Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

2 <h2>Posts by this author</h2>

3 + <a></a><a>How to stop burning out your email list</a>

4 + Discover how DKNY transformed their email marketing by personalizing messages for online and in-store customers, leading to a 30% increase in revenue while reducing email volume.

3 <a></a><a>13 SMS marketing best practices from the experts</a>

5 <a></a><a>13 SMS marketing best practices from the experts</a>

4 Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

6 Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

5 <a></a><a>Maintain email list hygiene for better deliverability</a>

7 <a></a><a>Maintain email list hygiene for better deliverability</a>

6 Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

8 Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

7 <a></a><a>The Customer-First Marketing guide</a>

9 <a></a><a>The Customer-First Marketing guide</a>

8 - Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

10 + A guide to creating a Customer-First Marketing strategy and owning your data in the privacy-first era with experiences your customers want.

9 <a></a><a>And Then This Happened Season 2</a>

11 <a></a><a>And Then This Happened Season 2</a>

10 Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

12 Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

11 <a></a><a>The guide to owned growth, according to regulated brands</a>

13 <a></a><a>The guide to owned growth, according to regulated brands</a>

12 - These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

14 + These 7 regulated businesses, or "taboo brands," rely on owned media instead of third-party platforms to build their brands.

13 <a></a><a>The secret to scalable zero-party data</a>

15 <a></a><a>The secret to scalable zero-party data</a>

14 Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

16 Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

15 <a></a><a>Create birthday emails for subscribers</a>

17 <a></a><a>Create birthday emails for subscribers</a>

16 Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

18 Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

17 <a></a><a>Why “taboo” brands are owning marketing</a>

19 <a></a><a>Why “taboo” brands are owning marketing</a>

18 Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

20 Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

19 - <a></a><a>Black Friday down? Not for these 160K brands</a>

20 - How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.