing program, follow the steps below:</p>

10 <h3>1. Choose a marketing automation platform</h3>

11 <p>Your marketing automation platform should make it easy to run an owned marketing strategy from end to end, which includes SMS.</p>

12 <p>Here’s what to look for in a marketing automation platform:</p>

13 <ul><li><strong>AI copywriting assistance:</strong>Send messages at scale with help from advanced algorithms and saved quick responses.</li>

14 <li><strong>Templates:</strong>Choose a platform that offers pre-made templates so you’re not starting from scratch.</li>

15 <li><strong>Segmentation:</strong>Opt for a platform that lets you segment your audience into groups and customise triggers for sending messages.</li>

16 </ul><h3>2. Add subscribers</h3>

17 <p>To build an SMS subscriber list:</p>

18 <ol><li>Collect phone numbers with SMS sign-up forms.</li>

19 <li>Import subscribers if you already have a list of people who gave their consent.</li>

20 </ol><p>Once you have your subscriber list,<a>segment them based on specific criteria</a>to make sure each person receives relevant and personalised content.</p>

21 <h3>3. Craft SMS copy</h3>

22 <p>Here are some best practices for creating messages:</p>

23 <ul><li>Keep it under ~155 characters.</li>

24 <li>Include a CTA.</li>

25 <li>Use your subscribers’ first names or reference products purchased in the past.</li>

26 <li>Avoid spammy language and phrasing (e.g. free access, pure profit, once in a lifetime, you have been selected, etc.)</li>

27 </ul><p>Once you’re done, automate messages based on specific recipient actions, dates, or other triggers.</p>

28 <h3>4. Track performance</h3>

29 <p>Regularly monitor the success of your SMS messages by tracking metrics such as:</p>

30 <ul><li><a>Click rates</a></li>

31 <li>Placed order rates</li>

32 <li><a>Unsubscribe rates</a></li>

33 </ul><p>Based on performance, adjust parts of your SMS strategy if necessary.</p>

34 <h2>SMS vs. MMS: What is the difference?</h2>

35 <p>While an SMS is limited to text, MMS supports images and gifs.</p>

36 <p>To start sending SMS messages to your audience,<a>use Klaviyo</a><a>SMS marketing</a>to:</p>

37 <ul><li>Grow your list with targeted sign-up forms, QR codes,<a>consent at check-out</a>, and AI-powered forms display optimisation.</li>

38 <li>Send personalised messages with hyper-specific audience targeting.</li>

39 <li><a>Speed up content creation</a>with AI-generated copy and replies.</li>

40 </ul>