-
Plateforme
-
Vue d’ensemble
-
SOLUTIONS
-
CANAUX
-
PRODUITS CLÉS
-
-
Apps & Intégrations
-
KLAVIYO APP MARKETPLACE
-
-
Ressources
-
Assistance
-
En savoir plus
-
Outils gratuits
-
BILAN DU BLACK FRIDAY 2025
- Comment ça marche
- Tarifs
2026-03-10 21:45
Diff
<!DOCTYPE html><html lang="fr-FR"> <head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><title>Glossaire marketing : vocabulaire et définitions pour le marketing digital - Klaviyo FR</title><meta name="description" content="Découvrez les termes les plus utilisés dans le domaine du marketing par e-mail et SMS, et familiarisez-vous avec leurs définitions et la manière dont vous pouvez les appliquer à votre stratégie marketing."><link rel="alternate" href="https://www.klaviyo.com/glossary" hreflang="en-US"><link rel="alternate" href="https://www.klaviyo.com/uk/glossary" hreflang="en-GB"><link rel="alternate" href="https://www.klaviyo.com/fr/glossary" hreflang="fr-FR"><link rel="alternate" href="https://www.klaviyo.com/glossary" hreflang="x-default"><link rel="icon" href="https://www.klaviyo.com/icons/icon-32x32.png" type="image/png"><link rel="manifest" href="/manifest.webmanifest" crossorigin="anonymous"><link rel="apple-touch-icon" sizes="48x48" href="https://www.klaviyo.com/icons/icon-48x48.png"><link rel="apple-touch-icon" sizes="72x72" href="https://www.klaviyo.com/icons/icon-72x72.png"><link rel="apple-touch-icon" sizes="96x96" href="https://www.klaviyo.com/icons/icon-96x96.png"><link rel="apple-touch-icon" sizes="144x144" href="https://www.klaviyo.com/icons/icon-144x144.png"><link rel="apple-touch-icon" sizes="192x192" href="https://www.klaviyo.com/icons/icon-192x192.png"><link rel="apple-touch-icon" sizes="256x256" href="https://www.klaviyo.com/icons/icon-256x256.png"><link rel="apple-touch-icon" sizes="384x384" href="https://www.klaviyo.com/icons/icon-384x384.png"><link rel="apple-touch-icon" sizes="512x512" href="https://www.klaviyo.com/icons/icon-512x512.png"><script id="klaviyo-contentsquare">window._uxa = window._uxa || [];</script><script id="transcend-airgap-script" src="https://transcend-cdn.com/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheBust=1773173417951" data-cfasync="false" data-prompt="auto" data-site="klaviyo.com" data-locale="en-US" data-languages="en,de-DE,es-ES,fr-FR,it-IT,ko-KR,nl-NL,pl-PL,pt-BR,sv-SE" onload="window._airgapLoadEvent = event;" data-report-only="on"></script> <script type="module" src="/glossary/_astro/ConsentManager.astro_astro_type_script_index_0_lang.CSSV1Q3d.js"></script><script id="klaviyo-experimentation">
window._kvyo_mkt_exp_provider = window._kvyo_mkt_exp_provider || {};
</script><script id="klaviyo-datalayer">window.dataLayer = window.dataLayer || [];</script> <script id="klaviyo-google-tag-manager">(function(){const gtmId = "GTM-M28G2G";
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer', gtmId);
window['optimizely'] = window['optimizely'] || [];
window['optimizely'].push({
type:"event",
eventName:"gtmLoaded"
});
})();</script><script id="hs-script-loader" src="//js.hs-scripts.com/48163345.js"></script><script src="https://js.hsforms.net/forms/embed/v2.js"></script><script>window.hubspotTrackingId = window.hubspotTrackingId || '48163345';</script><script id="klaviyo-klaviyoCompanyId">(function(){const companyId = "9BX3wh";
window.klaviyoCompanyId = window.klaviyoCompanyId || companyId;
})();</script><script id="klaviyo-klaviyo-object">
!function(){if(!window.klaviyo){window._klOnsite=window._klOnsite||[];try{window.klaviyo=new Proxy({},{get:function(n,i){return"push"===i?function(){var n;(n=window._klOnsite).push.apply(n,arguments)}:function(){for(var n=arguments.length,o=new Array(n),w=0;w<n;w++)o[w]=arguments[w];var t="function"==typeof o[o.length-1]?o.pop():void 0,e=new Promise((function(n){window._klOnsite.push([i].concat(o,[function(i){t&&t(i),n(i)}]))}));return e}}})}catch(n){window.klaviyo=window.klaviyo||[],window.klaviyo.push=function(){var n;(n=window._klOnsite).push.apply(n,arguments)}}}}();
</script><script id="klaviyo-onsite-js" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=9BX3wh"></script><meta property="og:locale" content="fr_FR"><meta property="og:type" content="website"><meta name="og:title" property="og:title" content="Glossaire marketing : vocabulaire et définitions pour le marketing digital - Klaviyo FR"><meta name="og:description" content="Découvrez les termes les plus utilisés dans le domaine du marketing par e-mail et SMS, et familiarisez-vous avec leurs définitions et la manière dont vous pouvez les appliquer à votre stratégie marketing."><meta property="og:url" content="https://www.klaviyo.com/fr/glossary"><meta property="og:site_name" content="Klaviyo FR"><meta property="article:publisher" content="https://www.facebook.com/Klaviyo/"><meta property="og:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta property="og:image:width" content="1200"><meta property="og:image:height" content="630"><meta property="og:image:type" content="image/jpeg"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Glossaire marketing : vocabulaire et définitions pour le marketing digital - Klaviyo FR"><meta name="twitter:description" content="Découvrez les termes les plus utilisés dans le domaine du marketing par e-mail et SMS, et familiarisez-vous avec leurs définitions et la manière dont vous pouvez les appliquer à votre stratégie marketing."><meta name="twitter:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta name="twitter:site" content="@klaviyo"><script type="module" src="/glossary/_astro/OnLoad.astro_astro_type_script_index_0_lang.D02NJZ2l.js"></script><meta id="meta-robots-tag" name="robots" content="index, follow"><link id="link-rel-canonical" rel="canonical" href><script type="module" src="/glossary/_astro/Statsig.astro_astro_type_script_index_0_lang.DsHlADV7.js"></script><meta name="msvalidate.01" content="49A84271BDDA383603410B783428A45B"><meta name="google-site-verification" content="gZoutuKyaBAseITF5HFxs7502vdgSyDlGFVcrM-3_68"><meta name="facebook-domain-verification" content="jso33gutz25cozarhntdl864k8xtnf"><link rel="preconnect" href="https://static.klaviyo.com"><script defer id="recaptcha-script" src="https://www.google.com/recaptcha/api.js?render=6Lc-vxErAAAAAKq79hQ2CEfaUCBld0hVMtRboXtB&hl=fr-FR"></script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://www.klaviyo.com/fr"},{"@type":"ListItem","position":2,"name":"Glossaire","item":"https://www.klaviyo.com/fr/glossary"}]}</script><style>._breadcrumbsComponent_1ilbl_1{background-color:var(--color-breadcrumbs-background);padding-top:32px}._charcoal_1ilbl_6{--color-breadcrumbs-background: var(--color-charcoal)}._lightSand_1ilbl_10{--color-breadcrumbs-background: var(--color-light-sand)}._container_1ilbl_14{display:block;padding-top:2rem;padding-bottom:1.2rem;font-size:1.2rem}._breadcrumbs_1ilbl_1{background-color:transparent;color:var(--color-storm-tint);display:inline-block;max-width:29.1rem;position:relative;width:69rem;z-index:3}._light_1ilbl_10,._breadcrumbs_1ilbl_1._light_1ilbl_10{color:var(--color-gray-90);._lastBreadcrumb_1ilbl_35{color:var(--color-charcoal)}}._dark_1ilbl_40,._breadcrumbs_1ilbl_1._dark_1ilbl_40{color:var(--color-storm-tint);._lastBreadcrumb_1ilbl_35{color:var(--color-white)}}._breadcrumb_1ilbl_1{cursor:pointer;display:inline-block;margin-right:.6rem;overflow:hidden;text-decoration:none;text-overflow:ellipsis;&:hover,&:focus,&:focus-visible{text-decoration:underline}}._lastBreadcrumb_1ilbl_35{cursor:default;display:inline-block;text-decoration:none;margin-right:.6rem;font-weight:500;overflow:hidden;text-overflow:ellipsis;max-width:100%;white-space:nowrap}._spacer_1ilbl_77{display:inline-block;text-align:center;width:20px;margin-right:.6rem;overflow:hidden}@media screen and (min-width: 576px){._breadcrumbs_1ilbl_1{max-width:41.6rem}}@media screen and (min-width: 768px){._breadcrumbs_1ilbl_1{max-width:45.6rem}}@media screen and (min-width: 916px){._breadcrumbs_1ilbl_1{max-width:61.6rem}}@media screen and (min-width: 1366px){._breadcrumbs_1ilbl_1{max-width:69rem}}
</style>
<link rel="stylesheet" href="/glossary/_astro/_slug_.AdYSFdJi.css">
<link rel="stylesheet" href="/glossary/_astro/index.DbHAr0Dz.css">
<style>._buttonContainer_1ir94_1{font-family:var(--font-family-sans-serif);display:inline-flex;align-items:center;flex-wrap:wrap;gap:1.5rem}
</style>
<link rel="stylesheet" href="/glossary/_astro/index.BZHNbNSM.css"><script type="module" src="/glossary/_astro/page.BV_IqN1J.js"></script></head><body> <style>astro-island,astro-slot,astro-static-slot{display:contents}</style><script>(()=>{var e=async t=>{await(await t())()};(self.Astro||(self.Astro={})).load=e;window.dispatchEvent(new Event("astro:load"));})();</script><script>(()=>{var A=Object.defineProperty;var g=(i,o,a)=>o in i?A(i,o,{enumerable:!0,configurable:!0,writable:!0,value:a}):i[o]=a;var d=(i,o,a)=>g(i,typeof o!="symbol"?o+"":o,a);{let i={0:t=>m(t),1:t=>a(t),2:t=>new RegExp(t),3:t=>new Date(t),4:t=>new Map(a(t)),5:t=>new Set(a(t)),6:t=>BigInt(t),7:t=>new URL(t),8:t=>new Uint8Array(t),9:t=>new Uint16Array(t),10:t=>new Uint32Array(t),11:t=>1/0*t},o=t=>{let[l,e]=t;return l in i?i[l](e):void 0},a=t=>t.map(o),m=t=>typeof t!="object"||t===null?t:Object.fromEntries(Object.entries(t).map(([l,e])=>[l,o(e)]));class y extends HTMLElement{constructor(){super(...arguments);d(this,"Component");d(this,"hydrator");d(this,"hydrate",async()=>{var b;if(!this.hydrator||!this.isConnected)return;let e=(b=this.parentElement)==null?void 0:b.closest("astro-island[ssr]");if(e){e.addEventListener("astro:hydrate",this.hydrate,{once:!0});return}let c=this.querySelectorAll("astro-slot"),n={},h=this.querySelectorAll("template[data-astro-template]");for(let r of h){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("data-astro-template")||"default"]=r.innerHTML,r.remove())}for(let r of c){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("name")||"default"]=r.innerHTML)}let p;try{p=this.hasAttribute("props")?m(JSON.parse(this.getAttribute("props"))):{}}catch(r){let s=this.getAttribute("component-url")||"<unknown>",v=this.getAttribute("component-export");throw v&&(s+=` (export ${v})`),console.error(`[hydrate] Error parsing props for component ${s}`,this.getAttribute("props"),r),r}let u;await this.hydrator(this)(this.Component,p,n,{client:this.getAttribute("client")}),this.removeAttribute("ssr"),this.dispatchEvent(new CustomEvent("astro:hydrate"))});d(this,"unmount",()=>{this.isConnected||this.dispatchEvent(new CustomEvent("astro:unmount"))})}disconnectedCallback(){document.removeEventListener("astro:after-swap",this.unmount),document.addEventListener("astro:after-swap",this.unmount,{once:!0})}connectedCallback(){if(!this.hasAttribute("await-children")||document.readyState==="interactive"||document.readyState==="complete")this.childrenConnectedCallback();else{let e=()=>{document.removeEventListener("DOMContentLoaded",e),c.disconnect(),this.childrenConnectedCallback()},c=new MutationObserver(()=>{var n;((n=this.lastChild)==null?void 0:n.nodeType)===Node.COMMENT_NODE&&this.lastChild.nodeValue==="astro:end"&&(this.lastChild.remove(),e())});c.observe(this,{childList:!0}),document.addEventListener("DOMContentLoaded",e)}}async childrenConnectedCallback(){let e=this.getAttribute("before-hydration-url");e&&await import(e),this.start()}async start(){let e=JSON.parse(this.getAttribute("opts")),c=this.getAttribute("client");if(Astro[c]===void 0){window.addEventListener(`astro:${c}`,()=>this.start(),{once:!0});return}try{await Astro[c](async()=>{let n=this.getAttribute("renderer-url"),[h,{default:p}]=await Promise.all([import(this.getAttribute("component-url")),n?import(n):()=>()=>{}]),u=this.getAttribute("component-export")||"default";if(!u.includes("."))this.Component=h[u];else{this.Component=h;for(let f of u.split("."))this.Component=this.Component[f]}return this.hydrator=p,this.hydrate},e,this)}catch(n){console.error(`[astro-island] Error hydrating ${this.getAttribute("component-url")}`,n)}}attributeChangedCallback(){this.hydrate()}}d(y,"observedAttributes",["props"]),customElements.get("astro-island")||customElements.define("astro-island",y)}})();</script><astro-island uid="Z1IEgJ" prefix="r8" component-url="/glossary/_astro/header.qnh8C8sx.js" component-export="Header" renderer-url="/glossary/_astro/client.BTxiiVJY.js" props="{"slot":[0,"header"],"alertBar":[0],"basePathType":[0,"path"],"homeLink":[0,"/fr"],"langCode":[0,"fr-FR"],"path":[0,"/fr/glossary"],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/glossary"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/glossary"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/glossary"]}]]],"universalCtas":[1,[[0,{"_key":[0,"988f033f-abdc-472b-b106-e98ee8526275"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"S'inscrire"],"url":[0,"/fr/sign-up"],"variant":[0,"primary"]}],[0,{"_key":[0,"b54b07c8-401b-461c-becf-e8756df6513e"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Demander une démo"],"url":[0,"/fr/demo-request"],"variant":[0,"secondary"]}]]],"universalCtasLoggedIn":[1,[[0,{"_key":[0,"f0079d26-9981-4cc7-9984-8928d8c6314d"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Demander une démo"],"url":[0,"https://www.klaviyo.com/fr/demo-request"],"variant":[0,"secondary"]}]]],"universalNavigationItems":[1,[[0,{"_key":[0,"90ece125-f43c-4b9b-98a5-b827b7ce1cb5"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"ee845304-58f8-4f36-bc0b-6452b10864b0"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqzDP"],"description":[0,"Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients."],"featured":[0,true],"image":[0,null],"label":[0,"Le CRM conçu pour le B2C"],"trailingMark":[0,true],"url":[0,"/fr/platform"]}]]],"eyebrow":[0,"Vue d’ensemble"],"width":[0,"standard"]}],[0,{"_key":[0,"b136a4ac-5166-4060-ac1b-8c2713e80c04"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"f4e30a72-0664-4382-8fe4-4c26000413ea"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"description":[0,"Optimisez votre marketing à partir
de vos données avec Kai"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo AI"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/fr/solutions/ai"]}],[0,{"_key":[0,"1f7d1082-f7f7-4e4d-a6d3-282fbb11cba7"],"description":[0,"Marketing automation sur tous vos canaux"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Marketing"],"trailingMark":[0,true],"url":[0,"/fr/solutions/marketing-automation"]}],[0,{"_key":[0,"06d74fea-00fc-4798-8025-092402d15395"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"description":[0,"Plus de clients satisfaits, plus de ventes"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Service"],"trailingMark":[0,true],"url":[0,"/fr/solutions/customer-service"]}],[0,{"_key":[0,"ad33f74c-ef5c-4a8d-96cc-c3440e7d09df"],"description":[0,"Une vue simplifiée et complète
de vos données"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Analytics"],"trailingMark":[0,true],"url":[0,"/fr/solutions/analytics"]}],[0,{"_key":[0,"a7ef3599-fd98-4ec0-95c0-5cf9f1cc5c6d"],"description":[0,"Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"trailingMark":[0,true],"url":[0,"/fr/solutions/customer-data-platform"]}]]],"eyebrow":[0,"SOLUTIONS"],"width":[0,"standard"]}],[0,{"_key":[0,"911ad1f0-4938-4744-b59d-1e8fb53b40fc"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"3c79bd11-0cdf-430d-9e95-2b1dd81b7a88"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"description":[0,"Réunissez l’IA, les données
et tous vos canaux"],"featured":[0,true],"image":[0,null],"label":[0,"Marketing omnicanal"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/fr/solutions/omnichannel"]}],[0,{"_key":[0,"0706c727-93bb-454d-8339-2637d55e58c7"],"icon":[0,"NavigationEmail"],"image":[0,null],"label":[0,"Marketing par e-mail"],"url":[0,"/fr/products/email-marketing"]}],[0,{"_key":[0,"984e10f7-72d7-4d62-95d4-129f430a54cf"],"icon":[0,"NavigationSms"],"image":[0,null],"label":[0,"Marketing par SMS"],"url":[0,"/fr/products/sms-marketing"]}],[0,{"_key":[0,"3bfd4807-373b-4d88-84ff-94f2dfa8d4eb"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"icon":[0,"NavigationSms"],"image":[0,null],"label":[0,"Marketing via RCS"],"url":[0,"https://www.klaviyo.com/fr/products/sms-marketing/rcs"]}],[0,{"_key":[0,"f5d0121c-3208-4bf3-9e28-f4b7743fe794"],"icon":[0,"NavigationMobilePush"],"image":[0,null],"label":[0,"Marketing mobile"],"url":[0,"/fr/products/mobile-push"]}],[0,{"_key":[0,"9f434a56-6122-4454-ba4c-e2b9ff31b260"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"icon":[0,"Whatsapp"],"image":[0,null],"label":[0,"Marketing via WhatsApp"],"url":[0,"https://www.klaviyo.com/fr/products/whatsapp"]}]]],"eyebrow":[0,"CANAUX"],"width":[0,"standard"]}],[0,{"_key":[0,"f988dc1f-780e-4577-a339-b44146864bad"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"3c41908b-2379-4a56-84fc-201d467096c5"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/fr/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"94c69bfa-bbb4-4a16-8b67-5379568bc342"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/fr/solutions/ai/customer-agent"]}],[0,{"_key":[0,"8c6a167b-88fc-4ed7-84ac-c8c1e6148c9a"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/fr/products/customer-experience-hub"]}],[0,{"_key":[0,"ca477ae2-3c76-4d75-b729-fe144e6de73b"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/fr/products/helpdesk"]}],[0,{"_key":[0,"9eb21933-b0c5-42b8-b543-f0fb7143d246"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/fr/products/marketing-analytics"]}],[0,{"_key":[0,"6d8a2ec2-03b1-469f-aa7b-20fb8f83de73"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/fr/products/advanced-cdp"]}],[0,{"_key":[0,"556e92a5-23ff-4367-a33d-b2621fbab3ba"],"image":[0,null],"label":[0,"Segmentation"],"url":[0,"/fr/features/segmentation"]}],[0,{"_key":[0,"56ccfc39-da26-48dc-9869-dc65cefce373"],"image":[0,null],"label":[0,"Avis"],"url":[0,"https://www.klaviyo.com/fr/products/review-management"]}],[0,{"_key":[0,"0235adcb-1150-4dc3-9816-ff40ff95ac3a"],"image":[0,null],"label":[0,"Modèles"],"url":[0,"https://www.klaviyo.com/fr/features/templates"]}]]],"eyebrow":[0,"PRODUITS CLÉS"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"9379c37a-88e6-4ba6-86c8-385685468e8f"],"_type":[0,"six_column"],"childItems":[1,[[0,{"_key":[0,"544ad0d1-7eb1-46a8-8173-5bc355308482"],"description":[0,"Une seule plateforme, pour chaque canal, et pour de vrais résultats."],"image":[0,{"_type":[0,"image"],"alt":[0,"Klaviyo Omnichannel"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"]}]}],"label":[0,"L’omnivers Klaviyo"],"url":[0,"https://www.klaviyo.com/fr/solutions/omnichannel"]}],[0,{"_key":[0,"a55e582b-85e8-4cb2-a0e6-62a3643423fd"],"description":[0,"L’IA qui optimise et pilote votre stratégie marketing."],"image":[0,{"_type":[0,"image"],"alt":[0,"Agent de marketing IA"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"]}]}],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/fr/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"51210566-eab8-4e69-8be8-69c77a2e7803"],"description":[0,"L’IA qui aide et conseille vos clients en temps réel."],"image":[0,{"_type":[0,"image"],"alt":[0,"Agent client IA"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"]}]}],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/fr/solutions/ai/customer-agent"]}],[0,{"_key":[0,"d3772b1b-1791-4d8a-9fce-74822e4789e8"],"description":[0,"Plus de personnalisation, sur plus de canaux"],"image":[0,{"_type":[0,"image"],"alt":[0,"Klaviyo - nouvelles fonctionnalités"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"]}]}],"label":[0,"Nouvelles fonctionnalités"],"url":[0,"https://www.klaviyo.com/fr/whats-new"]}]]],"eyebrow":[0,"À la une"]}]]]}],"label":[0,"Plateforme"]}],[0,{"_key":[0,"10358273-5669-49ad-9655-4d2d43ee7660"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"a48a8a33-44ad-4725-a83b-b81b374b4af2"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqzEb"],"description":[0,"Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues"],"featured":[0,true],"image":[0,null],"label":[0,"Voir toutes les apps"],"trailingMark":[0,true],"url":[0,"https://marketplace.klaviyo.com/fr-fr/"]}]]],"eyebrow":[0,"KLAVIYO APP MARKETPLACE"],"width":[0,"standard"]}],[0,{"_key":[0,"b209bcab-4860-4b97-9e61-693057f6a2b9"],"_type":[0,"visual_list"],"childItems":[1,[[0,{"_key":[0,"d4dfc8d1-8c2e-41c0-864e-cbc4c93a22c4"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo Prestashop"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"]}]}],"label":[0,"PrestaShop"],"url":[0,"/fr/ecommerce-integrations/prestashop"]}],[0,{"_key":[0,"801b1619-fd17-4c51-9e66-de06da277868"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo Shopify"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"]}]}],"label":[0,"Shopify"],"url":[0,"/fr/ecommerce-integrations/shopify"]}],[0,{"_key":[0,"ccfc04df-1b1c-4146-a784-44d243222201"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo Salesforce"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"]}]}],"label":[0,"Salesforce"],"url":[0,"/fr/ecommerce-integrations/salesforce-commerce-cloud"]}],[0,{"_key":[0,"bf05efca-773b-4f8c-a20b-abeb655ede05"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo Wix"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"]}]}],"label":[0,"Wix"],"url":[0,"/fr/ecommerce-integrations/wix"]}],[0,{"_key":[0,"1ac8bcdc-7258-4375-b254-5b9bcbb40f9a"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo WooCommerce"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"]}]}],"label":[0,"WooCommerce"],"url":[0,"/fr/platform-integrations/woocommerce"]}],[0,{"_key":[0,"70252720-b09f-481d-98ff-b155b50a2486"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo Adobe Commerce Magento"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"]}]}],"label":[0,"Adobe Commerce (Magento)"],"url":[0,"/fr/ecommerce-integrations/magento"]}],[0,{"_key":[0,"49ffaaff-d165-4e5f-8466-d05e4966d1f6"],"image":[0,{"_type":[0,"image"],"alt":[0,"Logo de Big Commerce"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"]}]}],"label":[0,"BigCommerce"],"url":[0,"/fr/ecommerce-integrations/bigcommerce"]}]]]}],[0,{"_key":[0,"ca182974-d698-437d-bb79-3bdb9a829509"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqzFn"],"description":[0,"Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi"],"featured":[0,true],"image":[0,null],"label":[0,"Avantages des intégrations"],"trailingMark":[0,true],"url":[0,"/fr/ecommerce-integrations"]}],[0,{"_key":[0,"375edc34-4d0a-4c43-8b5d-5ec915cf69dc"],"image":[0,null],"label":[0,"Publicité (EN)"],"url":[0,"https://connect.klaviyo.com/integrations?categories=advertising"]}],[0,{"_key":[0,"473a973d-f46e-4765-a4f9-3a291e9ab119"],"image":[0,null],"label":[0,"Expédition et logistique (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=shippinglogistics"]}],[0,{"_key":[0,"d0b3b73a-46d3-438e-8a55-d681e9e30e56"],"image":[0,null],"label":[0,"Point de vente (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=pos"]}],[0,{"_key":[0,"b93fd8bf-166b-4d58-b07f-9a0360788dcd"],"image":[0,null],"label":[0,"Fidélisation (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=loyalty"]}],[0,{"_key":[0,"9903c157-2cbe-4ee4-b0b2-c44b66f3080c"],"image":[0,null],"label":[0,"Abonnement (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"]}],[0,{"_key":[0,"8722f21e-b638-429d-8f01-b0ad9b04ae8c"],"image":[0,null],"label":[0,"Les apps et intégrations les + demandées (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"e335379c-ae19-4c24-89f4-0d0c0b5a8f48"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqzGz"],"description":[0,"Guides, outils et informations pour les développeurs"],"featured":[0,true],"image":[0,null],"label":[0,"Développeurs (EN)↗"],"trailingMark":[0,true],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"cb43685f-d577-434d-93c4-8d9829fe0fd5"],"image":[0,null],"label":[0,"Se lancer (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs/get_started"]}],[0,{"_key":[0,"d21aab83-f8f3-4c54-98ba-dc7c11e789f9"],"image":[0,null],"label":[0,"Guides pour les développeurs (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs"]}],[0,{"_key":[0,"472e90ec-c25b-45f9-86e0-14094c2a56e5"],"image":[0,null],"label":[0,"Documentation sur les API (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/reference/api_overview"]}]]],"width":[0,"standard"]}]]],"lowerItems":[1,[]]}],"label":[0,"Apps & Intégrations"]}],[0,{"_key":[0,"6294cf40-fc45-42d4-ab2c-bc3733925665"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"779dda71-1f95-4062-b851-91f1549f0d6e"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqzIB"],"description":[0,"Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté"],"featured":[0,true],"image":[0,null],"label":[0,"L'accélérateur Klaviyo"],"trailingMark":[0,true],"url":[0,"/fr/customer-resources"]}],[0,{"_key":[0,"bfb8ec29-aaa3-48d9-ab01-0d40db1df7db"],"description":[0,"Trouvez des réponses à vos questions."],"image":[0,null],"label":[0,"Centre d’aide"],"url":[0,"https://help.klaviyo.com/hc/fr-fr"]}],[0,{"_key":[0,"67ce37b4-56c3-4794-a467-8f78729e1fa3"],"description":[0,"Ressources, cours et certifications"],"image":[0,null],"label":[0,"Académie"],"url":[0,"https://academy.klaviyo.com"]}],[0,{"_key":[0,"193a480b-0059-4267-b4bc-f0734659bac6"],"description":[0,"Apprenez des autres entreprises qui font confiance à Klaviyo"],"image":[0,null],"label":[0,"Forums de la communauté"],"url":[0,"https://community.klaviyo.com/groups/groupe-francais-77"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"023d20a5-fe76-487b-ab34-8502ed37d26f"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"577948da-1432-4b95-82e9-160d81d353c7"],"description":[0,"Mettre le pied à l’étrier et développer ses compétences"],"image":[0,null],"label":[0,"Formations en direct (EN)↗"],"url":[0,"/live-training"]}],[0,{"_key":[0,"4a971ff3-bac9-4ab7-af3b-d3afe1cc10bb"],"description":[0,"Des agences digitales pour accompagner votre croissance"],"image":[0,null],"label":[0,"Trouver des agences et partenaires technologiques (EN)↗"],"url":[0,"https://connect.klaviyo.com"]}]]],"eyebrow":[0,"Assistance"],"width":[0,"standard"]}],[0,{"_key":[0,"7f33e977-4b95-4968-a78b-649ce287a4cf"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"942dfa77-026a-4eae-9cfd-8cf8fbc3e21f"],"description":[0,"Avec Klaviyo, les entreprises réussissent"],"image":[0,null],"label":[0,"Études de cas"],"url":[0,"/fr/customers"]}],[0,{"_key":[0,"0c42d0e5-08dd-44b6-b348-8e7dc76bb6cc"],"description":[0,"Des stratégies adaptées aux défis d’aujourd’hui"],"image":[0,null],"label":[0,"Guides et rapports"],"url":[0,"/fr/marketing-resources"]}],[0,{"_key":[0,"331c5bdf-f164-4cbb-8b59-33ddda8bad3f"],"description":[0,"Nouvelles de l’industrie et stratégies de croissance"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/fr/blog"]}]]],"eyebrow":[0,"En savoir plus"],"width":[0,"standard"]}],[0,{"_key":[0,"0fc7d999-b9d0-4c1b-9536-57f6ec99ce79"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"04def49b33ab"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Calendrier 2026 des campagnes marketing"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar"]}],[0,{"_key":[0,"d8eec25986e3"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Calculateur de ROI"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/fr/tools/roi-calculator"]}],[0,{"_key":[0,"0af6304c548c"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Bibliothèque de modèles d’e-mails (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/features/email-templates"]}],[0,{"_key":[0,"73de923772ad"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Générateur d’objets d’e-mails (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Outils gratuits"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"161c3bd5f42a"],"_type":[0,"inline_list"],"childItems":[1,[[0,{"_key":[0,"3ef9dac05a4c"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Découvrez les données clés des marques qui ont réussi leur Black Friday"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends"]}]]],"eyebrow":[0,"BILAN DU BLACK FRIDAY 2025"]}]]]}],"label":[0,"Ressources"]}],[0,{"_key":[0,"6d3c5932-6ab2-4e89-b7ce-39aad774be3f"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"Comment ça marche"],"url":[0,"/fr/platform-tour"]}],[0,{"_key":[0,"dad626f5-8d93-4bb7-bf48-c388ad158780"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"Tarifs"],"url":[0,"/fr/pricing"]}]]],"utilityNavigationItems":[1,[[0,{"_key":[0,"abb83a40-745c-4b95-be61-ceb1d1bcdc7b"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Accueil"],"url":[0,"https://www.klaviyo.com/fr/"]}],[0,{"_key":[0,"024230aa-bd1b-45cc-9a5a-5932490b261b"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Centre d’aide"],"url":[0,"https://help.klaviyo.com/hc/fr-fr"]}],[0,{"_key":[0,"4a0dcf7e-1b58-4291-b230-574fb54596a0"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Partenaires (EN) ↗"],"url":[0,"https://www.klaviyo.com/partners"]}]]],"showSubnav":[0,false]}" ssr client="load" before-hydration-url="/glossary/_astro/astro_scripts/before-hydration.js.Cnjat4Vr.js" opts="{"name":"ReactHeader","value":true}" await-children><header id="primary-navigation-header" class="_header_1vldn_1" slot="header"><a data-variant="ghost" aria-label="Passer au contenu principal" class="_dark_1dvtu_112 _skipButton_1jt0p_1 _button_1dvtu_1 _ghost_1dvtu_52" href="#site-content" role="link" tabindex="0" target="_self" id="skip-button">Passer au contenu principal</a><div class="_utilityNavigation_1e8p0_1"><div class="grid _grid_1e8p0_18"><div class="_container_1e8p0_30"><nav class="_utility_1e8p0_1"><ul class="_linkList_1e8p0_100"><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/" aria-current="false">Accueil</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr" aria-current="false">Centre d’aide</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" aria-current="false">Partenaires (EN) ↗</a></li></ul></nav><div class="_children_1e8p0_57"></div><div class="_actions_1e8p0_72"><div class="_languageSelectorContainer_1e8p0_154"></div><div class="_siteActions_1e8p0_79 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/search-all" aria-label="Recherche"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg></a></li></ul></div><nav class="_platformActions_1e8p0_87 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se connecter</div></div></div></a></li></ul></nav></div></div></div></div><div class="_universalNavigation_1pr3e_1 _invertOnHover_1pr3e_46"><div class="grid _container_1pr3e_65"><a title="Accéder à la page d’accueil de Klaviyo" href="/fr" class="_logoContainer_1pr3e_72"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 581 172" color="currentColor" style="height:3.6rem" class="_logo_1pr3e_72"><path fill="currentColor" d="M329.918 34.367a11.85 11.85 0 0 0 8.284-3.315 11.69 11.69 0 0 0 3.576-8.129 11.87 11.87 0 0 0-3.512-8.29 12.03 12.03 0 0 0-8.348-3.488 11.85 11.85 0 0 0-8.185 3.551 11.69 11.69 0 0 0-3.338 8.227 11.5 11.5 0 0 0 3.403 8.065 11.66 11.66 0 0 0 8.12 3.38M410.509 45.371h28.604v2.254a15.3 15.3 0 0 0-4.538 1.558c-2.615 1.215-7.845 7.104-11.86 16.973-6.799 17.148-13.943 37.404-21.442 60.618l-2.792 8.803c-1.223 3.979-2.269 6.576-2.792 8.143s-1.224 3.979-2.438 6.919a38.6 38.6 0 0 1-2.659 6.409c-1.401 2.597-4.016 7.923-6.107 9.525-3.316 2.773-8.2 5.889-14.298 5.37-11.86 0-20.751-8.803-20.928-19.217 0-7.105 4.538-11.779 11.337-11.779 4.884 0 9.236 2.641 9.236 8.134 0 3.988-4.006 8.143-4.006 10.221 0 5.369 3.138 7.922 9.245 7.922 4.875 0 8.864-3.116 11.851-9.349 4.016-7.104 4.361-14.894 1.046-23.557l-25.103-65.98c-5.761-15.237-10.122-20.246-15.521-20.783V45.3h39.578v2.253c-4.707.52-7.144 3.293-7.144 8.31 0 3.636 1.391 9.182 4.006 16.286l4.707 12.81c5.407 13.855 9.75 25.977 12.037 33.601 5.053-15.758 9.751-29.614 14.298-41.736 3.315-9.006 4.884-15.414 4.884-19.226 0-6.752-3.661-9.868-9.245-9.868zM135.158 129.714c-5.052-.88-9.413-5.37-9.413-14.895V0L96.972 6.233v2.43c4.884-.52 9.75 3.802 9.75 12.984v93.172c0 9.006-4.884 14.2-9.75 14.895q-.687.12-1.383.167a15.4 15.4 0 0 1-7.268-1.276c-3.865-1.673-7.091-4.657-9.821-9.111L65.203 98.366a24.44 24.44 0 0 0-11.884-9.785 24.64 24.64 0 0 0-15.418-.779L52.9 71.35c11.328-12.465 21.797-20.432 31.733-23.724V45.37H51.642v2.254c8.545 3.292 8.021 10.564-1.773 22.008l-21.096 24.41V0L0 6.233v2.43c4.884 0 9.75 4.841 9.75 13.327v92.829c0 10.221-4.706 14.2-9.75 14.895v2.254h38.222v-2.254c-6.276-.88-9.414-5.713-9.414-14.895v-17.14l8.19-9.005 19.838 32.378c4.707 7.799 9.068 10.916 16.044 10.916h66.391v-1.761s-1.897-.132-4.113-.493M214.368 118.763V80.029c-.382-25.326-11.072-36.858-35.554-36.858a34.97 34.97 0 0 0-21.619 7.27c-6.453 4.851-9.591 10.397-9.591 16.806 0 6.233 3.484 10.907 9.236 10.907 6.108 0 10.469-3.46 10.469-8.31 0-3.636-2.447-8.662-2.447-12.122 0-6.241 4.716-11.611 12.906-11.611 10.469 0 17.959 7.8 17.959 25.115v10.388l-8.714 2.077c-4.538.88-8.367 1.761-11.337 2.641s-6.798 2.078-11.337 3.803c-9.068 3.469-13.943 6.761-18.135 12.994a18.1 18.1 0 0 0-3.138 10.22c0 14.367 10.113 20.952 24.243 20.952 11.159 0 23.046-5.89 28.418-16.973.077 3.496.92 6.933 2.473 10.071 5.912 11.884 25.493 4.859 25.493 4.859v-2.253c-8.572 1.329-9.281-8.795-9.325-11.242m-18.615-11.99c0 5.713-2.092 10.388-6.275 13.68-4.007 3.293-8.191 5.027-12.552 5.027-8.545 0-14.129-5.546-14.129-15.767 0-4.841 2.659-9.349 4.884-11.945a21.3 21.3 0 0 1 6.107-4.332c2.961-1.558 4.432-2.359 6.453-3.292l7.978-2.94c4.006-1.558 6.444-2.421 7.49-2.94zM581 45.371h-67.818V0H581l-14.236 22.686zM443.147 120.946a45.33 45.33 0 0 1-12.933-32.263 44.5 44.5 0 0 1 3.224-17.337 44.8 44.8 0 0 1 9.709-14.76c8.554-9.014 19.031-13.53 31.263-13.53 12.046 0 22.533 4.516 31.086 13.53a44.2 44.2 0 0 1 9.845 14.722 44 44 0 0 1 3.256 17.375 44.6 44.6 0 0 1-3.276 17.443 44.9 44.9 0 0 1-9.825 14.82c-8.553 8.803-19.04 13.355-31.086 13.355-12.232 0-22.709-4.508-31.263-13.355m46.979-62.916c-3.448-6.699-7.978-10.625-13.296-11.682-10.787-2.156-20.325 8.856-23.879 26.366a82.6 82.6 0 0 0-1.091 23.847 65.8 65.8 0 0 0 6.577 22.889c3.457 6.708 7.978 10.625 13.296 11.681 10.788 2.157 20.6-9.322 24.181-27.008 2.97-14.78 1.463-32.782-5.832-46.102z"></path><path fill="currentColor" d="M340.032 114.819V45.371h-61.383v2.087c8.199 1.215 12.099 7.36 8.377 17.324-19.182 51.78-17.959 49.456-19.182 53.611-1.223-3.988-4.016-13.785-8.545-26.075-4.53-12.289-7.499-20.44-8.722-24.076-4.707-14.376-3.138-19.746 4.538-20.608V45.38h-39.764v2.254c5.93 1.215 11.16 7.966 15.521 20.088l6.107 15.758c6.71 17.025 14.591 40.494 17.223 48.497h13.216c4.255-12.325 21.327-61.508 23.614-66.508 2.464-5.696 5.256-10.01 8.377-12.994a15.54 15.54 0 0 1 5.378-3.722 15.64 15.64 0 0 1 6.446-1.19s9.582 0 9.582 9.182v58.074c0 9.684-4.707 14.2-9.591 14.895v2.254h38.018v-2.254c-5.026-.695-9.21-5.194-9.21-14.895"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Plateforme</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir
de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète
de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données
et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Intégrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Adobe Commerce Magento" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo de Big Commerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/ecommerce-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avantages des intégrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicité (EN)</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Expédition et logistique (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point de vente (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidélisation (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Les apps et intégrations les + demandées (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Guides, outils et informations pour les développeurs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se lancer (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides pour les développeurs (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentation sur les API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L'accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie</div></div><div class="_description_s73z6_61">Ressources, cours et certifications</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/groups/groupe-francais-77"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Forums de la communauté</div></div><div class="_description_s73z6_61">Apprenez des autres entreprises qui font confiance à Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Assistance</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/live-training"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formations en direct (EN)↗</div></div><div class="_description_s73z6_61">Mettre le pied à l’étrier et développer ses compétences</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trouver des agences et partenaires technologiques (EN)↗</div></div><div class="_description_s73z6_61">Des agences digitales pour accompagner votre croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">En savoir plus</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/fr/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div><div class="_description_s73z6_61">Avec Klaviyo, les entreprises réussissent</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides et rapports</div></div><div class="_description_s73z6_61">Des stratégies adaptées aux défis d’aujourd’hui</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Nouvelles de l’industrie et stratégies de croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Outils gratuits</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendrier 2026 des campagnes marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bibliothèque de modèles d’e-mails (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BILAN DU BLACK FRIDAY 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrez les données clés des marques qui ont réussi leur Black Friday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/pricing"><span>Tarifs</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S'inscrire</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plateforme</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir
de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète
de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données
et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Intégrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Adobe Commerce Magento" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo de Big Commerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/ecommerce-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avantages des intégrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicité (EN)</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Expédition et logistique (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point de vente (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidélisation (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Les apps et intégrations les + demandées (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Guides, outils et informations pour les développeurs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se lancer (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides pour les développeurs (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentation sur les API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressources</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L'accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie</div></div><div class="_description_s73z6_61">Ressources, cours et certifications</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/groups/groupe-francais-77"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Forums de la communauté</div></div><div class="_description_s73z6_61">Apprenez des autres entreprises qui font confiance à Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Assistance</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/live-training"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formations en direct (EN)↗</div></div><div class="_description_s73z6_61">Mettre le pied à l’étrier et développer ses compétences</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trouver des agences et partenaires technologiques (EN)↗</div></div><div class="_description_s73z6_61">Des agences digitales pour accompagner votre croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">En savoir plus</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/fr/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div><div class="_description_s73z6_61">Avec Klaviyo, les entreprises réussissent</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides et rapports</div></div><div class="_description_s73z6_61">Des stratégies adaptées aux défis d’aujourd’hui</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Nouvelles de l’industrie et stratégies de croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Outils gratuits</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendrier 2026 des campagnes marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bibliothèque de modèles d’e-mails (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BILAN DU BLACK FRIDAY 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrez les données clés des marques qui ont réussi leur Black Friday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/pricing"><span>Tarifs</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Accueil</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partenaires (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg><div>Recherche</div></div></div></a></li></ul><ul class="_list_scbs5_58 _ctaList_scbs5_88"><div class="_languageSelectorContainer_scbs5_307"><div class="_languageSelector_18hva_25 _cotton_18hva_61 _drawer_18hva_18"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81 _drawer_18hva_18">France<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">FR</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1 _drawer_18hva_18"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/glossary" aria-current="true" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/de/" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/au/" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/glossary" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/glossary" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/es/" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/it/" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><li><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S'inscrire</div></div></div></a></li><li><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se connecter</div></div></div></a></li></ul></nav></dialog></div></header><!--astro:end--></astro-island> <main id="site-content"> <astro-island uid="12MfjU" prefix="r10" component-url="/glossary/_astro/optimizely.C3wcRBjn.js" component-export="default" renderer-url="/glossary/_astro/client.BTxiiVJY.js" props="{}" ssr client="load" before-hydration-url="/glossary/_astro/astro_scripts/before-hydration.js.Cnjat4Vr.js" opts="{"name":"OptimizelyInitializer","value":true}"></astro-island> <div class="_breadcrumbsComponent_1ilbl_1"><nav class="grid _container_1ilbl_14"><div class="_breadcrumbs_1ilbl_1 _dark_1ilbl_40"><a class="_breadcrumb_1ilbl_1" href="/fr">Accueil</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">Glossaire</div></div></nav></div> <div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-charcoal);--hero-text-color:var(--color-core-white);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">Mots-clés à connaître</div><h1 class="h1 semiBold _headline_thmni_15">Glossaire marketing</h1><div class="_bodyCopy_thmni_20">Que signifie réellement tout ce jargon marketing ? On vous dit tout. Retrouvez les définitions des termes les plus couramment utilisés pour mieux comprendre les concepts fondamentaux du marketing.</div></div></div></div> <div class="glossary" data-astro-cid-hvp4abcx> <div class="glossaryLinkBar" data-astro-cid-hvp4abcx="true" data-astro-cid-zklrk7ba> <div class="mobileLinks" data-astro-cid-zklrk7ba> <div data-astro-cid-zklrk7ba>Accès direct à</div> <div class="mobileSelectWrapper" data-astro-cid-zklrk7ba> <select class="mobileSelect" id="glossary-mobile-select" aria-label="Letter" data-astro-cid-zklrk7ba> <option value="a" data-astro-cid-zklrk7ba> A </option><option value="b" data-astro-cid-zklrk7ba> B </option><option value="c" data-astro-cid-zklrk7ba> C </option><option value="d" data-astro-cid-zklrk7ba> D </option><option value="e" data-astro-cid-zklrk7ba> E </option><option value="f" data-astro-cid-zklrk7ba> F </option><option disabled value="g" data-astro-cid-zklrk7ba> G </option><option value="h" data-astro-cid-zklrk7ba> H </option><option disabled value="i" data-astro-cid-zklrk7ba> I </option><option disabled value="j" data-astro-cid-zklrk7ba> J </option><option disabled value="k" data-astro-cid-zklrk7ba> K </option><option value="l" data-astro-cid-zklrk7ba> L </option><option value="m" data-astro-cid-zklrk7ba> M </option><option value="n" data-astro-cid-zklrk7ba> N </option><option disabled value="o" data-astro-cid-zklrk7ba> O </option><option value="p" data-astro-cid-zklrk7ba> P </option><option disabled value="q" data-astro-cid-zklrk7ba> Q </option><option value="r" data-astro-cid-zklrk7ba> R </option><option value="s" data-astro-cid-zklrk7ba> S </option><option value="t" data-astro-cid-zklrk7ba> T </option><option disabled value="u" data-astro-cid-zklrk7ba> U </option><option value="v" data-astro-cid-zklrk7ba> V </option><option disabled value="w" data-astro-cid-zklrk7ba> W </option><option disabled value="x" data-astro-cid-zklrk7ba> X </option><option disabled value="y" data-astro-cid-zklrk7ba> Y </option><option disabled value="z" data-astro-cid-zklrk7ba> Z </option> </select> </div> </div> <div class="desktopLinks" data-astro-cid-zklrk7ba> <a href="#glossary-a" data-astro-cid-zklrk7ba>A</a><a href="#glossary-b" data-astro-cid-zklrk7ba>B</a><a href="#glossary-c" data-astro-cid-zklrk7ba>C</a><a href="#glossary-d" data-astro-cid-zklrk7ba>D</a><a href="#glossary-e" data-astro-cid-zklrk7ba>E</a><a href="#glossary-f" data-astro-cid-zklrk7ba>F</a><div data-astro-cid-zklrk7ba>G</div><a href="#glossary-h" data-astro-cid-zklrk7ba>H</a><div data-astro-cid-zklrk7ba>I</div><div data-astro-cid-zklrk7ba>J</div><div data-astro-cid-zklrk7ba>K</div><a href="#glossary-l" data-astro-cid-zklrk7ba>L</a><a href="#glossary-m" data-astro-cid-zklrk7ba>M</a><a href="#glossary-n" data-astro-cid-zklrk7ba>N</a><div data-astro-cid-zklrk7ba>O</div><a href="#glossary-p" data-astro-cid-zklrk7ba>P</a><div data-astro-cid-zklrk7ba>Q</div><a href="#glossary-r" data-astro-cid-zklrk7ba>R</a><a href="#glossary-s" data-astro-cid-zklrk7ba>S</a><a href="#glossary-t" data-astro-cid-zklrk7ba>T</a><div data-astro-cid-zklrk7ba>U</div><a href="#glossary-v" data-astro-cid-zklrk7ba>V</a><div data-astro-cid-zklrk7ba>W</div><div data-astro-cid-zklrk7ba>X</div><div data-astro-cid-zklrk7ba>Y</div><div data-astro-cid-zklrk7ba>Z</div> </div> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="d446243e-4cd8-45bd-9965-78d3e2e584df",e._sentryDebugIdIdentifier="sentry-dbid-d446243e-4cd8-45bd-9965-78d3e2e584df")}catch{}})();const d=document.getElementById("glossary-mobile-select");d&&d.addEventListener("change",e=>{e.target&&e.target instanceof HTMLSelectElement&&document.getElementById(`glossary-${e.target.value}`)?.scrollIntoView()});
//# sourceMappingURL=LinkBar.astro_astro_type_script_index_0_lang.BwaDY8BG.js.map</script> <div class="_grid_gnhfo_5" data-astro-cid-hvp4abcx="true"><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-a" data-astro-cid-pucgfmk4>A</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-ab-testing" data-astro-cid-pucgfmk4>A/B testing</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-subscriber" data-astro-cid-pucgfmk4>Abonné newsletter</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-email-address" data-astro-cid-pucgfmk4>Adresse e-mail</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-funnel-analysis" data-astro-cid-pucgfmk4>Analyse de l’entonnoir</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-cohort-analysis" data-astro-cid-pucgfmk4>Analyse des cohortes</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-rfm-analysis" data-astro-cid-pucgfmk4>Analyse RFM</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-call-to-action" data-astro-cid-pucgfmk4>Appel à l’action (CTA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-email-automation" data-astro-cid-pucgfmk4>Automatisation des e-mails</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-b" data-astro-cid-pucgfmk4>B</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-benchmark" data-astro-cid-pucgfmk4>Benchmark</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-c" data-astro-cid-pucgfmk4>C</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-good-repeat-purchase-rate" data-astro-cid-pucgfmk4>Calcul du taux de réachat</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-drip-campaign" data-astro-cid-pucgfmk4>Campagne drip</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-email-campaign" data-astro-cid-pucgfmk4>Campagne emailing</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-re-engagement" data-astro-cid-pucgfmk4>Campagne marketing par e-mail de réengagement</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-are-click-funnels" data-astro-cid-pucgfmk4>Click funnels</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-promo-code" data-astro-cid-pucgfmk4>Code promo</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-spam-account" data-astro-cid-pucgfmk4>Compte spam</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-explicit-vs-implicit-consent" data-astro-cid-pucgfmk4>Consentement explicite vs implicite</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-implied-consent" data-astro-cid-pucgfmk4>Consentement tacite</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-crm" data-astro-cid-pucgfmk4>CRM (gestion de la relation client)</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-customer-lifecycle-management" data-astro-cid-pucgfmk4>Cycle de vie client</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-d" data-astro-cid-pucgfmk4>D</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-product-differentiation" data-astro-cid-pucgfmk4>Différenciation produit</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-sending-domain" data-astro-cid-pucgfmk4>Domaine d’envoi</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-double-opt-in" data-astro-cid-pucgfmk4>Double opt-in</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-e" data-astro-cid-pucgfmk4>E</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-ecommerce" data-astro-cid-pucgfmk4>E-commerce</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-email-blast" data-astro-cid-pucgfmk4>E-mail blast</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-welcome-email" data-astro-cid-pucgfmk4>E-mail de bienvenue (welcome email)</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-email-nurture" data-astro-cid-pucgfmk4>E-mail de fidélisation</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-transactional-email" data-astro-cid-pucgfmk4>E-mail transactionnel</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-event-count-in-google-analytics" data-astro-cid-pucgfmk4>Event count Google Analytics</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-f" data-astro-cid-pucgfmk4>F</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-sunsetting" data-astro-cid-pucgfmk4>Flux final</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-sign-up-form" data-astro-cid-pucgfmk4>Formulaire d’inscription</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-h" data-astro-cid-pucgfmk4>H</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-hard-bounce-email" data-astro-cid-pucgfmk4>Hard bounce</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-l" data-astro-cid-pucgfmk4>L</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-are-landing-pages" data-astro-cid-pucgfmk4>Landing pages</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-email-list" data-astro-cid-pucgfmk4>Liste de diffusion (email list)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-m" data-astro-cid-pucgfmk4>M</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-target-market" data-astro-cid-pucgfmk4>Marché cible</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-marketing-automation" data-astro-cid-pucgfmk4>Marketing automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-content-marketing" data-astro-cid-pucgfmk4>Marketing de contenu</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-digital-marketing" data-astro-cid-pucgfmk4>Marketing digital</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-integrated-marketing" data-astro-cid-pucgfmk4>Marketing intégré</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-omnichannel-marketing" data-astro-cid-pucgfmk4>Marketing omnicanal</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-email-marketing" data-astro-cid-pucgfmk4>Marketing par e-mail</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-mms-messaging" data-astro-cid-pucgfmk4>Message MMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-keyword" data-astro-cid-pucgfmk4>Mot-clé SEO</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-n" data-astro-cid-pucgfmk4>N</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-newsletter" data-astro-cid-pucgfmk4>Newsletter</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-mobile-push-notification" data-astro-cid-pucgfmk4>Notifications push sur mobile</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-short-code" data-astro-cid-pucgfmk4>Numéro abrégé pour les SMS</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-p" data-astro-cid-pucgfmk4>P</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-customer-journey" data-astro-cid-pucgfmk4>Parcours client (customer journey)</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-marketing-program" data-astro-cid-pucgfmk4>Plan marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-customer-profile" data-astro-cid-pucgfmk4>Profil client</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-r" data-astro-cid-pucgfmk4>R</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-roi" data-astro-cid-pucgfmk4>ROI (Retour sur investissement)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-s" data-astro-cid-pucgfmk4>S</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-market-segment" data-astro-cid-pucgfmk4>Segment de marché</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-engaged-segment" data-astro-cid-pucgfmk4>Segment engagé</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-segmentation" data-astro-cid-pucgfmk4>Segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-customer-segment" data-astro-cid-pucgfmk4>Segmentation de la clientèle</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-dynamic-segmentation" data-astro-cid-pucgfmk4>Segmentation dynamique</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-demographic-segmentation" data-astro-cid-pucgfmk4>Segmentation démographique</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-psychographic-segmentation" data-astro-cid-pucgfmk4>Segmentation psychographique</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-an-email-server" data-astro-cid-pucgfmk4>Serveur d’emailing</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-sms" data-astro-cid-pucgfmk4>SMS (Short Message Service)</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-soft-bounce" data-astro-cid-pucgfmk4>Soft bounce</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-spam" data-astro-cid-pucgfmk4>Spam</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-conversion-tracking" data-astro-cid-pucgfmk4>Suivi avancé des conversions</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-t" data-astro-cid-pucgfmk4>T</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-target-audience" data-astro-cid-pucgfmk4>Target audience</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-click-rate" data-astro-cid-pucgfmk4>Taux de clics</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-cvr" data-astro-cid-pucgfmk4>Taux de conversion (CVR)</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-bounce-rate" data-astro-cid-pucgfmk4>Taux de rebond</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-bounced-email" data-astro-cid-pucgfmk4>Taux de rebond emailing</a> </li><li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-a-good-open-rate-for-email" data-astro-cid-pucgfmk4>Taux d’ouverture</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-v" data-astro-cid-pucgfmk4>V</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/fr/glossary/what-is-single-customer-view" data-astro-cid-pucgfmk4>Vue unique client</a> </li> </ul> </div></div> </div> </main> <astro-island uid="1eby93" prefix="r7" component-url="/glossary/_astro/universal-footer.BVSApquk.js" component-export="UniversalFooter" renderer-url="/glossary/_astro/client.BTxiiVJY.js" props="{"slot":[0,"footer"],"backgroundColor":[0,"cotton"],"basePathType":[0,"path"],"copyrightMenuItems":[1,[[0,{"_key":[0,"8c4e7001-0e94-45b5-a57d-46a5a31d4884"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Plan du site"],"url":[0,"/fr/sitemap"]}],[0,{"_key":[0,"98ba4297-422e-44cc-bde5-f932d3b14853"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Tous droits réservés"],"url":[0,"https://www.klaviyo.com/fr/legal"]}],[0,{"_key":[0,"5de234b8-561d-4038-920e-4eea4cf2863b"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Sécurité (EN)↗"],"url":[0,"https://www.klaviyo.com/security"]}],[0,{"_key":[0,"32e202d0-244b-49cb-b930-d46a8aae3845"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Avis de propriété intellectuelle"],"url":[0,"https://www.klaviyo.com/fr/legal/intellectual-property-notices"]}]]],"langCode":[0,"fr-FR"],"menuItems":[1,[[0,{"_key":[0,"7f4862e0-1da8-4de2-b384-b5409648312c"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"79d14307-44d5-4789-aaa3-86097909b80b"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"À propos"],"url":[0,"/fr/about"]}],[0,{"_key":[0,"5191ebc5-9362-488f-b4b9-da9ea8d2b2a2"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Presse (EN)↗"],"url":[0,"/newsroom"]}],[0,{"_key":[0,"bebd1bd4-0636-43de-8465-934b7e36a3f1"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Relations avec les investisseurs (EN)↗"],"url":[0,"https://investors.klaviyo.com/overview/default.aspx"]}],[0,{"_key":[0,"2d85a7bb-c605-4919-9cf2-d40a0421b407"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Nous contacter"],"url":[0,"/fr/contact-us"]}],[0,{"_key":[0,"e7734819-8fa5-490a-b7e0-92b59d1c6165"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Carrières (EN)↗"],"url":[0,"https://www.klaviyo.com/careers"]}]]],"eyebrow":[0,"Entreprise"]}],[0,{"_key":[0,"823c6374-0427-4e34-a1fc-c955a7c4f69f"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"5d4b1ee2-077e-4f8f-963b-bba944fc52af"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Découvrir CRM B2C"],"url":[0,"/fr/platform"]}],[0,{"_key":[0,"ebf1d765-b02b-4875-93a4-34cba68bd97c"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Klaviyo AI"],"url":[0,"/fr/solutions/ai"]}],[0,{"_key":[0,"c37fbe13-f255-4d42-9c9f-1f9070cd6c05"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Marketing"],"url":[0,"/fr/solutions/marketing-automation"]}],[0,{"_key":[0,"b1975546-7f98-4e2e-b17e-973ea2404c51"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Klaviyo Service"],"url":[0,"/fr/solutions/customer-service"]}],[0,{"_key":[0,"2e0b0e70-fbd0-4720-9390-448fd24a2ed9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Analytics"],"url":[0,"/fr/solutions/analytics"]}],[0,{"_key":[0,"425cae83-8e78-43b3-b02f-c0146d9f5d1d"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"url":[0,"/fr/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Plateforme"]}],[0,{"_key":[0,"86320172-e724-4e47-b716-6b02f8558f7f"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"444ebfac-303f-4741-933d-8faa9b6d4abe"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Marketing omnicanal"],"url":[0,"/fr/solutions/omnichannel"]}],[0,{"_key":[0,"211f7fff-85aa-4dd6-9d68-cd565a5b9bdc"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing par e-mail"],"url":[0,"/fr/products/email-marketing"]}],[0,{"_key":[0,"aaeef1b5-4f84-4c1d-ae19-13b4d0a773d7"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing par SMS"],"url":[0,"/fr/products/sms-marketing"]}],[0,{"_key":[0,"b772a071-bf56-47c1-b972-017d15f131a6"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Marketing via RCS"],"url":[0,"/fr/products/sms-marketing/rcs"]}],[0,{"_key":[0,"6feed3ed-5caa-45a2-80bd-79c20977b7ae"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing mobile"],"url":[0,"/fr/products/mobile-app-marketing"]}],[0,{"_key":[0,"6a64b1e2-6723-45be-8d4c-74d60dba5c05"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Marketing via WhatsApp"],"url":[0,"/fr/products/whatsapp"]}]]],"eyebrow":[0,"Canaux"]}],[0,{"_key":[0,"dfaf289a-2652-4856-bbb1-85a159f76d0e"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"2aafbcd2-880a-4f05-aec9-2282b690deec"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"/fr/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"1661ef07-1828-4577-9d61-48c6e2cf48f3"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"/fr/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"25cc229a-42c3-4316-ad0f-cd2df1ebbcd3"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/fr/products/customer-experience-hub"]}],[0,{"_key":[0,"cc61ec0d-414f-4068-a86b-8c80cd7d8b96"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NOUVEAU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"/fr/products/helpdesk"]}],[0,{"_key":[0,"b4d8d303-32a2-4036-ae99-ef319085df49"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/fr/products/marketing-analytics"]}],[0,{"_key":[0,"bf433e7e-cf43-43dc-aab7-668ff3c76498"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/fr/products/advanced-cdp"]}],[0,{"_key":[0,"df734f88-8f6e-471b-9674-56b0ed71c887"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Formulaires web"],"url":[0,"/fr/features/web-forms"]}],[0,{"_key":[0,"d44557ac-8f04-4bc6-be18-fd1a5a9b920c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Modèles d’e-mails"],"url":[0,"/fr/features/templates"]}]]],"eyebrow":[0,"Principaux produits et fonctionnalités"]}],[0,{"_key":[0,"f5811855-0d9f-4a3c-913b-99af6e261303"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"906216a1-cd70-441e-85b0-2141caccd9a7"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Enterprise (EN)↗"],"url":[0,"/enterprise"]}],[0,{"_key":[0,"602c449c-c603-41b6-991a-2f125fe86fdd"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Agences et partenaires tech (EN)↗"],"url":[0,"/partners"]}],[0,{"_key":[0,"8ae7df2c-63ea-459d-a705-30899bf7c33b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Développeurs (EN)↗"],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"64bcc54e-e6cc-40e3-9d5b-72bb2f511072"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Vente au détail et e-commerce (EN)↗"],"url":[0,"/uk/industry/retail"]}],[0,{"_key":[0,"37b66c8d-fc4d-43a6-bb3d-c2f56afc47a4"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Restaurants (EN)↗"],"url":[0,"/industry/restaurants"]}],[0,{"_key":[0,"08d3bf82-f6c3-46d1-b43c-773c95499d5b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Bien-être (EN)↗"],"url":[0,"/industry/wellness"]}]]],"eyebrow":[0,"Klaviyo pour"]}],[0,{"_key":[0,"18e79454-70cd-4a94-8588-598c08b03327"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"249ef5cb-ee5d-4c11-b99e-b43b26d25ce7"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Ressources marketing"],"url":[0,"/fr/marketing-resources"]}],[0,{"_key":[0,"62798992-b830-41fd-a709-2dff21d76ee1"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/fr/blog"]}],[0,{"_key":[0,"83753b7c-3cb8-473f-96e2-53b7b48400d5"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Black Friday 2025"],"url":[0,"/fr/bfcm"]}],[0,{"_key":[0,"38e8e687-f4d3-4f24-8283-daa119244b9b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Glossaire marketing"],"url":[0,"/fr/glossary"]}],[0,{"_key":[0,"6e87cf88-0c96-4e78-8470-14167ae2eb00"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Études de cas"],"url":[0,"/fr/customers"]}],[0,{"_key":[0,"33e07dd3-0d55-4b00-af08-02b649cac14b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Calculateur de ROI"],"url":[0,"/fr/tools/roi-calculator"]}],[0,{"_key":[0,"d60cfcff-611d-4b2f-903a-cafa1fa16daf"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Générateur d’objets d’e-mails (EN)↗"],"url":[0,"/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Outils + Ressources"]}],[0,{"_key":[0,"cc05f521-f08d-428d-b14c-8f6459285b9e"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"185d19da-ec71-424d-9627-6fc6de4eece2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Portfolio (EN)↗"],"url":[0,"/uk/features/portfolio"]}],[0,{"_key":[0,"b7fb23bb-ffa8-44df-859d-a5f15a59e7b5"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Apps & Intégrations"],"url":[0,"/fr/platform-integrations"]}],[0,{"_key":[0,"0e9c004b-054f-474c-9529-25131137b755"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Fonctionnalités"],"url":[0,"/fr/features"]}],[0,{"_key":[0,"07ac5588-0135-4297-a45a-a3bc4c8fd8a1"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Nouveautés"],"url":[0,"/fr/whats-new"]}],[0,{"_key":[0,"3673107b-16f9-427a-98a4-68d11f7cd19e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Centre d’aide"],"url":[0,"https://help.klaviyo.com/hc/fr-fr"]}],[0,{"_key":[0,"db694ff9-7908-4de9-9975-d27294df3013"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Académie (EN)↗"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"11dd136d-d75b-4b52-a812-e5a3e3189e81"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Communauté"],"url":[0,"https://community.klaviyo.com/?lang=fr"]}]]],"eyebrow":[0,"En savoir plus"]}]]],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/glossary"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/glossary"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/glossary"]}]]]}" ssr client="load" before-hydration-url="/glossary/_astro/astro_scripts/before-hydration.js.Cnjat4Vr.js" opts="{"name":"ReactFooter","value":true}" await-children><footer class="_footer_17ejh_1 _cotton_17ejh_23" data-navigation-style="default" slot="footer"><div class="grid _grid_17ejh_31"><div class="_beFooter_17ejh_45"><div class="be-ix-link-block"></div></div><nav class="_footerNav_17ejh_40"><ul class="_menuContainer_17ejh_49 _desktopList_17ejh_53"><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Entreprise</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>À propos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Presse (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relations avec les investisseurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nous contacter</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Carrières (EN)↗</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agences et partenaires tech (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vente au détail et e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bien-être (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Outils + Ressources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ressources marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Black Friday 2025</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Glossaire marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">En savoir plus</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Intégrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fonctionnalités</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouveautés</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/fr-fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Communauté</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Entreprise</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>À propos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Presse (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relations avec les investisseurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nous contacter</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Carrières (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agences et partenaires tech (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vente au détail et e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bien-être (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Outils + Ressources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ressources marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Black Friday 2025</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Glossaire marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">En savoir plus</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Intégrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fonctionnalités</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouveautés</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/fr-fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Communauté</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81">France<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">FR</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/glossary" aria-current="true" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/de/" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/au/" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/glossary" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/glossary" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/es/" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/it/" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><div class="_logo_17ejh_114"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 7340 2186" color="currentColor" style="height:auto"><path fill="currentColor" d="M4029.53 291.505c-.01-38.964 15.28-76.382 42.6-104.238s64.49-43.935 103.56-44.791c39.67.445 77.59 16.368 105.63 44.358s43.97 65.82 44.38 105.383c-.97 38.965-17.23 75.997-45.27 103.142-28.05 27.145-65.66 42.239-104.74 42.04-38.72-.225-75.79-15.672-103.15-42.988-27.37-27.316-42.82-64.295-43.01-102.906m1165.26 315.867c70.57 0 117.01 39.608 117.01 125.52 0 48.442-19.86 129.795-61.87 244.345-57.14 154.013-117.01 330.113-181.01 530.293-28.58-96.74-83.87-250.9-152.16-427.43l-58.58-162.418c-33.15-90.186-50.86-160.569-50.86-206.873 0-63.829 31-99.733 90.58-105.574V576.74h-501.62v28.495c68.44 6.553 123.58 70.382 196.45 264.148l317.74 838.467c42.01 109.99 37.58 209.01-13.14 299.2-37.58 79.21-88.3 118.82-150.16 118.82-77.15 0-117.01-33.05-117.01-101.3 0-26.36 50.86-79.21 50.86-129.79 0-70.39-55.15-103.44-117.01-103.44-85.72 0-142.87 59.41-142.87 149.6 2.14 132.07 114.3 244.34 264.88 244.34 77.15 6.56 139.01-33.05 180.88-68.24 26.57-19.81 59.57-88.05 77.29-120.96a498 498 0 0 0 33.15-81.5c15.43-37.47 24.28-68.25 30.86-88.05 6.57-19.8 19.85-52.86 35.28-103.44l35.29-112.27c95.01-294.92 185.74-552.37 271.46-770.217 50.86-125.378 116.44-199.465 149.58-215.564a194.3 194.3 0 0 1 57.15-19.804V576.74h-361.75zM1710.88 1648.44c-64.01-10.97-119.16-68.25-119.16-189.35V0l-364.17 79.217v30.774c61.72-6.553 123.58 48.442 123.58 165.129v1183.97c0 113.98-61.86 180.51-123.58 189.35-6 .99-11.86 1.71-17.43 2.13a195 195 0 0 1-92.16-16.24c-52.63-24.52-96.14-65.01-124.293-115.69l-168.588-268.85c-35.428-56.5-88.218-100.06-150.5-124.19a310.65 310.65 0 0 0-195.104-9.73l189.732-209.158C812.792 748.279 945.091 646.98 1070.96 605.235V576.74H653.777v28.495c108.153 41.745 101.581 134.211-22.002 279.536L364.749 1195.08V0L.572 79.218v30.774c61.863 0 123.583 61.692 123.583 169.546V1459.09c0 129.93-59.577 180.51-123.583 189.35v28.49h483.332v-28.49c-79.436-10.97-119.155-72.67-119.155-189.35v-217.85l103.725-113.98 251.595 411.47c59.577 99.73 114.297 138.63 203.02 138.63h839.221v-22.51s-23.43-2.14-51.43-6.41m1120.39 3.42v28.49s-247.74 89.19-322.6-61.83a303.7 303.7 0 0 1-31.29-128.23c-68.43 140.76-218.45 215.71-359.75 215.71-178.73 0-306.74-83.64-306.74-266.29.11-45.96 13.94-90.84 39.72-128.94 53-79.22 114.29-120.96 229.59-164.99 57.15-22.08 105.87-37.47 142.87-48.44s85.72-22.08 142.87-33.05l110.3-26.36V905.287c0-220.124-94.87-319.144-227.31-319.144-103.72 0-163.3 68.246-163.3 147.462 0 44.025 30.86 107.853 30.86 154.015 0 61.692-55.15 105.717-132.44 105.717-72.72 0-116.87-59.412-116.87-138.629 0-81.495 39.72-151.878 121.3-213.712 78.26-60.569 174.67-93.136 273.74-92.466 309.74 0 445.18 146.606 449.9 468.46v491.25c1.71 32.06 10.71 160.86 119.15 143.62m-353.89-581.59c-13.29 6.7-44.15 17.67-94.87 37.47l-101.58 37.48c-25.43 11.68-44.14 21.94-81.58 41.74a268.8 268.8 0 0 0-77.29 55c-37.36 42.11-59.14 95.7-61.72 151.87 0 129.94 70.58 200.32 178.73 200.32 55.15 0 108.16-22.08 158.87-63.82 53.01-41.89 79.44-101.3 79.44-173.82zm4086.11 56.99a569.7 569.7 0 0 1-41.53 221.68 570.9 570.9 0 0 1-124.34 188.37 543 543 0 0 1-179.75 125.31 544.3 544.3 0 0 1-214.79 44.18 544.3 544.3 0 0 1-214.8-44.18 542.8 542.8 0 0 1-179.74-125.31c-106.74-109.85-165.51-257.39-163.45-410.33a568.6 568.6 0 0 1 40.83-220.229 569.7 569.7 0 0 1 122.76-187.536c50.33-54.224 111.36-97.487 179.26-127.075a538.9 538.9 0 0 1 215.28-44.861 538.9 538.9 0 0 1 215.28 44.861c67.9 29.588 128.93 72.851 179.26 127.075a561.9 561.9 0 0 1 124.61 187.021 560.65 560.65 0 0 1 41.26 220.744zm-360.75-389.809c-43.72-85.485-101.3-134.923-168.45-148.458-136.58-27.356-257.16 112.555-302.17 335.101a1049 1049 0 0 0-14.28 303.046 835.9 835.9 0 0 0 83.29 291.07c43.72 85.49 101.29 135.07 168.44 148.46 136.59 27.5 260.74-118.54 306.03-343.22 38.44-188.07 19.29-416.738-72.86-585.999M4303.7 1459.09V576.597h-776.79v26.501c103.72 15.387 153.02 93.463 105.87 219.981-242.88 658.091-227.31 628.601-242.88 681.311-15.43-50.57-50.72-175.1-108.16-331.39-57.43-156.3-95.15-259.592-109.44-305.896-59.57-182.653-39.71-250.899 57.15-261.869V576.74h-503.76v28.495c75.15 15.387 141.3 101.299 196.45 255.315l77.29 200.32c84.87 216.28 184.59 515.05 218.02 616.2h167.3c53.87-156.72 269.89-781.614 298.75-845.158 31.14-72.377 66.58-127.23 106.15-165.128 40.37-38.764 93.85-61.03 149.87-62.404 0 0 121.3-5.272 121.3 116.829v737.881c0 123.38-59.58 180.51-121.3 189.35v28.49h481.05v-28.49c-64.01-8.84-116.87-65.97-116.87-189.35M6740.42 1500.99c-19.08-19.1-45.04-29.56-73.02-29.56-27.99 0-53.94 10.46-73.02 29.56-19.15 19.03-29.65 44.91-29.65 72.82s10.5 53.79 29.65 72.82c19.14 19.03 45.03 29.56 73.02 29.56 27.98 0 53.94-10.47 73.02-29.5 19.15-18.59 29.64-44.47 29.64-72.88 0-28.42-10.49-53.79-29.64-72.82m-73.02 155.47c-22.46 0-42.62-8.31-58.27-23.91-14.94-15.8-23.21-36.67-23.21-58.74 0-22.08 8.2-42.88 23.15-58.68 15.71-15.66 35.94-23.97 58.33-23.97s42.62 8.31 58.33 23.91c14.94 15.79 23.21 36.66 23.21 58.74 0 22.07-8.2 42.88-23.15 58.67-15.71 15.67-35.88 23.98-58.33 23.98z"></path><path fill="currentColor" d="M6709.56 1554.02c0-18.96-13.74-29.56-36.76-29.56h-44.27v95.4h22.13v-34.44h15.52l22.58 34.44h24.81l-26.14-39.32c14.18-4.89 22.13-14.15 22.13-26.52m-39.88 14.59h-19.02v-26.51h19.02c10.62 0 16.79 4.88 16.79 13.25 0 8.82-5.72 13.26-16.79 13.26M6494.92 0h844.37L7172.7 288.37l166.59 288.227h-844.37z"></path></svg><div class="_tagline_17ejh_123">Le CRM B2C</div></div><div class="_social_17ejh_143"><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.facebook.com/Klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 10 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M2.843 15.995V8.769H0V6.192h2.844V3.813C2.844 1.415 4.404 0 6.764 0c1.129 0 2.05.111 2.335.144v2.694l-1.9-.001c-1.282 0-1.522.579-1.522 1.389v1.966h3.286L8.5 8.769H5.677v7.226z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Facebook</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://twitter.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.6rem"><path fill="currentColor" d="M19 13.5 30.6 0h-2.8l-10 11.8L9.7 0H.3l12.2 17.8L.3 32h2.8l10.7-12.4L22.3 32h9.3zm-3.8 4.4L14 16.2 4.1 2.1h4.2l8 11.4 1.2 1.8L27.9 30h-4.2z"></path></svg><span class="_socialIconText_17ejh_170">Twitter</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.linkedin.com/company/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M11.975 15.189v-4.933c0-1.178-.023-2.691-1.595-2.691-1.597 0-1.84 1.282-1.84 2.604v5.02H5.472V5.044h2.944v1.385h.041c.41-.796 1.411-1.639 2.904-1.639 3.105 0 3.678 2.101 3.678 4.834v5.565zM2.013 3.657c-.984 0-1.778-.819-1.778-1.83C.235.819 1.03 0 2.013 0c.981 0 1.778.819 1.778 1.827 0 1.011-.797 1.83-1.778 1.83m1.535 11.532H.478V5.044h3.07z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">LinkedIn</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.instagram.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 19 18" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M17.985 12.711c-.044.957-.196 1.612-.418 2.184a4.4 4.4 0 0 1-1.038 1.594 4.4 4.4 0 0 1-1.595 1.038c-.572.223-1.227.375-2.184.419-.96.044-1.267.054-3.71.054-2.445 0-2.752-.01-3.712-.054-.957-.044-1.612-.196-2.184-.419a4.4 4.4 0 0 1-1.595-1.038c-.5-.5-.807-1.002-1.037-1.594-.223-.572-.375-1.227-.419-2.184C.05 11.751.04 11.445.04 9S.05 6.249.093 5.289c.044-.958.196-1.612.42-2.184a4.4 4.4 0 0 1 1.036-1.594A4.4 4.4 0 0 1 3.144.472C3.716.25 4.371.098 5.328.054 6.288.01 6.595 0 9.04 0s2.751.01 3.711.054c.957.044 1.612.196 2.184.418.592.23 1.094.538 1.595 1.039s.808 1.002 1.038 1.594c.222.572.374 1.226.418 2.184.044.96.054 1.267.054 3.711s-.01 2.751-.054 3.711m-1.62-7.348c-.04-.878-.187-1.354-.31-1.671a2.8 2.8 0 0 0-.673-1.035 2.8 2.8 0 0 0-1.035-.673c-.317-.123-.794-.27-1.67-.31-.95-.044-1.235-.052-3.638-.052s-2.688.008-3.637.052c-.877.04-1.354.187-1.67.31-.42.163-.72.358-1.036.673a2.8 2.8 0 0 0-.673 1.035c-.123.317-.27.793-.31 1.671C1.67 6.312 1.66 6.597 1.66 9s.01 2.688.053 3.637c.04.877.187 1.354.31 1.671.164.42.358.72.673 1.035s.615.51 1.035.673c.317.123.794.27 1.671.31.95.043 1.234.052 3.637.052s2.688-.009 3.637-.052c.877-.04 1.354-.187 1.671-.31.42-.163.72-.358 1.035-.673s.51-.615.673-1.035c.123-.317.27-.794.31-1.671.043-.949.053-1.234.053-3.637s-.01-2.688-.053-3.637m-2.522-.088a1.08 1.08 0 1 1 0-2.16 1.08 1.08 0 0 1 0 2.16M9.04 13.621a4.621 4.621 0 1 1 0-9.243 4.621 4.621 0 0 1 0 9.243M9.04 6a3 3 0 1 0 0 6 3 3 0 0 0 0-6" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Instagram</span></a></div><div class="_legal_17ejh_180 _cotton_17ejh_23"><div>Copyright © 2026 Klaviyo. Tous droits réservés.</div><nav class="_legalNavigation_17ejh_207"><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/sitemap"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plan du site</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/fr/legal"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tous droits réservés</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/security"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sécurité (EN)↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/fr/legal/intellectual-property-notices"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis de propriété intellectuelle</div></div></div></a></nav></div></div></footer><!--astro:end--></astro-island> <div id="portal"></div> <noscript id="klaviyo-google-tag-manager-noscript"> <iframe src="https://www.googletagmanager.com/gtm.js/ns.html?id=GTM-M28G2G" height="0" width="0" style="display: none; visibility: hidden;" aria-hidden="true"></iframe> </noscript> </body></html>