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2026-01-01
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2026-03-10
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<p>James Hurman is a New Zealand-based entrepreneur, investor and advertising effectiveness expert. He’s the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies. James is a co-founder of several high-profile New Zealand startups including Tracksuit (brand health tracking SAAS) and AF Drinks (non-alcoholic RTD cocktails), both of whom are market leaders in New Zealand and growing in the US and other global markets.</p>
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<p>James Hurman is a New Zealand-based entrepreneur, investor and advertising effectiveness expert.</p>
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<p>He’s the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies. James is a co-founder of several high-profile New Zealand startups including Tracksuit (brand health tracking SAAS) and AF Drinks (non-alcoholic RTD cocktails), both of whom are market leaders in New Zealand and growing in the US and other global markets.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>The paradox of retention</a></p>
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<a></a><p><a>The paradox of retention</a></p>
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<p>New research shows brands that retain fewer customers-but increase those customers’ spend-are growing at more than 3x the rate of brands that retained more but failed to increase spend.</p>
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<p>New research shows brands that retain fewer customers-but increase those customers’ spend-are growing at more than 3x the rate of brands that retained more but failed to increase spend.</p>
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