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Original
2026-01-01
Modified
2026-03-10
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<p><strong>“Clicked SMS”</strong>is a metric that tracks how many<a>subscribers</a>clicked on a link within your SMS message. It helps you measure engagement and assess how well your SMS campaigns and automated flows are performing.</p>
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<p><strong>“Clicked SMS”</strong>is a metric that tracks how many<a>subscribers</a>clicked on a link within your SMS message. It helps you measure engagement and assess how well your SMS campaigns and automated flows are performing.</p>
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<p>By analyzing clicked SMS data, you can start to recognize what success looks like with your SMS campaigns.</p>
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<p>By analyzing clicked SMS data, you can start to recognize what success looks like with your SMS campaigns.</p>
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<h2>What is the difference between clicked SMS and SMS click rate?</h2>
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<h2>What is the difference between clicked SMS and SMS click rate?</h2>
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<p>Both clicked SMS and SMS click rates show how many subscribers engaged with your messages. “Clicked SMS” is the total number of subscribers who clicked on a link in your message, while the SMS click rate is the percentage of recipients who clicked on that link relative to the total number of messages delivered.</p>
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<p>Both clicked SMS and SMS click rates show how many subscribers engaged with your messages. “Clicked SMS” is the total number of subscribers who clicked on a link in your message, while the SMS click rate is the percentage of recipients who clicked on that link relative to the total number of messages delivered.</p>
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<h2>How to increase SMS clicks</h2>
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<h2>How to increase SMS clicks</h2>
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<h3>1. Use a single CTA</h3>
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<h3>1. Use a single CTA</h3>
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<p>To boost SMS clicks, keep your messages focused on a clear goal and use a single<a>call to action (CTA)</a>. A single CTA helps you keep the message short, making it easy for subscribers to take immediate action without feeling overwhelmed, leading to more clicks.</p>
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<p>To boost SMS clicks, keep your messages focused on a clear goal and use a single<a>call to action (CTA)</a>. A single CTA helps you keep the message short, making it easy for subscribers to take immediate action without feeling overwhelmed, leading to more clicks.</p>
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<p>Equally important is the destination of your CTA link. Lead subscribers to a page that matches the context of your message. For instance, if you’re promoting a specific product, link directly to that product page, rather than a category page.</p>
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<p>Equally important is the destination of your CTA link. Lead subscribers to a page that matches the context of your message. For instance, if you’re promoting a specific product, link directly to that product page, rather than a category page.</p>
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<h3>2. Use AI to compose messages</h3>
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<h3>2. Use AI to compose messages</h3>
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<p><a>Klaviyo’s SMS assistant</a>speeds up writing engaging content for all your SMS campaigns throughout the<a>customer journey</a>stages. It’s designed to quickly generate compelling SMS copy that drives clicks while maintaining compliance with industry and carrier regulations, including avoiding any<a>prohibited content</a>.</p>
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<p><a>Klaviyo’s SMS assistant</a>speeds up writing engaging content for all your SMS campaigns throughout the<a>customer journey</a>stages. It’s designed to quickly generate compelling SMS copy that drives clicks while maintaining compliance with industry and carrier regulations, including avoiding any<a>prohibited content</a>.</p>
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<p>Klaviyo’s SMS assistant takes the guesswork out of writing effective messages and gives you peace of mind with its built-in compliance checks. Plus, it’s a great time-saver and can be a reliable source of inspiration, helping you deliver impactful texts every single time.</p>
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<p>Klaviyo’s SMS assistant takes the guesswork out of writing effective messages and gives you peace of mind with its built-in compliance checks. Plus, it’s a great time-saver and can be a reliable source of inspiration, helping you deliver impactful texts every single time.</p>
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<h3>3. Personalize beyond first name</h3>
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<h3>3. Personalize beyond first name</h3>
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<p>True SMS personalization goes beyond including someone’s first name in a text. Create more defined SMS segments based on:</p>
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<p>True SMS personalization goes beyond including someone’s first name in a text. Create more defined SMS segments based on:</p>
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<ul><li>Engagement with SMS and/or email</li>
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<ul><li>Engagement with SMS and/or email</li>
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<li>Products ordered or viewed</li>
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<li>Products ordered or viewed</li>
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<li>Last order date</li>
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<li>Last order date</li>
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<li>Demographic data</li>
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<li>Demographic data</li>
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<li>Subscriber status</li>
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<li>Subscriber status</li>
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<li>Quiz or survey responses</li>
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<li>Quiz or survey responses</li>
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</ul><p>Run effective SMS campaigns and automated flows with Klaviyo. Use Klaviyo to send compelling messages, shorten links, and<a>segment your audience</a>with dynamic data.</p>
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</ul><p>Run effective SMS campaigns and automated flows with Klaviyo. Use Klaviyo to send compelling messages, shorten links, and<a>segment your audience</a>with dynamic data.</p>
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<p><a>Sign up for Klaviyo today</a>to send SMS messages that drive clicks and boost sales.</p>
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<p><a>Sign up for Klaviyo today</a>to send SMS messages that drive clicks and boost sales.</p>
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<h3>Additional resources</h3>
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<h3>Additional resources</h3>
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<ul><li><a>What is consented to receive SMS</a>?</li>
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<ul><li><a>What is consented to receive SMS</a>?</li>
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<li><a>What is conversion tracking</a>?</li>
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<li><a>What is conversion tracking</a>?</li>
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<li><a>What is a sending number</a>?</li>
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<li><a>What is a sending number</a>?</li>
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<li><a>What is third-party integration</a>?</li>
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<li><a>What is third-party integration</a>?</li>
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</ul>
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</ul>