Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 AI may be revolutionizing the way we work, but it seems to have an image problem.

2 In a new global survey of 1.5K+ ecommerce marketers who use AI in a professional capacity, respondents revealed they still feel hesitant to admit when they’re using AI on the job-despite reporting overwhelming positive experiences when they use it.

3 What, exactly, is stopping the majority of marketers (69%) from always disclosing their AI usage to their managers and colleagues? Let’s walk through-and debunk-a few possibilities.

4 <h2>It’s not that AI doesn’t work</h2>

5 Our survey respondents identified a wide range of benefits of using AI on the job, from improved creativity to improved quality and accuracy.

6 <h2>It’s not that marketers think AI disclosure isn’t important</h2>

7 Overall, the expectation that colleagues and managers disclose their AI usage is actually higher among survey respondents than their own personal rates of disclosure.

8 <h2>It’s not fear of the unknown</h2>

9 According to the research, the vast majority of marketers not only are confident that they understand how AI works, but also trust the outputs they get from AI.

10 <h2>It’s not lack of clarity around policies and procedures</h2>

11 Almost all marketers are at least somewhat familiar with their workplace AI policy-and familiarity increases even more alongside company size.

12 <h2>Fighting AI stigma: 10 stats that’ll make you proud to use AI at work</h2>

13 With all that in mind, it seems likely that marketers are harboring anxiety over possible AI-related stigma-that even though their own experiences with using AI at work are overwhelmingly positive, marketers are not confident thatexternal perceptionwill follow suit.

14 Well, the data is in-and all signs from our survey point to the undeniable truth that AI is a tool for smart employees, not lazy ones.

15 If you’ve been using AI at work, you’re certainly not alone. It’s time to own how much better it’s making you at your job.

16 Need proof? Here are just a few supporting data points from our report:

17 AI makes marketers more productive.

18 83% of survey respondents say AI has at least somewhat improved their overall work productivity in the past 6 months.

19 AI makes marketers more effective.

20 84% of survey respondents say AI has at least somewhat improved their overall work performance in the past 6 months.

21 AI makes marketers more strategic.

22 84% of survey respondents at least somewhat agree with the statement, “AI does the heavy lifting for me so I have more time to focus on more valuable work.”

23 AI improves the customer experience.

24 90% of survey respondents at least somewhat agree with the statement, “AI helps improve the customer experience faster than I could on my own.”

25 Bonus points(and pride) if you’re using AI that prioritizes these characteristics, which our survey respondents identified as most important:

26 <ul><li>Privacy and security: 30%</li>

27 <li>Ease of use: 29%</li>

28 <li><a>Trustworthiness of data</a>: 28% (most important feature for MM+ respondents)</li>

29 <li>Accuracy of information: 27%</li>

30 <li>Data management: 27%</li>

31 <li>Cost-effectiveness: 27%</li>

32 </ul>Want more?<a>Download the full report</a>for more fascinating findings, including the AI applications marketers believe will be most important in the future. (Spoiler: They go way beyond what ChatGPT can do.)

33 Klaviyo AI: Your guide to smarter digital relationships.

34 <a>Learn more</a>