11 added
1 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>At<a>Zyber</a>, my team and I are dedicated to scaling brands for growth, and we draw from a large toolset to make that happen. But we rely heavily on the<a>Shopify Flow x Klaviyo</a>integration, mostly because it helps us automate repetitive tasks and get so much more from the data we collect.</p>
1
<p>At<a>Zyber</a>, my team and I are dedicated to scaling brands for growth, and we draw from a large toolset to make that happen. But we rely heavily on the<a>Shopify Flow x Klaviyo</a>integration, mostly because it helps us automate repetitive tasks and get so much more from the data we collect.</p>
2
<p>What makes this integration such a crucial tool in our belt is that we use it to build custom<a>marketing automations</a>for Shopify stores, all based on triggers, conditions, and actions, with dozens of no-code templates to draw from.</p>
2
<p>What makes this integration such a crucial tool in our belt is that we use it to build custom<a>marketing automations</a>for Shopify stores, all based on triggers, conditions, and actions, with dozens of no-code templates to draw from.</p>
3
<p>First, a quick primer on the tools we’ll talk about in this blog:</p>
3
<p>First, a quick primer on the tools we’ll talk about in this blog:</p>
4
-
<strong>Feature</strong><strong>What does it do?</strong>Shopify FlowAn event-based feature that lets you create automated workflows using triggers, conditions, and actions. Shopify monitors your store for events and lets you create an automated sequence of actions, like a VIP tag getting added to the customer profile of a shopper who placed an order over $200.Klaviyo FlowAn automated marketing campaign that’s triggered when a person performs a certain action.Shopify Flow ConnectorAllows you to connect Shopify Flow to external services you want to use. Once the app is connected, this feature can do a variety of things: Add a row to a spreadsheet. Generate text to automate actions like rewarding loyalty points. Send a Slack message.Shopify Flow Klaviyo ConnectorThis pre-built connector allows you to send data from your Shopify workflow to Klaviyo for it to track.<p>Here are the top 5 ways we use the integration at Zyber.</p>
4
+
<p><strong>Feature</strong></p>
5
+
<p><strong>What does it do?</strong></p>
6
+
<p>Shopify Flow</p>
7
+
<p>An event-based feature that lets you create automated workflows using triggers, conditions, and actions. Shopify monitors your store for events and lets you create an automated sequence of actions, like a VIP tag getting added to the customer profile of a shopper who placed an order over $200.</p>
8
+
<p>Klaviyo Flow</p>
9
+
<p>An automated marketing campaign that’s triggered when a person performs a certain action.</p>
10
+
<p>Shopify Flow Connector</p>
11
+
<p>Allows you to connect Shopify Flow to external services you want to use. Once the app is connected, this feature can do a variety of things: Add a row to a spreadsheet. Generate text to automate actions like rewarding loyalty points. Send a Slack message.</p>
12
+
<p>Shopify Flow Klaviyo Connector</p>
13
+
<p>This pre-built connector allows you to send data from your Shopify workflow to Klaviyo for it to track.</p>
14
+
<p>Here are the top 5 ways we use the integration at Zyber.</p>
5
<p>While third-party integrations often use<a>tags</a>and metafields, you often need an enterprise resource planning (ERP) or point of sale (POS) system to get the full benefit.</p>
15
<p>While third-party integrations often use<a>tags</a>and metafields, you often need an enterprise resource planning (ERP) or point of sale (POS) system to get the full benefit.</p>
6
<p>The Shopify Flow x Klaviyo integration allows you to update a profile with an event or<a>custom property</a>when you add a new tag to a customer in Shopify. And you don’t even have to integrate the POS or ERP directly into Klaviyo. This simplifies the process and saves time.</p>
16
<p>The Shopify Flow x Klaviyo integration allows you to update a profile with an event or<a>custom property</a>when you add a new tag to a customer in Shopify. And you don’t even have to integrate the POS or ERP directly into Klaviyo. This simplifies the process and saves time.</p>
7
<p>This works well when a customer:</p>
17
<p>This works well when a customer:</p>
8
<ul><li>reaches VIP status</li>
18
<ul><li>reaches VIP status</li>
9
<li>is marked as “Friends & Family” for special discounts</li>
19
<li>is marked as “Friends & Family” for special discounts</li>
10
<li>is a business that makes larger orders</li>
20
<li>is a business that makes larger orders</li>
11
<li>Purchases from one of your retail locations</li>
21
<li>Purchases from one of your retail locations</li>
12
</ul><p>You can then use this information to create custom blocks inside an email campaign, or trigger a “Welcome to our VIP program” email.</p>
22
</ul><p>You can then use this information to create custom blocks inside an email campaign, or trigger a “Welcome to our VIP program” email.</p>
13
<p>Image source: Shopify</p>
23
<p>Image source: Shopify</p>
14
<p>Once you’re in your Klaviyo Event settings, input the Klaviyo Public API Key (Account > Settings > API Keys). Use the variable {{customer.email}}in the “Customer Email Address” section, and {“VIP Tier”: “Platinum”} under “Customer Properties.”</p>
24
<p>Once you’re in your Klaviyo Event settings, input the Klaviyo Public API Key (Account > Settings > API Keys). Use the variable {{customer.email}}in the “Customer Email Address” section, and {“VIP Tier”: “Platinum”} under “Customer Properties.”</p>
15
<p>Image source: Klaviyo</p>
25
<p>Image source: Klaviyo</p>
16
<h2>2. Personalize your welcome flow even further</h2>
26
<h2>2. Personalize your welcome flow even further</h2>
17
<p>Using Shopify Flow alongside your existing<a>welcome series</a>is a powerful way to personalize this automation to a deeper level. It helps you understand whether the<a>welcome series coupon</a>has been used, making it so you never send a redundant email or miss the opportunity to send a reminder.</p>
27
<p>Using Shopify Flow alongside your existing<a>welcome series</a>is a powerful way to personalize this automation to a deeper level. It helps you understand whether the<a>welcome series coupon</a>has been used, making it so you never send a redundant email or miss the opportunity to send a reminder.</p>
18
<p>If a customer<em>has used</em>the welcome series coupon, add a<a>conditional split</a>to send them a thank-you message or another coupon.<a>Sealord</a>, a fertilizer brand operating out of New Zealand, automates this “thank you” email once a subscriber has used their coupon.</p>
28
<p>If a customer<em>has used</em>the welcome series coupon, add a<a>conditional split</a>to send them a thank-you message or another coupon.<a>Sealord</a>, a fertilizer brand operating out of New Zealand, automates this “thank you” email once a subscriber has used their coupon.</p>
19
<p>Image source: Sealord Naked</p>
29
<p>Image source: Sealord Naked</p>
20
<p>For people who<em>haven’t used it</em>, send that segment a reminder to use the coupon before it expires instead of stopping the welcome flow altogether. Sealord automates this email to go out when a new subscriber still hasn’t used the coupon after 5 days.</p>
30
<p>For people who<em>haven’t used it</em>, send that segment a reminder to use the coupon before it expires instead of stopping the welcome flow altogether. Sealord automates this email to go out when a new subscriber still hasn’t used the coupon after 5 days.</p>
21
<p>Image source: Sealord Naked</p>
31
<p>Image source: Sealord Naked</p>
22
<p>Image source: Shopify</p>
32
<p>Image source: Shopify</p>
23
<p>Here’s what the flow looks like in Klaviyo:</p>
33
<p>Here’s what the flow looks like in Klaviyo:</p>
24
<p>Image source: Klaviyo</p>
34
<p>Image source: Klaviyo</p>
25
<h2>3. Track pre-order purchases to personalize nurture campaigns</h2>
35
<h2>3. Track pre-order purchases to personalize nurture campaigns</h2>
26
<p><a>Pre-orders</a>are a great way to launch excitement and solidify your understanding of the demand for a particular product.</p>
36
<p><a>Pre-orders</a>are a great way to launch excitement and solidify your understanding of the demand for a particular product.</p>
27
<p>With the Shopify Flow x Klaviyo integration, all pre-orders are automatically entered into a spreadsheet you can access in Klaviyo. This makes it easy to launch a nurture campaign to your customers who pre-ordered to keep them excited.</p>
37
<p>With the Shopify Flow x Klaviyo integration, all pre-orders are automatically entered into a spreadsheet you can access in Klaviyo. This makes it easy to launch a nurture campaign to your customers who pre-ordered to keep them excited.</p>
28
<p>Image source: Shopify</p>
38
<p>Image source: Shopify</p>
29
<h2>4. Use Checkout Blocks to get to know your customers better</h2>
39
<h2>4. Use Checkout Blocks to get to know your customers better</h2>
30
<p>The checkout process offers a great opportunity to find out more about your shoppers. Until recent changes at Shopify, setting up your checkout experience could be time-consuming and highly technical.</p>
40
<p>The checkout process offers a great opportunity to find out more about your shoppers. Until recent changes at Shopify, setting up your checkout experience could be time-consuming and highly technical.</p>
31
<p>Now, the<a>Checkout Blocks feature</a>allows you to set up a beautiful, efficient checkout experience in minutes where you can:</p>
41
<p>Now, the<a>Checkout Blocks feature</a>allows you to set up a beautiful, efficient checkout experience in minutes where you can:</p>
32
<ul><li>Ask additional questions</li>
42
<ul><li>Ask additional questions</li>
33
<li>Collect valuable zero-party data, like birthdays, shipping and communication preferences</li>
43
<li>Collect valuable zero-party data, like birthdays, shipping and communication preferences</li>
34
<li>Style your checkout with custom fields</li>
44
<li>Style your checkout with custom fields</li>
35
<li>Create advanced display rules (such as blocking delivery to P.O boxes or showing certain payment methods)</li>
45
<li>Create advanced display rules (such as blocking delivery to P.O boxes or showing certain payment methods)</li>
36
</ul><p>Check out what the entire process looks like below.</p>
46
</ul><p>Check out what the entire process looks like below.</p>
37
<p>Image source: Shopify</p>
47
<p>Image source: Shopify</p>
38
<p>Image source: Shopify</p>
48
<p>Image source: Shopify</p>
39
<p>Image source: Shopify</p>
49
<p>Image source: Shopify</p>
40
<p>Image source: Klaviyo</p>
50
<p>Image source: Klaviyo</p>
41
<h2>5. Suppress bad actors and automated fraud</h2>
51
<h2>5. Suppress bad actors and automated fraud</h2>
42
<p>If you’re running promotions like<a>flash sales</a>, you’ve got to watch out for<a>bad actors</a>and fraudsters.</p>
52
<p>If you’re running promotions like<a>flash sales</a>, you’ve got to watch out for<a>bad actors</a>and fraudsters.</p>
43
<p>The Shopify Flow x Klaviyo integration also allows you to cancel orders from known bad actors by adding a custom profile property to their account-all you need is their email address or IP address.</p>
53
<p>The Shopify Flow x Klaviyo integration also allows you to cancel orders from known bad actors by adding a custom profile property to their account-all you need is their email address or IP address.</p>
44
<p>This feature is crucial because eventually the bad actors will stop placing orders. Not only that, but it can save you valuable time during intense seasons like<a>Black Friday Cyber Monday</a>, when you’ve got your hands full.</p>
54
<p>This feature is crucial because eventually the bad actors will stop placing orders. Not only that, but it can save you valuable time during intense seasons like<a>Black Friday Cyber Monday</a>, when you’ve got your hands full.</p>
45
<p>Image source: Shopify</p>
55
<p>Image source: Shopify</p>
46
<h2>Shopify Flow x Klaviyo: a must-have integration for your tech stack</h2>
56
<h2>Shopify Flow x Klaviyo: a must-have integration for your tech stack</h2>
47
<p>Let’s face it: the life of a marketer is hectic. A clean, efficient tech stack can go a long way toward optimizing your time and your clients’ results. Set up the Shopify Flow x Klaviyo integration ahead of BFCM to maximize your efforts.</p>
57
<p>Let’s face it: the life of a marketer is hectic. A clean, efficient tech stack can go a long way toward optimizing your time and your clients’ results. Set up the Shopify Flow x Klaviyo integration ahead of BFCM to maximize your efforts.</p>
48
58