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1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 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1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li 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internacional"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">MARKETING POR SMS</div><h1 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de los consumidores han hecho una compra antes de lo planeado después de recibir un mensaje de texto de una marca. Cuando se escala ese tipo de impacto al plano internacional, el potencial de crecimiento se multiplica.</p><p>Las marcas que utilizan los SMS internacionalmente consiguen una mejora en la interacción de los clientes, la tasa de clics y la tasa de conversión, siempre que cuenten con un plan estratégico para el marketing por SMS adaptado al ámbito internacional.</p><p>No obstante, una buena localización va más allá de traducir los textos. Hace falta una segmentación inteligente y cumplir la normativa sobre SMS específica de las regiones involucradas, así como horas de envío de cada lugar.</p><p>La mayoría de las marcas piensan que necesitan varias plataformas y equipos regionales para gestionarlo todo, pero Klaviyo simplifica los SMS en el ámbito internacional y los hace más inteligentes combinando la automatización, la personalización y el cumplimiento normativo en una plataforma creada para crecer en todo el mundo.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Resumen</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Guía de marketing por SMS internacional (2025)</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Si solo piensas en usar los SMS en el ámbito local, te estás quedando en una escala demasiado pequeña.</p><p>Según el <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">estudio reciente sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge</a>, el 65 % de los consumidores han hecho una compra antes de lo planeado después de recibir un mensaje de texto de una marca. Cuando se escala ese tipo de impacto al plano internacional, el potencial de crecimiento se multiplica.</p><p>Las marcas que utilizan los SMS internacionalmente consiguen una mejora en la interacción de los clientes, la tasa de clics y la tasa de conversión, siempre que cuenten con un plan estratégico para el marketing por SMS adaptado al ámbito internacional.</p><p>No obstante, una buena localización va más allá de traducir los textos. Hace falta una segmentación inteligente y cumplir la normativa sobre SMS específica de las regiones involucradas, así como horas de envío de cada lugar.</p><p>La mayoría de las marcas piensan que necesitan varias plataformas y equipos regionales para gestionarlo todo, pero Klaviyo simplifica los SMS en el ámbito internacional y los hace más inteligentes combinando la automatización, la personalización y el cumplimiento normativo en una plataforma creada para crecer en todo el mundo.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 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component-export="AnchorLinks" renderer-url="/_astro/client.7qHEGV9H.js" props="{"menuLabel":[0,"En esta guía:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Por qué son importantes los SMS internacionales"],"jumpAnchorId":[0,"por qué"]}],[0,{"jumpAnchorLabel":[0,"Crear una lista de suscriptores de SMS"],"jumpAnchorId":[0,"crear"]}],[0,{"jumpAnchorLabel":[0,"Cumplimiento normativo del marketing por SMS"],"jumpAnchorId":[0,"sms"]}],[0,{"jumpAnchorLabel":[0,"Localización de SMS"],"jumpAnchorId":[0,"localización"]}],[0,{"jumpAnchorLabel":[0,"Mensajes SMS internacionales eficaces"],"jumpAnchorId":[0,"eficaces"]}],[0,{"jumpAnchorLabel":[0,"Integrar los SMS con otros canales"],"jumpAnchorId":[0,"integrar"]}],[0,{"jumpAnchorLabel":[0,"Estrategias avanzadas de marketing por SMS en el ámbito internacional"],"jumpAnchorId":[0,"avanzadas"]}],[0,{"jumpAnchorLabel":[0,"Medir el rendimiento"],"jumpAnchorId":[0,"medir"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">En esta guía:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#por qué" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Por qué son importantes los SMS internacionales</a></li><li><a href="#crear" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Crear una lista de suscriptores de SMS</a></li><li><a href="#sms" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Cumplimiento normativo del marketing por SMS</a></li><li><a href="#localización" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Localización de SMS</a></li><li><a href="#eficaces" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Mensajes SMS internacionales eficaces</a></li><li><a href="#integrar" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Integrar los SMS con otros canales</a></li><li><a href="#avanzadas" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Estrategias avanzadas de marketing por SMS en el ámbito internacional</a></li><li><a href="#medir" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Medir el rendimiento</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Por qué son importantes los SMS internacionales</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="por qué"></div><astro-island uid="ZJv2bV" prefix="r55" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Por qué el marketing por SMS internacional es importante para las marcas internacionales"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>El marketing por SMS ofrece a las marcas la oportunidad de diferenciarse de la competencia y conectar directamente con su audiencia en cualquier lugar del planeta.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Por qué el marketing por SMS internacional es importante para las marcas internacionales</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>El marketing por SMS ofrece a las marcas la oportunidad de diferenciarse de la competencia y conectar directamente con su audiencia en cualquier lugar del planeta.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2rztLl" prefix="r56" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"En todo el mundo, los consumidores interactúan en dispositivos móviles"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Según el <a href=\"https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing\">informe sobre el futuro del marketing de consumo</a> de Klaviyo, los consumidores de todo el mundo usan el móvil para hacer compras B2C.</p><p>Por este motivo, el <a href=\"https://www.klaviyo.com/es/products/sms-marketing\">marketing por SMS</a> segmentado —nativamente móvil e increíblemente directo— es una de las formas más potentes de conectar con los clientes. Además de ser rápido, da resultados reales.</p><p>El estudio sobre SMS realizado por Klaviyo en colaboración con Recharge muestra que:</p><p><strong>• </strong>En el ámbito internacional, el 72 % de los consumidores han hecho una compra después de recibir un SMS de una marca.</p><p><strong>• </strong>En el ámbito internacional, el 72 % de los consumidores están dispuestos a recibir al menos un SMS a la semana de las marcas.</p><p><strong>• </strong>En Europa, el 46 % de las personas están dispuestas a recibir un SMS de sus marcas favoritas más de una vez a la semana.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">En todo el mundo, los consumidores interactúan en dispositivos móviles</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Según el <a href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing">informe sobre el futuro del marketing de consumo</a> de Klaviyo, los consumidores de todo el mundo usan el móvil para hacer compras B2C.</p><p>Por este motivo, el <a href="https://www.klaviyo.com/es/products/sms-marketing">marketing por SMS</a> segmentado —nativamente móvil e increíblemente directo— es una de las formas más potentes de conectar con los clientes. Además de ser rápido, da resultados reales.</p><p>El estudio sobre SMS realizado por Klaviyo en colaboración con Recharge muestra que:</p><p><strong>• </strong>En el ámbito internacional, el 72 % de los consumidores han hecho una compra después de recibir un SMS de una marca.</p><p><strong>• </strong>En el ámbito internacional, el 72 % de los consumidores están dispuestos a recibir al menos un SMS a la semana de las marcas.</p><p><strong>• </strong>En Europa, el 46 % de las personas están dispuestas a recibir un SMS de sus marcas favoritas más de una vez a la semana.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1wie8K" prefix="r57" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"El marketing por SMS ofrece personalización para cada mercado"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Las diferencias regionales en cuanto a expectativas, que se ponen de manifiesto en el estudio sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge, demuestran que las campañas genéricas no funcionan. Sin embargo, con los SMS, es posible ajustar el marketing según esas diferencias.</p><p><strong>• </strong>En América del Norte, el 30 % de los consumidores afirman que los SMS son su forma favorita de recibir noticias de las marcas. Prefieren los mensajes promocionales regulares y, por lo general, están más abiertos a recibir comunicaciones de forma frecuente. </p><p><strong>• </strong>En Europa, los compradores están aún más activos: el 46 % se suscriben a 4 o más listas de SMS de marcas y casi una cuarta parte ha hecho una compra por SMS entre 4 y 5 veces en el último año, más que en cualquier otra región.</p><p><strong>• </strong>A los consumidores de la región Asia-Pacífico (APAC) les encantan las ofertas, pero no les gusta recibir demasiados mensajes de texto. Mientras que el 66 % indican que los descuentos son lo que más valoran, muchos prefieren recibir solo un SMS a la semana.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">El marketing por SMS ofrece personalización para cada mercado</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las diferencias regionales en cuanto a expectativas, que se ponen de manifiesto en el estudio sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge, demuestran que las campañas genéricas no funcionan. Sin embargo, con los SMS, es posible ajustar el marketing según esas diferencias.</p><p><strong>• </strong>En América del Norte, el 30 % de los consumidores afirman que los SMS son su forma favorita de recibir noticias de las marcas. Prefieren los mensajes promocionales regulares y, por lo general, están más abiertos a recibir comunicaciones de forma frecuente. </p><p><strong>• </strong>En Europa, los compradores están aún más activos: el 46 % se suscriben a 4 o más listas de SMS de marcas y casi una cuarta parte ha hecho una compra por SMS entre 4 y 5 veces en el último año, más que en cualquier otra región.</p><p><strong>• </strong>A los consumidores de la región Asia-Pacífico (APAC) les encantan las ofertas, pero no les gusta recibir demasiados mensajes de texto. Mientras que el 66 % indican que los descuentos son lo que más valoran, muchos prefieren recibir solo un SMS a la semana.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="crear"></div><astro-island uid="1C4k9w" prefix="r59" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Crear una lista internacional de suscriptores de SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Para hacer crecer una lista internacional de suscriptores de SMS, hay que entender las diferencias regionales. También es necesario gestionar y optimizar la lista teniendo en cuenta las diferentes audiencias y las normativas.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Crear una lista internacional de suscriptores de SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para hacer crecer una lista internacional de suscriptores de SMS, hay que entender las diferencias regionales. También es necesario gestionar y optimizar la lista teniendo en cuenta las diferentes audiencias y las normativas.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1zqxym" prefix="r60" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Seguir las prácticas recomendadas en los formularios de registro de SMS para todo el mundo"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Para asegurarte de que tus formularios de registro y procesos de SMS estén diseñados para todo el mundo, sigue estas prácticas recomendadas:</p><p><strong>• Simplifica el proceso de registro</strong>: usa formularios de registro breves y fáciles de completar, y haz pruebas sobre cuántos campos deberías utilizar. Para algunas marcas y casos de uso, usar más campos en los formularios da buenos resultados; para otros, es preferible utilizar menos campos. </p><p><strong>• Ofrece información clara sobre la suscripción a los SMS, así como llamadas a la acción</strong>: transmite confianza ofreciendo transparencia sobre a qué se suscriben los clientes y con qué frecuencia, ya sean ofertas exclusivas, alertas de productos o mensajes de texto transaccionales (actualizaciones de pedidos, etc.). </p><p><strong>• Crea formularios de registro y textos de consentimiento multilingües</strong>: maximiza la interacción en todo el mundo y mantén el cumplimiento normativo con formularios de registro y textos informativos sobre el consentimiento para enviar SMS en varios idiomas. </p><p><strong>• Céntrate en el diseño para dispositivos móviles</strong>: dado que la mayoría de los usuarios se suscribirán a los SMS con un teléfono móvil, los formularios tienen que reaccionar correctamente a las acciones de los usuarios y cargarse rápidamente. Diseña formularios emergentes y banners pensando sobre todo en los dispositivos móviles. </p><p><strong>• Localiza los formularios de registro</strong>: utiliza Klaviyo para <a href=\"https://help.klaviyo.com/hc/es-es/articles/360026474752\">personalizar los formularios de registro</a> por ubicación y enviar mensajes más pertinentes.</p><p><strong>• Muestra los formularios de registro en el momento adecuado</strong>: la<a href=\"https://help.klaviyo.com/hc/es-es/articles/21404829361691\">optimización de visualización de formularios</a> de Klaviyo, basada en IA, prueba diferentes momentos de visualización para determinar la opción más eficaz a la hora de mostrar los formularios de registro. Una vez identificado el momento más adecuado, el formulario de suscripción se actualiza y activa automáticamente. De este modo, la audiencia siempre lo verá en el momento óptimo.</p><p><strong>• Comprueba el estado del consentimiento</strong>: revisa que los clientes hayan dado su consentimiento antes de enviarles mensajes SMS; mejor aún, usa una herramienta que lo haga por ti. Con Klaviyo, puedes consultar fácilmente el estado del consentimiento en el perfil de cada persona para que solo contactes por SMS con los clientes que te hayan dado permiso.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Seguir las prácticas recomendadas en los formularios de registro de SMS para todo el mundo</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para asegurarte de que tus formularios de registro y procesos de SMS estén diseñados para todo el mundo, sigue estas prácticas recomendadas:</p><p><strong>• Simplifica el proceso de registro</strong>: usa formularios de registro breves y fáciles de completar, y haz pruebas sobre cuántos campos deberías utilizar. Para algunas marcas y casos de uso, usar más campos en los formularios da buenos resultados; para otros, es preferible utilizar menos campos. </p><p><strong>• Ofrece información clara sobre la suscripción a los SMS, así como llamadas a la acción</strong>: transmite confianza ofreciendo transparencia sobre a qué se suscriben los clientes y con qué frecuencia, ya sean ofertas exclusivas, alertas de productos o mensajes de texto transaccionales (actualizaciones de pedidos, etc.). </p><p><strong>• Crea formularios de registro y textos de consentimiento multilingües</strong>: maximiza la interacción en todo el mundo y mantén el cumplimiento normativo con formularios de registro y textos informativos sobre el consentimiento para enviar SMS en varios idiomas. </p><p><strong>• Céntrate en el diseño para dispositivos móviles</strong>: dado que la mayoría de los usuarios se suscribirán a los SMS con un teléfono móvil, los formularios tienen que reaccionar correctamente a las acciones de los usuarios y cargarse rápidamente. Diseña formularios emergentes y banners pensando sobre todo en los dispositivos móviles. </p><p><strong>• Localiza los formularios de registro</strong>: utiliza Klaviyo para <a href="https://help.klaviyo.com/hc/es-es/articles/360026474752">personalizar los formularios de registro</a> por ubicación y enviar mensajes más pertinentes.</p><p><strong>• Muestra los formularios de registro en el momento adecuado</strong>: la<a href="https://help.klaviyo.com/hc/es-es/articles/21404829361691">optimización de visualización de formularios</a> de Klaviyo, basada en IA, prueba diferentes momentos de visualización para determinar la opción más eficaz a la hora de mostrar los formularios de registro. Una vez identificado el momento más adecuado, el formulario de suscripción se actualiza y activa automáticamente. De este modo, la audiencia siempre lo verá en el momento óptimo.</p><p><strong>• Comprueba el estado del consentimiento</strong>: revisa que los clientes hayan dado su consentimiento antes de enviarles mensajes SMS; mejor aún, usa una herramienta que lo haga por ti. Con Klaviyo, puedes consultar fácilmente el estado del consentimiento en el perfil de cada persona para que solo contactes por SMS con los clientes que te hayan dado permiso.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZiRBzi" prefix="r61" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Hacer crecer una lista internacional de suscriptores de SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Si quieres captar suscripciones a los SMS en todo el mundo, tienes que llegar al público allí donde esté, tanto física como digitalmente.</p><p>Por ejemplo, muestra códigos QR en el punto de venta o añádelos a los recibos o al embalaje para que los clientes se suscriban en cuestión de segundos utilizando solo el móvil, lo que ayuda a conectar las experiencias presenciales con las digitales.</p><p>No olvides aprovechar otros canales en los que puede que haya usuarios que no conozcan tu programa de SMS. Comparte promociones en redes sociales, como sorteos para quienes se suscriban a los SMS, o <a href=\"https://help.klaviyo.com/hc/es-es/articles/360059544911\">comparte enlaces a un formulario de registro para recibir SMS en historias de Instagram</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Hacer crecer una lista internacional de suscriptores de SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Si quieres captar suscripciones a los SMS en todo el mundo, tienes que llegar al público allí donde esté, tanto física como digitalmente.</p><p>Por ejemplo, muestra códigos QR en el punto de venta o añádelos a los recibos o al embalaje para que los clientes se suscriban en cuestión de segundos utilizando solo el móvil, lo que ayuda a conectar las experiencias presenciales con las digitales.</p><p>No olvides aprovechar otros canales en los que puede que haya usuarios que no conozcan tu programa de SMS. Comparte promociones en redes sociales, como sorteos para quienes se suscriban a los SMS, o <a href="https://help.klaviyo.com/hc/es-es/articles/360059544911">comparte enlaces a un formulario de registro para recibir SMS en historias de Instagram</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="sms"></div><astro-island uid="mOhwp" prefix="r63" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Simplificar el cumplimiento del marketing por SMS internacional"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Tanto si gestionas el marketing por SMS para una marca de comercio electrónico como si lo haces para una marca de hostelería que está presente en todo el mundo, el marketing por SMS internacional te ofrece grandes oportunidades. Sin embargo, también conlleva serias dificultades legales: lo que es legal en un país puede ser ilegal en otro.</p><p>Normativas como la TCPA en Estados Unidos y el RGPD en la UE exigen un consentimiento claro y explícito para poder enviar cualquier mensaje. Dado que las normativas cambian constantemente de una región a otra, <a href=\"https://www.klaviyo.com/es/products/sms-marketing/compliance/guide\">cumplirlas</a> puede resultar muy complicado. A continuación te damos algunos consejos para ampliar tu programa de marketing por SMS con más garantías.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Simplificar el cumplimiento del marketing por SMS internacional</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Tanto si gestionas el marketing por SMS para una marca de comercio electrónico como si lo haces para una marca de hostelería que está presente en todo el mundo, el marketing por SMS internacional te ofrece grandes oportunidades. Sin embargo, también conlleva serias dificultades legales: lo que es legal en un país puede ser ilegal en otro.</p><p>Normativas como la TCPA en Estados Unidos y el RGPD en la UE exigen un consentimiento claro y explícito para poder enviar cualquier mensaje. Dado que las normativas cambian constantemente de una región a otra, <a href="https://www.klaviyo.com/es/products/sms-marketing/compliance/guide">cumplirlas</a> puede resultar muy complicado. A continuación te damos algunos consejos para ampliar tu programa de marketing por SMS con más garantías.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1sKYtH" prefix="r64" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Buscar tecnología con funciones integradas de cumplimiento normativo y localización"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Con una plataforma como Klaviyo CRM B2C, que ofrece <a href=\"https://www.klaviyo.com/es/products/sms-marketing/compliance\">un cumplimiento normativo de SMS integrado</a>, puedes escalar iniciativas de marketing por SMS internacional con más confianza. Klaviyo permite enviar SMS en más de 19 países con un conjunto de funciones integradas de cumplimiento normativo y localización, como estas:</p><p><strong>• </strong>Aplicación de <a href=\"https://help.klaviyo.com/hc/es-es/articles/4408737146651\">horas de silencio</a> basada en la zona horaria</p><p><strong>• </strong>Formularios de registro de SMS específicos para cada región, con el texto informativo de consentimiento incorporado</p><p><strong>• </strong>Configuración predeterminada que añade automáticamente el texto o el enlace para darse de baja de los SMS en función del país</p><p><strong>• </strong> Funciones de <a href=\"https://help.klaviyo.com/hc/es-es/articles/17252552814875\">control de edad</a> para actividades restringidas en varios países </p><p><strong>• </strong>Reglas de consentimiento adaptadas a cada país (incluida la doble confirmación de registro)</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Buscar tecnología con funciones integradas de cumplimiento normativo y localización</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Con una plataforma como Klaviyo CRM B2C, que ofrece <a href="https://www.klaviyo.com/es/products/sms-marketing/compliance">un cumplimiento normativo de SMS integrado</a>, puedes escalar iniciativas de marketing por SMS internacional con más confianza. Klaviyo permite enviar SMS en más de 19 países con un conjunto de funciones integradas de cumplimiento normativo y localización, como estas:</p><p><strong>• </strong>Aplicación de <a href="https://help.klaviyo.com/hc/es-es/articles/4408737146651">horas de silencio</a> basada en la zona horaria</p><p><strong>• </strong>Formularios de registro de SMS específicos para cada región, con el texto informativo de consentimiento incorporado</p><p><strong>• </strong>Configuración predeterminada que añade automáticamente el texto o el enlace para darse de baja de los SMS en función del país</p><p><strong>• </strong> Funciones de <a href="https://help.klaviyo.com/hc/es-es/articles/17252552814875">control de edad</a> para actividades restringidas en varios países </p><p><strong>• </strong>Reglas de consentimiento adaptadas a cada país (incluida la doble confirmación de registro)</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1tTOyg" prefix="r65" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Recopilar el consentimiento para enviar mensajes transaccionales vs. para enviar mensajes de marketing"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360035056972\">Necesitas el consentimiento de los consumidores</a> para poder enviarles SMS de marketing y transaccionales. Sin embargo, tratar ambos tipos de mensaje de la misma manera podría limitar tu estrategia de mensajería.</p><p>Klaviyo te lo pone fácil: puedes recopilar y gestionar el consentimiento para recibir contenido transaccional por separado y asegurarte de que los suscriptores solo reciban los SMS a los que se hayan suscrito, lo que te permitirá cumplir con las normativas internacionales.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Recopilar el consentimiento para enviar mensajes transaccionales vs. para enviar mensajes de marketing</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/es-es/articles/360035056972">Necesitas el consentimiento de los consumidores</a> para poder enviarles SMS de marketing y transaccionales. Sin embargo, tratar ambos tipos de mensaje de la misma manera podría limitar tu estrategia de mensajería.</p><p>Klaviyo te lo pone fácil: puedes recopilar y gestionar el consentimiento para recibir contenido transaccional por separado y asegurarte de que los suscriptores solo reciban los SMS a los que se hayan suscrito, lo que te permitirá cumplir con las normativas internacionales.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2jYnO3" prefix="r66" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Gestionar la capacidad de entrega con distintas operadoras internacionales"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Asegurarte de que los mensajes lleguen realmente a los suscriptores situados en otros países puede ser complicado por las diferentes normativas, reglas de operadoras y filtros de spam regionales que existen.</p><p>El <a href=\"https://help.klaviyo.com/hc/es-es/articles/21206358003355\">Centro de envío de SMS de Klaviyo</a> incluye insights en tiempo real, como la tasa de capacidad de entrega en las diferentes regiones y campañas, e identifica los problemas de capacidad de entrega para ayudarte a adaptar tu estrategia, obtener un mejor rendimiento y mantener una buena reputación de remitente en todos los mercados.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Gestionar la capacidad de entrega con distintas operadoras internacionales</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Asegurarte de que los mensajes lleguen realmente a los suscriptores situados en otros países puede ser complicado por las diferentes normativas, reglas de operadoras y filtros de spam regionales que existen.</p><p>El <a href="https://help.klaviyo.com/hc/es-es/articles/21206358003355">Centro de envío de SMS de Klaviyo</a> incluye insights en tiempo real, como la tasa de capacidad de entrega en las diferentes regiones y campañas, e identifica los problemas de capacidad de entrega para ayudarte a adaptar tu estrategia, obtener un mejor rendimiento y mantener una buena reputación de remitente en todos los mercados.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="localización"></div><astro-island uid="Z1rBHFH" prefix="r68" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Estrategias de localización para el marketing por SMS internacional"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Es más probable que las personas confíen en e interactúen con los SMS que reflejen su cultura y estén escritos en su idioma.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Estrategias de localización para el marketing por SMS internacional</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Es más probable que las personas confíen en e interactúen con los SMS que reflejen su cultura y estén escritos en su idioma.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="K5L5e" prefix="r69" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Dirigirse a los suscriptores en su lengua materna y en el momento oportuno"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/es-es/articles/115005239028\">Recopila las preferencias de idioma</a> para que puedas <a href=\"https://help.klaviyo.com/hc/es-es/articles/23740503987099\">localizar SMS</a>, enviar mensajes en el idioma nativo de cada uno de los suscriptores y usar referencias regionales que suenen naturales.</p><p>Con Klaviyo, puedes activar de forma automática <a href=\"https://help.klaviyo.com/hc/es-es/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9\">flujos de SMS específicos de la región pertinente</a> en función de la ubicación de los clientes para enviarles contenido, como recomendaciones de productos y políticas de privacidad, que de verdad se adapten a ellos.</p><p>Ten en cuenta que los límites de caracteres también pueden variar según el idioma. Si bien los mensajes SMS suelen permitir enviar 160 caracteres, los caracteres especiales o que no pertenecen al alfabeto latino —como los del japonés o el árabe— pueden reducir ese límite.</p><p>Además, la localización va más allá del idioma. También se trata de enviar el mensaje en el momento adecuado. Con <a href=\"https://help.klaviyo.com/hc/es-es/articles/360029794371\">Smart Send Time de Klaviyo</a>, puedes programar mensajes por zona horaria para asegurarte de que lleguen a los destinatarios cuando sea más probable que interactúen con ellos.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Dirigirse a los suscriptores en su lengua materna y en el momento oportuno</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/es-es/articles/115005239028">Recopila las preferencias de idioma</a> para que puedas <a href="https://help.klaviyo.com/hc/es-es/articles/23740503987099">localizar SMS</a>, enviar mensajes en el idioma nativo de cada uno de los suscriptores y usar referencias regionales que suenen naturales.</p><p>Con Klaviyo, puedes activar de forma automática <a href="https://help.klaviyo.com/hc/es-es/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9">flujos de SMS específicos de la región pertinente</a> en función de la ubicación de los clientes para enviarles contenido, como recomendaciones de productos y políticas de privacidad, que de verdad se adapten a ellos.</p><p>Ten en cuenta que los límites de caracteres también pueden variar según el idioma. Si bien los mensajes SMS suelen permitir enviar 160 caracteres, los caracteres especiales o que no pertenecen al alfabeto latino —como los del japonés o el árabe— pueden reducir ese límite.</p><p>Además, la localización va más allá del idioma. También se trata de enviar el mensaje en el momento adecuado. Con <a href="https://help.klaviyo.com/hc/es-es/articles/360029794371">Smart Send Time de Klaviyo</a>, puedes programar mensajes por zona horaria para asegurarte de que lleguen a los destinatarios cuando sea más probable que interactúen con ellos.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZqmFLT" prefix="r70" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Segmentar por país, interacción e intereses"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Las audiencias no se comportan de la misma manera en todos los países; los SMS que envíes tampoco deberían ser siempre iguales. La segmentación es clave para impulsar la interacción a gran escala.</p><p>Klaviyo facilita la <a href=\"https://www.klaviyo.com/es/features/segmentation\">segmentación de clientes</a> por país o región, además de ofrecer filtros más avanzados basados en el comportamiento y las preferencias para adaptar aún más los mensajes. Estos segmentos de SMS pueden ayudarte a personalizar mejor los mensajes: </p><p><strong>• </strong>Niveles de interacción </p><p><strong>• </strong>Condición de vip </p><p><strong>• </strong>Preferencias de marketing (como alertas de productos o solo de ofertas)</p><p><strong>• </strong>Colecciones de productos, aficiones e intereses</p><p><strong>• </strong>Preferencias de canales</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Segmentar por país, interacción e intereses</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las audiencias no se comportan de la misma manera en todos los países; los SMS que envíes tampoco deberían ser siempre iguales. La segmentación es clave para impulsar la interacción a gran escala.</p><p>Klaviyo facilita la <a href="https://www.klaviyo.com/es/features/segmentation">segmentación de clientes</a> por país o región, además de ofrecer filtros más avanzados basados en el comportamiento y las preferencias para adaptar aún más los mensajes. Estos segmentos de SMS pueden ayudarte a personalizar mejor los mensajes: </p><p><strong>• </strong>Niveles de interacción </p><p><strong>• </strong>Condición de vip </p><p><strong>• </strong>Preferencias de marketing (como alertas de productos o solo de ofertas)</p><p><strong>• </strong>Colecciones de productos, aficiones e intereses</p><p><strong>• </strong>Preferencias de canales</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="eficaces"></div><astro-island uid="2ngwTI" prefix="r72" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Crear SMS eficaces para audiencias internacionales"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Incluso al enviar mensajes SMS masivos en el ámbito internacional, las mejores campañas de SMS y los mejores flujos automatizados se basan en la pertinencia. Los suscriptores se darán de baja rápidamente si los mensajes no son pertinentes: el <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">informe sobre la opinión de los consumidores de SMS</a> de Klaviyo muestra que el 73 % de los consumidores se dan de baja de los SMS cuando reciben demasiados mensajes de texto y el 62 % cuando los mensajes no les interesan. </p><p>Sin embargo, la personalización de los mensajes internacionales da sus frutos. <a href=\"https://www.decjuba.com.au/\">DECJUBA</a> una marca de moda que opera en Australia y Nueva Zelanda, experimentó un <a href=\"https://www.klaviyo.com/au/customers/case-studies/decjuba\">aumento interanual del 34 % en los ingresos</a> atribuidos a los flujos de Klaviyo, en parte gracias a la segmentación de SMS inteligente (por ejemplo, mediante la exclusión de clientes convertidos recientemente para reducir el exceso de comunicaciones). </p><p>Oportunos, segmentados y valiosos: esa es la tríada del éxito. Sigue estas prácticas recomendadas de mensajería SMS para mantener una lista internacional activa y con una buena interacción:</p><p><strong>• Haz pruebas A/B internacionales</strong>: <a href=\"https://help.klaviyo.com/hc/es-es/articles/4406796460443\">haz pruebas A/B</a> de todo tipo para ver qué funciona mejor en cada región. Con Klaviyo, se pueden probar todos los elementos, desde llamadas a la acción y emojis hasta imágenes y horas de envío. </p><p><strong>• Personaliza el contenido a gran escala</strong>: el 74 % de los consumidores espera que las marcas les ofrezcan experiencias más personalizadas en 2025, según el informe sobre el futuro del marketing de consumo. Para ayudarte a cumplir con esta expectativa, <a href=\"https://www.klaviyo.com/es/solutions/customer-data-platform\">Klaviyo Data Platform (KDP)</a> unifica los datos de los clientes de todos los puntos de contacto para crear perfiles enriquecidos, de modo que puedas enviar mensajes de texto personalizados en función de cada interacción <em>y</em> de la ubicación. </p><p><strong>• Segmenta por país o región</strong>: con las herramientas de <a href=\"https://www.klaviyo.com/products/sms-marketing/segmentation\">segmentación de SMS</a> de Klaviyo, es posible agrupar audiencias por país, idioma y hábitos de compra para ofrecer un contenido más valioso.&nbsp; </p><p><strong>• Localiza las promociones y ofertas</strong>: personaliza los mensajes promocionales con la moneda local de los clientes, productos culturalmente pertinentes y <a href=\"https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar\">descuentos en festividades regionales</a>. </p><p><strong>• Aprovecha la IA para ganar agilidad</strong>: puedes personalizar los mensajes en segundos con el <a href=\"https://help.klaviyo.com/hc/es-es/articles/10039353259163\">asistente de SMS</a> basado en IA de Klaviyo, que genera textos de SMS personalizados en función de la marca y los objetivos de comunicación.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Crear SMS eficaces para audiencias internacionales</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Incluso al enviar mensajes SMS masivos en el ámbito internacional, las mejores campañas de SMS y los mejores flujos automatizados se basan en la pertinencia. Los suscriptores se darán de baja rápidamente si los mensajes no son pertinentes: el <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">informe sobre la opinión de los consumidores de SMS</a> de Klaviyo muestra que el 73 % de los consumidores se dan de baja de los SMS cuando reciben demasiados mensajes de texto y el 62 % cuando los mensajes no les interesan. </p><p>Sin embargo, la personalización de los mensajes internacionales da sus frutos. <a href="https://www.decjuba.com.au/">DECJUBA</a> una marca de moda que opera en Australia y Nueva Zelanda, experimentó un <a href="https://www.klaviyo.com/au/customers/case-studies/decjuba">aumento interanual del 34 % en los ingresos</a> atribuidos a los flujos de Klaviyo, en parte gracias a la segmentación de SMS inteligente (por ejemplo, mediante la exclusión de clientes convertidos recientemente para reducir el exceso de comunicaciones). </p><p>Oportunos, segmentados y valiosos: esa es la tríada del éxito. Sigue estas prácticas recomendadas de mensajería SMS para mantener una lista internacional activa y con una buena interacción:</p><p><strong>• Haz pruebas A/B internacionales</strong>: <a href="https://help.klaviyo.com/hc/es-es/articles/4406796460443">haz pruebas A/B</a> de todo tipo para ver qué funciona mejor en cada región. Con Klaviyo, se pueden probar todos los elementos, desde llamadas a la acción y emojis hasta imágenes y horas de envío. </p><p><strong>• Personaliza el contenido a gran escala</strong>: el 74 % de los consumidores espera que las marcas les ofrezcan experiencias más personalizadas en 2025, según el informe sobre el futuro del marketing de consumo. Para ayudarte a cumplir con esta expectativa, <a href="https://www.klaviyo.com/es/solutions/customer-data-platform">Klaviyo Data Platform (KDP)</a> unifica los datos de los clientes de todos los puntos de contacto para crear perfiles enriquecidos, de modo que puedas enviar mensajes de texto personalizados en función de cada interacción <em>y</em> de la ubicación. </p><p><strong>• Segmenta por país o región</strong>: con las herramientas de <a href="https://www.klaviyo.com/products/sms-marketing/segmentation">segmentación de SMS</a> de Klaviyo, es posible agrupar audiencias por país, idioma y hábitos de compra para ofrecer un contenido más valioso. </p><p><strong>• Localiza las promociones y ofertas</strong>: personaliza los mensajes promocionales con la moneda local de los clientes, productos culturalmente pertinentes y <a href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar">descuentos en festividades regionales</a>. </p><p><strong>• Aprovecha la IA para ganar agilidad</strong>: puedes personalizar los mensajes en segundos con el <a href="https://help.klaviyo.com/hc/es-es/articles/10039353259163">asistente de SMS</a> basado en IA de Klaviyo, que genera textos de SMS personalizados en función de la marca y los objetivos de comunicación.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="integrar"></div><astro-island uid="SsT0j" prefix="r74" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integrar los SMS internacionales en el marketing omnicanal"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>A los clientes B2C no les gustan los mensajes contradictorios. Quieren una experiencia unificada, independientemente del canal que utilicen para interactuar con una marca. El informe sobre el futuro del marketing de consumo de Klaviyo ha revelado que la falta de coherencia en los precios y las promociones es lo que más frustra a los consumidores cuando compran por distintos canales, de modo que tu estrategia general de SMS tiene que ir a la par de la estrategia de marketing general.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integrar los SMS internacionales en el marketing omnicanal</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>A los clientes B2C no les gustan los mensajes contradictorios. Quieren una experiencia unificada, independientemente del canal que utilicen para interactuar con una marca. El informe sobre el futuro del marketing de consumo de Klaviyo ha revelado que la falta de coherencia en los precios y las promociones es lo que más frustra a los consumidores cuando compran por distintos canales, de modo que tu estrategia general de SMS tiene que ir a la par de la estrategia de marketing general.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZPK33S" prefix="r75" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Conectar todas las iniciativas de marketing gracias a una plataforma unificada"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>La mejor manera para no lanzar campañas de marketing incoherentes es usar una plataforma unificada que sincronice todos los canales, desde las redes sociales hasta el correo electrónico y los SMS, para crear una experiencia de cliente coherente en todos los canales.</p><p>Con una <a href=\"https://www.klaviyo.com/es/solutions/marketing-automation\">plataforma de automatización de marketing</a> multicanal avanzada, puedes: </p><p><strong>• </strong>Crear y gestionar mensajes de marketing en diferentes canales, así como asignar los recorridos de los clientes </p><p><strong>• </strong>Gestionar la mensajería, las promociones y la construcción de marca de SMS junto con las campañas de correo electrónico y redes sociales</p><p><strong>• </strong>Hacer un seguimiento de las interacciones de los clientes en todos los puntos de contacto y conseguir una atribución precisa de la conversión para tener una visión más clara del rendimiento de cada canal</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Conectar todas las iniciativas de marketing gracias a una plataforma unificada</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La mejor manera para no lanzar campañas de marketing incoherentes es usar una plataforma unificada que sincronice todos los canales, desde las redes sociales hasta el correo electrónico y los SMS, para crear una experiencia de cliente coherente en todos los canales.</p><p>Con una <a href="https://www.klaviyo.com/es/solutions/marketing-automation">plataforma de automatización de marketing</a> multicanal avanzada, puedes: </p><p><strong>• </strong>Crear y gestionar mensajes de marketing en diferentes canales, así como asignar los recorridos de los clientes </p><p><strong>• </strong>Gestionar la mensajería, las promociones y la construcción de marca de SMS junto con las campañas de correo electrónico y redes sociales</p><p><strong>• </strong>Hacer un seguimiento de las interacciones de los clientes en todos los puntos de contacto y conseguir una atribución precisa de la conversión para tener una visión más clara del rendimiento de cada canal</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Vf1Ih" prefix="r76" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Alinear los SMS con las redes sociales y otros canales"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Combinar los canales de Internet y redes sociales con campañas de SMS internacionales ayuda a elaborar una estrategia potente e integrada. Por ejemplo, publica anuncios de redes sociales que fomenten las suscripciones con <a href=\"https://help.klaviyo.com/hc/es-es/articles/14104388043931\">enlaces para suscribirse a los SMS</a> o usa formularios emergentes y flujos de bienvenida adaptados a un origen de adquisición específico en el sitio web.</p><p>El uso conjunto de estos canales amplifica el alcance y la pertinencia. Además, ofrece a los clientes una experiencia más coherente en cualquier canal que usen para interactuar con la marca.</p><p>Por ejemplo, <a href=\"https://2xist.com/\">2xist</a> —una marca de ropa interior masculina— utiliza Klaviyo para gestionar el correo electrónico, los SMS y los análisis. Su estrategia de marketing omnicanal gira en torno al análisis de RFM, con flujos de retención específicos para cada segmento y campañas de remarketing en Meta. Los resultados hablan por sí solos: un <a href=\"https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp\">61 % de crecimiento interanual en el retorno de la inversión publicitaria de Facebook [EN]</a> con audiencias basadas en RFM.</p><p>«Tener el correo electrónico, los SMS y los análisis de marketing juntos en Klaviyo nos permite alinear los datos, extraer informes y mucho más», afirma Christopher Peek, director de marketing digital de <a href=\"https://www.moret.com/\">The Moret Group</a>, los propietarios de 2xist. «No tengo que extraer 3 informes distintos de 3 plataformas diferentes y ponerme a compararlos. Me encanta ver directamente el rendimiento de cada mensaje con cada segmento de RFM».</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Alinear los SMS con las redes sociales y otros canales</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Combinar los canales de Internet y redes sociales con campañas de SMS internacionales ayuda a elaborar una estrategia potente e integrada. Por ejemplo, publica anuncios de redes sociales que fomenten las suscripciones con <a href="https://help.klaviyo.com/hc/es-es/articles/14104388043931">enlaces para suscribirse a los SMS</a> o usa formularios emergentes y flujos de bienvenida adaptados a un origen de adquisición específico en el sitio web.</p><p>El uso conjunto de estos canales amplifica el alcance y la pertinencia. Además, ofrece a los clientes una experiencia más coherente en cualquier canal que usen para interactuar con la marca.</p><p>Por ejemplo, <a href="https://2xist.com/">2xist</a> —una marca de ropa interior masculina— utiliza Klaviyo para gestionar el correo electrónico, los SMS y los análisis. Su estrategia de marketing omnicanal gira en torno al análisis de RFM, con flujos de retención específicos para cada segmento y campañas de remarketing en Meta. Los resultados hablan por sí solos: un <a href="https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp">61 % de crecimiento interanual en el retorno de la inversión publicitaria de Facebook [EN]</a> con audiencias basadas en RFM.</p><p>«Tener el correo electrónico, los SMS y los análisis de marketing juntos en Klaviyo nos permite alinear los datos, extraer informes y mucho más», afirma Christopher Peek, director de marketing digital de <a href="https://www.moret.com/">The Moret Group</a>, los propietarios de 2xist. «No tengo que extraer 3 informes distintos de 3 plataformas diferentes y ponerme a compararlos. Me encanta ver directamente el rendimiento de cada mensaje con cada segmento de RFM».</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="avanzadas"></div><astro-island uid="Z2fyffF" prefix="r78" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Estrategias avanzadas para el marketing por SMS internacional"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Para destacar en el mercado internacional, tu estrategia de marketing por SMS debe ser sofisticada, personalizada y escalable. </p><p>La implementación de estrategias avanzadas de SMS a nivel internacional te ofrece muchas oportunidades para mejorar la experiencia del cliente y, a medida que contactes con consumidores internacionales y generes conversiones de manera más eficaz, mejorará el ROI.&nbsp; </p><p>Ve más allá de las simples personalizaciones (por ejemplo, dirigirse a los clientes por su nombre en las comunicaciones) con estas estrategias avanzadas. Te permitirán causar un impacto duradero en tus clientes de todo el mundo:</p><p><strong>• Interactúa con los suscriptores mediante conversaciones bidireccionales.</strong> Si usas los SMS bidireccionales, tus comunicaciones parecerán conversaciones reales en lugar de simples mensajes masivos. Además, se establecerán relaciones más sólidas que invitarán a la interacción. Con las <a href=\"https://www.klaviyo.com/es/products/sms-marketing/automation\">conversaciones por SMS automatizadas</a> de Klaviyo, puedes automatizar estas personalizaciones a gran escala.</p><p><strong>• Automatiza las conversaciones por SMS con funciones multilingüe.</strong> Si los suscriptores no entienden tus mensajes, es más probable que se den de baja de tu lista. La automatización multilingüe de SMS puede reducir la tasa de bajas y generar confianza entre los suscriptores. </p><p><strong>• Establece programas de fidelización por SMS.</strong> Los programas de fidelización por SMS son un canal directo y personalizado para interactuar con el cliente y aumentar su <a href=\"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy\">valor de vida</a>. Gracias a los <a href=\"https://help.klaviyo.com/hc/es-es/articles/115005247088\">perfiles de cliente</a> basados en datos de todos los puntos de contacto, Klaviyo te ayuda a enviar mensajes de texto con recompensas, recordatorios y descuentos personalizados. </p><p><strong>• Añade mensajería RCS (Rich Communication Services).</strong> La <a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging\">mensajería RCS</a> mejora los mensajes con medios dinámicos, como carruseles deslizables, imágenes de alta calidad, videos, archivos GIF y audios para hacer que tus campañas de SMS sean más atractivas.</p><p><strong>• Trabaja de forma más inteligente con la IA. </strong>Mejora tu estrategia de SMS con una IA que te ayuda a generar segmentos de clientes más eficaces, contenidos basados en lo que tus clientes quieren y textos que incitan a la acción.&nbsp; </p><p><strong>• Utiliza el análisis predictivo para mejorar la segmentación.</strong> El <a href=\"https://help.klaviyo.com/hc/es-es/articles/360020919731\">análisis predictivo de Klaviyo</a> gestiona cuándo se mandarán tus mensajes para obtener el máximo impacto: tus ofertas se enviarán cuando los clientes estén más predispuestos a comprar, adaptándolas a los hábitos de consumo de cada persona.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Estrategias avanzadas para el marketing por SMS internacional</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para destacar en el mercado internacional, tu estrategia de marketing por SMS debe ser sofisticada, personalizada y escalable. </p><p>La implementación de estrategias avanzadas de SMS a nivel internacional te ofrece muchas oportunidades para mejorar la experiencia del cliente y, a medida que contactes con consumidores internacionales y generes conversiones de manera más eficaz, mejorará el ROI. </p><p>Ve más allá de las simples personalizaciones (por ejemplo, dirigirse a los clientes por su nombre en las comunicaciones) con estas estrategias avanzadas. Te permitirán causar un impacto duradero en tus clientes de todo el mundo:</p><p><strong>• Interactúa con los suscriptores mediante conversaciones bidireccionales.</strong> Si usas los SMS bidireccionales, tus comunicaciones parecerán conversaciones reales en lugar de simples mensajes masivos. Además, se establecerán relaciones más sólidas que invitarán a la interacción. Con las <a href="https://www.klaviyo.com/es/products/sms-marketing/automation">conversaciones por SMS automatizadas</a> de Klaviyo, puedes automatizar estas personalizaciones a gran escala.</p><p><strong>• Automatiza las conversaciones por SMS con funciones multilingüe.</strong> Si los suscriptores no entienden tus mensajes, es más probable que se den de baja de tu lista. La automatización multilingüe de SMS puede reducir la tasa de bajas y generar confianza entre los suscriptores. </p><p><strong>• Establece programas de fidelización por SMS.</strong> Los programas de fidelización por SMS son un canal directo y personalizado para interactuar con el cliente y aumentar su <a href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy">valor de vida</a>. Gracias a los <a href="https://help.klaviyo.com/hc/es-es/articles/115005247088">perfiles de cliente</a> basados en datos de todos los puntos de contacto, Klaviyo te ayuda a enviar mensajes de texto con recompensas, recordatorios y descuentos personalizados. </p><p><strong>• Añade mensajería RCS (Rich Communication Services).</strong> La <a href="https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging">mensajería RCS</a> mejora los mensajes con medios dinámicos, como carruseles deslizables, imágenes de alta calidad, videos, archivos GIF y audios para hacer que tus campañas de SMS sean más atractivas.</p><p><strong>• Trabaja de forma más inteligente con la IA. </strong>Mejora tu estrategia de SMS con una IA que te ayuda a generar segmentos de clientes más eficaces, contenidos basados en lo que tus clientes quieren y textos que incitan a la acción. </p><p><strong>• Utiliza el análisis predictivo para mejorar la segmentación.</strong> El <a href="https://help.klaviyo.com/hc/es-es/articles/360020919731">análisis predictivo de Klaviyo</a> gestiona cuándo se mandarán tus mensajes para obtener el máximo impacto: tus ofertas se enviarán cuando los clientes estén más predispuestos a comprar, adaptándolas a los hábitos de consumo de cada persona.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="medir"></div><astro-island uid="BrdhU" prefix="r80" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Medir el rendimiento del marketing por SMS internacional"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Cada mercado tiene su fórmula del éxito.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Medir el rendimiento del marketing por SMS internacional</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Cada mercado tiene su fórmula del éxito.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2v6lkH" prefix="r81" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Hacer un seguimiento de las métricas clave de los SMS en diferentes regiones y analizar el rendimiento"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Las métricas clave del marketing por SMS, como las tasas de clics o de conversión, los ingresos por destinatario y las tasas de entrega o de bajas, varían considerablemente de una región a otra.</p><p>Esto se debe a que no todos los mercados reaccionan igual a los SMS. Llevar a cabo un análisis del rendimiento regional, lo que incluye observar las métricas clave en las diferentes regiones, ayuda a determinar exactamente qué partes de una estrategia de SMS internacional hay que ajustar.</p><p>Cuando identifiques las preferencias y los comportamientos locales, podrás adaptar las estrategias de mensajería (ya sea el momento, la frecuencia o los tipos de promociones) de forma que sean más eficaces para cada audiencia. Por ejemplo, si detectas que las tasas de bajas son más altas en determinadas regiones, modifica el contenido o la frecuencia de los SMS.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Hacer un seguimiento de las métricas clave de los SMS en diferentes regiones y analizar el rendimiento</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las métricas clave del marketing por SMS, como las tasas de clics o de conversión, los ingresos por destinatario y las tasas de entrega o de bajas, varían considerablemente de una región a otra.</p><p>Esto se debe a que no todos los mercados reaccionan igual a los SMS. Llevar a cabo un análisis del rendimiento regional, lo que incluye observar las métricas clave en las diferentes regiones, ayuda a determinar exactamente qué partes de una estrategia de SMS internacional hay que ajustar.</p><p>Cuando identifiques las preferencias y los comportamientos locales, podrás adaptar las estrategias de mensajería (ya sea el momento, la frecuencia o los tipos de promociones) de forma que sean más eficaces para cada audiencia. Por ejemplo, si detectas que las tasas de bajas son más altas en determinadas regiones, modifica el contenido o la frecuencia de los SMS.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2kU5Og" prefix="r82" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Comparar métricas de referencia de SMS con los estándares del sector"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Para saber si tu estrategia de SMS está funcionando bien, compara el rendimiento con las métricas de referencia del sector. Así tendrás una visión clara de los resultados y podrás identificar los aspectos que deberías mejorar.</p><p>Una tasa de clics del 5 % puede ser excepcional en un sector, pero completamente mediocre en otro. Para saber en qué punto te encuentras, las últimas <a href=\"https://www.klaviyo.com/es/products/sms-marketing/benchmarks\">métricas de referencia de marketing por SMS</a> de Klaviyo ofrecen insights detallados del rendimiento en diferentes sectores.</p><p>Revisa de forma más detallada el rendimiento de las campañas de SMS de las marcas con unos resultados dentro de la media y de las marcas con los mejores resultados de 2025:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Comparar métricas de referencia de SMS con los estándares del sector</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para saber si tu estrategia de SMS está funcionando bien, compara el rendimiento con las métricas de referencia del sector. Así tendrás una visión clara de los resultados y podrás identificar los aspectos que deberías mejorar.</p><p>Una tasa de clics del 5 % puede ser excepcional en un sector, pero completamente mediocre en otro. 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Media
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Mejor 10 %
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasa de clics
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasa de pedidos realizados
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasa de bajas
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
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mejor experiencia para los clientes debería equivaler a un mayor valor de vida.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Más información [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Más información [EN]</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 74.9409 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class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Empresa</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" 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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bienestar (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Herramientas y recursos</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Recursos de marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Por qué Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div 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