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Original
2026-01-01
Modified
2026-03-10
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<p>SMS BENCHMARKS</p>
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<p>SMS BENCHMARKS</p>
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<p>2026 SMS marketing benchmarks by industry</p>
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<p>See how your SMS marketing performance compares</p>
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<p>See how your SMS marketing performance compares</p>
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<p>Revenue per recipient (RPR)</p>
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<p>Summary:</p>
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<p>What are SMS benchmarks?</p>
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<p>SMS benchmarks help marketers understand how well their<a>SMS marketing campaigns</a>are performing in comparison to competitors.</p>
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<p>In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more.</p>
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<p>In this guide</p>
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<p><a>SMS click rate benchmarks</a><a>SMS order rate benchmarks</a><a>SMS revenue per recipient benchmarks</a><a>SMS unsubscribe rates</a><a>Key learnings</a></p>
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<h2>Highlights from the SMS marketing benchmarks report</h2>
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<p>Dig into Klaviyo’s SMS marketing performance data to see where you stand on email click rates, conversion rates, revenue per recipient, and unsubscribe rates in comparison to your industry’s average.</p>
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<h2>SMS click rate benchmarks for SMS campaigns</h2>
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<h2>SMS order rate benchmarks</h2>
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<h2>SMS revenue per recipient (RPR) benchmarks</h2>
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<h2>SMS unsubscribe benchmarks</h2>
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<h2>Dive deeper with key learnings</h2>
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<h2>Dive deeper with key learnings</h2>
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<p>Check out these SMS marketing takeaways from the full report-and download your copy to learn more.</p>
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<ul><li><strong>SMS flows deliver outsized revenue impact relative to send volume.</strong>SMS flows account for just 7.6% of sends, yet drive 45.2% of total SMS revenue, highlighting how critical intent-based, real-time messaging is in a channel where attention is scarce and immediacy matters.</li>
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<p>The norm is easy to follow-but the industry-leading top 10% emails convert 5x more subscribers and drive 9x more RPR. For SMS, the top 10% of messages drive 7x RPR versus the average.</p>
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<li><strong>SMS engagement is strongest when messages are behavior-triggered.</strong>Flow-based SMS messages achieve click rates nearing 10% on average-almost double campaign performance-while top performers exceed 16%, underscoring the power of contextual, timely outreach.</li>
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<p>This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.</p>
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<li><strong>SMS flows are a major driver of new customer revenue.</strong>Nearly two-thirds (64.4%) of SMS flow revenue comes from new buyers, compared to just 20% from campaigns, making SMS flows especially effective for first-purchase acquisition and conversion acceleration.</li>
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<p>See more relevant data</p>
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<li><strong>Revenue per recipient proves SMS is most powerful when used strategically.</strong>SMS flows generate ~8× higher RPR than campaigns on average, reinforcing that SMS should prioritise high-intent moments over broad promotional blasts.</li>
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<h2>The only platform with personalised benchmarks built in</h2>
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<li><strong>Top SMS performers combine restraint with precision.</strong>The top 10% of SMS flows achieve RPR above $5, proving that frequency, segmentation, and personalised content are more effective than high send volume when it comes to driving sustainable SMS revenue growth.</li>
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<p>Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalised benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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</ul><h4>Get the 2026 Omnichannel Benchmark Report</h4>
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<h3>Go from transactional to conversational SMS</h3>
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<p>Hone your campaigns and flows with the latest insights, trends, and metrics for your industry.</p>
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<p>Power smarter customer relationships by turning a transactional SMS strategy into a conversational one.</p>
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<p>Try Klaviyo’s personalised benchmarks</p>
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<h3>The crawl, walk, run approach to SMS </h3>
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<h2>Explore more</h2>
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<p>Launch your SMS marketing strategy in phases to earn trust, drive revenue, and build a successful long-term channel.</p>
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Explore Klaviyo’s 2026 Email marketing benchmarks Manucurist sees 120x global Klaviyo ROI with email and SMS Rebecca Minkoff boosts SMS revenue 23% YoY
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<h3>Expert-tested SMS marketing tips</h3>
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<p>Boost SMS engagement and conversion with these 13 tips from experts that have yet to fail.</p>