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Original
2026-01-01
Modified
2026-03-10
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<p>Some businesses operate solely online. Some only have brick-and-mortar locations.</p>
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<p>Some businesses operate solely online. Some only have brick-and-mortar locations.</p>
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<p>But more and more, brands are adopting a two-pronged approach to cast a wider net and capture shoppers regardless of how and where they like to shop.</p>
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<p>But more and more, brands are adopting a two-pronged approach to cast a wider net and capture shoppers regardless of how and where they like to shop.</p>
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<p>That’s good news for consumers. If you don’t live near a physical store of your favorite brand, no bother-you can shop their inventory from the comfort of your couch. But for business owners, operationally, things become a bit more complicated.</p>
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<p>That’s good news for consumers. If you don’t live near a physical store of your favorite brand, no bother-you can shop their inventory from the comfort of your couch. But for business owners, operationally, things become a bit more complicated.</p>
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<p>Ideally, you don’t want to create data silos. You want to track what’s happening in-store in the same system you use to track online activity. Otherwise, you’ll have data gaps that could steal your cross-sell thunder or an opportunity to nurture customers.</p>
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<p>Ideally, you don’t want to create data silos. You want to track what’s happening in-store in the same system you use to track online activity. Otherwise, you’ll have data gaps that could steal your cross-sell thunder or an opportunity to nurture customers.</p>
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<p><a>Stone Brewing</a>knows all too well what happens when an omnichannel tech stack doesn’t gel-which is why, now, they use Klaviyo as the bridge between in-store and digital experiences.</p>
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<p><a>Stone Brewing</a>knows all too well what happens when an omnichannel tech stack doesn’t gel-which is why, now, they use Klaviyo as the bridge between in-store and digital experiences.</p>
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<h2>Partner with an integrated marketing platform to keep a pulse on your entire ecosystem</h2>
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<h2>Partner with an integrated marketing platform to keep a pulse on your entire ecosystem</h2>
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<p>With much of Stone Brewing’s tech stack connected to Klaviyo, the team puts their centralized customer data to work in innovative ways that drive business value.</p>
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<p>With much of Stone Brewing’s tech stack connected to Klaviyo, the team puts their centralized customer data to work in innovative ways that drive business value.</p>
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<p>Here’s one example:</p>
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<p>Here’s one example:</p>
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<ol><li><strong>Activate the data you have:</strong>Stone Brewing collects email marketing subscribers from in-person customers at their breweries via the<a>GoTab x Klaviyo integration</a>.</li>
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<ol><li><strong>Activate the data you have:</strong>Stone Brewing collects email marketing subscribers from in-person customers at their breweries via the<a>GoTab x Klaviyo integration</a>.</li>
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<li><strong>Connect with your customers:</strong>Stone Brewing connects with customers in-person at 7 physical locations, and digitally via email marketing and an online store.</li>
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<li><strong>Connect with your customers:</strong>Stone Brewing connects with customers in-person at 7 physical locations, and digitally via email marketing and an online store.</li>
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<li><strong>Guide your marketing efforts using smart features:</strong>Using Klaviyo’s APIs and automation tools, Stone set up a custom trigger event in their welcome flow-one of the many in Klaviyo’s pre-built flow library-for people who join their list at taprooms and breweries. The automated email offers IRL visitors a specialized discount for online merchandise.</li>
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<li><strong>Guide your marketing efforts using smart features:</strong>Using Klaviyo’s APIs and automation tools, Stone set up a custom trigger event in their welcome flow-one of the many in Klaviyo’s pre-built flow library-for people who join their list at taprooms and breweries. The automated email offers IRL visitors a specialized discount for online merchandise.</li>
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<li><strong>Grow toward your goals:</strong>This popular cross-sell offer has helped drive 62.8% YoY growth in revenue from flows YTD.</li>
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<li><strong>Grow toward your goals:</strong>This popular cross-sell offer has helped drive 62.8% YoY growth in revenue from flows YTD.</li>
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</ol><h2>Make marketing easier with out-of-box flow templates, designed to convert</h2>
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</ol><h2>Make marketing easier with out-of-box flow templates, designed to convert</h2>
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<p>Marketers often wear a lot of hats-writer, designer, operator, strategic overseer.</p>
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<p>Marketers often wear a lot of hats-writer, designer, operator, strategic overseer.</p>
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<p>Klaviyo wants to take things off your plate, not add to it-which is one of the reasons it’s so easy to get automations up and running on the platform.</p>
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<p>Klaviyo wants to take things off your plate, not add to it-which is one of the reasons it’s so easy to get automations up and running on the platform.</p>
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<p><a>See for yourself</a>:</p>
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<p><a>See for yourself</a>:</p>
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<ol><li>Navigate to the Flows tab and choose to either create a flow or browse the flow library.</li>
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<ol><li>Navigate to the Flows tab and choose to either create a flow or browse the flow library.</li>
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<li>Pick out a flow based on a particular marketing goal, ecommerce integration, and messaging channel (SMS, email, or both).</li>
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<li>Pick out a flow based on a particular marketing goal, ecommerce integration, and messaging channel (SMS, email, or both).</li>
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<li>Or, if you know what you’re looking for, use the toolbar at the top to refine your search.</li>
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<li>Or, if you know what you’re looking for, use the toolbar at the top to refine your search.</li>
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<li>Simply click the tile to create your flow.</li>
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<li>Simply click the tile to create your flow.</li>
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</ol><p>Ta-da-you’re off to the races.</p>
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</ol><p>Ta-da-you’re off to the races.</p>
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<p>Want the full case study?</p>
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<p>Learn how Marine Layer centralizes retail and DTC customer data in Klaviyo.</p>
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<p>Learn how Stone Brewing unites their in-store and online activities.</p>
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<p><a>Read their story</a></p>
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