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Original 2026-01-01
Modified 2026-03-10
1 <p>A<strong>non-handset opt-in</strong>is a way to obtain<a>explicit consent</a>to send text messages. It’s considered any opt in method that isn’t initiated by someone sending an SMS to subscribe to your list.</p>
1 <p>A<strong>non-handset opt-in</strong>is a way to obtain<a>explicit consent</a>to send text messages. It’s considered any opt in method that isn’t initiated by someone sending an SMS to subscribe to your list.</p>
2 <p>For example, verbal agreements, filling out a paper form, or signing up for your SMS list on your website are all considered non-handset opt-ins. A handset opt-in, on the other hand, is when recipients opt in by sending a text message to a business or through a mobile app.</p>
2 <p>For example, verbal agreements, filling out a paper form, or signing up for your SMS list on your website are all considered non-handset opt-ins. A handset opt-in, on the other hand, is when recipients opt in by sending a text message to a business or through a mobile app.</p>
3 <h2>How to set up a non-handset opt-in</h2>
3 <h2>How to set up a non-handset opt-in</h2>
4 <ol><li><strong>Centralise audience data:</strong>Before creating an opt-in form, make sure the data you collect from it can feed into your CRM so you’re securely managing and storing customer data.</li>
4 <ol><li><strong>Centralise audience data:</strong>Before creating an opt-in form, make sure the data you collect from it can feed into your CRM so you’re securely managing and storing customer data.</li>
5 <li><strong>Create a sign-up form on your website:</strong>Design and customise a non-handset opt-in form with fields for collecting<a>phone numbers</a>, names, and other relevant information.</li>
5 <li><strong>Create a sign-up form on your website:</strong>Design and customise a non-handset opt-in form with fields for collecting<a>phone numbers</a>, names, and other relevant information.</li>
6 <li><strong>Create<a>double opt-in</a>messages:</strong>Set up opt-in confirmations that can confirm subscriptions and phone numbers, so you’re maintaining a clean list.</li>
6 <li><strong>Create<a>double opt-in</a>messages:</strong>Set up opt-in confirmations that can confirm subscriptions and phone numbers, so you’re maintaining a clean list.</li>
7 </ol><h2>5 tips for successful non-handset opt-ins</h2>
7 </ol><h2>5 tips for successful non-handset opt-ins</h2>
8 <ol><li><strong>Tell people what they can expect if they opt in</strong>: People are more likely to sign up if they know what to expect. Near or on your sign-up form, include language that describes what subscribers can look forward to receiving and how often.</li>
8 <ol><li><strong>Tell people what they can expect if they opt in</strong>: People are more likely to sign up if they know what to expect. Near or on your sign-up form, include language that describes what subscribers can look forward to receiving and how often.</li>
9 <li><strong>Incentivise people to subscribe</strong>: Offer a discount, free gift, or early access to sales.</li>
9 <li><strong>Incentivise people to subscribe</strong>: Offer a discount, free gift, or early access to sales.</li>
10 <li><strong>Convert email subscribers to SMS subscribers</strong>: Ask your most engaged email subscribers to opt in to receiving SMS, perhaps with an incentive.</li>
10 <li><strong>Convert email subscribers to SMS subscribers</strong>: Ask your most engaged email subscribers to opt in to receiving SMS, perhaps with an incentive.</li>
11 </ol><p>Klaviyo is a B2C<a>marketing automation platform</a>that makes it easy to collect explicit consent from your SMS subscribers through customisable sign-up forms. If you’re ready to send SMS messages that convert,<a>sign up for Klaviyo</a>today.</p>
11 </ol><p>Klaviyo is a B2C<a>marketing automation platform</a>that makes it easy to collect explicit consent from your SMS subscribers through customisable sign-up forms. If you’re ready to send SMS messages that convert,<a>sign up for Klaviyo</a>today.</p>
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