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Original
2026-01-01
Modified
2026-03-10
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<p>84%</p>
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<p>84%</p>
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<p>of all Klaviyo revenue from flows in the past year</p>
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<p>of all Klaviyo revenue from flows in the past year</p>
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<p>10.7%</p>
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<p>10.7%</p>
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<p>QoQ growth in Klaviyo revenue in Q3 2023</p>
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<p>QoQ growth in Klaviyo revenue in Q3 2023</p>
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<p>~1</p>
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<p>~1</p>
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<p>day of manual work per week saved by switching from Mailchimp to Klaviyo</p>
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<p>day of manual work per week saved by switching from Mailchimp to Klaviyo</p>
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<p><a>Parts Avatar</a>, Canada’s largest online auto parts store, supports the right to repair movement: The team believes everyone should have affordable access to the information and parts they need to repair a car.</p>
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<p><a>Parts Avatar</a>, Canada’s largest online auto parts store, supports the right to repair movement: The team believes everyone should have affordable access to the information and parts they need to repair a car.</p>
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<p>In that spirit, the retailer simplifies car repair for DIYers and mechanics, shipping affordable parts quickly all across Canada. The retailer also has two brick-and-mortar pick-up locations, with more coming soon.</p>
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<p>In that spirit, the retailer simplifies car repair for DIYers and mechanics, shipping affordable parts quickly all across Canada. The retailer also has two brick-and-mortar pick-up locations, with more coming soon.</p>
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<p>To stay in touch with their car-loving customers-keeping them up to date on deals, new locations, and more-they rely on Klaviyo.</p>
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<p>To stay in touch with their car-loving customers-keeping them up to date on deals, new locations, and more-they rely on Klaviyo.</p>
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<h2>Learn how Klaviyo’s flexible data architecture and real-time automations help Parts Avatar win</h2>
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<h2>Learn how Klaviyo’s flexible data architecture and real-time automations help Parts Avatar win</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>When Parts Avatar used Mailchimp to send marketing emails, they ran into two technical difficulties: clunky channel-level reporting and time-consuming segmentation.</p>
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<p>When Parts Avatar used Mailchimp to send marketing emails, they ran into two technical difficulties: clunky channel-level reporting and time-consuming segmentation.</p>
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<p>Mailchimp only offered transactional emails through a slow, separate app, Mandrill. To avoid delays, Parts Avatar ran their transactional emails on AWS-but channel-level reporting was still a challenge.</p>
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<p>Mailchimp only offered transactional emails through a slow, separate app, Mandrill. To avoid delays, Parts Avatar ran their transactional emails on AWS-but channel-level reporting was still a challenge.</p>
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<p>And audience segmentation was tedious. The Parts Avatar team needed to manually refresh their Mailchimp segments before every usage-and each refresh took 5-10 minutes.</p>
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<p>And audience segmentation was tedious. The Parts Avatar team needed to manually refresh their Mailchimp segments before every usage-and each refresh took 5-10 minutes.</p>
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<p>This made it tough to send post-purchase product recommendations targeting specific segments, or to even see which of their 20+ segments a customer fell into at a given time.</p>
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<p>This made it tough to send post-purchase product recommendations targeting specific segments, or to even see which of their 20+ segments a customer fell into at a given time.</p>
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<p>“We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all,” says Sandip Chaudhuri, VP of product marketing.</p>
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<p>“We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all,” says Sandip Chaudhuri, VP of product marketing.</p>
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<blockquote>We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.</blockquote>Sandip Chaudhuri<p>VP of product marketing, Parts Avatar</p>
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<blockquote>We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.</blockquote>Sandip Chaudhuri<p>VP of product marketing, Parts Avatar</p>
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<h3>Solution</h3>
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<h3>Solution</h3>
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<p>On a data level, “the event-driven model drew us to Klaviyo,” says Chaudhuri.</p>
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<p>On a data level, “the event-driven model drew us to Klaviyo,” says Chaudhuri.</p>
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<p>They could centralize engagement events from all emails, plus events from their custom-coded site. Then they could see<em>all</em>that data in channel-level dashboards and individual customer profiles.</p>
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<p>They could centralize engagement events from all emails, plus events from their custom-coded site. Then they could see<em>all</em>that data in channel-level dashboards and individual customer profiles.</p>
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<p>It took only 2 months to fully migrate to Klaviyo, warm their IP, and pull in 4 years of purchase history. Chaudhuri was impressed.</p>
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<p>It took only 2 months to fully migrate to Klaviyo, warm their IP, and pull in 4 years of purchase history. Chaudhuri was impressed.</p>
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<p>“I’ve done migrations before, and I expected it to be a lot tougher,” he says. “Whenever we had questions, we would get responses from Klaviyo technical support in less than 24 hours.”</p>
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<p>“I’ve done migrations before, and I expected it to be a lot tougher,” he says. “Whenever we had questions, we would get responses from Klaviyo technical support in less than 24 hours.”</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>An early win with Klaviyo: Parts Avatar was able to set up a personalized flow of post-purchase product recommendations that goes out on a rolling, automated basis.</p>
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<p>An early win with Klaviyo: Parts Avatar was able to set up a personalized flow of post-purchase product recommendations that goes out on a rolling, automated basis.</p>
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<p>They could only send this type of email once a month in Mailchimp.</p>
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<p>They could only send this type of email once a month in Mailchimp.</p>
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<p>Now that these emails are sent more frequently, click-through rates have jumped roughly 3x, and open rates have held steady.</p>
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<p>Now that these emails are sent more frequently, click-through rates have jumped roughly 3x, and open rates have held steady.</p>
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<p>Klaviyo’s AI-powered<a>predictive analytics</a>also opened up new segmentation opportunities for Parts Avatar. The team can now:</p>
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<p>Klaviyo’s AI-powered<a>predictive analytics</a>also opened up new segmentation opportunities for Parts Avatar. The team can now:</p>
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<ul><li><strong>Flag their highest-value customers to support:</strong>Parts Avatar created a segment of customers with highest order frequency and forecasted total CLV, and shared it with customer support to ensure their tickets get priority.</li>
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<ul><li><strong>Flag their highest-value customers to support:</strong>Parts Avatar created a segment of customers with highest order frequency and forecasted total CLV, and shared it with customer support to ensure their tickets get priority.</li>
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<li><strong>Better distinguish B2B and B2C shoppers:</strong>Parts Avatar actually realized the size of their B2B custom base by using Klaviyo predictive analytics. Their segment of self-identified mechanics and customers with high total CLV-beyond the reach of most DIYers-was so substantial, they decided to launch a distinct B2B marketing strategy.</li>
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<li><strong>Better distinguish B2B and B2C shoppers:</strong>Parts Avatar actually realized the size of their B2B custom base by using Klaviyo predictive analytics. Their segment of self-identified mechanics and customers with high total CLV-beyond the reach of most DIYers-was so substantial, they decided to launch a distinct B2B marketing strategy.</li>
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</ul><p>“All of the predictions and personalizations are helping us tremendously,” says Chaudhuri. “Without Klaviyo, we would struggle to offer our customers up-to-date, relevant information, and our pace would slow.”</p>
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</ul><p>“All of the predictions and personalizations are helping us tremendously,” says Chaudhuri. “Without Klaviyo, we would struggle to offer our customers up-to-date, relevant information, and our pace would slow.”</p>
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<blockquote>All of the predictions and personalizations are helping us tremendously. Without Klaviyo, we would struggle to offer our customers up-to-date, relevant information, and our pace would slow.</blockquote>Sandip Chaudhuri<p>VP of product marketing, Parts Avatar</p>
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<blockquote>All of the predictions and personalizations are helping us tremendously. Without Klaviyo, we would struggle to offer our customers up-to-date, relevant information, and our pace would slow.</blockquote>Sandip Chaudhuri<p>VP of product marketing, Parts Avatar</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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