Rivalry2

HTML Diff

9 added 9 removed

Original 2026-01-01

Modified 2026-03-10

1 <p>102%</p>

2 <p>YoY increase in email revenue after first year with Klaviyo</p>

3 <p>60%</p>

4 <p>of ecommerce revenue from email in 2022</p>

5 <p>87%</p>

6 <p>YoY jump in campaign open rates in November 2022</p>

7 - <h2>How Laird Superfood expanded an already-great email program with Klaviyo </h2>

7 + <h2>How Laird Superfood expanded an already-great email program with Klaviyo</h2>

8 <h3>Challenge</h3>

9 <p>When Salem McLaughlin started as senior manager of ecommerce at Laird Superfood, the company already had Klaviyo up and running-and the previous year, email had driven 60% of total ecommerce revenue.</p>

10 - <p>McLaughlin had never seen that KPI higher. As a longtime email consultant, he also noticed right away that Klaviyo was far from maxed out. The company hadn’t touched some of the CDP’s cutting-edge functionality. </p>

10 + <p>McLaughlin had never seen that KPI higher. As a longtime email consultant, he also noticed right away that Klaviyo was far from maxed out. The company hadn’t touched some of the CDP’s cutting-edge functionality.</p>

11 <blockquote>I like being able to come in and say, ‘Hey, you’re doing a lot of things really well, but here’s some things that we can do to even take it to the next level.’</blockquote>Salem McLaughlin<p>Senior manager of ecommerce, Laird Superfood</p>

12 - <p>“I’ve been to the Klaviyo conference, I’ve used Klaviyo for a lot of different clients, and I was coming from a consultant background, specifically around email,” McLaughlin says. “I like being able to come in and say, ‘Hey, you’re doing a lot of things really well, but here’s some things that we can do to even take it to the next level.’” </p>

12 + <p>“I’ve been to the Klaviyo conference, I’ve used Klaviyo for a lot of different clients, and I was coming from a consultant background, specifically around email,” McLaughlin says. “I like being able to come in and say, ‘Hey, you’re doing a lot of things really well, but here’s some things that we can do to even take it to the next level.’”</p>

13 - <h3>Solution </h3>

13 + <h3>Solution</h3>

14 <p>In his first full month on the job-November, the busiest month for ecommerce-McLaughlin made quick adjustments to Laird Superfood’s email and<a>SMS program</a>.</p>

15 <ul><li>He gave early access to Laird’s BFCM sale to 19K SMS subscribers and VIP email subscribers.</li>

16 - <li>He personalized email nudges to buy again, based on Klaviyo’s predicted repeat purchase timeline. </li>

16 + <li>He personalized email nudges to buy again, based on Klaviyo’s predicted repeat purchase timeline.</li>

17 </ul><p>And it worked: In November 2022, Laird Superfood’s automated flow open rates jumped 25% YoY.</p>

18 <h3>Strategy</h3>

19 - <p>Next up, McLaughlin will focus on boosting customer lifetime value. He’s planning 3 major updates and tests: </p>

19 + <p>Next up, McLaughlin will focus on boosting customer lifetime value. He’s planning 3 major updates and tests:</p>

20 - <ul><li><strong>Self-serve segmentation:</strong>McLaughlin plans to add an interactive element to Laird Superfood’s welcome series, so subscribers can describe their palates up front and see more personalized-and hopefully better-converting-messaging. </li>

20 + <ul><li><strong>Self-serve segmentation:</strong>McLaughlin plans to add an interactive element to Laird Superfood’s welcome series, so subscribers can describe their palates up front and see more personalized-and hopefully better-converting-messaging.</li>

21 - <li><strong>Loyalty reminders:</strong>Using Klaviyo’s<a>Zembula</a>integration, McLaughlin plans to send personalized emails reminding customers how close they are to unlocking rewards. </li>

21 + <li><strong>Loyalty reminders:</strong>Using Klaviyo’s<a>Zembula</a>integration, McLaughlin plans to send personalized emails reminding customers how close they are to unlocking rewards.</li>

22 - <li><strong>Content-driven sign-up pages:</strong>Could email capture pages that spotlight inspirational content, like recipes-as opposed to discounts-attract higher-LTV customers? Klaviyo makes it easy to test and find out. </li>

22 + <li><strong>Content-driven sign-up pages:</strong>Could email capture pages that spotlight inspirational content, like recipes-as opposed to discounts-attract higher-LTV customers? Klaviyo makes it easy to test and find out.</li>

23 </ul><blockquote>I’ve used Mailchimp. I’ve used ActiveCampaign. I’ve used ConstantContact. I’ve used almost every ESP you can think of, and I always recommend Klaviyo because of its ease of use, its ability to segment, its ability to automate, and its constant improvement.</blockquote>Salem McLaughlin<p>Senior manager of ecommerce, Laird Superfood</p>

24 <p>“I’ve used MailChimp. I’ve used Active Campaign. I’ve used ConstantContact. I’ve used almost every ESP you can think of, and I pretty much always recommend Klaviyo because of its ease of use, its ability to segment, its ability to automate, and its constant improvement,” McLaughlin says.</p>