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2026-01-01
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2026-03-10
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<p>You’ve recovered from the holiday frenzy and survived the January slowdown.</p>
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<p>You’ve recovered from the holiday frenzy, but now it’s time to head into Q1 with everyone’s favorite winter non-holiday: Valentine’s Day.</p>
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<p>Now, it’s time to recoup some revenue with everyone’s favourite winter non-holiday: Valentine’s Day.</p>
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<p>Over half (59%) of consumers around the world celebrate Valentine’s Day, according to<a>Drive Research</a>. And while it may not be an official holiday, it’s definitely a day to spend money.</p>
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<p>In the UK in 2025,<a>spending for Valentine’s Day reached<strong>£962 million</strong></a>on food and gifting alone, with spend on cut flowers at around £100 million (+6.6%) and toiletries gift packs £5.8 million (+27%).</p>
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<p>As a marketer, how do you make the most of the occasion? Here are 11 creative ideas, even if your brand doesn’t fall into the typical jewelry, chocolate, and flowers Valentine’s Day categories.</p>
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<p>Meanwhile the average spend on Valentine’s Day gifts in the UK was estimated to be<a>£52 per person</a>.</p>
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<p>As a marketer, how do you make the most of the occasion? Here are 11 creative ideas, even if your brand doesn’t fall into the typical jewellery, chocolate, and flowers Valentine’s Day categories.</p>
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<p>Discover 150+ Ways To Sell More All Year</p>
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<p>Align your marketing campaigns with relevant holidays and year-round celebrations. </p>
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<h2>1. Improve Valentine’s Day communication with data</h2>
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<h2>1. Improve Valentine’s Day communication with data</h2>
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<p>No one wants to suffer through a date with someone who talks about themselves the entire time. The same principle applies to your website.</p>
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<p>No one wants to suffer through a date with someone who talks about themself the entire time. The same principle applies to your online store and marketing messages.</p>
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<p>Sure-one goal of marketing is to sell your products. But the more questions you ask your customers, the more you can personalise your marketing content.</p>
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<p>Sure, one goal of marketing is to sell your products. But the more questions you ask your customers, the more you can personalize your marketing content with<a>customer data</a>.</p>
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<p>More form data collection ideas that can pay off come Valentine’s Day:</p>
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<p>Here are a few form data collection ideas that can pay off for Valentine’s Day:</p>
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<ul><li>Shopping for themselves or someone else</li>
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<ul><li>Find out if customers are shopping for themselves or someone else.</li>
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<li>Just browsing or looking for a specific gift</li>
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<li>See if folks are just browsing or looking for a specific gift.</li>
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<li>Relationship status</li>
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<li>Ask about relationship status.</li>
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<li>Gift budget range</li>
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<li>Learn the customer’s gift budget range.</li>
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<li>Product-specific preferences, like Maison Miru</li>
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<li>Identify product-specific preferences.</li>
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<li>Anniversary date, so you can send future<a>anniversary emails</a></li>
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<li>Take note of shoppers’ anniversary dates, so you can send future anniversary emails.</li>
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</ul><p>If a customer indicates that they’re shopping for themselves, for example, enter them into a “treat yourself”<a>automated flow</a>. Or, if a shopper checks “just browsing,” direct them to a gift guide.</p>
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</ul><p>If a customer indicates that they’re shopping for themself, for example, enter them into a “treat yourself”<a>marketing automation</a>segment. Or, if a shopper checks “just browsing,” send them to a gift guide.</p>
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<h2>2. Drive more conversions with smart shipping thresholds</h2>
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<p>Personalization is important after the sale, too. Use product and customer data to send relevant care instructions, education, review requests, and product suggestions that can boost retention after Valentine’s Day is over.</p>
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<p>It doesn’t take much to convince some customers to buy your products-they may fall in love at first sight. But others may need a bit more of a push to convert. The fiancé who’s saving for an expensive engagement ring, for example, will be grateful to save a few bucks when they place an order for the perfect gift this year.</p>
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<h3>Personalized marketing example: Maison Miru sends product-specific care instructions</h3>
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<p>Extra shipping costs<a>frequently deter shoppers</a>from completing the check-out process. To solve for this, try targeting shoppers with a low average order value (AOV)-people who may have browsed, but not purchased, products priced lower than your minimum for free shipping.</p>
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<p>When the team at<a>Maison Miru</a>, a modular jewelry brand, noticed a lot of questions coming in about specific types of jewelry, they turned to automated email flows to improve the customer experience.</p>
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<p>Then, offer these customers a promotional code for free shipping-and be sure to let them know whether there’s enough time for them to place their order and receive it by Valentine’s Day.</p>
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<p>Now, as part of Maison Miru’s transaction flow, a post-purchase email goes out two days after a customer places an order. The email is personalized based on the item the customer purchased and shares tips on how to care for and wear the new jewelry.</p>
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<p>On February 12, you might also consider sending an “It’s not too late” email to engaged customers who still haven’t made a purchase. Offer them free two-day or overnight shipping, assuming you can guarantee shipping timelines.</p>
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<h2>2. Launch a Valentine’s Day gift finder quiz</h2>
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<p>“The ‘Last day to get your orders in time for a holiday’ blast is always a good one,” says Brandon Amoroso, founder and president of<a>Electriq</a>. “It’s expressing urgency, providing transparency, and is a real, hard deadline.”</p>
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<p>Create an interactive quiz that can help shoppers discover gifts for themselves, their friends, or their significant others. Use behavioral data from quiz responses to segment customers and send them hyper-personalized campaigns across multiple channels.</p>
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<blockquote>The ‘Last day to get your orders in time for a holiday’ blast is always a good one. It’s expressing urgency, providing transparency, and is a real, hard deadline.</blockquote>Brandon Amoroso<p>Founder and president, Electriq</p>
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<p>Each quiz result can feature a curated product collection, trigger a message series with tailored recommendations, or direct the subscriber to create a personalized wishlist within their<a>self-serve customer hub</a>.</p>
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<p>If you can’t guarantee shipping in time for the holiday, suggest items that don’t require shipping-like a gift card, a virtual painting night, or a wine tasting.</p>
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<p>When visitors engage with quizzes, you’re learning something valuable about what they need. This is how you can shift from passive form-filling to active discovery, which can make it more fun for the customer to build lists and browse.</p>
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<h2>3. Sweeten Valentine’s Day with an incentive</h2>
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<h3>Valentine’s Day marketing example: POPFLEX asks shoppers to enter a giveaway with a style quiz</h3>
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<p>Free shipping isn’t the only incentive that’s likely to convert on Valentine’s Day. Coupons, giveaways, and free gifts can move the needle as well.</p>
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<p>As part of a Valentine’s Day promotion, activewear brand<a>POPFLEX</a>asked their<a>Instagram audience</a>to complete a<a>style quiz</a>to enter a special giveaway. The promotion was an investment in customer data: the responses helped them get to know their audience better, reach customers on multiple channels, and offer more personalized recommendations.</p>
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<p>Consider including a giveaway contest in your Valentine’s Day<a>marketing email</a>, and make sure to announce it in the subject line to boost your open rates.</p>
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<p><em>Source:<a>POPFLEX Instagram</a></em></p>
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<p>Bag brand<a>BEE & KIN</a>earned a high open rate with this email, offering subscribers the chance to win a luxury backpack. Their strategy? A smart first impression in the subject line: “GIVEAWAY + Valentine’s Day edit ❤️.”</p>
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<h2>3. Use autonomous service to offer 24/7 gift consultation</h2>
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Source: Klaviyo Showcase<h2>4. Make it easy for people to ask their partners for what they want</h2>
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<p>Choosing gifts for loved ones is never easy. For Valentine’s Day, the pressure is especially high.</p>
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<p>Some people don’t know where to begin when it comes to gift ideas for Valentine’s Day.</p>
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<p>Offer shoppers instant help finding the perfect Valentine’s Day gift with autonomous service: AI shopping assistants that can answer questions and make product recommendations 24/7, across channels, with little or no human help.</p>
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<p>Instead of pushing your customers to make a purchase, try recommending that they tell their partners exactly what they want-and making it easy for them to share the love they have for your brand.</p>
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<p>Let’s say someone wants to build a custom flower bouquet for their spouse, but they don’t know anything about flowers. Your<a>AI customer agent</a>can ask some simple questions to help narrow things down, which can speed up the decision making process.</p>
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<p>How? Here are a few ideas:</p>
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<p>As customers chat with your AI shopping assistant, they can also get reassurance on other hesitations like shipping costs and timelines, which can often lead customers to abandon their carts.</p>
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<ul><li>Suggest that your customers forward your email to their loved one.</li>
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<h3>AI-assisted marketing example: Ministry of Supply personalizes the shopping experience with an AI agent</h3>
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<li>Encourage recent new customers to share the love by posting user-generated content (UGC) on social media platforms.</li>
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<p>Clothing brand<a>Ministry of Supply</a>implemented an AI customer agent that resolved<a>84% of product recommendation chat queries</a>autonomously in a 60-day period.</p>
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<li>Offer an option for your customers to share a registry on your site-the same way people do for weddings and baby showers.</li>
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<p>“The most common things we see customers want in a bespoke shopping experience are details on what they got last time, and what we think they should get this time,” Ministry of Supply CEO Aman Advani says. The combination of an AI customer agent and a self-serve customer hub, Advani says, gives customers “easy access to both of those things.”</p>
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</ul><h2>5. Create an expert Valentine’s Day gift guide</h2>
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<p>Ministry of Supply’s AI agent also offers customers a choice between immediacy and a personal touch, with a “talk to a human” option available throughout their experience. In a Valentine’s Day context, both options could mean offering a better last-minute shopping experience and easier access to the ability to customize a gift.</p>
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<p>Gift guides are two strategies in one: They position your brand as a trusted advisor, while also giving your customers gift ideas based on your inventory.</p>
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<h2>4. Match your Valentine’s Day offers to customer signals</h2>
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<p>One of the best ways to strike gold with this Valentine’s Day marketing strategy is to crowdsource a gift guide from your team, complete with headshots and quotes.</p>
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<p>Everyone loves a good deal, especially after they’ve probably<a>spent quite a bit during the holidays</a>.</p>
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<p>With this email,<a>Club L London</a>uses compelling imagery and clear subheads to highlights its latest range of outfits for the Valentine’s Season.</p>
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<p>But customers won’t all love the<em>same</em>deal, so it’s important to develop several types of offers that make sense for different customer segments. This is the best way to offer incentives in your<a>marketing emails</a>, text messages, or social media promotions that encourage higher order values without eating into your margins.</p>
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Source: Klaviyo Showcase<h2>6. Re-engage your ex-customers with a win-back email</h2>
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<p>Match your offer to customer intent, purchase history, and context to maximize conversions. For example:</p>
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<ul><li>Free gift wrapping or gift cards for last-minute shoppers</li>
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<li>“Buy one for them, get one for yourself” for self-gifters</li>
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<li>Free gifts with purchase for higher spenders</li>
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<li>Tiered discounts based on cart value to encourage larger gift purchases</li>
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</ul><h3>Valentine’s Day marketing example: Happy Wax rewards high-value purchases</h3>
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<p>Rather than discounting products and reducing margins for their Valentine’s Day promotion,<a>Happy Wax</a>uses a gift-with-purchase strategy that accomplishes multiple goals at once.</p>
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<p>The home fragrance brand offers big spenders who hit a minimum spending threshold ($85) a free candle from their Valentine’s Day collection. This encourages customers to add more items to their cart to qualify, increasing average order value beyond what a percentage discount might achieve.</p>
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<p><em>Source:<a>Milled</a></em></p>
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<h2>5. Create an expert Valentine’s Day gift guide</h2>
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<p>Gift guides are two strategies in one: they position your brand as a trusted advisor while giving your customers gift ideas based on your inventory.</p>
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<p>One of the best ways to strike gold with this Valentine’s Day marketing and<a>CRM strategy</a>is to crowdsource a gift guide from your team, complete with headshots and quotes.</p>
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<p>Build gift guides for different audiences, like “gifts for him,” “luxury picks under $300,” and “last-minute digital gifts.” Send gift guides based on browsing and purchase history, or share the “for him” guide with someone who historically buys men’s products and the luxury guide with people who usually spend more.</p>
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<p>If you have the option to speed things up, prompt an<a>AI marketing agent</a>to generate personalized messaging and on-brand copy for promotions.</p>
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<h3>Valentine’s Day marketing example: Trade Coffee shares staff picks</h3>
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<p><a>Trade Coffee</a>used a straightforward subject line for this email: “Our Valentine’s Day Gift Guide.” The brand sent the email a solid week before Valentine’s Day, with a clear shipping deadline.</p>
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<p>One of the reasons this email is so good is the staff quotes. They act as great product descriptors that come from real humans, as if you’re getting a recommendation from an expert who’s passionate about coffee.</p>
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<p><em>Source: Klaviyo Showcase</em></p>
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<h2>6. Win back your ex…customers</h2>
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<p>While your ex may have ghosted you, your previous customers might be a little more receptive to your overtures-if the offer is right.</p>
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<p>While your ex may have ghosted you, your previous customers might be a little more receptive to your overtures-if the offer is right.</p>
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<p>For customers who purchased from you last February but haven’t bought from you since, now’s the perfect time to put a Valentine’s Day<a>win-back series</a>into action.</p>
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<p>For customers who purchased from you last February but haven’t bought from you since, now’s the perfect time to put a Valentine’s Day<a>win-back series</a>into action.</p>
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<p>Whether they’re last-minute shoppers or they’ve been planning for the holiday weeks in advance, customers who purchased for Valentine’s Day last year might appreciate a limited-time reminder to buy.</p>
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<p>Create a segment of customers who purchased last Valentine’s Day but haven’t made a purchase since. Launch a win-back flow starting in late January: “We miss you! Here’s 20% off to welcome you back.” Use<a>dynamic content</a>to showcase products similar to what they bought last year.</p>
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<p>A few ideas on how to make your win-back email shine:</p>
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<p>Then, send a personalized nudge on February 10-12: “Last year you loved [product]. This year we think you’ll love [similar item].” Create urgency with shipping deadlines or a countdown timer, and consider offering free express shipping as a special incentive.</p>
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<ul><li>Include a countdown timer to create a sense of urgency-someone whose significant other always forgets important dates will thank you.</li>
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<h3>Win-back marketing example: KURU reminds customers why they fell in love with the brand</h3>
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<li>Segment past purchasers by AOV and suggest products in a similar price range. (This method is also great for<a>abandoned cart emails</a>, since you’re more likely to convince a customer who’s browsing men’s dress shirts to buy a pair of pants than a gold watch.)</li>
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<p>Footwear brand<a>KURU</a>sent this win-back email with the headline “Support Worth Coming Back For” and customer testimonials like, “Where have these shoes been all my life?”</p>
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</ul><h2>7. Give your VIP customers early access to a Valentine’s Day deal</h2>
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<p>The email reminds lapsed customers of the brand’s core value proposition (comfort and pain relief) through social proof, then showcases their ROAM collection with easy “Shop Women” and “Shop Men” CTAs.</p>
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<p>No one wants to be slighted on Valentine’s Day. Be sure to give your<a>most loyal customers</a>access to your best Valentine’s Day sales and deals before anyone else.</p>
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<p><em>Source:<a>Milled</a></em></p>
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<p>Here’s what that might look like:</p>
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<h2>7. Lean into Galentine’s Day to expand your revenue potential</h2>
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<p>Step 1</p>
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<p>Remember: people aren’t only buying for their significant others on Valentine’s Day. They’re also buying for friends, children, parents, and even themselves.</p>
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<p>Set up a content marketing calendar for VIPs that includes a preview or teaser of the sale before it goes live.</p>
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<p>According to<a>YouGov</a>, 60% of adults believe Valentine’s Day is a holiday for both romantic and platonic relationships.<a>Galentine’s Day</a>on February 13 is also a massive untapped revenue opportunity.</p>
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<p>Step 2</p>
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<p>Celebrate friendship with Galentine-specific campaigns starting in late January or early February across email, text,<a>WhatsApp</a>, and push notifications. Create gift bundles perfect for friend groups: matching PJs, spa sets for two, or “friendship packages” at various price points.</p>
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<p>Send an informational email to your VIPs that announces when the sale will be, how long it will last, and what collections you’ll include.</p>
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<p>Segment customers who frequently purchase multiple items or have a history of buying gifts for birthdays and holidays. Leading up to Galentine’s Day, send a targeted text campaign: “Galentine’s Day is tomorrow! Order by 5 p.m. for delivery by the 13th.”</p>
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<p>Step 3</p>
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<h3>Valentine’s Day marketing example: La Kaiser says jewelry is perfect for Galentine’s Day</h3>
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<p>Some customers might have a wandering eye for other brands, but that doesn’t mean you can’t change their ways. Notify engaged customers once the sale goes live, since they’re the ones who are most likely to check it out.</p>
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<p>Take a look at this Galentine’s Day sale email from jewelry brand<a>La Kaiser</a>, which incorporates:</p>
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<p>Step 4</p>
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<ul><li>A discount code for big savings (50% off)</li>
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<p>It’s just as important to take a hint when a customer just isn’t that into you. Exclude unengaged customers and non-opted-in contacts, and make sure you clean your email lists and SMS lists and double-check segments so the content you’re sending is relevant.</p>
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<p>Step 5</p>
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<p>Creating small, highly segmented lists isn’t just better for engagement-it also ensures you’re giving people who want to hear from you the best possible experience. Send VIPs exclusive deals to make them feel like they’re your most important customer.</p>
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<h2>8. Adapt Valentine’s Day for your brand</h2>
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<p>When we think of Valentine’s Day, we typically think flowers, chocolates, and jewellery. But just because your brand offers products that aren’t traditionally romantic doesn’t mean you have to sit the holiday out.</p>
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<p>No matter what your brand sells, you can still find a way to participate in the holiday with poetic copywriting, wistful imagery, clever product curation, or even just a charming GIF.</p>
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<p>Athletic apparel, for example, may not be a romantic gift. But this arresting email from<a>The Couture Club</a>offers a selection of the brand’s signature leggings and hoodies for Valentine’s Day.</p>
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Source: Booty By Brabants<h2>9. Lean into Galentine’s Day to expand your revenue potential</h2>
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<p>Remember: People aren’t only buying for their significant others on Valentine’s Day. They’re also buying for friends, children, parents, and even themselves.</p>
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<p>The<a>emergence of Galentine’s Day</a>, especially, gives your brand the opportunity to significantly expand your marketing-and your revenue-without being redundant.</p>
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<p>Take a look at this Galentine’s Day sale email from jewellery brand<a>D. Louise</a>, which earned a high click rate by incorporating:</p>
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<ul><li>A discount code for big savings (BOGOF)</li>
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<li>A cheeky, playful explanation of Galentine’s Day</li>
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<li>A cheeky, playful explanation of Galentine’s Day</li>
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<li>High-quality product images</li>
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<li>High-quality product images</li>
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<li>Well-placed CTA buttons linking to each product, including multiple above the fold</li>
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<li>Well-placed CTA buttons, including one above the fold</li>
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</ul>Source: Klaviyo Showcase<h2>10. Use SMS for last-minute Valentine’s Day marketing</h2>
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</ul><p><em>Source: Klaviyo Showcase</em></p>
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<p>Timing is everything-in love and in holiday marketing. It’s crucial to understand<a>when to send an email campaign as opposed to an SMS or WhatsApp message</a>. But the opposite is true, too-when should you send a text instead of an email?</p>
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<h2>8. Use text messaging and WhatsApp for last-minute Valentine’s Day marketing</h2>
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<p>One SMS best practice: If your message is time-sensitive, SMS makes sense.</p>
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<p>According to Klaviyo’s recent<a>global texting takeaways report</a>, 65% of people say a promotional text message influences them to buy sooner than planned. That means mobile-first channels could be your secret power for February 12-14.</p>
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<p>Sustainable goods brand<a>Earth Hero</a>earned a high click rate by sending this Valentine’s Day text just one day before the holiday. It’s a smart move: By this point, shoppers are under pressure to deliver a gift in the next 24 hours.</p>
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<p>But Valentine’s Day shoppers don’t all engage in the same way. Some check email every hour, others prefer texts, and many jump between channels throughout their buying journey.</p>
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Source: Klaviyo Showcase<h2>11. Send a self-love reminder for Valentine’s Day</h2>
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<p>Rather than sending duplicate messages everywhere, build an<a>omnichannel campaign</a>that targets key moments and uses AI-powered channel affinity to identify where each individual customer is most likely to engage next and respect channel preferences:</p>
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<p>Romantic love. Platonic love. Familial love. Love for nature. They all count for Valentine’s Day-and so does self-love. Brands have been marketing to better self-esteem for years now, with notable results.</p>
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<ul><li><strong>February 10:</strong>Send an initial reminder via each customer’s top channel with a subject line like, “Valentine’s gifts: 4 days left for guaranteed delivery.”</li>
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<p>But self-love can also be a vague, overdone concept. If you want to market using the idea, take a tip from<a>Diablo Cosmetics</a>and spell out exactly how buying from your brand will help customers express theirs.</p>
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<li><strong>February 12:</strong>Follow up on a second-ranked channel for non-converters, with urgency-focused messaging: “Only 2 days for Valentine’s delivery! Shop express shipping gifts.”</li>
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Source: Klaviyo Showcase<p>Diablo Cosmetics earned a high click rate with this email challenging their audience to show themselves some self-love. The email contains clear, succinct imagery.</p>
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<li><strong>February 13:</strong>Send a final push via WhatsApp or RCS for high-intent browsers who haven’t purchased, featuring rich media like product carousels and quick check-out buttons.</li>
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<p>The brand also places CTA buttons above the fold and at the bottom of the email-this way, they catch anyone who might not make it to the end.</p>
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<li><strong>February 14:</strong>Pivot to digital gift options (gift cards, e-certificates) via SMS for procrastinators who are still browsing.</li>
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<p>Get tips and tricks for your holiday marketing all year long.</p>
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</ul><h3>Valentine’s Day marketing example: Earth Hero converts procrastinators with timely texts</h3>
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<p><a>Learn more</a></p>
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<p>Sustainable goods brand<a>Earth Hero</a>sent this Valentine’s Day text message just one day before the holiday. It’s a smart move-by this point, shoppers are under pressure to deliver a gift in the next 24 hours.</p>
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<p><em>Source: Klaviyo Showcase</em></p>
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<h2>9. Ask customers to spread the love with post-purchase review requests</h2>
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<p>After someone buys a Valentine’s Day gift and has a smooth post-purchase experience-whether that’s a fast check-out, helpful customer service interaction, or on-time delivery-that’s the ideal moment to ask them to share their feedback with a timely<a>review request</a>.</p>
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<p>When customers feel good about their experience, they’re more likely to leave positive reviews. Once you collect that feedback, you can thank reviewers with an incentive while expanding your reach beyond peak Valentine’s season.</p>
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<h3>Valentine’s Day marketing example: Buoy rewards reviewers with bonus loyalty points</h3>
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<p><a>Buoy</a>makes unflavored, unsweetened liquid electrolytes that go with any beverage. For every post-Valentine’s Day review they received, they added 500 bonus points to reviewers’ accounts, which customers could use immediately by getting 10% off their next purchase.</p>
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<p><em>Source:<a>Really Good Emails</a></em></p>
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<h2>10. Partner with complementary brands for “perfect pairing” bundles</h2>
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<p>Team up with (non-competing) brands that share your target audience to create co-branded Valentine’s Day gift bundles. Think wine and gourmet chocolates, skincare and silk pillowcases, or candles and luxury bath products.</p>
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<p>Cross-promotion expands your reach while offering customers curated, ready-to-gift options. Coordinate campaigns with your partner brand to identify overlapping audiences and high-value segments.</p>
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<p>When running co-branded campaigns, you’ll need to understand which partner’s marketing efforts are actually driving conversions-without double-counting or losing sight of the full customer journey.</p>
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<p>Use<a>omnichannel analytics</a>to measure how all messages and channels contribute to conversions, track engagement, and understand which flows perform best across different stages and touchpoints.</p>
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<h3>Partnership marketing example: Beekman 1802 collaborates with Hershey’s for a sweet skincare treat</h3>
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<p>Natural skincare brand<a>Beekman 1802</a>partnered with Hershey’s to create a chocolate-scented collection. The collaboration paired Beekman’s natural skincare expertise with Hershey’s iconic brand recognition, creating gift sets that appeal to both brands’ audiences: beauty enthusiasts and chocolate lovers looking for unique, indulgent presents.</p>
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<p><em>Source:<a>Milled</a></em></p>
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<h2>11. Run a post-Valentine’s Day self-love extension campaign</h2>
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<p>Valentine’s Day fun doesn’t need to end on the 14th. Launch a self-love campaign February 15-21 that targets everyone who didn’t buy anything during the Valentine’s Day rush.</p>
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<p>Or, nurture customers who were active during Valentine’s Day with a special promotion for them to treat themselves for treating others.</p>
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<p>You can use an AI marketing agent to quickly build out your extension campaign, featuring products that sold the best during Valentine’s Day. Generate fresh messaging, like positioning around self-care instead of romance.</p>
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<h3>Valentine’s Day marketing example: Loop extends Valentine’s Day promotion for self-gifters</h3>
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<p>Earplug brand<a>Loop</a>ran a post-Valentine’s Day campaign with the message, “Valentine’s Day may be over, but there’s still time to treat yourself (or someone you love),” offering a buy-one-get-one 25% off deal.</p>
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<p>The deal helped the brand capture post-holiday shoppers without the pressure of February 14 deadlines. By explicitly calling out both self-gifting (“treat yourself”) and belated gifting (“or someone you love”), they address multiple customer segments: people who missed the deadline, those who might want to buy for themselves, and customers looking for friendship gifts.</p>
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<p><em>Source:<a>Milled</a></em></p>
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<h2>Build 1:1 customer relationships at scale with Klaviyo</h2>
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<p>During Valentine’s Day, take the opportunity to connect with your customers through personalized moments.</p>
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<p><a>Klaviyo B2C CRM</a>makes it easy for brands to collect customer data and deliver personalized experiences at every step of the customer journey. By combining marketing automation, customer service, and analytics in one platform, Klaviyo makes it possible to personalize interactions for every Valentine’s Day customer-without losing the details that matter.</p>
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