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Original
2026-01-01
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2026-03-10
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<h2>Beyond Basics</h2>
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<p>Your account is set up for success, now it’s time to focus on growing your audience faster through new channels like paid ads and SMS. We’ll also guide you through building a segmentation strategy and addressing low performance.</p>
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<p>Go ahead and log into your account so you’re ready to complete the step-by-step guidance below.</p>
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<h2>Your 3 key objectives</h2>
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<h2>Your 3 key objectives</h2>
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<p>Accelerate audience growth</p>
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<p>Accelerate audience growth</p>
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<h2>Grow your list with fully optimised forms</h2>
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<h2>Grow your list with fully optimised forms</h2>
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<p>Form teasers appear when a pop-up has been dismissed, allowing visitors to easily re-engage with your form if they change their mind after browsing.</p>
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<p>Form teasers appear when a pop-up has been dismissed, allowing visitors to easily re-engage with your form if they change their mind after browsing.</p>
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<p><a>Learn how to add a form teaser</a></p>
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<p><a>Learn how to add a form teaser</a></p>
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<p>Accelerate audience growth</p>
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<p>Accelerate audience growth</p>
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<h2>Reach more people through social ad networks</h2>
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<h2>Reach more people through social ad networks</h2>
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<p>Attract leads who are likely to love your brand by using Klaviyo segments to create lookalike audiences in popular ad networks.</p>
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<p>Attract leads who are likely to love your brand by using Klaviyo segments to create lookalike audiences in popular ad networks.</p>
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<p>Accelerate audience growth</p>
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<p>Accelerate audience growth</p>
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<h2>Review your email performance</h2>
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<h2>Review your email performance</h2>
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<p>Review key email reports that tell you what you’re doing well and what can be improved so you can continue to grow your revenue.</p>
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<p>Review key email reports that tell you what you’re doing well and what can be improved so you can continue to grow your revenue.</p>
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<h2>Resources to inspire your growth</h2>
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<h2>Resources to inspire your growth</h2>
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<h3>Best practices for sign-up forms</h3>
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<p>Provide a seamless sign-up experience on your website by following best practices that help the most successful Klaviyo brands growth their lists, fast.</p>
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<h3>Grow your business with our Facebook Ads integration</h3>
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<p>Learn to target existing subscribers and people like them with the Facebook Ad integration and drive business growth long after someone clicks an ad.</p>
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<h3>Grow your business with our Google Ads integration</h3>
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<p>Learn how to get better return on ad spend by leveraging your customer data inside of Klaviyo to better target audiences through the Google Ads network.</p>
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<h3>Analyse your performance</h3>
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<p>Learn why, how, and what data to analyse in Klaviyo to build a scalable reporting strategy and improve your marketing performance over time.</p>
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<p>Send targeted messages</p>
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<p>Send targeted messages</p>
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<h2>Target your customers with spot-on segments</h2>
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<h2>Target your customers with spot-on segments</h2>
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<p>Send targeted messages</p>
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<p>Send targeted messages</p>
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<h2>Boost your click rate with personalised campaigns</h2>
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<h2>Boost your click rate with personalised campaigns</h2>
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<p>Personalisation is about tailoring the content of your message to your recipient, to create a more enticing message that drives clicks and conversions.</p>
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<p>Personalisation is about tailoring the content of your message to your recipient, to create a more enticing message that drives clicks and conversions.</p>
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<p>Send targeted messages</p>
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<p>Send targeted messages</p>
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<h2>Automate the purchase experience with flows</h2>
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<h2>Automate the purchase experience with flows</h2>
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<p>Continue nurturing your relationship with customers after they purchase. Strategic personalisation can improve the conversion and ROI of your marketing.</p>
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<p>Continue nurturing your relationship with customers after they purchase. Strategic personalisation can improve the conversion and ROI of your marketing.</p>
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<p>Your post-purchase messaging is crucial to customer retention. Explore different ways to customise your post-purchase flow to drive engagement, revenue, and loyalty.</p>
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<p>Your post-purchase messaging is crucial to customer retention. Explore different ways to customise your post-purchase flow to drive engagement, revenue, and loyalty.</p>
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<p><a>Learn how to create a post-purchase flow</a></p>
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<p><a>Learn how to create a post-purchase flow</a></p>
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<h2>Resources to inspire your growth</h2>
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<h2>Resources to inspire your growth</h2>
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<h3>Design a customer segmentation strategy for your business</h3>
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<p>This recorded training gives will help you explore new ways to segment your subscribers to support your specific business goals.</p>
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<h3>Customise your templates and content</h3>
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<p>Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data.</p>
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<h3>Automate the customer journey with flows</h3>
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<p>Explore how different flows can facilitate the customer journey and convert a casual visitor into a loyal customer.</p>
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<h3>Let engagement drive your sending strategy</h3>
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<p>Learn how to establish a consistent sending pattern that is designed to help you maintain a strong sender reputation, and build trust among your subscribers.</p>
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<h3>Take the Klaviyo Product Certificate</h3>
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<p>Ready to solidify your Klaviyo expertise? Complete this learning path to learn the ins-and-outs of all key functionality within the platform, and earn an official credential to prove your knowledge.</p>
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<p>Reach more customers with SMS</p>
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<p>Reach more customers with SMS</p>
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<h2>Enable SMS in your account</h2>
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<h2>Enable SMS in your account</h2>
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<p>Increase your conversion potential by expanding into new channels, and message customers on the channel they most prefer.</p>
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<p>Increase your conversion potential by expanding into new channels, and message customers on the channel they most prefer.</p>
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<p>Reach more customers with SMS</p>
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<p>Reach more customers with SMS</p>
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<h2>Create an SMS welcome flow</h2>
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<h2>Create an SMS welcome flow</h2>
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<p>Most text messages are read within 90 seconds, and an SMS welcome flow lets you immediately reach customers while their interest in your brand is at its peak.</p>
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<p>Most text messages are read within 90 seconds, and an SMS welcome flow lets you immediately reach customers while their interest in your brand is at its peak.</p>
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<p>Say hello to new SMS subscribers, and follow through on any offers promised at sign-up with an SMS welcome flow. Once you’ve set your flow live, you should publish the changes to your sign-up form to start collecting subscribers.</p>
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<p>Say hello to new SMS subscribers, and follow through on any offers promised at sign-up with an SMS welcome flow. Once you’ve set your flow live, you should publish the changes to your sign-up form to start collecting subscribers.</p>
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<p><a>Learn how to create an SMS welcome flow</a></p>
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<p><a>Learn how to create an SMS welcome flow</a></p>
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<p>Reach more customers with SMS</p>
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<p>Reach more customers with SMS</p>
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<h2>Send an SMS campaign</h2>
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<h2>Send an SMS campaign</h2>
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<p>Using a new channel can be intimidating, but sending your first SMS campaign is an important milestone toward your marketing goals.</p>
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<p>Using a new channel can be intimidating, but sending your first SMS campaign is an important milestone toward your marketing goals.</p>
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<p>Your SMS subscribers expect to hear from you, but balancing your email and SMS messages takes planning. Understand when to use each channel, and plan to start sending at least 1 SMS campaign per week.</p>
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<p>Your SMS subscribers expect to hear from you, but balancing your email and SMS messages takes planning. Understand when to use each channel, and plan to start sending at least 1 SMS campaign per week.</p>
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<p><a>Learn how to use email and SMS together</a></p>
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<p><a>Learn how to use email and SMS together</a></p>
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<h2>Resources to inspire your growth</h2>
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<h2>Resources to inspire your growth</h2>
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<p>Was this article helpful?</p>
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<h3>Getting started with SMS</h3>
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<p>Use this guide to turn on your sending numbers, understand compliance, import previous subscribers, add new subscribers, send SMS and MMS messages, and measure performance.</p>
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<h3>Live training: SMS marketing strategy</h3>
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<p>Learn best practices for integrating SMS into your current marketing strategy-driving revenue and building retention with personalised messages.</p>
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<h3>SMS marketing: 13 expert-tested tips for boosting engagement</h3>
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<p>Learn how to text your subscribers without annoying them-and turn them into loyal customers for life.</p>