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Original
2026-01-01
Modified
2026-03-10
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<p>A<strong>promo code</strong>is a word or combination of words and numbers that unlocks access to a<a>discount</a>or another perk for your online store.</p>
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<p>A<strong>promo code</strong>is a word or combination of words and numbers that unlocks access to a<a>discount</a>or another perk for your online store.</p>
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<p>While seasonal promo codes-ones for Black Friday, for example-are the most familiar, you can also set them up when someone takes an action on your website, such as:</p>
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<p>While seasonal promo codes-ones for Black Friday, for example-are the most familiar, you can also set them up when someone takes an action on your website, such as:</p>
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<ul><li>Registering an account</li>
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<ul><li>Registering an account</li>
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<li>Joining your<a>email list</a></li>
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<li>Joining your<a>email list</a></li>
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<li>Making their first purchase</li>
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<li>Making their first purchase</li>
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</ul><p>In Klaviyo, there are two types of promo codes:</p>
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</ul><p>In Klaviyo, there are two types of promo codes:</p>
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<ol><li><strong>Static:</strong>A code that every customer can use and share with others.</li>
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<ol><li><strong>Static:</strong>A code that every customer can use and share with others.</li>
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<li><strong>Dynamic:</strong>A code that is specific to each customer and can’t be shared.</li>
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<li><strong>Dynamic:</strong>A code that is specific to each customer and can’t be shared.</li>
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</ol><h2>How to use promo codes</h2>
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</ol><p>To successfully use promo codes in your marketing initiatives, follow these steps:</p>
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<p>To successfully use promo codes in your marketing initiatives, follow these steps:</p>
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<ol><li><strong>Choose your promo code offer:</strong>Based on your products and target audience, choose the perks your promo code will unlock-for example, a percentage discount or free shipping.</li>
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<ol><li><strong>Choose your promo code offer:</strong>Based on your products and target audience, choose the perks your promo code will unlock-for example, a percentage discount or free shipping.</li>
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<li><strong>Customise your promo code:</strong>Make sure your promo code accurately reflects your offer. For example, if you’re sending a first-order promo code to someone who just joined your email list, your code might read “WELCOME10.”</li>
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<li><strong>Customise your promo code:</strong>Make sure your promo code accurately reflects your offer. For example, if you’re sending a first-order promo code to someone who just joined your email list, your code might read “WELCOME10.”</li>
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<li><strong>Target the right audience:</strong>Segment your audience and send personalised promo codes to relevant groups of subscribers. For example, create an audience segment of people whose birthdays are coming up and send them a special birthday promo code.</li>
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<li><strong>Target the right audience:</strong>Segment your audience and send personalised promo codes to relevant groups of subscribers. For example, create an audience segment of people whose birthdays are coming up and send them a special birthday promo code.</li>
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<li><strong>Set an expiration date:</strong>Clearly limit the duration of your promo code offer to spark urgency and encourage your customers to make a purchase.</li>
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<li><strong>Set an expiration date:</strong>Clearly limit the duration of your promo code offer to spark urgency and encourage your customers to make a purchase.</li>
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</ol><p>Klaviyo<a>integrates with over 350 tools</a>to centralise your marketing data and help you create and manage static and dynamic promo codes. You can pull a code directly from your<a>ecommerce</a>platform or create one with Klaviyo in only a few clicks and add your promo codes to your marketing emails and SMS messages.</p>
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</ol><p>Klaviyo<a>integrates with over 350 tools</a>to centralise your marketing data and help you create and manage static and dynamic promo codes. You can pull a code directly from your<a>ecommerce</a>platform or create one with Klaviyo in only a few clicks and add your promo codes to your marketing emails and SMS messages.</p>
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<p>Ready to create effective promo codes?<a>Sign up for Klaviyo</a>and generate more revenue with custom discounts.</p>
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<p>Ready to create effective promo codes?<a>Sign up for Klaviyo</a>and generate more revenue with custom discounts.</p>
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