2 added
0 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>Mike Tatum is a CRM and lifecycle marketing leader who builds automated customer journeys for high‑growth DTC brands. At Prismfly, he leads email and SMS strategy in Klaviyo, driving material lifts across abandonment recovery and repeat purchase-after heading lifecycle at Athletic Greens and Jukebox, and demand generation at SurveyMonkey. A mentor with Techstars and former U.S. Army Infantryman, Mike blends rigorous data operations with creative messaging to grow retention and LTV. He writes for Klaviyo on technical marketing frameworks and how to drive growth with lifecycle marketing.</p>
1
<p>Mike Tatum is a CRM and lifecycle marketing leader who builds automated customer journeys for high‑growth DTC brands. At Prismfly, he leads email and SMS strategy in Klaviyo, driving material lifts across abandonment recovery and repeat purchase-after heading lifecycle at Athletic Greens and Jukebox, and demand generation at SurveyMonkey. A mentor with Techstars and former U.S. Army Infantryman, Mike blends rigorous data operations with creative messaging to grow retention and LTV. He writes for Klaviyo on technical marketing frameworks and how to drive growth with lifecycle marketing.</p>
2
<h2>Posts by this author</h2>
2
<h2>Posts by this author</h2>
3
+
<a></a><p><a>5 best CDPs for 2026</a></p>
4
+
<p>Looking for the best CDP? Compare top customer data platforms, including features, integrations, and usability, to find the right fit for your business.</p>
3
<a></a><p><a>3 best SMS marketing platforms for 2026</a></p>
5
<a></a><p><a>3 best SMS marketing platforms for 2026</a></p>
4
<p>Looking for the best SMS marketing tools? See the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging</p>
6
<p>Looking for the best SMS marketing tools? See the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging</p>
5
<a></a><p><a>How to choose the right SMS provider</a></p>
7
<a></a><p><a>How to choose the right SMS provider</a></p>
6
<p>Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.</p>
8
<p>Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.</p>
7
9