1 <p>Katie Tierney is Klaviyo’s former managing editor. She led the company’s content marketing and editorial strategy. With nearly 20 years’ experience, Katie is a marketer, content strategist, writer, and editor who’s built global content marketing teams for fast-growing SaaS companies and created content for some of the world’s most recognized and respected brands-notably Sir Richard Branson’s Virgin Group. Katie earned both her Bachelor’s and MBA degrees from Northeastern University. When she’s not working, Katie loves to travel, take a spin class, and catch a live band.</p>