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class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Intégrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Adobe Commerce Magento" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo de Big Commerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/ecommerce-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avantages des intégrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicité (EN)</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Expédition et logistique (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point de vente (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidélisation (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Les apps et intégrations les + demandées (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Guides, outils et informations pour les développeurs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se lancer (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides pour les développeurs (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentation sur les API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L'accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie</div></div><div class="_description_s73z6_61">Ressources, cours et certifications</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/groups/groupe-francais-77"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Forums de la communauté</div></div><div class="_description_s73z6_61">Apprenez des autres entreprises qui font confiance à Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Assistance</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/live-training"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formations en direct (EN)↗</div></div><div class="_description_s73z6_61">Mettre le pied à l’étrier et développer ses compétences</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trouver des agences et partenaires technologiques (EN)↗</div></div><div class="_description_s73z6_61">Des agences digitales pour accompagner votre croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">En savoir plus</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/fr/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div><div class="_description_s73z6_61">Avec Klaviyo, les entreprises réussissent</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides et rapports</div></div><div class="_description_s73z6_61">Des stratégies adaptées aux défis d’aujourd’hui</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Nouvelles de l’industrie et stratégies de croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Outils gratuits</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendrier 2026 des campagnes marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bibliothèque de modèles d’e-mails (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BILAN DU BLACK FRIDAY 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrez les données clés des marques qui ont réussi leur Black Friday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/pricing"><span>Tarifs</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S'inscrire</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plateforme</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir
de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète
de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données
et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Intégrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 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l’international"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">Marketing par 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2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="DU10M" prefix="r50" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Résumé"],"eyebrowTag":[0],"headline":[0,"Guide 2025 du marketing par SMS à l’échelle mondiale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Avec les SMS, vous devez élargir votre champ de vision.</p><p>Selon la récente <a href=\"https://www.klaviyo.com/fr/marketing-resources/sms-consumer-report\">étude sur le marketing par SMS menée par Klaviyo en collaboration avec Recharge</a>, 65 % des clients ont effectué un achat plus tôt que prévu après avoir reçu un SMS d’une marque. Lorsque vous étendez ce type d’impact au niveau international, le potentiel de croissance est multiplié.</p><p>Les marques qui utilisent les SMS à l’échelle mondiale peuvent bénéficier d’un taux d’engagement, d’un taux de clics et d’un taux de conversions plus élevés, à condition d’avoir établi un plan stratégique pour le marketing par SMS à l’échelle internationale.</p><p>Mais pour réussir la localisation, il ne suffit pas de traduire du texte. Vous devez réaliser une segmentation intelligente, respecter la conformité régionale et localiser les horaires d’envoi.</p><p>La plupart des marques pensent qu’elles ont besoin de plusieurs plateformes et d’équipes régionales pour gérer tous les aspects, mais Klaviyo vous aide à développer votre stratégie SMS mondiale en regroupant l’automatisation, la personnalisation et la conformité au sein d’une même plateforme.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Résumé</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Guide 2025 du marketing par SMS à l’échelle mondiale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Avec les SMS, vous devez élargir votre champ de vision.</p><p>Selon la récente <a href="https://www.klaviyo.com/fr/marketing-resources/sms-consumer-report">étude sur le marketing par SMS menée par Klaviyo en collaboration avec Recharge</a>, 65 % des clients ont effectué un achat plus tôt que prévu après avoir reçu un SMS d’une marque. Lorsque vous étendez ce type d’impact au niveau international, le potentiel de croissance est multiplié.</p><p>Les marques qui utilisent les SMS à l’échelle mondiale peuvent bénéficier d’un taux d’engagement, d’un taux de clics et d’un taux de conversions plus élevés, à condition d’avoir établi un plan stratégique pour le marketing par SMS à l’échelle internationale.</p><p>Mais pour réussir la localisation, il ne suffit pas de traduire du texte. Vous devez réaliser une segmentation intelligente, respecter la conformité régionale et localiser les horaires d’envoi.</p><p>La plupart des marques pensent qu’elles ont besoin de plusieurs plateformes et d’équipes régionales pour gérer tous les aspects, mais Klaviyo vous aide à développer votre stratégie SMS mondiale en regroupant l’automatisation, la personnalisation et la conformité au sein d’une même plateforme.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 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renderer-url="/_astro/client.f745gAGI.js" props="{"menuLabel":[0,"Contenu du guide :"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Pourquoi les SMS internationaux sont importants"],"jumpAnchorId":[0,"pourquoi"]}],[0,{"jumpAnchorLabel":[0,"Créer votre liste d’abonnés aux SMS"],"jumpAnchorId":[0,"créer"]}],[0,{"jumpAnchorLabel":[0,"Conformité du marketing par SMS"],"jumpAnchorId":[0,"SMS"]}],[0,{"jumpAnchorLabel":[0,"Localisation des SMS"],"jumpAnchorId":[0,"localisation"]}],[0,{"jumpAnchorLabel":[0,"SMS internationaux efficaces"],"jumpAnchorId":[0,"efficaces"]}],[0,{"jumpAnchorLabel":[0,"Intégrer les SMS à d’autres canaux"],"jumpAnchorId":[0,"intégrer"]}],[0,{"jumpAnchorLabel":[0,"Stratégies marketing par SMS avancées à l’échelle mondiale"],"jumpAnchorId":[0,"Avancé"]}],[0,{"jumpAnchorLabel":[0,"Mesurer les performances"],"jumpAnchorId":[0,"mesurer"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">Contenu du guide :</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#pourquoi" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Pourquoi les SMS internationaux sont importants</a></li><li><a href="#créer" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Créer votre liste d’abonnés aux SMS</a></li><li><a href="#SMS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Conformité du marketing par SMS</a></li><li><a href="#localisation" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Localisation des SMS</a></li><li><a href="#efficaces" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS internationaux efficaces</a></li><li><a href="#intégrer" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Intégrer les SMS à d’autres canaux</a></li><li><a href="#Avancé" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Stratégies marketing par SMS avancées à l’échelle mondiale</a></li><li><a href="#mesurer" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Mesurer les performances</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Pourquoi les SMS internationaux sont importants</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="pourquoi"></div><astro-island uid="2p3jcr" prefix="r54" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Pourquoi le marketing par SMS à l’échelle internationale est important pour les marques dans le monde"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Le marketing par SMS permet aux marques de se distinguer de leurs concurrents et d’entrer directement en contact avec leurs audiences, quelle que soit leur position géographique.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Pourquoi le marketing par SMS à l’échelle internationale est important pour les marques dans le monde</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le marketing par SMS permet aux marques de se distinguer de leurs concurrents et d’entrer directement en contact avec leurs audiences, quelle que soit leur position géographique.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Olpz7" prefix="r55" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Au niveau mondial, la technologie mobile développe l’engagement des clients"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Selon le <a href=\"https://www.klaviyo.com/fr/marketing-resources/future-of-consumer-marketing\">rapport sur l’avenir du marketing B2C</a> de Klaviyo, les clients du monde entier réalisent désormais leurs achats B2C sur mobile.</p><p>Cela fait du <a href=\"https://www.klaviyo.com/fr/products/sms-marketing\">marketing par SMS</a> ciblé (qui est nativement mobile et ultra direct) l’un des outils les plus performants pour communiquer auprès des clients. En plus d’être rapide, il offre des résultats concrets.</p><p>L’étude sur le marketing par SMS menée par Klaviyo avec Recharge montre que :</p><p><strong>• </strong>Au niveau mondial, 72 % des clients ont effectué un achat après avoir reçu un message texte d’une marque.</p><p><strong>• </strong>Au niveau mondial, 72 % des clients acceptent de recevoir au moins un SMS par semaine de la part des marques.</p><p><strong>• </strong>En Europe, 46 % des personnes sont prêtes à recevoir un SMS de leurs marques préférées plusieurs fois par semaine.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Au niveau mondial, la technologie mobile développe l’engagement des clients</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Selon le <a href="https://www.klaviyo.com/fr/marketing-resources/future-of-consumer-marketing">rapport sur l’avenir du marketing B2C</a> de Klaviyo, les clients du monde entier réalisent désormais leurs achats B2C sur mobile.</p><p>Cela fait du <a href="https://www.klaviyo.com/fr/products/sms-marketing">marketing par SMS</a> ciblé (qui est nativement mobile et ultra direct) l’un des outils les plus performants pour communiquer auprès des clients. En plus d’être rapide, il offre des résultats concrets.</p><p>L’étude sur le marketing par SMS menée par Klaviyo avec Recharge montre que :</p><p><strong>• </strong>Au niveau mondial, 72 % des clients ont effectué un achat après avoir reçu un message texte d’une marque.</p><p><strong>• </strong>Au niveau mondial, 72 % des clients acceptent de recevoir au moins un SMS par semaine de la part des marques.</p><p><strong>• </strong>En Europe, 46 % des personnes sont prêtes à recevoir un SMS de leurs marques préférées plusieurs fois par semaine.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="8LoTb" prefix="r56" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Le marketing par SMS offre des possibilités de personnalisation pour chaque marché"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Les divergences des attentes en fonction des régions, comme le souligne l’étude sur le marketing par SMS réalisée par Klaviyo avec Recharge, prouvent que des campagnes impersonnelles et uniformes ne peuvent pas fonctionner. La bonne nouvelle, c’est que les SMS vous permettent de personnaliser facilement votre stratégie marketing. </p><p><strong>• </strong>En Amérique du Nord, 30 % des clients déclarent que les SMS sont leur canal de communication préféré. Ils préfèrent les messages promotionnels réguliers et acceptent généralement les communications fréquentes. </p><p><strong>• </strong>En Europe, les acheteurs sont encore plus engagés : 46 % sont abonnés à au moins 4 listes de diffusion par SMS et près d’un quart d’entre eux ont déjà effectué 4 à 5 achats par SMS au cours de l’année écoulée, ce qui est plus que dans n’importe quelle autre région.</p><p><strong>• </strong>Les clients de la zone Asie-Pacifique (APAC) sont friands de bonnes affaires, mais n’aiment pas recevoir un trop grand nombre de SMS. Alors que 66 % d’entre eux déclarent que les remises sont ce qu’ils apprécient le plus, beaucoup préfèrent recevoir un seul message par semaine.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Le marketing par SMS offre des possibilités de personnalisation pour chaque marché</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les divergences des attentes en fonction des régions, comme le souligne l’étude sur le marketing par SMS réalisée par Klaviyo avec Recharge, prouvent que des campagnes impersonnelles et uniformes ne peuvent pas fonctionner. La bonne nouvelle, c’est que les SMS vous permettent de personnaliser facilement votre stratégie marketing. </p><p><strong>• </strong>En Amérique du Nord, 30 % des clients déclarent que les SMS sont leur canal de communication préféré. Ils préfèrent les messages promotionnels réguliers et acceptent généralement les communications fréquentes. </p><p><strong>• </strong>En Europe, les acheteurs sont encore plus engagés : 46 % sont abonnés à au moins 4 listes de diffusion par SMS et près d’un quart d’entre eux ont déjà effectué 4 à 5 achats par SMS au cours de l’année écoulée, ce qui est plus que dans n’importe quelle autre région.</p><p><strong>• </strong>Les clients de la zone Asie-Pacifique (APAC) sont friands de bonnes affaires, mais n’aiment pas recevoir un trop grand nombre de SMS. Alors que 66 % d’entre eux déclarent que les remises sont ce qu’ils apprécient le plus, beaucoup préfèrent recevoir un seul message par semaine.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="créer"></div><astro-island uid="Z10LMFJ" prefix="r58" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Créer une liste mondiale d’abonnés aux SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Pour développer une <a href=\"https://www.klaviyo.com/fr/blog/sms-marketing-tips#d%C3%A9velopper-activement-votre-liste-d-abonn%C3%A9s-aux-sms1\">liste mondiale d’abonnés aux SMS</a>, il est important de comprendre les différences régionales. Vous devez également gérer et optimiser votre liste en tenant compte des différentes audiences et règles de conformité.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Créer une liste mondiale d’abonnés aux SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Pour développer une <a href="https://www.klaviyo.com/fr/blog/sms-marketing-tips#d%C3%A9velopper-activement-votre-liste-d-abonn%C3%A9s-aux-sms1">liste mondiale d’abonnés aux SMS</a>, il est important de comprendre les différences régionales. Vous devez également gérer et optimiser votre liste en tenant compte des différentes audiences et règles de conformité.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2dkRTU" prefix="r59" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Suivre les bonnes pratiques des formulaires d’inscription aux SMS à l’échelle mondiale"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Pour que vos formulaires d’inscription et les processus liés aux SMS fonctionnent à l’échelle mondiale, suivez ces bonnes pratiques :</p><p><strong>• Simplifiez le processus d’inscription.</strong> Proposez des formulaires d’inscription courts et faciles à remplir, et testez le nombre de champs à utiliser. Selon les marques et les cas d’utilisation, il peut être préférable d’avoir beaucoup ou peu de champs. </p><p><strong>• Fournissez des données d’opt-in et des appels à l’action (CTA) clairs.</strong> Renforcez la confiance des abonnés en étant transparent sur le contenu des communications et sur leur fréquence, qu’il s’agisse d’offres exclusives, d’alertes sur les produits ou de SMS transactionnels comme le suivi de commande. </p><p><strong>• Créez des formulaires d’inscription et un texte de consentement multilingues.</strong> Optimisez l’engagement à l’échelle mondiale et respectez la conformité des formulaires d’inscription et des messages de consentement dans plusieurs langues. </p><p><strong>• Misez sur les mobiles.</strong> Étant donné que la plupart des utilisateurs s’inscrivent via un mobile, vos formulaires doivent être réactifs et se charger rapidement. Concevez des fenêtres pop-up et des bannières en mettant l’accent sur les mobiles. </p><p><strong>• Localisez les formulaires d’inscription.</strong> Utilisez Klaviyo pour <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/360026474752\">personnaliser les formulaires d’inscription</a> en fonction de la localisation afin d’envoyer des messages plus pertinents.</p><p><strong>• Choisissez le bon moment pour afficher vos formulaires d’inscription.</strong> L’<a href=\"https://help.klaviyo.com/hc/fr-fr/articles/21404829361691\">optimisation de l’affichage des formulaires</a>, basée sur l’intelligence artificielle de Klaviyo, teste différents timings pour l’affichage des formulaires d’inscription afin de déterminer le plus efficace. Une fois le meilleur moment identifié, votre formulaire d’inscription est automatiquement actualisé et mis en ligne, afin que votre audience le voie au bon moment.</p><p><strong>• Vérifiez le statut du consentement.</strong> Vérifiez qu’une personne a bien accepté de recevoir des SMS avant de lui en envoyer (ou, idéalement, utilisez un outil qui s’en charge pour vous). Avec Klaviyo, vous pouvez facilement vérifier le statut du consentement dans le profil des utilisateurs, ce qui vous permet de contacter uniquement ceux qui ont donné leur autorisation.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Suivre les bonnes pratiques des formulaires d’inscription aux SMS à l’échelle mondiale</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Pour que vos formulaires d’inscription et les processus liés aux SMS fonctionnent à l’échelle mondiale, suivez ces bonnes pratiques :</p><p><strong>• Simplifiez le processus d’inscription.</strong> Proposez des formulaires d’inscription courts et faciles à remplir, et testez le nombre de champs à utiliser. Selon les marques et les cas d’utilisation, il peut être préférable d’avoir beaucoup ou peu de champs. </p><p><strong>• Fournissez des données d’opt-in et des appels à l’action (CTA) clairs.</strong> Renforcez la confiance des abonnés en étant transparent sur le contenu des communications et sur leur fréquence, qu’il s’agisse d’offres exclusives, d’alertes sur les produits ou de SMS transactionnels comme le suivi de commande. </p><p><strong>• Créez des formulaires d’inscription et un texte de consentement multilingues.</strong> Optimisez l’engagement à l’échelle mondiale et respectez la conformité des formulaires d’inscription et des messages de consentement dans plusieurs langues. </p><p><strong>• Misez sur les mobiles.</strong> Étant donné que la plupart des utilisateurs s’inscrivent via un mobile, vos formulaires doivent être réactifs et se charger rapidement. Concevez des fenêtres pop-up et des bannières en mettant l’accent sur les mobiles. </p><p><strong>• Localisez les formulaires d’inscription.</strong> Utilisez Klaviyo pour <a href="https://help.klaviyo.com/hc/fr-fr/articles/360026474752">personnaliser les formulaires d’inscription</a> en fonction de la localisation afin d’envoyer des messages plus pertinents.</p><p><strong>• Choisissez le bon moment pour afficher vos formulaires d’inscription.</strong> L’<a href="https://help.klaviyo.com/hc/fr-fr/articles/21404829361691">optimisation de l’affichage des formulaires</a>, basée sur l’intelligence artificielle de Klaviyo, teste différents timings pour l’affichage des formulaires d’inscription afin de déterminer le plus efficace. Une fois le meilleur moment identifié, votre formulaire d’inscription est automatiquement actualisé et mis en ligne, afin que votre audience le voie au bon moment.</p><p><strong>• Vérifiez le statut du consentement.</strong> Vérifiez qu’une personne a bien accepté de recevoir des SMS avant de lui en envoyer (ou, idéalement, utilisez un outil qui s’en charge pour vous). Avec Klaviyo, vous pouvez facilement vérifier le statut du consentement dans le profil des utilisateurs, ce qui vous permet de contacter uniquement ceux qui ont donné leur autorisation.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2ilD7A" prefix="r60" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Développer votre liste mondiale d’abonnés aux SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Collecter les inscriptions aux SMS à une échelle mondiale signifie que vous communiquez auprès de votre audience où qu’elle se trouve, physiquement et numériquement.</p><p>Par exemple, afficher des QR codes dans les points de vente ou les ajouter sur les reçus ou emballages permet aux clients de s’abonner en quelques secondes simplement avec leur téléphone, ce qui rapproche les expériences en ligne et hors ligne.</p><p>Et n’oubliez pas d’exploiter d’<a href=\"https://www.klaviyo.com/blog/growing-your-sms-list#promote-your-sms-program-on-social3\">autres canaux [EN]</a> où les gens ne sont pas nécessairement au courant de votre programme SMS. Faites la promotion de votre marque sur les réseaux sociaux (en offrant des cadeaux à ceux qui s’abonnent aux SMS, par exemple) ou <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/360059544911\">partagez des liens depuis les stories Instagram</a> vers votre formulaire d’inscription aux SMS.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Développer votre liste mondiale d’abonnés aux SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Collecter les inscriptions aux SMS à une échelle mondiale signifie que vous communiquez auprès de votre audience où qu’elle se trouve, physiquement et numériquement.</p><p>Par exemple, afficher des QR codes dans les points de vente ou les ajouter sur les reçus ou emballages permet aux clients de s’abonner en quelques secondes simplement avec leur téléphone, ce qui rapproche les expériences en ligne et hors ligne.</p><p>Et n’oubliez pas d’exploiter d’<a href="https://www.klaviyo.com/blog/growing-your-sms-list#promote-your-sms-program-on-social3">autres canaux [EN]</a> où les gens ne sont pas nécessairement au courant de votre programme SMS. Faites la promotion de votre marque sur les réseaux sociaux (en offrant des cadeaux à ceux qui s’abonnent aux SMS, par exemple) ou <a href="https://help.klaviyo.com/hc/fr-fr/articles/360059544911">partagez des liens depuis les stories Instagram</a> vers votre formulaire d’inscription aux SMS.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="SMS"></div><astro-island uid="69lJf" prefix="r62" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Simplifier la conformité du marketing par SMS à l’échelle mondiale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Que vous gériez une stratégie de marketing par SMS pour l’e-commerce ou pour une marque mondiale d’hôtellerie, le marketing par SMS à l’échelle internationale vous offre d’énormes opportunités. Mais cela ne va pas sans quelques défis juridiques complexes : ce qui est conforme dans un pays peut représenter un risque juridique dans un autre.</p><p>Les réglementations telles que la TCPA aux États-Unis et le RGPD dans l’UE exigent un consentement clair et explicite avant l’envoi de tout message. Et avec des règles qui évoluent constamment d’une région à une autre, <a href=\"https://www.klaviyo.com/fr/products/sms-marketing/compliance/guide\">rester en conformité</a> peut sembler insurmontable. Voici quelques conseils pour développer votre programme de marketing par SMS en minimisant les risques.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Simplifier la conformité du marketing par SMS à l’échelle mondiale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Que vous gériez une stratégie de marketing par SMS pour l’e-commerce ou pour une marque mondiale d’hôtellerie, le marketing par SMS à l’échelle internationale vous offre d’énormes opportunités. Mais cela ne va pas sans quelques défis juridiques complexes : ce qui est conforme dans un pays peut représenter un risque juridique dans un autre.</p><p>Les réglementations telles que la TCPA aux États-Unis et le RGPD dans l’UE exigent un consentement clair et explicite avant l’envoi de tout message. Et avec des règles qui évoluent constamment d’une région à une autre, <a href="https://www.klaviyo.com/fr/products/sms-marketing/compliance/guide">rester en conformité</a> peut sembler insurmontable. Voici quelques conseils pour développer votre programme de marketing par SMS en minimisant les risques.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2fdxrN" prefix="r63" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Rechercher des technologies qui intègrent la conformité et la localisation"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Avec une plateforme telle que Klaviyo CRM B2C qui offre une <a href=\"https://www.klaviyo.com/fr/products/sms-marketing/compliance\">conformité aux SMS intégrée</a>, vous pouvez développer votre stratégie de marketing par SMS dans le monde entier en toute confiance. Klaviyo prend en charge les SMS dans plus de 19 pays grâce à des fonctionnalités de conformité et de localisation intégrées, notamment :</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/fr-fr/articles/4408737146651\">Heures creuses</a> appliquées en fonction du fuseau horaire</p><p><strong>• </strong>Formulaires d’inscription aux SMS par région avec une clause de consentement intégrée</p><p><strong>• </strong>Paramètres par défaut qui ajoutent automatiquement un texte ou des liens de désinscription pour chaque pays</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/fr-fr/articles/17252552814875\">Vérification de l’âge</a> pour certains secteurs d’activité dans plusieurs pays </p><p><strong>• </strong>Règles de consentement adaptées à chaque pays (y compris le double opt-in)</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Rechercher des technologies qui intègrent la conformité et la localisation</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Avec une plateforme telle que Klaviyo CRM B2C qui offre une <a href="https://www.klaviyo.com/fr/products/sms-marketing/compliance">conformité aux SMS intégrée</a>, vous pouvez développer votre stratégie de marketing par SMS dans le monde entier en toute confiance. Klaviyo prend en charge les SMS dans plus de 19 pays grâce à des fonctionnalités de conformité et de localisation intégrées, notamment :</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/fr-fr/articles/4408737146651">Heures creuses</a> appliquées en fonction du fuseau horaire</p><p><strong>• </strong>Formulaires d’inscription aux SMS par région avec une clause de consentement intégrée</p><p><strong>• </strong>Paramètres par défaut qui ajoutent automatiquement un texte ou des liens de désinscription pour chaque pays</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/fr-fr/articles/17252552814875">Vérification de l’âge</a> pour certains secteurs d’activité dans plusieurs pays </p><p><strong>• </strong>Règles de consentement adaptées à chaque pays (y compris le double opt-in)</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZRP3si" prefix="r64" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Recueillir le consentement transactionnel et marketing"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Vous avez <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/360035056972\">besoin du consentement d’une personne</a> pour lui envoyer à la fois des messages marketing et des messages transactionnels. Mais si vous les traitez de la même manière, vous risquez de limiter votre communication.Klaviyo simplifie les choses : vous pouvez recueillir et gérer le consentement transactionnel séparément, en veillant à ce que les abonnés reçoivent uniquement les messages auxquels ils se sont inscrits, tout en respectant les réglementations mondiales.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Recueillir le consentement transactionnel et marketing</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Vous avez <a href="https://help.klaviyo.com/hc/fr-fr/articles/360035056972">besoin du consentement d’une personne</a> pour lui envoyer à la fois des messages marketing et des messages transactionnels. Mais si vous les traitez de la même manière, vous risquez de limiter votre communication.Klaviyo simplifie les choses : vous pouvez recueillir et gérer le consentement transactionnel séparément, en veillant à ce que les abonnés reçoivent uniquement les messages auxquels ils se sont inscrits, tout en respectant les réglementations mondiales.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="sNOs0" prefix="r65" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Gérer la délivrabilité pour l’ensemble des opérateurs internationaux"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>S’assurer que vos messages parviennent véritablement à vos abonnés, par-delà les frontières, peut s’avérer difficile si l’on tient compte des réglementations, des règles mises en place par les différents opérateurs et des filtres anti-spam régionaux.</p><p><a href=\"https://help.klaviyo.com/hc/fr-fr/articles/21206358003355\">Le centre de délivrabilité des SMS de Klaviyo</a> propose des insights en temps réel (taux de délivrabilité pour l’ensemble des régions et des campagnes, par exemple) et identifie les problèmes de délivrabilité pour vous aider à adapter votre stratégie, à améliorer vos performances et à maintenir une solide réputation d’expéditeur sur tous les marchés.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Gérer la délivrabilité pour l’ensemble des opérateurs internationaux</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>S’assurer que vos messages parviennent véritablement à vos abonnés, par-delà les frontières, peut s’avérer difficile si l’on tient compte des réglementations, des règles mises en place par les différents opérateurs et des filtres anti-spam régionaux.</p><p><a href="https://help.klaviyo.com/hc/fr-fr/articles/21206358003355">Le centre de délivrabilité des SMS de Klaviyo</a> propose des insights en temps réel (taux de délivrabilité pour l’ensemble des régions et des campagnes, par exemple) et identifie les problèmes de délivrabilité pour vous aider à adapter votre stratégie, à améliorer vos performances et à maintenir une solide réputation d’expéditeur sur tous les marchés.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="localisation"></div><astro-island uid="Z1iKPtH" prefix="r67" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Stratégies de localisation pour le marketing par SMS à l’échelle mondiale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Les gens sont plus enclins à faire confiance et à interagir avec des SMS rédigés dans leur langue et qui reflètent leur culture.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Stratégies de localisation pour le marketing par SMS à l’échelle mondiale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les gens sont plus enclins à faire confiance et à interagir avec des SMS rédigés dans leur langue et qui reflètent leur culture.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1oyKyY" prefix="r68" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Communiquer auprès des abonnés dans leur langue maternelle, au bon moment"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/fr-fr/articles/115005239028\">Collectez les préférences linguistiques</a> afin de <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/23740503987099\">localiser les SMS</a>, d’envoyer des messages dans la langue maternelle des abonnés et d’utiliser des références régionales qui semblent naturelles.</p><p>Avec Klaviyo, vous pouvez déclencher automatiquement des <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9\">flux de SMS spécifiques à une région</a> en fonction de la localisation d’un client afin qu’il puisse se projeter dans le contenu qu’il reçoit (y compris des recommandations de produits et des politiques de confidentialité remplacées).</p><p>Notez également que la limite de caractères peut varier d’une langue à une autre. Si les SMS peuvent généralement comporter 160 caractères, les caractères spéciaux ou les lettres non latines (écriture en japonais ou en arabe, par exemple) peuvent réduire cette limite.</p><p>De plus, la localisation dépasse le cadre linguistique. Vous devez choisir le bon moment pour envoyer vos messages. Avec la fonctionnalité <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/360029794371\">Smart Send Time de Klaviyo</a>, vous pouvez programmer les messages par fuseau horaire pour qu’ils arrivent au moment où les personnes sont le plus susceptibles de développer l’engagement.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Communiquer auprès des abonnés dans leur langue maternelle, au bon moment</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/fr-fr/articles/115005239028">Collectez les préférences linguistiques</a> afin de <a href="https://help.klaviyo.com/hc/fr-fr/articles/23740503987099">localiser les SMS</a>, d’envoyer des messages dans la langue maternelle des abonnés et d’utiliser des références régionales qui semblent naturelles.</p><p>Avec Klaviyo, vous pouvez déclencher automatiquement des <a href="https://help.klaviyo.com/hc/fr-fr/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9">flux de SMS spécifiques à une région</a> en fonction de la localisation d’un client afin qu’il puisse se projeter dans le contenu qu’il reçoit (y compris des recommandations de produits et des politiques de confidentialité remplacées).</p><p>Notez également que la limite de caractères peut varier d’une langue à une autre. Si les SMS peuvent généralement comporter 160 caractères, les caractères spéciaux ou les lettres non latines (écriture en japonais ou en arabe, par exemple) peuvent réduire cette limite.</p><p>De plus, la localisation dépasse le cadre linguistique. Vous devez choisir le bon moment pour envoyer vos messages. Avec la fonctionnalité <a href="https://help.klaviyo.com/hc/fr-fr/articles/360029794371">Smart Send Time de Klaviyo</a>, vous pouvez programmer les messages par fuseau horaire pour qu’ils arrivent au moment où les personnes sont le plus susceptibles de développer l’engagement.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1l4NUm" prefix="r69" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Segmenter par pays, niveau d’engagement et centre d’intérêt"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Les audiences mondiales n’ont pas toutes le même comportement, et vos SMS doivent s’adapter. La segmentation est la clé de l’engagement à grande échelle.</p><p>Klaviyo permet de <a href=\"https://www.klaviyo.com/fr/features/segmentation\">segmenter la clientèle</a> facilement par pays ou par région, puis d’ajouter des filtres basés sur le comportement et les préférences pour personnaliser davantage les messages. Ces segments SMS peuvent vous aider à mieux personnaliser vos messages : </p><p><strong>• </strong>Niveaux d’engagement </p><p><strong>• </strong>Statut VIP </p><p><strong>• </strong>Préférences marketing (alertes produits ou promotions uniquement, par exemple)</p><p><strong>· </strong>Collections de produits, loisirs et centres d’intérêt</p><p><strong>· </strong>Préférences en matière de canaux </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Segmenter par pays, niveau d’engagement et centre d’intérêt</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les audiences mondiales n’ont pas toutes le même comportement, et vos SMS doivent s’adapter. La segmentation est la clé de l’engagement à grande échelle.</p><p>Klaviyo permet de <a href="https://www.klaviyo.com/fr/features/segmentation">segmenter la clientèle</a> facilement par pays ou par région, puis d’ajouter des filtres basés sur le comportement et les préférences pour personnaliser davantage les messages. Ces segments SMS peuvent vous aider à mieux personnaliser vos messages : </p><p><strong>• </strong>Niveaux d’engagement </p><p><strong>• </strong>Statut VIP </p><p><strong>• </strong>Préférences marketing (alertes produits ou promotions uniquement, par exemple)</p><p><strong>· </strong>Collections de produits, loisirs et centres d’intérêt</p><p><strong>· </strong>Préférences en matière de canaux </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="efficaces"></div><astro-island uid="Z1hQMfR" prefix="r71" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Créer des messages SMS efficaces pour des audiences internationales"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Même lorsque vous envoyez des SMS internationaux en masse, les meilleures campagnes par SMS et les flux automatisés reposent tous sur un élément important : la pertinence. Les gens sont prompts à se désabonner si vos messages manquent leur but. Le <a href=\"https://www.klaviyo.com/fr/marketing-resources/sms-consumer-report\">rapport sur les impressions des clients concernant les SMS</a> de Klaviyo indique que 73 % d’entre eux se désinscrivent lorsqu’ils reçoivent trop de SMS, et 62 % partent lorsque les SMS leur semblent inutiles. </p><p>Mais la personnalisation des messages internationaux fait ses preuves. Opérant en Australie et en Nouvelle-Zélande, la marque de mode <a href=\"https://www.decjuba.com.au/\">DECJUBA</a> a enregistré une <a href=\"https://www.klaviyo.com/au/customers/case-studies/decjuba\">augmentation de 34 % en glissement annuel de son chiffre d’affaires</a> grâce aux flux de Klaviyo, en partie grâce à une segmentation intelligente des SMS, comme l’exclusion des clients récemment convertis afin d’éviter de les lasser. </p><p>C’est le tiercé gagnant : agir au bon moment, de manière ciblée et efficace. Suivez ces bonnes pratiques sur les SMS pour maintenir l’activité et l’engagement de votre liste internationale :</p><p><strong>• Réalisez des tests A/B à l’échelle internationale.</strong><a href=\"https://help.klaviyo.com/hc/fr-fr/articles/4406796460443\">Exécutez des tests A/B</a> sur tout pour voir ce qui résonne le mieux dans chaque région. Avec Klaviyo, vous pouvez tout tester, des appels à l’action (CTA) aux émojis, en passant par les images et les horaires d’envoi. </p><p><strong>• Personnalisez à grande échelle.</strong> 74 % des clients veulent des expériences plus personnalisées de la part des marques en 2025, selon le rapport sur l’avenir du marketing B2C. Pour vous aider à répondre à cette attente, la <a href=\"https://www.klaviyo.com/fr/solutions/customer-data-platform\">Klaviyo Data Platform (KDP)</a> unifie les données clients de tous les points de contact afin de créer des profils clients détaillés, ce qui vous permet d’envoyer des messages texte personnalisés en fonction de chaque interaction du client <em>et</em> de sa localisation. </p><p><strong>• Segmentez par pays/région.</strong> Grâce aux outils de segmentation des SMS de Klaviyo, vous pouvez regrouper vos audiences par pays, langue et habitudes d’achat afin de leur proposer des contenus plus pertinents. </p><p><strong>• Localisez les promotions et les offres.</strong> Personnalisez vos messages promotionnels en ajoutant la devise locale du client, des produits adaptés à sa culture et des <a href=\"https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar\">remises pour les fêtes régionales</a>. </p><p><strong>• Gagnez en rapidité avec l’intelligence artificielle.</strong> Vous pouvez personnaliser les messages en quelques secondes grâce à l’<a href=\"https://help.klaviyo.com/hc/fr-fr/articles/10039353259163\">assistant SMS</a> alimenté par l’IA de Klaviyo, qui personnalise le texte des SMS en fonction de vos objectifs et de votre marque.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Créer des messages SMS efficaces pour des audiences internationales</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Même lorsque vous envoyez des SMS internationaux en masse, les meilleures campagnes par SMS et les flux automatisés reposent tous sur un élément important : la pertinence. Les gens sont prompts à se désabonner si vos messages manquent leur but. Le <a href="https://www.klaviyo.com/fr/marketing-resources/sms-consumer-report">rapport sur les impressions des clients concernant les SMS</a> de Klaviyo indique que 73 % d’entre eux se désinscrivent lorsqu’ils reçoivent trop de SMS, et 62 % partent lorsque les SMS leur semblent inutiles. </p><p>Mais la personnalisation des messages internationaux fait ses preuves. Opérant en Australie et en Nouvelle-Zélande, la marque de mode <a href="https://www.decjuba.com.au/">DECJUBA</a> a enregistré une <a href="https://www.klaviyo.com/au/customers/case-studies/decjuba">augmentation de 34 % en glissement annuel de son chiffre d’affaires</a> grâce aux flux de Klaviyo, en partie grâce à une segmentation intelligente des SMS, comme l’exclusion des clients récemment convertis afin d’éviter de les lasser. </p><p>C’est le tiercé gagnant : agir au bon moment, de manière ciblée et efficace. Suivez ces bonnes pratiques sur les SMS pour maintenir l’activité et l’engagement de votre liste internationale :</p><p><strong>• Réalisez des tests A/B à l’échelle internationale.</strong><a href="https://help.klaviyo.com/hc/fr-fr/articles/4406796460443">Exécutez des tests A/B</a> sur tout pour voir ce qui résonne le mieux dans chaque région. Avec Klaviyo, vous pouvez tout tester, des appels à l’action (CTA) aux émojis, en passant par les images et les horaires d’envoi. </p><p><strong>• Personnalisez à grande échelle.</strong> 74 % des clients veulent des expériences plus personnalisées de la part des marques en 2025, selon le rapport sur l’avenir du marketing B2C. Pour vous aider à répondre à cette attente, la <a href="https://www.klaviyo.com/fr/solutions/customer-data-platform">Klaviyo Data Platform (KDP)</a> unifie les données clients de tous les points de contact afin de créer des profils clients détaillés, ce qui vous permet d’envoyer des messages texte personnalisés en fonction de chaque interaction du client <em>et</em> de sa localisation. </p><p><strong>• Segmentez par pays/région.</strong> Grâce aux outils de segmentation des SMS de Klaviyo, vous pouvez regrouper vos audiences par pays, langue et habitudes d’achat afin de leur proposer des contenus plus pertinents. </p><p><strong>• Localisez les promotions et les offres.</strong> Personnalisez vos messages promotionnels en ajoutant la devise locale du client, des produits adaptés à sa culture et des <a href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar">remises pour les fêtes régionales</a>. </p><p><strong>• Gagnez en rapidité avec l’intelligence artificielle.</strong> Vous pouvez personnaliser les messages en quelques secondes grâce à l’<a href="https://help.klaviyo.com/hc/fr-fr/articles/10039353259163">assistant SMS</a> alimenté par l’IA de Klaviyo, qui personnalise le texte des SMS en fonction de vos objectifs et de votre marque.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="intégrer"></div><astro-island uid="Z213Bsx" prefix="r73" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Intégrer des SMS à l’échelle mondiale au marketing omnicanal"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Les clients B2C n’aiment pas les messages contradictoires : ils veulent une expérience unifiée, quel que soit le point de contact où ils interagissent avec votre marque. Selon le rapport sur l’avenir du marketing B2C de Klaviyo, l’incohérence des prix et des promotions est ce qui contrarie le plus les clients lorsqu’ils font leurs achats sur différents canaux. Il est donc important d’aligner votre stratégie SMS à l’échelle mondiale sur votre stratégie marketing plus générale.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Intégrer des SMS à l’échelle mondiale au marketing omnicanal</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les clients B2C n’aiment pas les messages contradictoires : ils veulent une expérience unifiée, quel que soit le point de contact où ils interagissent avec votre marque. Selon le rapport sur l’avenir du marketing B2C de Klaviyo, l’incohérence des prix et des promotions est ce qui contrarie le plus les clients lorsqu’ils font leurs achats sur différents canaux. Il est donc important d’aligner votre stratégie SMS à l’échelle mondiale sur votre stratégie marketing plus générale.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1INgzE" prefix="r74" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Regrouper toutes vos initiatives marketing sous une plateforme unifiée"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Le meilleur moyen pour harmoniser les campagnes ? Une plateforme unifiée qui synchronise tous les canaux (des réseaux sociaux aux e-mails et SMS) pour créer une expérience client cohérente sur l’ensemble des canaux.</p><p>Grâce à une <a href=\"https://www.klaviyo.com/fr/solutions/marketing-automation\">plateforme d’automatisation marketing</a> multicanale avancée, vous pouvez : </p><p><strong>• </strong>Créer et gérer des messages marketing sur différents canaux, tout en recensant les parcours clients. </p><p><strong>• </strong>Gérer les SMS, les promotions et le branding parallèlement à vos campagnes de marketing par e-mail et sur les réseaux sociaux.</p><p><strong>• </strong>Suivre les interactions des clients à tous les points de contact et garantir l’attribution exacte des conversions afin d’avoir une vision plus claire de la façon dont chaque canal génère des performances.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Regrouper toutes vos initiatives marketing sous une plateforme unifiée</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le meilleur moyen pour harmoniser les campagnes ? Une plateforme unifiée qui synchronise tous les canaux (des réseaux sociaux aux e-mails et SMS) pour créer une expérience client cohérente sur l’ensemble des canaux.</p><p>Grâce à une <a href="https://www.klaviyo.com/fr/solutions/marketing-automation">plateforme d’automatisation marketing</a> multicanale avancée, vous pouvez : </p><p><strong>• </strong>Créer et gérer des messages marketing sur différents canaux, tout en recensant les parcours clients. </p><p><strong>• </strong>Gérer les SMS, les promotions et le branding parallèlement à vos campagnes de marketing par e-mail et sur les réseaux sociaux.</p><p><strong>• </strong>Suivre les interactions des clients à tous les points de contact et garantir l’attribution exacte des conversions afin d’avoir une vision plus claire de la façon dont chaque canal génère des performances.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="GDFXk" prefix="r75" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Aligner les SMS sur les réseaux sociaux et autres canaux"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>En tirant parti du web et des réseaux sociaux pour accompagner vos campagnes par SMS mondiales, vous pouvez élaborer une stratégie efficace et intégrée : pensez aux publicités sur les réseaux sociaux qui favorisent les inscriptions avec des <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/14104388043931\">liens d’abonnement aux SMS</a> ou aux fenêtres pop-up et flux de bienvenue du site web, adaptés à une source d’acquisition spécifique.</p><p>L’utilisation conjointe de ces canaux renforce votre communication et votre pertinence, et offre aux clients une expérience plus cohérente partout où ils interagissent avec votre marque.</p><p>La marque de sous-vêtements pour hommes <a href=\"https://2xist.com/\">2xist</a>, par exemple, utilise Klaviyo pour les e-mails, les SMS et les analyses. Sa stratégie de <a href=\"https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing\">marketing omnicanal</a> s’articule autour de l’analyse RFM, avec des flux de rétention spécifiques aux segments et des campagnes de remarketing sur Meta. Les résultats parlent d’eux-mêmes : <a href=\"https://www.klaviyo.com/fr/customers/case-studies/2xist-cdp\">61 % de croissance du ROAS Facebook sur un an</a> grâce à l’analyse RFM.</p><p>« Le fait d’avoir les e-mails, les SMS et Marketing Analytics au même endroit avec Klaviyo facilite l’harmonisation des données, la génération de rapports… tout, en fait. », explique Christopher Peek, directeur du marketing digital chez <a href=\"https://www.moret.com/\">The Moret Group</a>, propriétaire de 2xist. « Je n’ai plus besoin de 3 rapports différents issus de 3 plateformes différentes que je dois m’efforcer de corréler. J’apprécie de pouvoir voir directement les performances de chaque message auprès de chaque segment RFM. »</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Aligner les SMS sur les réseaux sociaux et autres canaux</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>En tirant parti du web et des réseaux sociaux pour accompagner vos campagnes par SMS mondiales, vous pouvez élaborer une stratégie efficace et intégrée : pensez aux publicités sur les réseaux sociaux qui favorisent les inscriptions avec des <a href="https://help.klaviyo.com/hc/fr-fr/articles/14104388043931">liens d’abonnement aux SMS</a> ou aux fenêtres pop-up et flux de bienvenue du site web, adaptés à une source d’acquisition spécifique.</p><p>L’utilisation conjointe de ces canaux renforce votre communication et votre pertinence, et offre aux clients une expérience plus cohérente partout où ils interagissent avec votre marque.</p><p>La marque de sous-vêtements pour hommes <a href="https://2xist.com/">2xist</a>, par exemple, utilise Klaviyo pour les e-mails, les SMS et les analyses. Sa stratégie de <a href="https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing">marketing omnicanal</a> s’articule autour de l’analyse RFM, avec des flux de rétention spécifiques aux segments et des campagnes de remarketing sur Meta. Les résultats parlent d’eux-mêmes : <a href="https://www.klaviyo.com/fr/customers/case-studies/2xist-cdp">61 % de croissance du ROAS Facebook sur un an</a> grâce à l’analyse RFM.</p><p>« Le fait d’avoir les e-mails, les SMS et Marketing Analytics au même endroit avec Klaviyo facilite l’harmonisation des données, la génération de rapports… tout, en fait. », explique Christopher Peek, directeur du marketing digital chez <a href="https://www.moret.com/">The Moret Group</a>, propriétaire de 2xist. « Je n’ai plus besoin de 3 rapports différents issus de 3 plateformes différentes que je dois m’efforcer de corréler. J’apprécie de pouvoir voir directement les performances de chaque message auprès de chaque segment RFM. »</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Avancé"></div><astro-island uid="2wEFut" prefix="r77" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Stratégies avancées pour le marketing par SMS à l’échelle mondiale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Pour vous démarquer sur le marché mondial, votre stratégie marketing par message texte doit être avancée, personnalisée et évolutive. </p><p>La mise en œuvre de stratégies SMS mondiales avancées vous offre de multiples possibilités d’améliorer l’expérience client et, à mesure que vous communiquez auprès des clients internationaux et optimisez leurs conversions, d’améliorer le retour sur investissement.&nbsp; </p><p>Ne vous contentez pas de personnaliser le prénom en recourant à ces stratégies avancées qui vous permettront d’avoir un impact durable sur vos clients du monde entier.</p><p><strong>• Interagissez avec les abonnés grâce aux conversations bidirectionnelles.</strong> Avec les SMS bidirectionnels, les messages sont moins figés et leur échange prend l’apparence de véritables conversations. Ils renforcent également les relations en favorisant les interactions. Grâce aux <a href=\"https://www.klaviyo.com/fr/products/sms-marketing/automation\">conversations par SMS automatisées</a> de Klaviyo, vous pouvez automatiser ces touches personnelles à grande échelle.</p><p><strong>• Automatisez les conversations par SMS grâce à des fonctionnalités multilingues.</strong> Lorsque les gens ne comprennent pas vos messages, ils sont plus susceptibles de se désinscrire de votre liste. L’automatisation des SMS multilingues peut réduire les taux de désabonnement et instaurer la confiance parmi vos abonnés.</p><p><strong>• Mettez en place des programmes de fidélisation par SMS.</strong> Les programmes de fidélisation par SMS vous offrent un canal direct et personnalisé pour interagir avec vos clients et booster la valeur vie client. Avec des <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/115005247088\">profils de clients</a> qui reposent sur les données de tous les points de contact, Klaviyo vous aide à envoyer des SMS contenant des récompenses, des rappels et des réductions personnalisés.</p><p><strong>• Ajoutez le protocole de messagerie enrichie RCS (Rich Communication Services).</strong> La <a href=\"https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging\">messagerie RCS</a> optimise les messages texte avec des fichiers multimédia tels que des carrousels mobiles, des images de haute qualité, des vidéos, des GIF et des fichiers audio qui rendent vos campagnes par SMS plus attractives.</p><p><strong>• Travaillez plus intelligemment avec l’intelligence artificielle. </strong>Améliorez votre stratégie SMS grâce à une IA qui vous aide à générer des segments de clientèle plus intelligents, du contenu adapté aux attentes réelles des clients et du texte qui incite à l’action.&nbsp; </p><p><strong>• Utilisez les analyses prédictives pour améliorer le ciblage.</strong> Les <a href=\"https://help.klaviyo.com/hc/fr-fr/articles/360020919731\">analyses prédictives de Klaviyo</a> modulent la chronologie de vos messages pour renforcer leur impact, en envoyant des offres au moment où les clients sont les plus enclins à acheter et en les adaptant aux habitudes d’achat de chacun.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Stratégies avancées pour le marketing par SMS à l’échelle mondiale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Pour vous démarquer sur le marché mondial, votre stratégie marketing par message texte doit être avancée, personnalisée et évolutive. </p><p>La mise en œuvre de stratégies SMS mondiales avancées vous offre de multiples possibilités d’améliorer l’expérience client et, à mesure que vous communiquez auprès des clients internationaux et optimisez leurs conversions, d’améliorer le retour sur investissement. </p><p>Ne vous contentez pas de personnaliser le prénom en recourant à ces stratégies avancées qui vous permettront d’avoir un impact durable sur vos clients du monde entier.</p><p><strong>• Interagissez avec les abonnés grâce aux conversations bidirectionnelles.</strong> Avec les SMS bidirectionnels, les messages sont moins figés et leur échange prend l’apparence de véritables conversations. Ils renforcent également les relations en favorisant les interactions. Grâce aux <a href="https://www.klaviyo.com/fr/products/sms-marketing/automation">conversations par SMS automatisées</a> de Klaviyo, vous pouvez automatiser ces touches personnelles à grande échelle.</p><p><strong>• Automatisez les conversations par SMS grâce à des fonctionnalités multilingues.</strong> Lorsque les gens ne comprennent pas vos messages, ils sont plus susceptibles de se désinscrire de votre liste. L’automatisation des SMS multilingues peut réduire les taux de désabonnement et instaurer la confiance parmi vos abonnés.</p><p><strong>• Mettez en place des programmes de fidélisation par SMS.</strong> Les programmes de fidélisation par SMS vous offrent un canal direct et personnalisé pour interagir avec vos clients et booster la valeur vie client. Avec des <a href="https://help.klaviyo.com/hc/fr-fr/articles/115005247088">profils de clients</a> qui reposent sur les données de tous les points de contact, Klaviyo vous aide à envoyer des SMS contenant des récompenses, des rappels et des réductions personnalisés.</p><p><strong>• Ajoutez le protocole de messagerie enrichie RCS (Rich Communication Services).</strong> La <a href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging">messagerie RCS</a> optimise les messages texte avec des fichiers multimédia tels que des carrousels mobiles, des images de haute qualité, des vidéos, des GIF et des fichiers audio qui rendent vos campagnes par SMS plus attractives.</p><p><strong>• Travaillez plus intelligemment avec l’intelligence artificielle. </strong>Améliorez votre stratégie SMS grâce à une IA qui vous aide à générer des segments de clientèle plus intelligents, du contenu adapté aux attentes réelles des clients et du texte qui incite à l’action. </p><p><strong>• Utilisez les analyses prédictives pour améliorer le ciblage.</strong> Les <a href="https://help.klaviyo.com/hc/fr-fr/articles/360020919731">analyses prédictives de Klaviyo</a> modulent la chronologie de vos messages pour renforcer leur impact, en envoyant des offres au moment où les clients sont les plus enclins à acheter et en les adaptant aux habitudes d’achat de chacun.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="mesurer"></div><astro-island uid="fNkVt" prefix="r79" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Mesurer les performances du marketing par SMS à l’échelle internationale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Le succès n’est pas le même sur tous les marchés.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Mesurer les performances du marketing par SMS à l’échelle internationale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le succès n’est pas le même sur tous les marchés.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Kypbx" prefix="r80" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Suivre les indicateurs SMS clés dans les différentes régions et analyser les performances"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Les indicateurs clés du marketing par SMS, tels que les taux de clics, les taux de conversion, le chiffre d’affaires par destinataire, les taux de livraison et les taux de désabonnement, varient considérablement d’une région à une autre.</p><p>En effet, tous les marchés ne réagissent pas de la même manière aux SMS. Une analyse des performances régionales, qui inclut l’examen des indicateurs clés pour l’ensemble des régions, vous aide à identifier avec exactitude les points à modifier dans votre stratégie SMS mondiale.</p><p>Une fois que vous avez déterminé les préférences et comportements locaux, vous pouvez ajuster vos stratégies de communication (que ce soit en termes de timing, de fréquence ou de types de promotions utilisés) afin qu’elles résonnent davantage auprès de chaque audience. Par exemple, si vous constatez que les taux de désabonnement sont plus élevés dans certaines régions, il peut être intéressant de revoir le contenu des SMS ou la fréquence de vos messages.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Suivre les indicateurs SMS clés dans les différentes régions et analyser les performances</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les indicateurs clés du marketing par SMS, tels que les taux de clics, les taux de conversion, le chiffre d’affaires par destinataire, les taux de livraison et les taux de désabonnement, varient considérablement d’une région à une autre.</p><p>En effet, tous les marchés ne réagissent pas de la même manière aux SMS. Une analyse des performances régionales, qui inclut l’examen des indicateurs clés pour l’ensemble des régions, vous aide à identifier avec exactitude les points à modifier dans votre stratégie SMS mondiale.</p><p>Une fois que vous avez déterminé les préférences et comportements locaux, vous pouvez ajuster vos stratégies de communication (que ce soit en termes de timing, de fréquence ou de types de promotions utilisés) afin qu’elles résonnent davantage auprès de chaque audience. Par exemple, si vous constatez que les taux de désabonnement sont plus élevés dans certaines régions, il peut être intéressant de revoir le contenu des SMS ou la fréquence de vos messages.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZDIBkV" prefix="r81" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Comparer vos indicateurs SMS aux standards du secteur"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Comment savoir si votre stratégie SMS est sur la bonne voie ? La comparaison de vos performances par rapport aux benchmarks du secteur vous permet de situer clairement vos résultats et vous aide à identifier ce qu’il faut améliorer.</p><p>Un taux de clics de 5 % peut être exceptionnel dans un secteur, mais moyen dans un autre. Pour vous situer, les derniers <a href=\"https://www.klaviyo.com/fr/products/sms-marketing/benchmarks\">benchmarks du marketing par SMS</a> de Klaviyo fournissent des insights détaillés sur les performances dans tous les secteurs d’activité.</p><p>Examinez de plus près les performances des campagnes par SMS, à la fois pour les marques moyennes et pour les plus performantes en 2025 :</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Comparer vos indicateurs SMS aux standards du secteur</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Comment savoir si votre stratégie SMS est sur la bonne voie ? La comparaison de vos performances par rapport aux benchmarks du secteur vous permet de situer clairement vos résultats et vous aide à identifier ce qu’il faut améliorer.</p><p>Un taux de clics de 5 % peut être exceptionnel dans un secteur, mais moyen dans un autre. Pour vous situer, les derniers <a href="https://www.klaviyo.com/fr/products/sms-marketing/benchmarks">benchmarks du marketing par SMS</a> de Klaviyo fournissent des insights détaillés sur les performances dans tous les secteurs d’activité.</p><p>Examinez de plus près les performances des campagnes par SMS, à la fois pour les marques moyennes et pour les plus performantes en 2025 :</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2vxIH0" prefix="r82" component-url="/_astro/comparison-chart.vMYeN8U1.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nMoyenne\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nTop 10 %\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTaux de clics\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5,76 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14,89 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTaux de commandes passées\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,10 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,64 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTaux de désabonnement\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1,23 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,27 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,11 $</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,81 $</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Moyenne
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Top 10 %
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Taux de clics
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Taux de commandes passées
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Taux de désabonnement
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="1luWqC" prefix="r83" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Améliorer les SMS personnalisés pour une audience mondiale avec Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p><a href=\"/fr/platform\">Klaviyo CRM B2C</a> repose sur des données unifiées et vous permet de personnaliser les SMS en fonction des préférences uniques de chaque marché et client, de suivre les performances, de rester en conformité et d’offrir des expériences fluides aux clients. Le tout à partir d’une seule plateforme, et à grande échelle.</p><p>Découvrez dès aujourd’hui les fonctionnalités de <a href=\"https://www.klaviyo.com/fr/products/sms-marketing\">marketing par SMS de Klaviyo</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Améliorer les SMS personnalisés pour une audience mondiale avec Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="/fr/platform">Klaviyo CRM B2C</a> repose sur des données unifiées et vous permet de personnaliser les SMS en fonction des préférences uniques de chaque marché et client, de suivre les performances, de rester en conformité et d’offrir des expériences fluides aux clients. Le tout à partir d’une seule plateforme, et à grande échelle.</p><p>Découvrez dès aujourd’hui les fonctionnalités de <a href="https://www.klaviyo.com/fr/products/sms-marketing">marketing par SMS de Klaviyo</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1RgI7f" prefix="r84" component-url="/_astro/enhanced-carousel.Bfrj4bd0.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.f745gAGI.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Vous souhaitez transformer votre relation client dès maintenant 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plus"],"url":[0,"https://www.klaviyo.com/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Comment améliorer l’expérience client pour augmenter la valeur vie client ?"],"bodyCopy":[0,"<p>Une meilleure expérience client devrait se traduire par une augmentation de la valeur vie.</p>"],"buttons":[1,[[0,{"text":[0,"En savoir plus (EN)"],"url":[0,"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Vous souhaitez transformer votre relation client dès maintenant ?</h3><div class="_bodyCopy_1pjx2_65"><p>Évaluez votre niveau de préparation au CRM B2C pour découvrir les prochaines étapes.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Répondez au questionnaire (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Répondez au questionnaire (EN)</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Comment créer des expériences client exceptionnelles</h3><div class="_bodyCopy_1pjx2_65"><p>L’avantage ultime d’un CRM est l’expérience client que vous pouvez créer.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">En savoir plus</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Comment améliorer l’expérience client pour augmenter la valeur vie client ?</h3><div class="_bodyCopy_1pjx2_65"><p>Une meilleure expérience client devrait se traduire par une augmentation de la valeur vie.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">En savoir plus (EN)</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agences et partenaires tech (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vente au détail et e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bien-être (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Outils + Ressources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ressources marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Black Friday 2025</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Glossaire marketing</div></div></div></a></li><li 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