Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology--or what we all call today, "ecommerce."

2 <h2>Posts by this author</h2>

3 <a></a><a>Consumer behaviour shifts are already impacting BFCM predictions</a>

4 - Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

4 + Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping

5 <a></a><a>The BFCM browsing boom</a>

6 - Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalization, AI, and pre-holiday shopping trends.

6 + Ecommerce browsing is booming-product views up 37% YoY. Learn how to turn browsers into buyers this BFCM 2025 with Klaviyo’s AI and personalisation insights.

7 <a></a><a>6 Data-Backed BFCM 2025 Trends</a>

8 From early shopping and deeper discounts to the rise of loyalty and SMS growth-discover six BFCM 2025 trends shaping this year’s peak season.

9 <a></a><a>BFCM is the single biggest new-customer event of the year</a>

10 BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success-and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

11 <a></a><a>Klaviyo Advances AI-first B2C CRM</a>

12 Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.

13 <a></a><a>Holiday browsing spikes just 10 days before Black Friday</a>

14 Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.

15 <a></a><a>1 in 4 dollars is made in peak season</a>

16 Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024--and apply those learnings this year.

17 <a></a><a>K:LDN 2025 - 10 takeaways</a>

18 Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

19 <a></a><a>RCS vs. SMS vs. MMS</a>

20 - SMS and MMS have served marketers well as standard promotional channels that reach customers with brief, urgent messages. But now, a third option is making waves: Rich Communication Services (RCS). And as Apple begins to roll out RCS support for iOS 18, RCS is poised to become a major player in global messaging. RCS offers […]

20 + Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.