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Campagne di marketing via WhatsApp: perché WhatsApp è importante per i brand moderni - Klaviyo IT
2026-03-10 22:14 Diff
https://www.klaviyo.com/it/products/whatsapp/marketing-campaigns
Il marketing via WhatsApp consente ai brand di creare campagne di messaggistica interattive in tempo reale che coinvolgono i clienti durante l’intero ciclo di vita, dalla scoperta del prodotto fino all’acquisto e all’assistenza.
Grazie a Klaviyo, i marketer possono inviare campagne WhatsApp personalizzate e brandizzate utilizzando i dati in tempo reale e i flussi unificati, senza bisogno del supporto di sviluppatori. Che tu stia inviando una promozione, confermando un ordine o seguendo il post-vendita di un cliente, WhatsApp può essere un canale ad alte prestazioni che genera risultati concreti.
Visto che è completamente integrato nella tua strategia omnicanale, puoi gestire WhatsApp insieme a e-mail, SMS e notifiche push, tutto tramite Klaviyo CRM B2C.
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tabindex="0"><span>Piattaforma</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PANORAMICA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Il CRM per il B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Scopri come il CRM di Klaviyo, pensato per la tua azienda, può aiutarti a creare relazioni durature con i clienti.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUZIONI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Scopri K:AI e potenzia gli approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Cosa funziona, le mosse successive,  zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 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3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 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1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L&#x27;omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.  Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>App e integrazioni</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Risorse</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell&#x27;assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/it/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrati</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/it/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Richiedi una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Piattaforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PANORAMICA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Il CRM per il B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Scopri come il CRM di Klaviyo, pensato per la tua azienda, può aiutarti a creare relazioni durature con i clienti.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUZIONI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Scopri K:AI e potenzia gli approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Cosa funziona, le mosse successive,  zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L&#x27;omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.  Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>App e integrazioni</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" 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props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;poppy&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Cos’è il marketing via WhatsApp?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Il marketing via WhatsApp consente ai brand di creare campagne di messaggistica interattive in tempo reale che coinvolgono i clienti durante l’intero ciclo di vita, dalla scoperta del prodotto fino all’acquisto e all’assistenza.&lt;/p&gt;&lt;p&gt;Il marketing via WhatsApp consente ai brand di creare campagne di messaggistica interattive in tempo reale che coinvolgono i clienti durante l’intero ciclo di vita, dalla scoperta del prodotto fino all’acquisto e all’assistenza.&lt;/p&gt;&lt;p&gt;Grazie a Klaviyo, i marketer possono inviare campagne &lt;a href=\&quot;https://www.klaviyo.com/it/products/whatsapp/what-is-whatsapp-marketing\&quot;&gt;WhatsApp&lt;/a&gt; personalizzate e brandizzate utilizzando i dati in tempo reale e i flussi unificati, senza bisogno del supporto di sviluppatori. Che tu stia inviando una promozione, confermando un ordine o seguendo il post-vendita di un cliente, WhatsApp può essere un canale ad alte prestazioni che genera risultati concreti.&lt;/p&gt;&lt;p&gt;Visto che è completamente integrato nella tua strategia omnicanale, puoi gestire WhatsApp insieme a e-mail, SMS e notifiche push, tutto tramite&lt;a href=\&quot;https://www.klaviyo.com/it/solutions/marketing-automation\&quot;&gt; Klaviyo CRM B2C&lt;/a&gt;.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Cos’è il marketing via WhatsApp?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Il marketing via WhatsApp consente ai brand di creare campagne di messaggistica interattive in tempo reale che coinvolgono i clienti durante l’intero ciclo di vita, dalla scoperta del prodotto fino all’acquisto e all’assistenza.</p><p>Il marketing via WhatsApp consente ai brand di creare campagne di messaggistica interattive in tempo reale che coinvolgono i clienti durante l’intero ciclo di vita, dalla scoperta del prodotto fino all’acquisto e all’assistenza.</p><p>Grazie a Klaviyo, i marketer possono inviare campagne <a href="https://www.klaviyo.com/it/products/whatsapp/what-is-whatsapp-marketing">WhatsApp</a> personalizzate e brandizzate utilizzando i dati in tempo reale e i flussi unificati, senza bisogno del supporto di sviluppatori. Che tu stia inviando una promozione, confermando un ordine o seguendo il post-vendita di un cliente, WhatsApp può essere un canale ad alte prestazioni che genera risultati concreti.</p><p>Visto che è completamente integrato nella tua strategia omnicanale, puoi gestire WhatsApp insieme a e-mail, SMS e notifiche push, tutto tramite<a href="https://www.klaviyo.com/it/solutions/marketing-automation"> Klaviyo CRM B2C</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 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renderer-url="/_astro/client.f745gAGI.js" props="{&quot;menuLabel&quot;:[0,&quot;Contenuti:&quot;],&quot;anchors&quot;:[1,[[0,{&quot;jumpAnchorLabel&quot;:[0,&quot;Perché scegliere Klaviyo&quot;],&quot;jumpAnchorId&quot;:[0,&quot;perché&quot;]}],[0,{&quot;jumpAnchorLabel&quot;:[0,&quot;Funzionalità principali&quot;],&quot;jumpAnchorId&quot;:[0,&quot;funzionalità&quot;]}],[0,{&quot;jumpAnchorLabel&quot;:[0,&quot;Primi passi&quot;],&quot;jumpAnchorId&quot;:[0,&quot;Inizia&quot;]}]]],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;AnchorLinks&quot;,&quot;value&quot;:true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">Contenuti:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#perché" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Perché scegliere Klaviyo</a></li><li><a href="#funzionalità" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Funzionalità principali</a></li><li><a href="#Inizia" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Primi passi</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Perché scegliere Klaviyo</a></li></ul></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1T117q" prefix="r36" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Perché il marketing via WhatsApp è importante per i brand moderni&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Oggi i clienti non vogliono solo ricevere messaggi: desiderano interagire. WhatsApp offre:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Portata globale:&lt;/strong&gt; oltre 3 miliardi di utenti attivi mensili nel mondo. È l’app di messaggistica più diffusa in Italia, Regno Unito, Francia e Spagna.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Elevato coinvolgimento degli utenti:&lt;/strong&gt; è uno strumento conversazionale ottimizzato per i dispositivi mobili e conforme alla privacy.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Preferenza del cliente:&lt;/strong&gt; il canale più affidabile ed efficace in molti mercati, in particolare laddove gli SMS risultano invadenti o si registra un ridotto livello di coinvolgimento degli utenti via e-mail.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Grazie a Klaviyo, WhatsApp diventa parte integrante della tua strategia di engagement complessiva su scala globale. Ciò significa che ogni messaggio è tempestivo, pertinente e &lt;a href=\&quot;https://www.klaviyo.com/it/products/whatsapp/conversational-messaging\&quot;&gt;pronto per generare conversioni&lt;/a&gt;.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Perché il marketing via WhatsApp è importante per i brand moderni</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Oggi i clienti non vogliono solo ricevere messaggi: desiderano interagire. WhatsApp offre:</p><ul><li><strong>Portata globale:</strong> oltre 3 miliardi di utenti attivi mensili nel mondo. È l’app di messaggistica più diffusa in Italia, Regno Unito, Francia e Spagna.</li><li><strong>Elevato coinvolgimento degli utenti:</strong> è uno strumento conversazionale ottimizzato per i dispositivi mobili e conforme alla privacy.</li><li><strong>Preferenza del cliente:</strong> il canale più affidabile ed efficace in molti mercati, in particolare laddove gli SMS risultano invadenti o si registra un ridotto livello di coinvolgimento degli utenti via e-mail.</li></ul><p>Grazie a Klaviyo, WhatsApp diventa parte integrante della tua strategia di engagement complessiva su scala globale. Ciò significa che ogni messaggio è tempestivo, pertinente e <a href="https://www.klaviyo.com/it/products/whatsapp/conversational-messaging">pronto per generare conversioni</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zyo7f0" prefix="r37" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Casi d’uso e tipologie di campagne WhatsApp&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Klaviyo semplifica il lancio delle campagne via WhatsApp lungo l’intero percorso del cliente:&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Casi d’uso e tipologie di campagne WhatsApp</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Klaviyo semplifica il lancio delle campagne via WhatsApp lungo l’intero percorso del cliente:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="VV0Ns" prefix="r38" component-url="/_astro/comparison-chart.vMYeN8U1.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;chart&quot;:[0,{&quot;content&quot;:[0,&quot;&lt;table class=\&quot;wp-block-klaviyo-gutenberg-blocks-table\&quot;&gt;&lt;thead class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-head\&quot;&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-head-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nTipo di messaggio\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nEsempio di campagna\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nObiettivo\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/thead&gt;&lt;tbody class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-body\&quot;&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nMarketing\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;\n&amp;quot;I tuoi prodotti preferiti sono tornati: acquistali subito&amp;quot;\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;\nAumenta le vendite grazie agli avvisi sui prodotti in tempo reale.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nUtenze\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Conferme d’ordine e di spedizione\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Definisci le aspettative e costruisci un rapporto di fiducia.&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nAutenticazione\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Accesso sicuro e codici di verifica\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Semplifica l’onboarding e il recupero dell’account.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nAssistenza\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Trasferimento delle richieste\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Risolvi i problemi senza cambiare canale.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nFidelizzazione\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Follow-up: &amp;quot;Festeggiamo un anno insieme!&amp;quot;&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Rafforza la fidelizzazione e il valore del ciclo di vita.&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&quot;]}],&quot;disclaimer&quot;:[0],&quot;buttons&quot;:[0],&quot;backgroundColor&quot;:[0]}" ssr client="load" opts="{&quot;name&quot;:&quot;ComparisonChart&quot;,&quot;value&quot;:true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Tipo di messaggio
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Esempio di campagna
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Obiettivo
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Marketing
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>
&quot;I tuoi prodotti preferiti sono tornati: acquistali subito&quot;
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>
Aumenta le vendite grazie agli avvisi sui prodotti in tempo reale.
</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Utenze
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Conferme d’ordine e di spedizione
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Definisci le aspettative e costruisci un rapporto di fiducia.</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Autenticazione
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Accesso sicuro e codici di verifica
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Semplifica l’onboarding e il recupero dell’account.
</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Assistenza
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Trasferimento delle richieste
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Risolvi i problemi senza cambiare canale.
</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Fidelizzazione
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Follow-up: &quot;Festeggiamo un anno insieme!&quot;</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Rafforza la fidelizzazione e il valore del ciclo di vita.</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="ZOql1A" prefix="r39" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Perché scegliere Klaviyo per il marketing via WhatsApp?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;La soluzione di Klaviyo per WhatsApp si basa su 4 pilastri chiave che aiutano i brand a crescere in modo più veloce, intelligente e globale.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Perché scegliere Klaviyo per il marketing via WhatsApp?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La soluzione di Klaviyo per WhatsApp si basa su 4 pilastri chiave che aiutano i brand a crescere in modo più veloce, intelligente e globale.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZzrMAS" prefix="r40" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;1. Marketing conversazionale su larga scala&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Comunica direttamente con ogni utente utilizzando i modelli per WhatsApp, le campagne ottimizzate dall’IA e l’automazione. E tutto dalla stessa piattaforma che usi per e-mail e SMS:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Invia promozioni personalizzate, premi fedeltà e avvisi per prodotti nuovamente disponibili.&lt;/li&gt;&lt;li&gt;Trasferisci le domande agli agenti dal vivo con Klaviyo Helpdesk.&lt;/li&gt;&lt;li&gt;Attiva i flussi in base al comportamento in tempo reale.&lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">1. Marketing conversazionale su larga scala</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Comunica direttamente con ogni utente utilizzando i modelli per WhatsApp, le campagne ottimizzate dall’IA e l’automazione. E tutto dalla stessa piattaforma che usi per e-mail e SMS:</p><ul><li>Invia promozioni personalizzate, premi fedeltà e avvisi per prodotti nuovamente disponibili.</li><li>Trasferisci le domande agli agenti dal vivo con Klaviyo Helpdesk.</li><li>Attiva i flussi in base al comportamento in tempo reale.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZlbUki" prefix="r41" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;2. Conformità integrata e portata globale&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Gestisci facilmente gli opt-in, gli opt-out e l’approvazione dei modelli in modo da mantenere la conformità anche a livello internazionale:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;I template vengono approvati automaticamente da Meta, la società proprietaria di WhatsApp.&lt;/li&gt;&lt;li&gt;Gli strumenti di consenso e i moduli di iscrizione sono già integrati.&lt;/li&gt;&lt;li&gt;La soluzione WhatsApp di Klaviyo si integra con Klaviyo Data Platform, la CDP di Klaviyo, per offrire una visibilità completa sul percorso del cliente. Ogni interazione viene aggiunta al profilo del cliente. &lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">2. Conformità integrata e portata globale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gestisci facilmente gli opt-in, gli opt-out e l’approvazione dei modelli in modo da mantenere la conformità anche a livello internazionale:</p><ul><li>I template vengono approvati automaticamente da Meta, la società proprietaria di WhatsApp.</li><li>Gli strumenti di consenso e i moduli di iscrizione sono già integrati.</li><li>La soluzione WhatsApp di Klaviyo si integra con Klaviyo Data Platform, la CDP di Klaviyo, per offrire una visibilità completa sul percorso del cliente. Ogni interazione viene aggiunta al profilo del cliente. </li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZtSVgS" prefix="r42" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;3. Personalizzazione basata sui dati&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Utilizza i dati dei profili cliente, come la posizione, il comportamento di acquisto e la cronologia del coinvolgimento, per personalizzare ogni messaggio WhatsApp:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Sfrutta i quiz di abbinamento dei prodotti per raccogliere dati zero-party e personalizzare le esperienze dei clienti su tutti i canali e i punti di contatto.&lt;/li&gt;&lt;li&gt;Personalizza i contenuti su larga scala grazie ai blocchi di contenuti dinamici.&lt;/li&gt;&lt;li&gt;Ottimizza la tempistica di invio dei messaggi tramite flussi e automazioni che si basano sul comportamento dei clienti.&lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">3. Personalizzazione basata sui dati</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Utilizza i dati dei profili cliente, come la posizione, il comportamento di acquisto e la cronologia del coinvolgimento, per personalizzare ogni messaggio WhatsApp:</p><ul><li>Sfrutta i quiz di abbinamento dei prodotti per raccogliere dati zero-party e personalizzare le esperienze dei clienti su tutti i canali e i punti di contatto.</li><li>Personalizza i contenuti su larga scala grazie ai blocchi di contenuti dinamici.</li><li>Ottimizza la tempistica di invio dei messaggi tramite flussi e automazioni che si basano sul comportamento dei clienti.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="17gzje" prefix="r43" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;4. Connetti facilmente il marketing e l’assistenza&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Coniuga le esperienze promozionali e di assistenza in un’unica conversazione con il brand:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Parti con una campagna, poi passa il testimone all’assistenza con Klaviyo Helpdesk.&lt;/li&gt;&lt;li&gt;Utilizza le risposte automatiche per gestire le domande più comuni.&lt;/li&gt;&lt;li&gt;Centralizza tutto il percorso del cliente, dal marketing all’assistenza, in un solo posto.&lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">4. Connetti facilmente il marketing e l’assistenza</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Coniuga le esperienze promozionali e di assistenza in un’unica conversazione con il brand:</p><ul><li>Parti con una campagna, poi passa il testimone all’assistenza con Klaviyo Helpdesk.</li><li>Utilizza le risposte automatiche per gestire le domande più comuni.</li><li>Centralizza tutto il percorso del cliente, dal marketing all’assistenza, in un solo posto.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="funzionalità"></div><astro-island uid="rWLCo" prefix="r45" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Le funzionalità principali del marketing via WhatsApp di Klaviyo&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Le funzionalità principali del marketing via WhatsApp di Klaviyo</h2></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z17Jpgf" prefix="r46" component-url="/_astro/comparison-chart.vMYeN8U1.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;chart&quot;:[0,{&quot;content&quot;:[0,&quot;&lt;table class=\&quot;wp-block-klaviyo-gutenberg-blocks-table\&quot;&gt;&lt;thead class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-head\&quot;&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-head-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nFunzionalità\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nDescrizione\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nDisponibile su Klaviyo\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/thead&gt;&lt;tbody class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-body\&quot;&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nModelli predefiniti\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;\nLancia facilmente le tue campagne utilizzando i formati approvati da Meta.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nPersonalizzazione dinamica\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Utilizza i dati in tempo reale (posizione, acquisto, fedeltà) per personalizzare i contenuti.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nPulsanti statici\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Risposte rapide, URL e telefonate\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nConversazioni bidirezionali\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Guida gli acquisti o fornisci assistenza attraverso messaggi in tempo reale.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nGestione del consenso\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Acquisisci gli opt-in tramite moduli, parole chiave e flussi conformi.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nGeneratore di flussi unificato\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Centralizza WhatsApp, e-mail, SMS e notifiche push in flussi e campagne.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nAffinità del canale\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Utilizza automaticamente il canale di messaggistica preferito di ogni cliente.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nCDP e segmentazione integrate\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Potenzia ogni messaggio basandoti sul contesto completo di ogni cliente.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nReportistica per WhatsApp\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Traccia clic, risposte, conversioni ed entrate con gli strumenti di attribuzione.\n&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nPassaggio all’agente dal vivo\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Klaviyo Helpdesk ti permette di effettuare velocemente il trasferimento a un agente dal vivo, tutto nella stessa piattaforma.&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell-check\&quot;&gt;&lt;svg class=\&quot;table-cell-check\&quot; width=\&quot;24\&quot; height=\&quot;25\&quot; viewBox=\&quot;0 0 24 25\&quot; fill=\&quot;none\&quot; xmlns=\&quot;http://www.w3.org/2000/svg\&quot;&gt;&lt;path fill-rule=\&quot;evenodd\&quot; clip-rule=\&quot;evenodd\&quot; d=\&quot;M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z\&quot;&gt;&lt;/path&gt;&lt;/svg&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&quot;]}],&quot;disclaimer&quot;:[0],&quot;buttons&quot;:[0],&quot;backgroundColor&quot;:[0]}" ssr client="load" opts="{&quot;name&quot;:&quot;ComparisonChart&quot;,&quot;value&quot;:true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Funzionalità
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Descrizione
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Disponibile su Klaviyo
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Modelli predefiniti
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>
Lancia facilmente le tue campagne utilizzando i formati approvati da Meta.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Personalizzazione dinamica
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Utilizza i dati in tempo reale (posizione, acquisto, fedeltà) per personalizzare i contenuti.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Pulsanti statici
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Risposte rapide, URL e telefonate
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Conversazioni bidirezionali
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Guida gli acquisti o fornisci assistenza attraverso messaggi in tempo reale.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Gestione del consenso
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Acquisisci gli opt-in tramite moduli, parole chiave e flussi conformi.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Generatore di flussi unificato
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Centralizza WhatsApp, e-mail, SMS e notifiche push in flussi e campagne.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Affinità del canale
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Utilizza automaticamente il canale di messaggistica preferito di ogni cliente.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
CDP e segmentazione integrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Potenzia ogni messaggio basandoti sul contesto completo di ogni cliente.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Reportistica per WhatsApp
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Traccia clic, risposte, conversioni ed entrate con gli strumenti di attribuzione.
</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Passaggio all’agente dal vivo
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Klaviyo Helpdesk ti permette di effettuare velocemente il trasferimento a un agente dal vivo, tutto nella stessa piattaforma.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-cell-check"><svg class="table-cell-check" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 22C17.2467 22 21.5 17.7467 21.5 12.5C21.5 7.25329 17.2467 3 12 3C6.75329 3 2.5 7.25329 2.5 12.5C2.5 17.7467 6.75329 22 12 22ZM16.4022 10.9647C16.8659 10.5009 16.8659 9.74906 16.4022 9.28531C15.9384 8.82156 15.1866 8.82156 14.7228 9.28531L10.8125 13.1956L9.27719 11.6603C8.81344 11.1966 8.06156 11.1966 7.59781 11.6603C7.13406 12.1241 7.13406 12.8759 7.59781 13.3397L9.97281 15.7147C10.4366 16.1784 11.1884 16.1784 11.6522 15.7147L16.4022 10.9647Z"></path></svg></div></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Inizia"></div><astro-island uid="YYo2W" prefix="r48" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;charcoal&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Primi passi con il marketing via WhatsApp su Klaviyo&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Collega WhatsApp su Klaviyo. &lt;/strong&gt;Accedi con le tue credenziali Meta per connetterti a un account WhatsApp Business o creane uno nuovo, quindi verifica un numero di telefono.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Crea il tuo pubblico.&lt;/strong&gt; Raccogli il consenso tramite moduli, parole chiave o elenchi importati.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Scegli un modello.&lt;/strong&gt; Seleziona un modello WhatsApp già approvato o creane uno tuo in Klaviyo.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Personalizza e programma.&lt;/strong&gt;Aggiungi contenuti dinamici, imposta regole sulle tempistiche e programma l’invio.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Controlla e ottimizza.&lt;/strong&gt; Utilizza la reportistica integrata per monitorare il coinvolgimento degli utenti e le entrate, poi perfeziona la strategia con test A/B e approfondimenti sull’attribuzione.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;WhatsApp non è “solo” un’app di messaggistica: è il canale di engagement che sta crescendo più rapidamente di tutti. Con Klaviyo puoi trasformare ogni campagna in un’esperienza personalizzata, tracciabile e pronta per la conversione, supportata da dati in tempo reale e automazione integrata.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-charcoal);--wrapper-color:var(--color-core-white)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Primi passi con il marketing via WhatsApp su Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><ol><li><strong>Collega WhatsApp su Klaviyo. </strong>Accedi con le tue credenziali Meta per connetterti a un account WhatsApp Business o creane uno nuovo, quindi verifica un numero di telefono.</li><li><strong>Crea il tuo pubblico.</strong> Raccogli il consenso tramite moduli, parole chiave o elenchi importati.</li><li><strong>Scegli un modello.</strong> Seleziona un modello WhatsApp già approvato o creane uno tuo in Klaviyo.</li><li><strong>Personalizza e programma.</strong>Aggiungi contenuti dinamici, imposta regole sulle tempistiche e programma l’invio.</li><li><strong>Controlla e ottimizza.</strong> Utilizza la reportistica integrata per monitorare il coinvolgimento degli utenti e le entrate, poi perfeziona la strategia con test A/B e approfondimenti sull’attribuzione.</li></ol><p>WhatsApp non è “solo” un’app di messaggistica: è il canale di engagement che sta crescendo più rapidamente di tutti. Con Klaviyo puoi trasformare ogni campagna in un’esperienza personalizzata, tracciabile e pronta per la conversione, supportata da dati in tempo reale e automazione integrata.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 74.9409 8.8926e-06 50.8598 4.6783e-06 26.7568C0.367084 26.8445 0.753484 27.0638 1.08192 26.998C2.27976 26.7787 3.53556 26.8006 4.67544 26.998C7.5348 27.4586 10.3555 28.2481 13.466 28.9719C13.7752 28.7745 14.3548 28.3797 14.8571 28.0288C16.5959 28.5113 18.3347 29.0377 19.9189 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class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></div><div 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_cotton_s73z6_38" href="/it/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/it-it" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Azienda</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/it/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Informazioni su Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ufficio stampa (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relazioni con gli investitori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/it/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contattaci</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Lavora con noi (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Piattaforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/mobile-push" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via app mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo per</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenzie e partner tecnologici (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail ed e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ristoranti (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Benessere (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Perché scegliere Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e alternative (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Strumenti + Risorse</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Risorse di marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">SCOPRI DI PIÙ</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/it-it/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>App e integrazioni</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funzionalità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/it-it" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 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