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Original 2026-01-01

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1 <p>Platform Overview</p>

2 <h2>The AI-first B2C CRM built for you</h2>

3 <p>Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform. Powered by the Klaviyo Data Platform and Klaviyo AI (K:AI), it’s faster and easier than ever to create personalised, lasting customer relationships.</p>

4 <h2>Meet K:AI, AI that does the work</h2>

5 <p>Grow faster with agents-powered by your data, right where you already work. You take the lead, AI does the rest.<strong>K:AI Marketing Agent</strong>Start fast with<a>Marketing Agent</a>. It instantly creates launch-ready, on-brand campaigns, flows, and sign-up forms inspired by your website and branding. Then, it keeps learning and improving with new campaigns and ideas-no prompts needed.</p>

6 <p><strong>K:AI Customer Agent</strong>Solve customer problems and sell 24/7 with<a>Customer Agent</a>. Up and running in minutes, it answers questions, resolves issues, recommends products, and starts returns (coming soon)-and when needed, hands off to a live agent with full context.</p>

7 <p><strong>Personalisation that scales</strong>Personalise every customer interaction effortlessly with over 40 built-in AI tools, so you’re always sending the right message, at the right time, on the right channel, for every customer.</p>

8 <h2>Klaviyo Marketing</h2>

9 <p><strong>Connected omnichannel experiences</strong>Create<a>omnichannel</a>campaigns and automated flows seamlessly across<a>email</a>,<a>SMS</a>,<a>WhatsApp</a>,<a>mobile push</a>, and<a>reviews</a>in a single platform.<strong>Data-powered personalisation</strong>Push your data further with the marketer-friendly Klaviyo Data Platform that makes granular segmentation and hyper personalisation a breeze.</p>

10 <p><strong>AI-powered optimisation</strong>Improve performance with<a>Klaviyo AI</a>(K:AI), from optimising sign-up<a>forms</a>to knowing what clicks with advanced A/B testing.</p>

11 <p><strong>Built for faster growth</strong>Start fast with<a>K:AI Marketing Agent</a>, which sets up your essential campaigns and flows for you in just minutes, and empower your team with hundreds of pre-built<a>templates</a>and<a>flows</a>for every occasion.</p>

12 <h2>Klaviyo Service</h2>

13 <p><strong>Service + marketing = better together</strong>With a single platform for both your marketing and service, you have all the data you need for personalised support and marketing.</p>

14 <p><strong>A personalised on-site destination for your customers</strong><a>Customer Hub</a>makes it quick and easy to track an order, start a return, talk to an agent, or even discover their next purchase, all on their own, all in one place.</p>

15 <p><strong>A 24/7 AI agent to assist your customers</strong><a>K:AI Customer Agent</a>is your brand’s conversational AI agent that automatically answers questions and helps customers discover new products -available on SMS, web chat, and email (beta).</p>

16 <p><strong>An AI-powered workspace for service teams</strong><a>Klaviyo Helpdesk</a>empowers your service team to resolve issues faster, personalise at scale, and turn service into a revenue driver.</p>

17 <h2>Klaviyo Analytics</h2>

18 <p><strong>Keep an eye on performance</strong>With pre-built and custom<a>reports</a>and dashboards, it’s easy to spot where to improve or where to double down.</p>

19 <p><strong>Predict and personalise at scale</strong>Create smarter segments with RFM analysis, and gain purchase insights for timely personalised product recommendations.</p>

20 <p><strong>Know what’s working across all channels</strong>From first click to repeat purchase,<a>track</a><a>attribution</a>for every interaction across channels, segments, and seasons-so you always know what’s driving results.</p>

21 <p><strong>Turn insights into action</strong>With industry<a>benchmarks</a>, funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.</p>

22 <p><strong>Unified customer profiles</strong>Capture every interaction across marketing and service channels to build complete customer<a>profiles</a>for ever more precise<a>segmentation</a>and personalisation.</p>

23 <p><strong>Instant activation, endless opportunities</strong>Always be winning with marketer-friendly insights you can act on in real-time-no technical expertise required.</p>

24 <p><strong>Enrich your data with AI</strong><a>Klaviyo AI</a>provides insights that help you focus your efforts, from predicting churn and order dates to forecasting spending habits.</p>

25 <p><strong>Put your data to work, faster</strong>Create segments that update in real time, connect your data across your tech stack with pre-built integrations, and sync segments with paid ads audiences to enhance your ad campaigns.</p>

26 <p>WhatsApp marketing</p>

27 <h3>WhatsApp, now in Klaviyo</h3>

28 <p>The #1 global messaging app is now on the Klaviyo platform. Drive faster growth with more personalised, interactive marketing and support conversations, powered by all your data.</p>

29 <p>Feature release</p>

30 <h3>What’s New</h3>

31 <p>Check out the latest and greatest AI-powered features to help you grow smarter and faster across Klaviyo B2C CRM.</p>

32 <p>Connect Seamlessly</p>

33 <h3>350+ integrations and APIs</h3>

34 <p>Easily connect Klaviyo B2C CRM with your entire tech stack- including platforms for ecommerce, shipping, loyalty, advertising, and more-using out-of-the-box integrations and flexible APIs.</p>

35 <p>Dermalogica earns 67% Klaviyo-attributed revenue with email and SMS</p>

36 <p>DKNY receive 30% Klaviyo-attributed value from flows</p>

37 <h3>What is B2C CRM?</h3>

38 <p>Discover the difference between a CRM for B2C and B2B.</p>

39 <h3>The benefits of an ecommerce CRM</h3>

40 <p>Learn why ecommerce brands should use a CRM.</p>

41 <h3>The definition of a CRM</h3>

42 <p>Learn what a CRM is with our marketing glossary.</p>

43 <h2>B2C CRM FAQs</h2>

44 <p>A<a>B2C CRM</a>, or business-to-consumer customer relationship management system, is software designed to help businesses manage their interactions with individual customers.</p>