Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

2 <h2>Posts by this author</h2>

3 - <a></a><a>How marketers can use ChatGPT research</a>

3 + <a></a><a>8 creative April Fools' Day marketing ideas</a>

4 - Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

4 + April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 8 April Fools’ day marketing ideas to consider in 2026.

5 - <a></a><a>How customer service can use ChatGPT research</a>

5 + <a></a><a>8 best subscription management software tools</a>

6 - Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

6 + Compare 8 of the best subscription management software platforms for B2C brands in 2026.

7 - <a></a><a>Turn holiday shoppers into loyal customers</a>

7 + <a></a><a>9 of the best landing page builders</a>

8 - Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.

8 + Create high-converting pages fast-compare the best landing page builders for B2C brands in 2026, plus tips to capture leads and sync data to Klaviyo.

9 - <a></a><a>Elements to include in a photography style guide</a>

9 + <a></a><a>4 of the best online form builders</a>

10 - Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.

10 + Turn browsers into subscribers with the best online form builders for B2C brands in 2026-see how Klaviyo Web Forms, Typeform, Wufoo, and Wisepops capture customer data, boost submit rates, and power personalization across channels.

11 - <a></a><a>Reduce cart abandonment and increase sales</a>

11 + <a></a><a>19 of the best ecommerce platforms</a>

12 - Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.

12 + Looking for the right ecommerce platform? Explore 19 top ecommerce platforms for B2C brands in 2026, with key strengths, ideal use cases, and ecommerce software integrations that help you scale.

13 - <a></a><a>Improve your post-purchase experiences</a>

13 + <a></a><a>11 of the best referral marketing software platforms</a>

14 - Post-purchase experiences are where customer loyalty begins. Learn how to automate and personalize them to grow your B2C brand

14 + Compare the best referral marketing platforms for B2C brands, including tools for ecommerce, loyalty, and influencer referrals.

15 - <a></a><a>How to use an AI marketing agent to prepare for BFCM</a>

15 + <a></a><a>19 of the best loyalty program software platforms</a>

16 - Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster-boosting efficiency, personalization, and sales this holiday season.

16 + Compare the best loyalty program software for B2C brands in 2026. Explore loyalty program management platforms that boost retention, LTV, and repeat purchases.

17 - <a></a><a>Make the Most of AI Marketing Automation</a>

17 + <a></a><a>16 of the best ecommerce personalization tools</a>

18 - Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

18 + Compare the best ecommerce personalization tools for B2C brands in 2026. Explore personalization software that tailors shopping experiences and increases conversions.

19 - <a></a><a>The Marketer's Guide to AI Product Photo Editing</a>

19 + <a></a><a>5 creative St. Patrick’s Day marketing ideas</a>

20 - This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.

20 + St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 5 St Patrick’s Day email examples to kickstart your holiday campaign.