0 added
0 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>Klaviyo vs. Postscript</p>
1
<p>Klaviyo vs. Postscript</p>
2
<h2><strong>Go beyond SMS.</strong><strong>How Klaviyo beats Postscript</strong></h2>
2
<h2><strong>Go beyond SMS.</strong><strong>How Klaviyo beats Postscript</strong></h2>
3
<p>With Klaviyo CRM, you can go beyond SMS, combining it with email and other channels for more powerful, personalized campaigns in a single platform. With Postscript, you can’t.</p>
3
<p>With Klaviyo CRM, you can go beyond SMS, combining it with email and other channels for more powerful, personalized campaigns in a single platform. With Postscript, you can’t.</p>
4
<h3>Deeper personalization</h3>
4
<h3>Deeper personalization</h3>
5
<p>Send more targeted, timely messages powered by your customer data.</p>
5
<p>Send more targeted, timely messages powered by your customer data.</p>
6
<h3>Omnichannel optimization</h3>
6
<h3>Omnichannel optimization</h3>
7
<p>Coordinate experiences across<a>email</a>,<a>SMS</a>,<a>push</a>, and more to increase engagement.</p>
7
<p>Coordinate experiences across<a>email</a>,<a>SMS</a>,<a>push</a>, and more to increase engagement.</p>
8
<h3>Impact-maximizing insights</h3>
8
<h3>Impact-maximizing insights</h3>
9
<p>Reveal hidden opportunities and track performance with the clarity you need.</p>
9
<p>Reveal hidden opportunities and track performance with the clarity you need.</p>
10
<p>Klaviyo</p>
10
<p>Klaviyo</p>
11
<p>Postscript</p>
11
<p>Postscript</p>
12
<p>Optimization across multi channels (email, SMS, mobile push & WhatsApp)</p>
12
<p>Optimization across multi channels (email, SMS, mobile push & WhatsApp)</p>
13
<p>Channel affinity</p>
13
<p>Channel affinity</p>
14
<p>Extensive visibility into customer actions</p>
14
<p>Extensive visibility into customer actions</p>
15
<p>In-app peer benchmarks</p>
15
<p>In-app peer benchmarks</p>
16
<p>Detailed deliverability insights</p>
16
<p>Detailed deliverability insights</p>
17
<p>350+ pre-built integrations</p>
17
<p>350+ pre-built integrations</p>
18
<p>RCS (beta)</p>
18
<p>RCS (beta)</p>
19
<p>SMS compliance tools built in</p>
19
<p>SMS compliance tools built in</p>
20
<p>Enterprise-level support & services</p>
20
<p>Enterprise-level support & services</p>
21
<h3>Consolidating email, SMS, and sign-up forms with Klaviyo empowers Tatcha to build a cohesive customer experience.</h3>
21
<h3>Consolidating email, SMS, and sign-up forms with Klaviyo empowers Tatcha to build a cohesive customer experience.</h3>
22
<h3>Discover how makeup and skincare brand Laura Geller grew quarterly SMS revenue 3.9x in its first year with Klaviyo SMS.</h3>
22
<h3>Discover how makeup and skincare brand Laura Geller grew quarterly SMS revenue 3.9x in its first year with Klaviyo SMS.</h3>
23
<h3>By switching their SMS from Postscript to Klaviyo, Happy Wax was able to consolidate their channels in a single platform and reduce their total cost of ownership.</h3>
23
<h3>By switching their SMS from Postscript to Klaviyo, Happy Wax was able to consolidate their channels in a single platform and reduce their total cost of ownership.</h3>
24
<p>DEEPER PERSONALIZATION</p>
24
<p>DEEPER PERSONALIZATION</p>
25
<h2>Deliver experiences that keep your subscribers hooked</h2>
25
<h2>Deliver experiences that keep your subscribers hooked</h2>
26
<p><strong>Build deeper connections</strong>Comprehensive<a>customer profiles</a>show you each subscriber’s full history in a single view, including the latest real-time data.</p>
26
<p><strong>Build deeper connections</strong>Comprehensive<a>customer profiles</a>show you each subscriber’s full history in a single view, including the latest real-time data.</p>
27
<p><strong>Smarter segmentation</strong>Quickly create precise<a>audience segments</a>based on any data you’ve gathered, including engagement metrics from every channel.<strong></strong></p>
27
<p><strong>Smarter segmentation</strong>Quickly create precise<a>audience segments</a>based on any data you’ve gathered, including engagement metrics from every channel.<strong></strong></p>
28
<p><strong>350+ pre-built integrations</strong>Power deeper personalization by pulling in all the data you need from platforms across your tech stack.</p>
28
<p><strong>350+ pre-built integrations</strong>Power deeper personalization by pulling in all the data you need from platforms across your tech stack.</p>
29
<p>OMNICHANNEL OPTIMIZATION</p>
29
<p>OMNICHANNEL OPTIMIZATION</p>
30
<h2>Sharpen your strategy across every channel</h2>
30
<h2>Sharpen your strategy across every channel</h2>
31
<p><strong>Coordinated customer journeys</strong>Build more effective experiences that unfold cohesively across email, SMS, mobile push, and beyond.</p>
31
<p><strong>Coordinated customer journeys</strong>Build more effective experiences that unfold cohesively across email, SMS, mobile push, and beyond.</p>
32
<p><strong>Preferred channels</strong>Use customer behavior to predict and automatically send messages on each customer’s preferred channel with AI-powered channel affinity.</p>
32
<p><strong>Preferred channels</strong>Use customer behavior to predict and automatically send messages on each customer’s preferred channel with AI-powered channel affinity.</p>
33
<p><strong>Automated testing</strong><a>A/B test tactics</a>across channels, and automatically send out the winning version of each email and SMS message.</p>
33
<p><strong>Automated testing</strong><a>A/B test tactics</a>across channels, and automatically send out the winning version of each email and SMS message.</p>
34
<p><strong>AI optimization</strong>Enhance every step of the customer journey with<a>built-in AI tools</a>that help unleash your creativity and fine-tune your strategy.</p>
34
<p><strong>AI optimization</strong>Enhance every step of the customer journey with<a>built-in AI tools</a>that help unleash your creativity and fine-tune your strategy.</p>
35
<p>IMPACT-MAXIMIZING INSIGHTS</p>
35
<p>IMPACT-MAXIMIZING INSIGHTS</p>
36
<h2>Drive more revenue with clarity and confidence</h2>
36
<h2>Drive more revenue with clarity and confidence</h2>
37
<p><strong>Cross-channel attribution</strong>No more double-counting sales.<a>Track email and SMS together</a>for a more accurate view of each message’s impact.</p>
37
<p><strong>Cross-channel attribution</strong>No more double-counting sales.<a>Track email and SMS together</a>for a more accurate view of each message’s impact.</p>
38
<p><strong>Multi-touch attribution</strong>Better understand what gets your customers to convert by crediting every interaction, not just the final click.</p>
38
<p><strong>Multi-touch attribution</strong>Better understand what gets your customers to convert by crediting every interaction, not just the final click.</p>
39
<p><strong>Clear deliverability insights</strong>Demystify email and<a>SMS deliverability</a>with detailed metrics that help reveal any obstacles limiting your reach.</p>
39
<p><strong>Clear deliverability insights</strong>Demystify email and<a>SMS deliverability</a>with detailed metrics that help reveal any obstacles limiting your reach.</p>
40
<p><strong>Peer benchmarks</strong>Discover which opportunities to prioritize by<a>comparing your performance</a>metrics against data from peer brands.</p>
40
<p><strong>Peer benchmarks</strong>Discover which opportunities to prioritize by<a>comparing your performance</a>metrics against data from peer brands.</p>
41
<h3>SMS users</h3>
41
<h3>SMS users</h3>
42
<h3>growth in GMV using Klaviyo SMS + email*</h3>
42
<h3>growth in GMV using Klaviyo SMS + email*</h3>
43
<h3>Your guide to SMS compliance</h3>
43
<h3>Your guide to SMS compliance</h3>
44
<p>Learn the essential compliance requirements and best practices for SMS in 2025.</p>
44
<p>Learn the essential compliance requirements and best practices for SMS in 2025.</p>
45
<h3>2025 SMS benchmarks</h3>
45
<h3>2025 SMS benchmarks</h3>
46
<p>See how your SMS marketing performance compares with benchmarks by industry.</p>
46
<p>See how your SMS marketing performance compares with benchmarks by industry.</p>
47
<h3>SMS guide for campaign success</h3>
47
<h3>SMS guide for campaign success</h3>
48
<p>Discover the 3 key goals you need for long-term success with your SMS marketing.</p>
48
<p>Discover the 3 key goals you need for long-term success with your SMS marketing.</p>