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Original
2026-01-01
Modified
2026-03-10
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<p>Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.</p>
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<p>Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>6 SMS marketing use cases & why they work</a></p>
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<a></a><p><a>6 SMS marketing use cases & why they work</a></p>
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<p>Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.</p>
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<p>Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.</p>
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<a></a><p><a>SMS marketing campaigns: 9 effective steps</a></p>
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<a></a><p><a>SMS marketing campaigns: 9 effective steps</a></p>
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<p>Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.</p>
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<p>Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.</p>
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<a></a><p><a>13 best practices to create sign up forms that convert</a></p>
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<a></a><p><a>13 best practices to create sign up forms that convert</a></p>
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<p>Learn how to convert website visitors into lifelong customers with these 13 sign-up form examples, + best practices from the experts.</p>
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<p>Learn how to convert website visitors into lifelong customers with these 13 sign-up form examples, + best practices from the experts.</p>
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<a></a><p><a>8 advanced CDP use cases to drive customer loyalty</a></p>
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<a></a><p><a>8 advanced CDP use cases to drive customer loyalty</a></p>
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<p>Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.</p>
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<p>Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.</p>
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<a></a><p><a>How to choose the best CDP for your business</a></p>
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<a></a><p><a>How to choose the best CDP for your business</a></p>
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<p>Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.</p>
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<p>Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.</p>
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<a></a><p><a>7 CDP benefits-even if you’re smaller than an enterprise</a></p>
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<a></a><p><a>7 CDP benefits-even if you’re smaller than an enterprise</a></p>
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<p>Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.</p>
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<p>Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.</p>
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<a></a><p><a>Your marketing automation guide for 2025</a></p>
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<a></a><p><a>Your marketing automation guide for 2025</a></p>
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<p>Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.</p>
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<p>Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.</p>
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<a></a><p><a>Behavioral targeting: what it is and why it matters</a></p>
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<a></a><p><a>Behavioral targeting: what it is and why it matters</a></p>
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<p>Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.</p>
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<p>Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.</p>
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<a></a><p><a>10 ways to segment your audience</a></p>
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<a></a><p><a>10 ways to segment your audience</a></p>
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<p>Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.</p>
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<p>Learn how behavioral targeting can help you use insights about your customers' actions to segment and personalize smarter.</p>
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