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d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 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2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div 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href="/uk/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success centre with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help centre</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust centre</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/uk/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/uk/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/uk/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI, and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img 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from a brand. When you scale that type of impact internationally, your potential for growth multiplies.</p><p>Brands using SMS on a global scale can enjoy higher customer engagement, click rates, and conversions—if they have a strategic plan for international SMS marketing in place.</p><p>But successful localisation involves more than translating copy. You need smart segmentation, region-specific compliance, and localised send times.</p><p>Most brands think they need multiple platforms and regional teams to manage it all, but Klaviyo simplifies global SMS and makes it smarter—combining automation, personalisation, and compliance in one platform built to help you scale globally.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Summary</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Global SMS marketing guide 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>If you’re only thinking local with SMS, you’re thinking too small.</p><p>According to Klaviyo’s recent <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">SMS marketing research with Recharge</a>, 65% of consumers have made a purchase sooner than they planned to after receiving a text from a brand. When you scale that type of impact internationally, your potential for growth multiplies.</p><p>Brands using SMS on a global scale can enjoy higher customer engagement, click rates, and conversions—if they have a strategic plan for international SMS marketing in place.</p><p>But successful localisation involves more than translating copy. You need smart segmentation, region-specific compliance, and localised send times.</p><p>Most brands think they need multiple platforms and regional teams to manage it all, but Klaviyo simplifies global SMS and makes it smarter—combining automation, personalisation, and compliance in one platform built to help you scale globally.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 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Guide:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Why international SMS matters"],"jumpAnchorId":[0,"why"]}],[0,{"jumpAnchorLabel":[0,"Building SMS your subscriber list"],"jumpAnchorId":[0,"building"]}],[0,{"jumpAnchorLabel":[0,"SMS marketing compliance"],"jumpAnchorId":[0,"sms"]}],[0,{"jumpAnchorLabel":[0,"SMS localisation"],"jumpAnchorId":[0,"localisation"]}],[0,{"jumpAnchorLabel":[0,"Effective international SMS messages"],"jumpAnchorId":[0,"effective"]}],[0,{"jumpAnchorLabel":[0,"Integrating SMS with other channels"],"jumpAnchorId":[0,"integrating"]}],[0,{"jumpAnchorLabel":[0,"Advanced global SMS marketing strategies"],"jumpAnchorId":[0,"advanced"]}],[0,{"jumpAnchorLabel":[0,"Measuring performance"],"jumpAnchorId":[0,"measuring"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">In this Guide:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#why" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Why international SMS matters</a></li><li><a href="#building" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Building SMS your subscriber list</a></li><li><a href="#sms" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS marketing compliance</a></li><li><a href="#localisation" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS localisation</a></li><li><a href="#effective" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Effective international SMS messages</a></li><li><a href="#integrating" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Integrating SMS with other channels</a></li><li><a href="#advanced" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Advanced global SMS marketing strategies</a></li><li><a href="#measuring" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Measuring performance</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Why international SMS matters</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="why"></div><astro-island uid="Z80V7K" prefix="r53" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Why international SMS marketing matters for global brands"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>SMS marketing gives brands an opportunity to stand out from competitors and connect directly with their audiences in any geographic location.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Why international SMS marketing matters for global brands</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS marketing gives brands an opportunity to stand out from competitors and connect directly with their audiences in any geographic location.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1bk26R" prefix="r54" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Globally, consumers engage on mobile"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>According to Klaviyo’s <a href=\"https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing\">future of consumer marketing report</a>, consumers across the world now default to mobile for B2C shopping.</p><p>That makes targeted <a href=\"https://www.klaviyo.com/uk/products/sms-marketing\">SMS marketing</a>—natively mobile and incredibly direct—one of the most powerful ways to connect with customers. It’s not only quick, it delivers real results.</p><p>Klaviyo’s <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe\">SMS research with Recharge</a> shows that:</p><p><strong>• </strong>Globally, 72% of consumers have made a purchase after receiving a text from a brand.</p><p><strong>• </strong>Globally, 72% of consumers are open to receiving at least one SMS per week from brands.</p><p><strong>• </strong>In Europe, 46% of people are willing to receive a text more than once a week from their favourite brands</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Globally, consumers engage on mobile</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>According to Klaviyo’s <a href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing">future of consumer marketing report</a>, consumers across the world now default to mobile for B2C shopping.</p><p>That makes targeted <a href="https://www.klaviyo.com/uk/products/sms-marketing">SMS marketing</a>—natively mobile and incredibly direct—one of the most powerful ways to connect with customers. It’s not only quick, it delivers real results.</p><p>Klaviyo’s <a href="https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe">SMS research with Recharge</a> shows that:</p><p><strong>• </strong>Globally, 72% of consumers have made a purchase after receiving a text from a brand.</p><p><strong>• </strong>Globally, 72% of consumers are open to receiving at least one SMS per week from brands.</p><p><strong>• </strong>In Europe, 46% of people are willing to receive a text more than once a week from their favourite brands</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1S1XUI" prefix="r55" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS marketing offers customisability for each market"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Regional expectation differences, on display in Klaviyo’s SMS marketing research with Recharge, prove that one-size-fits-all campaigns won’t work—and with SMS, you can tailor marketing to those differences. </p><p><strong>• </strong>In North America, 30% of consumers say SMS is their favourite way to hear from brands. They prefer regular promotional messages and are generally more open to frequent communication. </p><p><strong>• </strong>In Europe, shoppers are even more engaged: 46% subscribe to 4 or more brand SMS lists, and almost a quarter have made a purchase via text 4–5x in the past year—more than any other region.</p><p><strong>• </strong>Asia-Pacific (APAC) consumers love deals, but not too many texts. While 66% say discounts are what they value most, many prefer just one message a week.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS marketing offers customisability for each market</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Regional expectation differences, on display in Klaviyo’s SMS marketing research with Recharge, prove that one-size-fits-all campaigns won’t work—and with SMS, you can tailor marketing to those differences. </p><p><strong>• </strong>In North America, 30% of consumers say SMS is their favourite way to hear from brands. They prefer regular promotional messages and are generally more open to frequent communication. </p><p><strong>• </strong>In Europe, shoppers are even more engaged: 46% subscribe to 4 or more brand SMS lists, and almost a quarter have made a purchase via text 4–5x in the past year—more than any other region.</p><p><strong>• </strong>Asia-Pacific (APAC) consumers love deals, but not too many texts. While 66% say discounts are what they value most, many prefer just one message a week.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="building"></div><astro-island uid="umbOp" prefix="r57" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Building a global SMS subscriber list"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Growing a global <a href=\"https://www.klaviyo.com/uk/blog/growing-your-sms-list\">SMS subscriber list</a> means understanding regional differences. You also need to manage and optimise your list with different audiences and compliance regulations in mind.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Building a global SMS subscriber list</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Growing a global <a href="https://www.klaviyo.com/uk/blog/growing-your-sms-list">SMS subscriber list</a> means understanding regional differences. You also need to manage and optimise your list with different audiences and compliance regulations in mind.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZKeTJR" prefix="r58" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Follow global SMS sign-up form best practices"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>To make sure your SMS <a href=\"https://www.klaviyo.com/uk/blog/sign-up-form-best-practice-convert-visitors-into-customers\">sign-up forms</a> and processes are built for global scale, follow these best practices:</p><p><strong>• Simplify the sign-up process.</strong> Keep your sign-up forms short and easy to complete, and test out how many fields you use. For some brands and use cases, more fields work well, while for others, less is more. </p><p><strong>• Offer clear opt-in information and calls to action (CTAs).</strong> Build trust with transparency about what subscribers are signing up for and how often—whether it’s exclusive deals, product alerts, or <a href=\"https://www.klaviyo.com/uk/blog/transactional-sms\">transactional texts</a> like order updates. </p><p><strong>• Create multilingual sign-up forms and consent copy.</strong> Maximise global engagement and maintain compliance with sign-up forms and consent messaging in multiple languages. </p><p><strong>• Focus on mobile-first design.</strong> Since most users will sign up via mobile, your forms must be responsive and load quickly. Design pop-ups and banners with a mobile-first mindset. </p><p><strong>• Localise sign-up forms.</strong> Use Klaviyo to <a href=\"https://help.klaviyo.com/hc/en-us/articles/360026474752\">customise sign-up forms</a> by location for more relevant messaging.</p><p><strong>• Time your sign-up forms right.</strong> Klaviyo’s AI-powered <a href=\"https://help.klaviyo.com/hc/en-us/articles/21404829361691\">forms display optimisation</a> tests different display timings to determine the most effective option for sign-up forms. Once it identifies the best time, your sign-up form automatically updates and goes live, ensuring your audience sees it at the right moment.</p><p><strong>• Check consent status.</strong> Check that someone has opted in before sending SMS messages (or ideally, use a tool that does this for you). With Klaviyo, you can easily check consent status within someone’s profile—so you only contact those who have given permission.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Follow global SMS sign-up form best practices</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>To make sure your SMS <a href="https://www.klaviyo.com/uk/blog/sign-up-form-best-practice-convert-visitors-into-customers">sign-up forms</a> and processes are built for global scale, follow these best practices:</p><p><strong>• Simplify the sign-up process.</strong> Keep your sign-up forms short and easy to complete, and test out how many fields you use. For some brands and use cases, more fields work well, while for others, less is more. </p><p><strong>• Offer clear opt-in information and calls to action (CTAs).</strong> Build trust with transparency about what subscribers are signing up for and how often—whether it’s exclusive deals, product alerts, or <a href="https://www.klaviyo.com/uk/blog/transactional-sms">transactional texts</a> like order updates. </p><p><strong>• Create multilingual sign-up forms and consent copy.</strong> Maximise global engagement and maintain compliance with sign-up forms and consent messaging in multiple languages. </p><p><strong>• Focus on mobile-first design.</strong> Since most users will sign up via mobile, your forms must be responsive and load quickly. Design pop-ups and banners with a mobile-first mindset. </p><p><strong>• Localise sign-up forms.</strong> Use Klaviyo to <a href="https://help.klaviyo.com/hc/en-us/articles/360026474752">customise sign-up forms</a> by location for more relevant messaging.</p><p><strong>• Time your sign-up forms right.</strong> Klaviyo’s AI-powered <a href="https://help.klaviyo.com/hc/en-us/articles/21404829361691">forms display optimisation</a> tests different display timings to determine the most effective option for sign-up forms. Once it identifies the best time, your sign-up form automatically updates and goes live, ensuring your audience sees it at the right moment.</p><p><strong>• Check consent status.</strong> Check that someone has opted in before sending SMS messages (or ideally, use a tool that does this for you). With Klaviyo, you can easily check consent status within someone’s profile—so you only contact those who have given permission.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="xyPA5" prefix="r59" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Grow your global SMS subscriber list"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Capturing SMS sign-ups on a global scale means meeting your audience wherever they are—both physically and digitally.</p><p>For example, displaying in-store QR codes at the point of sale or adding them to receipts or packaging lets customers subscribe in seconds using just their phones, helping bridge online and offline experiences.</p><p>And don’t forget to tap into <a href=\"https://www.klaviyo.com/uk/blog/growing-your-sms-list#promote-your-sms-program-on-social3\">other channels</a> where folks may not know about your SMS program. Share social media promotions like giveaways for those who subscribe to SMS, or <a href=\"https://help.klaviyo.com/hc/en-us/articles/360059544911\">share links from Instagram Stories</a> to your SMS sign-up form.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Grow your global SMS subscriber list</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Capturing SMS sign-ups on a global scale means meeting your audience wherever they are—both physically and digitally.</p><p>For example, displaying in-store QR codes at the point of sale or adding them to receipts or packaging lets customers subscribe in seconds using just their phones, helping bridge online and offline experiences.</p><p>And don’t forget to tap into <a href="https://www.klaviyo.com/uk/blog/growing-your-sms-list#promote-your-sms-program-on-social3">other channels</a> where folks may not know about your SMS program. Share social media promotions like giveaways for those who subscribe to SMS, or <a href="https://help.klaviyo.com/hc/en-us/articles/360059544911">share links from Instagram Stories</a> to your SMS sign-up form.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="sms"></div><astro-island uid="ZNQVg8" prefix="r61" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Simplifying global SMS marketing compliance"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Whether you’re managing SMS marketing for ecommerce or a global hospitality brand, international SMS marketing opens up massive opportunities. But it also comes with complex legal challenges—what’s compliant in one country can be a legal risk in another.</p><p>Regulations like the TCPA in the US and GDPR in the EU require clear, explicit consent before sending any messages. And with ever-changing rules across regions, <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/compliance/guide\">staying compliant</a> can feel overwhelming. Here are a few tips for expanding your SMS marketing program with lower risk.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Simplifying global SMS marketing compliance</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Whether you’re managing SMS marketing for ecommerce or a global hospitality brand, international SMS marketing opens up massive opportunities. But it also comes with complex legal challenges—what’s compliant in one country can be a legal risk in another.</p><p>Regulations like the TCPA in the US and GDPR in the EU require clear, explicit consent before sending any messages. And with ever-changing rules across regions, <a href="https://www.klaviyo.com/uk/products/sms-marketing/compliance/guide">staying compliant</a> can feel overwhelming. Here are a few tips for expanding your SMS marketing program with lower risk.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1su0ae" prefix="r62" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Seek out tech with built-in compliance and localisation"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>With a platform like Klaviyo B2C CRM that offers <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/compliance\">built-in SMS compliance</a>, you can scale your global SMS marketing efforts with more confidence. Klaviyo supports SMS in over 19 countries with a range of built-in compliance and localisation features, including:</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/en-us/articles/4408737146651\">Quiet-hour</a> enforcement based on time zone</p><p><strong>• </strong>Region-specific SMS sign-up forms with built-in consent language</p><p><strong>• </strong>Default settings that automatically add opt-out language or links based on each country</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/en-us/articles/17252552814875\">Age-gating</a> features for restricted industries in multiple countries </p><p><strong>• </strong>Consent rules tailored to each country (including double opt-in)</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Seek out tech with built-in compliance and localisation</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>With a platform like Klaviyo B2C CRM that offers <a href="https://www.klaviyo.com/uk/products/sms-marketing/compliance">built-in SMS compliance</a>, you can scale your global SMS marketing efforts with more confidence. Klaviyo supports SMS in over 19 countries with a range of built-in compliance and localisation features, including:</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/en-us/articles/4408737146651">Quiet-hour</a> enforcement based on time zone</p><p><strong>• </strong>Region-specific SMS sign-up forms with built-in consent language</p><p><strong>• </strong>Default settings that automatically add opt-out language or links based on each country</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/en-us/articles/17252552814875">Age-gating</a> features for restricted industries in multiple countries </p><p><strong>• </strong>Consent rules tailored to each country (including double opt-in)</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Eq49l" prefix="r63" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Collect transactional vs. marketing consent"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>You <a href=\"https://help.klaviyo.com/hc/en-us/articles/360035056972\">need someone’s consent</a> to send them both marketing texts and transactional messages. But treating them the same can limit your messaging strategy.</p><p>Klaviyo makes it simple: you can collect and manage transactional consent separately, ensuring subscribers only get what they signed up for—while you stay compliant globally.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Collect transactional vs. marketing consent</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>You <a href="https://help.klaviyo.com/hc/en-us/articles/360035056972">need someone’s consent</a> to send them both marketing texts and transactional messages. But treating them the same can limit your messaging strategy.</p><p>Klaviyo makes it simple: you can collect and manage transactional consent separately, ensuring subscribers only get what they signed up for—while you stay compliant globally.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1ppcDz" prefix="r64" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Manage deliverability across international carriers"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Making sure your messages actually reach your subscribers across borders can be tricky when you factor in varying regulations, carrier rules, and regional spam filters.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/21206358003355\">Klaviyo’s SMS deliverability hub</a> comes with real-time insights—such as deliverability rates across regions and campaigns—and identifies deliverability issues to help you adapt your strategy, drive better performance, and maintain a strong sender reputation in every market.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Manage deliverability across international carriers</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Making sure your messages actually reach your subscribers across borders can be tricky when you factor in varying regulations, carrier rules, and regional spam filters.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/21206358003355">Klaviyo’s SMS deliverability hub</a> comes with real-time insights—such as deliverability rates across regions and campaigns—and identifies deliverability issues to help you adapt your strategy, drive better performance, and maintain a strong sender reputation in every market.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="localisation"></div><astro-island uid="1jT4qv" prefix="r66" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Localisation strategies for global SMS marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>People are more likely to trust and engage with SMS messages that reflect their culture and speak their language—literally.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Localisation strategies for global SMS marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>People are more likely to trust and engage with SMS messages that reflect their culture and speak their language—literally.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="jKY3h" prefix="r67" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Reach subscribers in their native language at the right time"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/en-us/articles/115005239028\">Collect language preferences</a> so you can <a href=\"https://help.klaviyo.com/hc/en-us/articles/23740503987099\">localise SMS messages</a>, send messages in subscribers’ native language, and use regional references that feel natural.</p><p>With Klaviyo, you can automatically trigger <a href=\"https://help.klaviyo.com/hc/en-us/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9\">region-specific SMS flows</a> based on a customer’s location so they get content—including product recommendations and swapped-in privacy policies—that actually makes sense to them.</p><p>It’s worth noting that character limits can also vary across languages. While SMS messages typically allow for 160 characters, special characters or non-Latin letters—like those in Japanese or Arabic—can reduce that limit.</p><p>And localisation goes beyond language. It’s also about sending at the right moment. With <a href=\"https://help.klaviyo.com/hc/en-us/articles/360029794371\">Klaviyo’s Smart Send Time</a>, you can schedule messages by time zone to ensure they land when people are most likely to engage.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Reach subscribers in their native language at the right time</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/en-us/articles/115005239028">Collect language preferences</a> so you can <a href="https://help.klaviyo.com/hc/en-us/articles/23740503987099">localise SMS messages</a>, send messages in subscribers’ native language, and use regional references that feel natural.</p><p>With Klaviyo, you can automatically trigger <a href="https://help.klaviyo.com/hc/en-us/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9">region-specific SMS flows</a> based on a customer’s location so they get content—including product recommendations and swapped-in privacy policies—that actually makes sense to them.</p><p>It’s worth noting that character limits can also vary across languages. While SMS messages typically allow for 160 characters, special characters or non-Latin letters—like those in Japanese or Arabic—can reduce that limit.</p><p>And localisation goes beyond language. It’s also about sending at the right moment. With <a href="https://help.klaviyo.com/hc/en-us/articles/360029794371">Klaviyo’s Smart Send Time</a>, you can schedule messages by time zone to ensure they land when people are most likely to engage.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZRp2RI" prefix="r68" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Segment by country, engagement, and interests"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Global audiences don’t behave the same, and your SMS messages shouldn’t either. Segmentation is key to driving engagement at scale.</p><p>Klaviyo makes it easy to <a href=\"https://www.klaviyo.com/uk/features/segmentation\">segment customers</a> by country or region, then layer on deeper behavioural and preference-based filters to tailor messages even further. These SMS segments can help you to better personalise your messages: </p><p><strong>• </strong>Engagement levels </p><p><strong>• </strong>VIP status </p><p><strong>• </strong>Marketing preferences (like product or sale-only alerts)</p><p><strong>• </strong>Product collections, hobbies, and interests</p><p><strong>• </strong>Channel preferences </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Segment by country, engagement, and interests</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Global audiences don’t behave the same, and your SMS messages shouldn’t either. Segmentation is key to driving engagement at scale.</p><p>Klaviyo makes it easy to <a href="https://www.klaviyo.com/uk/features/segmentation">segment customers</a> by country or region, then layer on deeper behavioural and preference-based filters to tailor messages even further. These SMS segments can help you to better personalise your messages: </p><p><strong>• </strong>Engagement levels </p><p><strong>• </strong>VIP status </p><p><strong>• </strong>Marketing preferences (like product or sale-only alerts)</p><p><strong>• </strong>Product collections, hobbies, and interests</p><p><strong>• </strong>Channel preferences </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="effective"></div><astro-island uid="1DORCr" prefix="r70" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Creating effective SMS messages for international audiences"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Even when you’re engaging in bulk SMS international messaging, the best SMS campaigns and automated flows all start with one thing: relevance. People are quick to unsubscribe if your messages miss the mark—Klaviyo’s <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">SMS marketing consumer sentiment report</a> shows that 73% opt out when they get too many texts, and 62% leave when texts feel pointless. </p><p>But personalising international messages pays off. Operating across Australia and New Zealand, fashion brand <a href=\"https://www.decjuba.com.au/\">DECJUBA</a> saw a <a href=\"https://www.klaviyo.com/au/customers/case-studies/decjuba\">34% YoY increase in revenue</a> from Klaviyo flows in part thanks to smart SMS segmentation, such as excluding recently converted customers to decrease communication fatigue. </p><p>Timely, targeted, and valuable—that’s the trifecta. Follow these SMS messaging best practices to keep your international list active and engaged:</p><p><strong>• Conduct A/B testing internationally.</strong><a href=\"https://help.klaviyo.com/hc/en-us/articles/4406796460443\">Run A/B tests</a> on everything to see what resonates best in each region. With Klaviyo, you can A/B test everything from CTAs and emojis to images and send times. </p><p><strong>• Personalise at scale.</strong> 74% of consumers expect more personalised experiences from brands in 2025, according to the future of consumer marketing report. To help you deliver on this expectation, <a href=\"https://www.klaviyo.com/uk/solutions/customer-data-platform\">Klaviyo Data Platform (KDP)</a> unifies customer data from all touchpoints to create rich customer profiles—so you can send personalised text messages based on every customer interaction <em>and</em> their location. </p><p><strong>• Segment by country/region.</strong> With Klaviyo’s <a href=\"https://www.klaviyo.com/products/sms-marketing/segmentation\">SMS segmentation</a> tools, you can group audiences by country, language, and shopping habits to deliver more meaningful content. </p><p><strong>• Localise promotions and offers.</strong> Personalise your promotional messages by including customers’ local currency, culturally relevant products, and <a href=\"https://www.klaviyo.com/uk/marketing-resources/marketing-campaign-calendar\">regional holiday discounts</a>. </p><p><strong>• Leverage AI for speed.</strong> You can personalise messages in seconds with Klaviyo’s AI-powered <a href=\"https://help.klaviyo.com/hc/en-us/articles/10039353259163\">SMS assistant</a>, which generates customised SMS copy based on your brand and message goals.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Creating effective SMS messages for international audiences</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Even when you’re engaging in bulk SMS international messaging, the best SMS campaigns and automated flows all start with one thing: relevance. People are quick to unsubscribe if your messages miss the mark—Klaviyo’s <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">SMS marketing consumer sentiment report</a> shows that 73% opt out when they get too many texts, and 62% leave when texts feel pointless. </p><p>But personalising international messages pays off. Operating across Australia and New Zealand, fashion brand <a href="https://www.decjuba.com.au/">DECJUBA</a> saw a <a href="https://www.klaviyo.com/au/customers/case-studies/decjuba">34% YoY increase in revenue</a> from Klaviyo flows in part thanks to smart SMS segmentation, such as excluding recently converted customers to decrease communication fatigue. </p><p>Timely, targeted, and valuable—that’s the trifecta. Follow these SMS messaging best practices to keep your international list active and engaged:</p><p><strong>• Conduct A/B testing internationally.</strong><a href="https://help.klaviyo.com/hc/en-us/articles/4406796460443">Run A/B tests</a> on everything to see what resonates best in each region. With Klaviyo, you can A/B test everything from CTAs and emojis to images and send times. </p><p><strong>• Personalise at scale.</strong> 74% of consumers expect more personalised experiences from brands in 2025, according to the future of consumer marketing report. To help you deliver on this expectation, <a href="https://www.klaviyo.com/uk/solutions/customer-data-platform">Klaviyo Data Platform (KDP)</a> unifies customer data from all touchpoints to create rich customer profiles—so you can send personalised text messages based on every customer interaction <em>and</em> their location. </p><p><strong>• Segment by country/region.</strong> With Klaviyo’s <a href="https://www.klaviyo.com/products/sms-marketing/segmentation">SMS segmentation</a> tools, you can group audiences by country, language, and shopping habits to deliver more meaningful content. </p><p><strong>• Localise promotions and offers.</strong> Personalise your promotional messages by including customers’ local currency, culturally relevant products, and <a href="https://www.klaviyo.com/uk/marketing-resources/marketing-campaign-calendar">regional holiday discounts</a>. </p><p><strong>• Leverage AI for speed.</strong> You can personalise messages in seconds with Klaviyo’s AI-powered <a href="https://help.klaviyo.com/hc/en-us/articles/10039353259163">SMS assistant</a>, which generates customised SMS copy based on your brand and message goals.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="integrating"></div><astro-island uid="Vmz1R" prefix="r72" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integrating global SMS with omnichannel marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>B2C customers don’t like mixed messages—they want a unified experience no matter where they engage with your brand. Klaviyo’s future of consumer marketing report found that inconsistent pricing and promotions are consumers’ biggest frustrations when shopping across channels—so your global SMS strategy needs to align with your broader marketing strategy.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integrating global SMS with omnichannel marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>B2C customers don’t like mixed messages—they want a unified experience no matter where they engage with your brand. Klaviyo’s future of consumer marketing report found that inconsistent pricing and promotions are consumers’ biggest frustrations when shopping across channels—so your global SMS strategy needs to align with your broader marketing strategy.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2dFdfP" prefix="r73" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Connect all your marketing efforts with a unified platform"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>The best way to avoid mismatched marketing campaigns? A unified platform that syncs all channels—from social media to <a href=\"https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration\">email and SMS</a>—to create a cohesive customer experience across all channels.</p><p>With an advanced multi-channel <a href=\"https://www.klaviyo.com/uk/solutions/marketing-automation\">marketing automation platform</a>, you can: </p><p><strong>• </strong>Create and manage marketing messages across different channels, while also mapping customer journeys. </p><p><strong>• </strong>Manage SMS messaging, promotions, and branding alongside your email and social media campaigns.</p><p><strong>• </strong>Track customer interactions across all touchpoints and ensure accurate attribution of conversions to gain a clearer view of how each channel is driving performance.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Connect all your marketing efforts with a unified platform</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>The best way to avoid mismatched marketing campaigns? A unified platform that syncs all channels—from social media to <a href="https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration">email and SMS</a>—to create a cohesive customer experience across all channels.</p><p>With an advanced multi-channel <a href="https://www.klaviyo.com/uk/solutions/marketing-automation">marketing automation platform</a>, you can: </p><p><strong>• </strong>Create and manage marketing messages across different channels, while also mapping customer journeys. </p><p><strong>• </strong>Manage SMS messaging, promotions, and branding alongside your email and social media campaigns.</p><p><strong>• </strong>Track customer interactions across all touchpoints and ensure accurate attribution of conversions to gain a clearer view of how each channel is driving performance.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2FKog" prefix="r74" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Align SMS with social media and other channels"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Leveraging web and social channels alongside your global SMS campaigns creates a powerful, integrated strategy: think social media ads promoting sign-ups with <a href=\"https://help.klaviyo.com/hc/en-us/articles/14104388043931\">SMS subscribe links</a>, or website pop-ups and welcome flows tailored to a specific acquisition source.</p><p>Using these channels together amplifies your reach and relevance, and provides customers with a more cohesive experience wherever they engage with your brand.</p><p>Men’s underwear brand <a href=\"https://2xist.com/\">2xist</a>, for example, uses Klaviyo for email, SMS, and analytics. Their <a href=\"https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing\">omnichannel marketing</a> strategy revolves around RFM analysis, with segment-specific retention flows and remarketing campaigns on Meta. The results speak for themselves: <a href=\"https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp\">61% YoY growth in Facebook ROAS</a> with RFM-based audiences.</p><p>“The fact that we can have email, SMS, and Marketing Analytics all under one hood with Klaviyo helps with aligning data, pulling reports—everything,” says Christopher Peek, digital marketing director at <a href=\"https://www.moret.com/\">The Moret Group</a>, owner of 2xist. “I’m not pulling 3 different reports from 3 different platforms and trying to connect the dots. I love being able to go in and see how each message performed with each RFM segment.”</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Align SMS with social media and other channels</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Leveraging web and social channels alongside your global SMS campaigns creates a powerful, integrated strategy: think social media ads promoting sign-ups with <a href="https://help.klaviyo.com/hc/en-us/articles/14104388043931">SMS subscribe links</a>, or website pop-ups and welcome flows tailored to a specific acquisition source.</p><p>Using these channels together amplifies your reach and relevance, and provides customers with a more cohesive experience wherever they engage with your brand.</p><p>Men’s underwear brand <a href="https://2xist.com/">2xist</a>, for example, uses Klaviyo for email, SMS, and analytics. Their <a href="https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing">omnichannel marketing</a> strategy revolves around RFM analysis, with segment-specific retention flows and remarketing campaigns on Meta. The results speak for themselves: <a href="https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp">61% YoY growth in Facebook ROAS</a> with RFM-based audiences.</p><p>“The fact that we can have email, SMS, and Marketing Analytics all under one hood with Klaviyo helps with aligning data, pulling reports—everything,” says Christopher Peek, digital marketing director at <a href="https://www.moret.com/">The Moret Group</a>, owner of 2xist. “I’m not pulling 3 different reports from 3 different platforms and trying to connect the dots. I love being able to go in and see how each message performed with each RFM segment.”</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="advanced"></div><astro-island uid="Z27JeJn" prefix="r76" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Advanced strategies for global SMS marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>To stand out in a global market, your text message marketing strategy needs to be sophisticated, personalized, and scalable. </p><p>Implementing advanced global SMS strategies gives you multiple opportunities to enhance the customer experience, and, as you reach and convert international customers more effectively, improve ROI.&nbsp; </p><p>Go beyond simple first-name personalisation with these advanced strategies for making a lasting impact on your global customers.</p><p><strong>• Engage subscribers with two-way conversations.</strong> Opening up two-way SMS makes texts feel less like broadcasts and more like real conversations. It also builds stronger relationships by inviting interaction. With Klaviyo’s <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/automation\">automated SMS conversations</a>, you can automate these personal touches at scale.</p><p><strong>• Automate SMS conversations with multilingual capabilities.</strong> When people don’t understand your messages, they’re more likely to opt out of your list. Multilingual SMS automation can lower unsubscribe rates and build trust among your subscribers. </p><p><strong>• Establish SMS loyalty programs.</strong> SMS loyalty programs provide a direct and personalised channel to interact with customers and boost <a href=\"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy\">customer lifetime value (CLV)</a>. With <a href=\"https://help.klaviyo.com/hc/en-us/articles/115005247088\">customer profiles</a> built on data from all customer touchpoints, Klaviyo helps you send texts with personalised rewards, reminders, and discounts. </p><p><strong>• Add Rich Communication Services (RCS) messaging.</strong><a href=\"https://www.klaviyo.com/uk/products/sms-marketing/rcs/what-is-rcs-messaging\">RCS messaging</a> enhances texts with dynamic media like swipeable carousels, high-quality images, videos, GIFs, and audio files to make your SMS campaigns more engaging.</p><p><strong>• Work smarter with AI. </strong>Improve your SMS strategy with AI that helps you generate smarter customer segments, content based on what your customers actually want, and copy that prompts action.&nbsp; </p><p><strong>• Use predictive analytics for better targeting.</strong><a href=\"https://help.klaviyo.com/hc/en-us/articles/360020919731\">Klaviyo predictive analytics</a> times your messages for maximum impact, sending offers when customers are most likely to buy and tailoring them to each person’s spending habits.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Advanced strategies for global SMS marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>To stand out in a global market, your text message marketing strategy needs to be sophisticated, personalized, and scalable. </p><p>Implementing advanced global SMS strategies gives you multiple opportunities to enhance the customer experience, and, as you reach and convert international customers more effectively, improve ROI. </p><p>Go beyond simple first-name personalisation with these advanced strategies for making a lasting impact on your global customers.</p><p><strong>• Engage subscribers with two-way conversations.</strong> Opening up two-way SMS makes texts feel less like broadcasts and more like real conversations. It also builds stronger relationships by inviting interaction. With Klaviyo’s <a href="https://www.klaviyo.com/uk/products/sms-marketing/automation">automated SMS conversations</a>, you can automate these personal touches at scale.</p><p><strong>• Automate SMS conversations with multilingual capabilities.</strong> When people don’t understand your messages, they’re more likely to opt out of your list. Multilingual SMS automation can lower unsubscribe rates and build trust among your subscribers. </p><p><strong>• Establish SMS loyalty programs.</strong> SMS loyalty programs provide a direct and personalised channel to interact with customers and boost <a href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy">customer lifetime value (CLV)</a>. With <a href="https://help.klaviyo.com/hc/en-us/articles/115005247088">customer profiles</a> built on data from all customer touchpoints, Klaviyo helps you send texts with personalised rewards, reminders, and discounts. </p><p><strong>• Add Rich Communication Services (RCS) messaging.</strong><a href="https://www.klaviyo.com/uk/products/sms-marketing/rcs/what-is-rcs-messaging">RCS messaging</a> enhances texts with dynamic media like swipeable carousels, high-quality images, videos, GIFs, and audio files to make your SMS campaigns more engaging.</p><p><strong>• Work smarter with AI. </strong>Improve your SMS strategy with AI that helps you generate smarter customer segments, content based on what your customers actually want, and copy that prompts action. </p><p><strong>• Use predictive analytics for better targeting.</strong><a href="https://help.klaviyo.com/hc/en-us/articles/360020919731">Klaviyo predictive analytics</a> times your messages for maximum impact, sending offers when customers are most likely to buy and tailoring them to each person’s spending habits.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="measuring"></div><astro-island uid="Z14cGIz" prefix="r78" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Measuring international SMS marketing performance"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Success looks different in every market.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Measuring international SMS marketing performance</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Success looks different in every market.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="OxoOg" prefix="r79" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Track key SMS metrics across regions and analyse performance"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Key SMS marketing metrics like click rates, conversion rates, revenue per recipient (RPR), delivery rates, and unsubscribe rates will vary significantly across regions.</p><p>That’s because not all markets react the same to texts. A regional performance analysis—which includes looking at key metrics across regions—helps you pinpoint exactly where you should make adjustments to your global SMS strategy.</p><p>When you uncover local preferences and behaviours, you can adjust messaging strategies—whether it’s timing, frequency, or the types of promotions you use—to better resonate with each audience. For example, if you find that unsubscribe rates are higher in certain regions, consider revising your SMS content or messaging frequency.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Track key SMS metrics across regions and analyse performance</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Key SMS marketing metrics like click rates, conversion rates, revenue per recipient (RPR), delivery rates, and unsubscribe rates will vary significantly across regions.</p><p>That’s because not all markets react the same to texts. A regional performance analysis—which includes looking at key metrics across regions—helps you pinpoint exactly where you should make adjustments to your global SMS strategy.</p><p>When you uncover local preferences and behaviours, you can adjust messaging strategies—whether it’s timing, frequency, or the types of promotions you use—to better resonate with each audience. For example, if you find that unsubscribe rates are higher in certain regions, consider revising your SMS content or messaging frequency.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1wArro" prefix="r80" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Benchmark your SMS metrics against industry standards"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>How do you know if your SMS strategy is on track? Comparing your performance to industry benchmarks gives you a clear view of how your results stack up and helps identify areas for improvement.</p><p>A 5% click rate may be exceptional in one sector, but completely average for another. To see where you stand, Klaviyo’s latest <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/benchmarks\">SMS marketing benchmarks</a> provide deep insights into performance across industries.</p><p>Take a closer look at SMS campaign performance for both average and top-performing brands in 2025:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Benchmark your SMS metrics against industry standards</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>How do you know if your SMS strategy is on track? Comparing your performance to industry benchmarks gives you a clear view of how your results stack up and helps identify areas for improvement.</p><p>A 5% click rate may be exceptional in one sector, but completely average for another. To see where you stand, Klaviyo’s latest <a href="https://www.klaviyo.com/uk/products/sms-marketing/benchmarks">SMS marketing benchmarks</a> provide deep insights into performance across industries.</p><p>Take a closer look at SMS campaign performance for both average and top-performing brands in 2025:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="URyYK" prefix="r81" component-url="/_astro/comparison-chart.CoaC3yOA.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nAverage\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nTop 10%\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nClick rate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5.76%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14.89%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nPlaced order rate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0.10%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0.64%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nUnsubscribe rate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1.23%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0.27%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>$0.11</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>$0.81</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Average
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Top 10%
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Click rate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5.76%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14.89%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Placed order rate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0.10%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0.64%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Unsubscribe rate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1.23%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0.27%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>$0.11</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>$0.81</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="ZtDkvF" prefix="r82" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Ramp up personalised SMS for a global audience with Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Built on unified data, <a href=\"/uk/platform\">Klaviyo B2C CRM</a> lets you customise SMS messages to fit each market and customer’s unique preferences, track performance, maintain compliance, and deliver seamless customer experiences. All from one platform—and at scale.</p><p>Explore <a href=\"https://www.klaviyo.com/uk/products/sms-marketing\">Klaviyo SMS marketing</a> capabilities today.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Ramp up personalised SMS for a global audience with Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Built on unified data, <a href="/uk/platform">Klaviyo B2C CRM</a> lets you customise SMS messages to fit each market and customer’s unique preferences, track performance, maintain compliance, and deliver seamless customer experiences. All from one platform—and at scale.</p><p>Explore <a href="https://www.klaviyo.com/uk/products/sms-marketing">Klaviyo SMS marketing</a> capabilities today.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1estFy" prefix="r83" component-url="/_astro/enhanced-carousel.B1_7qkuJ.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.BL0wHa6y.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Ready to transform your customer relationships?"],"bodyCopy":[0,"<p>Take our B2C CRM readiness assessment to discover your next steps.</p>"],"buttons":[1,[[0,{"text":[0,"Take the quiz"],"url":[0,"https://www.klaviyo.com/b2c-crm/customer-experience-audit"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"How to build exceptional customer experiences"],"bodyCopy":[0,"<p>The ultimate benefit of a CRM is the customer experiences you can create.</p>"],"buttons":[1,[[0,{"text":[0,"Learn more"],"url":[0,"https://www.klaviyo.com/uk/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"How to improve your customer experience for higher CLV"],"bodyCopy":[0,"<p>A better customer experience should equate to more lifetime value.</p>"],"buttons":[1,[[0,{"text":[0,"Learn more"],"url":[0,"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Ready to transform your customer relationships?</h3><div class="_bodyCopy_1pjx2_65"><p>Take our B2C CRM readiness assessment to discover your next steps.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Take the quiz" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Take the quiz</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How to build exceptional customer experiences</h3><div class="_bodyCopy_1pjx2_65"><p>The ultimate benefit of a CRM is the customer experiences you can create.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Learn more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Learn more</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How to improve your customer experience for higher CLV</h3><div class="_bodyCopy_1pjx2_65"><p>A better customer experience should equate to more lifetime value.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Learn more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Learn more</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" 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