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Original
2026-01-01
Modified
2026-03-10
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<p>18</p>
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<p>18</p>
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<p>days to start sending emails with Klaviyo</p>
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<p>days to start sending emails with Klaviyo</p>
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<p>60%</p>
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<p>60%</p>
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<p>estimated decrease in new user onboarding time since switch to Klaviyo</p>
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<p>estimated decrease in new user onboarding time since switch to Klaviyo</p>
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<p>3x</p>
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<p>3x</p>
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<p>growth in users that can send emails independently since switch to Klaviyo</p>
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<p>growth in users that can send emails independently since switch to Klaviyo</p>
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<p><a>Cuyana</a>operates by a “fewer, better” ethos. What if shopping was less about extravagant hauls and overflowing closets, and more about investing in fewer, better pieces? It’s what founders Shilpa Shah and Karla Gallardo wondered 10+ years ago.</p>
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<p><a>Cuyana</a>operates by a “fewer, better” ethos. What if shopping was less about extravagant hauls and overflowing closets, and more about investing in fewer, better pieces? It’s what founders Shilpa Shah and Karla Gallardo wondered 10+ years ago.</p>
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<p>Since then, their team has partnered with a global network of artisans to create quality, timeless leather bags and women’s apparel from<a>sustainably-certified</a>materials-so a few purchases unlock years of effortless chic.</p>
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<p>Since then, their team has partnered with a global network of artisans to create quality, timeless leather bags and women’s apparel from<a>sustainably-certified</a>materials-so a few purchases unlock years of effortless chic.</p>
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<h2>Learn how Klaviyo’s ease of use transformed the Cuyana team’s day-to-day</h2>
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<h2>Learn how Klaviyo’s ease of use transformed the Cuyana team’s day-to-day</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>“Our prior email platform was fine,” says Cuyana CMO Max Lishansky. It worked.</p>
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<p>“Our prior email platform was fine,” says Cuyana CMO Max Lishansky. It worked.</p>
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<p>But when he started at Cuyana, he knew that his team wasn’t operating at peak efficiency.</p>
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<p>But when he started at Cuyana, he knew that his team wasn’t operating at peak efficiency.</p>
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<p>He wanted to empower marketing to manage email automation and segmentation autonomously-without hopping on a support call.</p>
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<p>He wanted to empower marketing to manage email automation and segmentation autonomously-without hopping on a support call.</p>
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<p>Cuyana needed a stack with “no friction, an intuitive interface, and deep reporting capabilities that anyone on the team could use,” Lishansky says.</p>
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<p>Cuyana needed a stack with “no friction, an intuitive interface, and deep reporting capabilities that anyone on the team could use,” Lishansky says.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>In 2023, Cuyana made the switch to Klaviyo.</p>
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<p>In 2023, Cuyana made the switch to Klaviyo.</p>
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<p>Unlike competitors, Klaviyo was founded as a composite data store of real-time and historical customer data, and marketing capabilities got layered on top of that.</p>
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<p>Unlike competitors, Klaviyo was founded as a composite data store of real-time and historical customer data, and marketing capabilities got layered on top of that.</p>
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<p>It shows. “The customer data and event tracking capabilities of Klaviyo are amazing,” Lishansky says. “The intuitive usability of the platform is great. It is best-in-class.”</p>
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<p>It shows. “The customer data and event tracking capabilities of Klaviyo are amazing,” Lishansky says. “The intuitive usability of the platform is great. It is best-in-class.”</p>
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<blockquote>The customer data and event tracking capabilities of Klaviyo are amazing. The intuitive usability of the platform is great. It is best-in-class.</blockquote>Max Lishansky<p>CMO, Cuyana</p>
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<blockquote>The customer data and event tracking capabilities of Klaviyo are amazing. The intuitive usability of the platform is great. It is best-in-class.</blockquote>Max Lishansky<p>CMO, Cuyana</p>
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<p>Best of all, Klaviyo just works. Cuyana saw it in their first campaign. They had just imported hundreds of thousands of email records into Klaviyo, and worried about record accuracy, deliverability, and more.</p>
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<p>Best of all, Klaviyo just works. Cuyana saw it in their first campaign. They had just imported hundreds of thousands of email records into Klaviyo, and worried about record accuracy, deliverability, and more.</p>
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<p>“The moment we hit send on our first email and it actually reached inboxes successfully-that was just kind of the landing on the moon moment,” Lishansky says.</p>
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<p>“The moment we hit send on our first email and it actually reached inboxes successfully-that was just kind of the landing on the moon moment,” Lishansky says.</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Since then, Cuyana’s marketing team has focused on building out segmentation and email automations-and they’re able to work more autonomously than ever before.</p>
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<p>Since then, Cuyana’s marketing team has focused on building out segmentation and email automations-and they’re able to work more autonomously than ever before.</p>
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<ul><li><strong>Automations:</strong>It’s easy to build flows in Klaviyo, Lishansky says-and he and his team can easily set up A/B tests that span multiple emails in a given automation.</li>
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<ul><li><strong>Automations:</strong>It’s easy to build flows in Klaviyo, Lishansky says-and he and his team can easily set up A/B tests that span multiple emails in a given automation.</li>
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<li><strong>Segmentation:</strong>Cuyana segments their list based on categories and products customers have purchased. When they send a targeted campaign to a substantial segment, “we’re always impressed by the impact,” Lishansky says.</li>
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<li><strong>Segmentation:</strong>Cuyana segments their list based on categories and products customers have purchased. When they send a targeted campaign to a substantial segment, “we’re always impressed by the impact,” Lishansky says.</li>
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</ul><p>Klaviyo’s personalization power has been a game-changer for Cuyana co-founder Shilpa Shah.</p>
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</ul><p>Klaviyo’s personalization power has been a game-changer for Cuyana co-founder Shilpa Shah.</p>
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<p>“Klaviyo enables Cuyana to build longer-term loyalty with personalized customer experiences,” says Shilpa Shah, co-founder of Cuyana. “By leveraging targeted email campaigns, we’ve boosted engagement and customer satisfaction.”</p>
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<p>“Klaviyo enables Cuyana to build longer-term loyalty with personalized customer experiences,” says Shilpa Shah, co-founder of Cuyana. “By leveraging targeted email campaigns, we’ve boosted engagement and customer satisfaction.”</p>
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<blockquote>Klaviyo enables Cuyana to build longer-term loyalty with personalized customer experiences. By leveraging targeted email campaigns, we’ve boosted engagement and customer satisfaction.</blockquote>Shilpa Shah<p>Co-founder, Cuyana</p>
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<blockquote>Klaviyo enables Cuyana to build longer-term loyalty with personalized customer experiences. By leveraging targeted email campaigns, we’ve boosted engagement and customer satisfaction.</blockquote>Shilpa Shah<p>Co-founder, Cuyana</p>
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<p>For Lishansky, Klaviyo’s ease of use also sets the platform apart.</p>
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<p>For Lishansky, Klaviyo’s ease of use also sets the platform apart.</p>
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<p>“Klaviyo is very user-friendly. With other platforms, the operational overhead is high. Things would take longer, require more resources-it was just more painful to drive the same impact,” Lishansky says. “If you’re on Shopify, there is no other email platform to think about.”</p>
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<p>“Klaviyo is very user-friendly. With other platforms, the operational overhead is high. Things would take longer, require more resources-it was just more painful to drive the same impact,” Lishansky says. “If you’re on Shopify, there is no other email platform to think about.”</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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