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Original
2026-01-01
Modified
2026-03-10
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<p>39.6%</p>
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<p>39.6%</p>
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<p>YoY growth in revenue from Klaviyo in H1 2023</p>
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<p>YoY growth in revenue from Klaviyo in H1 2023</p>
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<p>48.4%</p>
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<p>48.4%</p>
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<p>YoY email list growth in June 2023</p>
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<p>YoY email list growth in June 2023</p>
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<p>2.7x</p>
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<p>2.7x</p>
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<p>median submit rate for their 100 closest peers on exit pop-up</p>
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<p>median submit rate for their 100 closest peers on exit pop-up</p>
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<p><a>Bearpaw</a>started on a Lake Tahoe vacation. The founder, Tom Romeo, spotted a bear on a nature retreat, and saw it as a sign he was ready to start his business. He named his footwear brand Bearpaw after the chance encounter.</p>
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<p><a>Bearpaw</a>started on a Lake Tahoe vacation. The founder, Tom Romeo, spotted a bear on a nature retreat, and saw it as a sign he was ready to start his business. He named his footwear brand Bearpaw after the chance encounter.</p>
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<p>Romeo started operations in 2001 with one shoe style: the EVA (now the ELLE), a suede, sheepskin-and-wool lined women’s boot. In the decades since, the DTC retailer has grown quickly, expanding into men’s and women’s shoes for all seasons-and by 2021, it needed a tech stack that can grow with it.</p>
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<p>Romeo started operations in 2001 with one shoe style: the EVA (now the ELLE), a suede, sheepskin-and-wool lined women’s boot. In the decades since, the DTC retailer has grown quickly, expanding into men’s and women’s shoes for all seasons-and by 2021, it needed a tech stack that can grow with it.</p>
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<h2>Learn why Bearpaw left “clunky” Dotdigital for Klaviyo</h2>
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<h2>Learn why Bearpaw left “clunky” Dotdigital for Klaviyo</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Bearpaw used Dotdigital to run email marketing, and “the whole interface was a bit clunky,” says Bearpaw’s VP of ecommerce, Kristi Guanco.</p>
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<p>Bearpaw used Dotdigital to run email marketing, and “the whole interface was a bit clunky,” says Bearpaw’s VP of ecommerce, Kristi Guanco.</p>
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<p>Building campaigns: clunky. List management: clunky. Pulling performance reports: clunky. Doable, sure, but not intuitive.</p>
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<p>Building campaigns: clunky. List management: clunky. Pulling performance reports: clunky. Doable, sure, but not intuitive.</p>
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<p>Onboarding didn’t help much. It only started after the Bearpaw team was already using the platform, and the instruction was confusing.</p>
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<p>Onboarding didn’t help much. It only started after the Bearpaw team was already using the platform, and the instruction was confusing.</p>
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<p>Plus, Dotdigital’s BigCommerce integration wasn’t as robust as the team needed.</p>
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<p>Plus, Dotdigital’s BigCommerce integration wasn’t as robust as the team needed.</p>
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<p>Was the steep learning curve worth the climb?</p>
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<p>Was the steep learning curve worth the climb?</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>The Bearpaw team started researching alternative marketing automation platforms, and Klaviyo stood out for its ease of use and robust BigCommerce integration.</p>
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<p>The Bearpaw team started researching alternative marketing automation platforms, and Klaviyo stood out for its ease of use and robust BigCommerce integration.</p>
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<p>They decided to migrate a month before BFCM-short notice!-and were still able to finish warming in time for the biggest shopping weekend of the year.</p>
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<p>They decided to migrate a month before BFCM-short notice!-and were still able to finish warming in time for the biggest shopping weekend of the year.</p>
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<p>“We killed Black Friday that year,” Guanco recalls. “We had better communication with Klaviyo, and it was super successful.”</p>
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<p>“We killed Black Friday that year,” Guanco recalls. “We had better communication with Klaviyo, and it was super successful.”</p>
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<blockquote>We killed Black Friday that year. We had better communication with Klaviyo, and it was super successful.</blockquote>Kristi Guanco<p>VP of ecommerce, Bearpaw</p>
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<blockquote>We killed Black Friday that year. We had better communication with Klaviyo, and it was super successful.</blockquote>Kristi Guanco<p>VP of ecommerce, Bearpaw</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Since then, Bearpaw has augmented its core email strategy with SMS, pop-ups, and sophisticated segmentation, says ecommerce marketing coordinator Elizabeth Kremer. Klaviyo has empowered her to:</p>
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<p>Since then, Bearpaw has augmented its core email strategy with SMS, pop-ups, and sophisticated segmentation, says ecommerce marketing coordinator Elizabeth Kremer. Klaviyo has empowered her to:</p>
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<ul><li><strong>Capture emails just in time with pop-ups:</strong>With Klaviyo’s powerful BigCommerce integration, Bearpaw launched an exit pop-up offering an even bigger incentive to subscribe than the welcome pop-up. The submit rate is 2.7x the median for Bearpaw’s 100 closest peers,<a>according to Klaviyo benchmarks</a>-and it’s helped them grow their subscriber list.</li>
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<ul><li><strong>Capture emails just in time with pop-ups:</strong>With Klaviyo’s powerful BigCommerce integration, Bearpaw launched an exit pop-up offering an even bigger incentive to subscribe than the welcome pop-up. The submit rate is 2.7x the median for Bearpaw’s 100 closest peers,<a>according to Klaviyo benchmarks</a>-and it’s helped them grow their subscriber list.</li>
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<li><strong>Create a hybrid welcome flow with SMS:</strong>Bearpaw added a single text for SMS subscribers to the beginning of their email welcome flow, and saw strong engagement. “We did some A/B testing and surprisingly just a very simple text with no picture, nothing fancy, was doing the best,” Kremer says.</li>
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<li><strong>Create a hybrid welcome flow with SMS:</strong>Bearpaw added a single text for SMS subscribers to the beginning of their email welcome flow, and saw strong engagement. “We did some A/B testing and surprisingly just a very simple text with no picture, nothing fancy, was doing the best,” Kremer says.</li>
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<li><strong>Manage seasonality with segmentation:</strong>Best known for boots, Bearpaw sees peak sales in winter. But with Klaviyo, Kremer can focus summer sends on window shoppers and higher-intent customers, maintaining steady open and click rates through the off-season.</li>
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<li><strong>Manage seasonality with segmentation:</strong>Best known for boots, Bearpaw sees peak sales in winter. But with Klaviyo, Kremer can focus summer sends on window shoppers and higher-intent customers, maintaining steady open and click rates through the off-season.</li>
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</ul><p>“I feel spoiled using Klaviyo,” says Kremer. “There are just so many opportunities-it’s exciting to try to get Klaviyo to work the best it can.”</p>
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</ul><p>“I feel spoiled using Klaviyo,” says Kremer. “There are just so many opportunities-it’s exciting to try to get Klaviyo to work the best it can.”</p>
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<blockquote>I feel spoiled using Klaviyo. There are just so many opportunities-it’s exciting to try to get Klaviyo to work the best it can.</blockquote>Elizabeth Kremer<p>Ecommerce marketing coordinator, Bearpaw</p>
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<blockquote>I feel spoiled using Klaviyo. There are just so many opportunities-it’s exciting to try to get Klaviyo to work the best it can.</blockquote>Elizabeth Kremer<p>Ecommerce marketing coordinator, Bearpaw</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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