Black Friday Email Marketing Strategy: 10-Step Strategy Guide - Klaviyo
2026-03-10 22:50 Diff

BLACK FRIDAY CYBER MONDAY

A 10-step Black Friday email marketing strategy to drive more sales

Planning your email strategy is the key to a successful Black Friday Cyber Monday.

Type of list

What to do

To clean your email list

To clean your email list, first suppress invalid and outdated email addresses. Then, identify unengaged profiles and either suppress them from your list, or send a re-engagement campaign before BFCM season arrives.

To clean your SMS list

To clean your SMS list, create a segment of SMS subscribers whom you want to win back, and create a re-engagement flow for that segment. Then, create a sunset flow for anyone who goes through the entire re-engagement flow and continues to not engage. Finally, bulk unsubscribe your sunset segment.

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