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Original
2026-01-01
Modified
2026-03-10
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<p>NEW RESEARCH REPORT</p>
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<p>NEW RESEARCH REPORT</p>
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<h2>Make this</h2>
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<h2>Make thisBlack Fridayyour best yet</h2>
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<p><strong>Black Friday</strong></p>
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<p>your best yet</p>
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<p>Let data from 2,000 consumers and 350 brands across Europe inform your Black Friday plans. Get the guide to learn key stats, takeaways, and proven examples of what works-even amid inflation.</p>
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<p>Let data from 2,000 consumers and 350 brands across Europe inform your Black Friday plans. Get the guide to learn key stats, takeaways, and proven examples of what works-even amid inflation.</p>
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<h2>Grab your copy</h2>
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<h2>Grab your copy</h2>
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<h3>Black Friday is a must for all brands</h3>
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<h3>Black Friday is a must for all brands</h3>
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<p>Black Friday is going to be huge for European retail this year-yes, even bigger than Boxing Day, according to these survey respondents. Even if you don’t have a deep discount-or a discount at all-it’s an important weekend to engage with your customers.</p>
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<p>Black Friday is going to be huge for European retail this year-yes, even bigger than Boxing Day, according to these survey respondents. Even if you don’t have a deep discount-or a discount at all-it’s an important weekend to engage with your customers.</p>
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<h3>Inflation makes marketing more competitive</h3>
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<h3>Inflation makes marketing more competitive</h3>
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<p>Most businesses report a negative impact from inflation and cost of living increases, so it makes sense that they plan to make changes in the coming months. As a rule, more brands plan to increase marketing spend, increase product offerings, and do more promotions as a result of inflation-so expect marketing to get more competitive in the coming months.</p>
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<p>Most businesses report a negative impact from inflation and cost of living increases, so it makes sense that they plan to make changes in the coming months. As a rule, more brands plan to increase marketing spend, increase product offerings, and do more promotions as a result of inflation-so expect marketing to get more competitive in the coming months.</p>
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<h3>Brands have an opportunity to delight customers</h3>
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<h3>Brands have an opportunity to delight customers</h3>
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<p>People predict more price changes than actually will happen, which is a great opportunity for businesses. Brands that can keep prices the same-or make minimal changes that they clearly communicate-can build loyalty and brand relationships during this time.</p>
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<p>People predict more price changes than actually will happen, which is a great opportunity for businesses. Brands that can keep prices the same-or make minimal changes that they clearly communicate-can build loyalty and brand relationships during this time.</p>
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<h2>More insight into how consumers plan to shop:</h2>
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<p>95%</p>
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<p>95%</p>
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<p>say inflation will impact their spending</p>
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<p>say inflation will impact their spending</p>
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<p>41%</p>
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<p>41%</p>
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<p>plan to focus their shopping during sales due to inflation</p>
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<p>plan to focus their shopping during sales due to inflation</p>
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<p>44%</p>
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<p>44%</p>
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<p>say Black Friday is their biggest shopping day of the year</p>
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<p>say Black Friday is their biggest shopping day of the year</p>
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<p>47%</p>
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<p>47%</p>
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<p>are waiting to buy items to see if they go on sale</p>
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<p>are waiting to buy items to see if they go on sale</p>
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<p><em>Based on responses from 2,000 UK consumers.</em></p>
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<p><em>Based on responses from 2,000 UK consumers.</em></p>
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<h2>Download the full guide to learn more insights</h2>
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<h2>Download the full guide to learn more insights</h2>
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