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Original
2026-01-01
Modified
2026-03-10
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<p>Benchmarks</p>
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<p>Benchmarks</p>
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<h2>Built-in benchmarks with unmatched clarity and relevance</h2>
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<h2>Built-in benchmarks with unmatched clarity and relevance</h2>
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<p>See your strengths, reveal key opportunities, and focus your efforts on what’s most likely to drive revenue.</p>
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<p>See your strengths, reveal key opportunities, and focus your efforts on what’s most likely to drive revenue.</p>
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<h2>Finally, performance benchmarks that show you what matters</h2>
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<h2>Finally, performance benchmarks that show you what matters</h2>
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<h2>Compare against businesses that actually look and work like yours</h2>
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<h2>Compare against businesses that actually look and work like yours</h2>
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<p>Not all businesses are created equal, even within the same industry. Klaviyo’s peer group benchmarks give you the most relevant insights by comparing your performance against businesses of similar size, scope, and market position.</p>
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<p>Not all businesses are created equal, even within the same industry. Klaviyo’s peer group benchmarks give you the most relevant insights by comparing your performance against businesses of similar size, scope, and market position.</p>
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<p>Klaviyo’s AI-driven peer groups leverage anonymous data from 100 companies that share your unique business dynamics. Confidently track and optimize your marketing performance knowing the numbers are precisely tailored to your context.</p>
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<p>Klaviyo’s AI-driven peer groups leverage anonymous data from 100 companies that share your unique business dynamics. Confidently track and optimize your marketing performance knowing the numbers are precisely tailored to your context.</p>
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<h2>Comprehensive metrics, across your business, across channels</h2>
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<h2>Comprehensive metrics, across your business, across channels</h2>
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<p><strong>Business performance:</strong>average cart size, order count, and order values; percent of orders returned</p>
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<p><strong>Business performance:</strong>average cart size, order count, and order values; percent of orders returned</p>
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<p><strong>Email campaign performance:</strong>open, click, click through, placed order, bounce, spam, and unsubscribes rates; revenue per recipient</p>
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<p><strong>Email campaign performance:</strong>open, click, click through, placed order, bounce, spam, and unsubscribes rates; revenue per recipient</p>
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<p><strong>SMS campaign performance:</strong>click, placed order, and unsubscribe rates; revenue per recipient</p>
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<p><strong>SMS campaign performance:</strong>click, placed order, and unsubscribe rates; revenue per recipient</p>
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<h2>Klaviyo benchmarks protects you from issues flying under the radar</h2>
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<h2>Klaviyo benchmarks protects you from issues flying under the radar</h2>
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<blockquote>We only realized [our unsubscribe rate] was an issue because of the benchmarks Klaviyo gives us, which we can use to create a roadmap for improvements.”</blockquote>Ivan Monells, co-founder, Brava Fabrics<h2>Related marketing resources</h2>
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<blockquote>We only realized [our unsubscribe rate] was an issue because of the benchmarks Klaviyo gives us, which we can use to create a roadmap for improvements.”</blockquote>Ivan Monells, co-founder, Brava Fabrics<h2>Related marketing resources</h2>