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Original
2026-01-01
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2026-03-10
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<p>Kelsey Capps is a product lead at Klaviyo overseeing the company’s reporting and analytics strategy to help brands transform data into actionable insights. With 16 years of experience in CDPs and MarTech, she’s worked with entrepreneurs and global enterprises alike to turn data into strategy that drives results. Her focus is on making analytics approachable and impactful-empowering marketers to personalize at scale, build stronger customer relationships, and accelerate growth. Prior to Klaviyo, Kelsey was driving the strategic roadmap for Square’s Marketing platform for sellers.</p>
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<p>Kelsey Capps is a product lead at Klaviyo overseeing the company’s reporting and analytics strategy to help brands transform data into actionable insights. With 16 years of experience in CDPs and MarTech, she’s worked with entrepreneurs and global enterprises alike to turn data into strategy that drives results. Her focus is on making analytics approachable and impactful-empowering marketers to personalize at scale, build stronger customer relationships, and accelerate growth. Prior to Klaviyo, Kelsey was driving the strategic roadmap for Square’s Marketing platform for sellers.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>How to write better LLM prompts</a></p>
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<p>Learn how B2C marketers can write better prompts using Klaviyo’s ChatGPT app or MCP server in any LLM to analyze performance, optimize campaigns, and move faster.</p>
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<a></a><p><a>Best MCP Server Examples for BFCM</a></p>
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<a></a><p><a>Best MCP Server Examples for BFCM</a></p>
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<p>Learn how to use MCP servers to automate, optimize, and personalize your BFCM campaigns. See real-world examples of brands using server-side data to boost performance and drive more sales with Klaviyo.</p>
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<p>Learn how to use MCP servers to automate, optimize, and personalize your BFCM campaigns. See real-world examples of brands using server-side data to boost performance and drive more sales with Klaviyo.</p>
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<a></a><p><a>Introducing the subscriber growth report</a></p>
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<p>Learn how Klaviyo’s new subscriber growth report provides everything you need to know to track the health of your opt-in list into one easy dashboard.</p>
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