Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Ashley Ismailovski, MBA is an Email and SMS Marketing expert at SmartSites, a digital marketing agency that has been an Inc5000 fastest growing company for the last 8 years. As the director of email marketing, Ashley developed and launched the agency's email and SMS marketing services in 2021 based on documented client needs for stronger customer retention strategies. She and her team have since worked to nurture customer databases, generate stronger brand affinity, and drive millions of dollars in revenue for their clients. In 2023, Ashley joined the Klaviyo Community Champions cohort as a thought leader in email and SMS and platform expert, and was invited back to the program for a third year in 2025 after being recognized as a top performer. When she's not working with clients or engaging in discussions in the Community, you can find her speaking at conferences across the world about her tried and tested strategies for omnichannel marketing success.

2 <h2>Posts by this author</h2>

3 <a></a><a>Best marketing automation platforms for 2026</a>

4 Discover the best marketing automation platform for 2026 and learn how to choose based on data, integrations, scalability, and the features that drive real customer value.

5 <a></a><a>Use Marketing Analytics to level up your BFCM strategy</a>

6 Discover 6 data-driven ways to use Klaviyo Marketing Analytics to boost BFCM performance, personalize campaigns, and drive long-term customer retention.

7 <a></a><a>Wins to expect with Marketing Analytics</a>

8 Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.

9 <a></a><a>How to conduct an audit of your SMS program</a>

10 SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

11 <a></a><a>October BFCM checklist</a>

12 - The holidays are a busy time for everyone-and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]

12 + BFCM is only a month away, so read our checklist to see how to adjust your campaigns. Learn how buyer guides and continued list growth can help.

13 <a></a><a>4 tips for better AI prompts</a>

14 Generative ai is a good tool when used the right way. Learn how tips like hyper-specific prompts and tone recommendations can help produce content with Klaviyo.