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1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 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1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li 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Crea un segmento de error de SMS para excluirlos de todos los flujos y campañas de SMS"],"content":[0,"<p>Evita desperdiciar créditos de SMS enviando mensajes de texto a números con errores recientes temporales. Crea un segmento para excluir estos números de la recepción de mensajes.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/9821790118171\">Consulta cómo crear un segmento de errores de SMS</a>.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae94bdc5ee1722c543b377409d4ab3e1f3984504-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Incorpora una ramificación de SMS a un flujo poscompra"],"content":[0,"<p>Aprende a añadir SMS a un flujo de agradecimiento o de confirmación del pedido para diversificar el tipo de comunicaciones que envías a los clientes. Ambos flujos corresponden al tipo de flujo poscompra.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/15800790306715\">Consulta cómo añadir SMS a un flujo de agradecimiento</a>.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/47e9436965c2197fe8c4d0c6ae090f32400a66bb-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Añade un recordatorio por SMS a tu flujo de carrito abandonado"],"content":[0,"<p>Usa SMS para recordarles a los clientes los artículos que han olvidado. Revisa nuestra guía para conocer las recomendaciones de cumplimiento regional y las prácticas recomendadas.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/9352115400219\">Consulta cómo añadir SMS a tu flujo de carrito abandonado</a>.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7df5b43b973a42f5120f3557f7b5f63685236ca9-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"Envía al menos dos campañas de SMS por semana"],"content":[0,"<p>Las marcas que consiguen mejores resultados con los SMS envían al menos dos campañas por semana a sus suscriptores para crear un patrón de envío regular. Utiliza la vista de calendario de la campaña para planificar los envíos con antelación.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/14508495654427\">Consulta cómo usar el calendario de una campaña</a>.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e6c362363787d383342b3a50a3fcd4c6655c0458-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Mejorar la retención"],"headline":[0,"Amplía tu programa de SMS"],"subhead":[0,"<p>Optimiza tu programa de SMS añadiendo mensajes de texto a lo largo del ciclo de vida del cliente y consigue progresivamente situarlo a la par con tu estrategia de correo electrónico.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Crea un segmento de suscriptores sin interacción"],"content":[0,"<p>Para proteger tu capacidad de entrega, utiliza un segmento de suscriptores que no interactúen como audiencia excluida al enviar campañas a listas generales.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/115005078347\">Cómo depurar tu lista para mantener una buena capacidad de entrega</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5a30759cc23f83f1e2350702514030ce774a41f3-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Identifica y suprime a los suscriptores sin interacción"],"content":[0,"<p>Los flujos de despedida te ayudan a identificar a los suscriptores que han interactuado muy poco con tu marca en los últimos 18 meses. Reduce el número de perfiles activos y protege tu capacidad de entrega suprimiendo a esos destinatarios.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360017518492\">Consulta cómo crear flujos de despedida</a>.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8c1356de32a768ef59abf215aa7b09a46f044dd3-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Mejorar la retención"],"headline":[0,"Gestiona tu audiencia para mantener una buena capacidad de entrega"],"subhead":[0,"<p>Los proveedores de correo electrónico supervisan activamente la frecuencia con la que los destinatarios interactúan con tus mensajes, y tú también deberías hacerlo. Aumenta la eficiencia de cada envío manteniendo una lista de suscriptores activos y con interacción.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_EnhancedCarousel"],"enhancedCarousel":[0,{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0,"Recursos para inspirar tu crecimiento"],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Aumenta el valor de vida de los clientes con un flujo de compras repetidas basado en IA"],"bodyCopy":[0,"<p>Usa insights predictivos en Klaviyo para diseñar un flujo basado en IA que llegue a los clientes en el momento oportuno y con el mensaje adecuado.</p>"],"buttons":[1,[[0,{"text":[0,"Leer la guía"],"url":[0,"https://academy.klaviyo.com/en-us/courses/increase-clv-with-an-ai-repeat-purchase-flow/1947669"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Casos prácticos y ejemplos de SMS que te darán ideas para el próximo envío"],"bodyCopy":[0,"<p>Descubre cómo las marcas utilizan los SMS para aumentar las ventas y afianzar relaciones, y consulta consejos para crear tu propia estrategia de SMS.</p>"],"buttons":[1,[[0,{"text":[0,"Leer el artículo"],"url":[0,"https://www.klaviyo.com/blog/sms-use-cases"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Obtén tu certificado de capacidad de entrega"],"bodyCopy":[0,"<p>Toma el control de tu reputación como remitente de correo electrónico y demuestra que sabes cómo ejecutar una estrategia sólida de envío de correo electrónico.</p>"],"buttons":[1,[[0,{"text":[0,"Conseguir el certificado"],"url":[0,"https://academy.klaviyo.com/en-us/collections/deliverability-certificate"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"fadeIn":[0,false],"stackAcross":[0,"2"]}]}]]]}]]]}" ssr client="load" opts="{"name":"TabbedContent","value":true}" await-children><div class=""><div class="_tabbedContent_pjcni_1"><div class="grid"><h2 class="h1 _tabsHeadline_pjcni_12">Tus 3 objetivos clave</h2></div><div class="_mobileSelectContainer_qeh7i_1 mobileSelectContainer"><div class="_fieldGroup_9b7vl_1 _selectFieldGroup_qeh7i_22 light"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em" class="_selectArrow_qeh7i_42 light selectArrow" aria-hidden="true"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg><select class="_textarea_9b7vl_71 _light_9b7vl_15 _inputBase_9b7vl_33" id="mobile-tab-select" name="mobile-tab-select" aria-label="Seleccionar pestaña"><option value="0" selected="">Maximizar los datos del perfil</option><option value="1">Experimentar y perfeccionar</option><option value="2">Mejorar la retención</option></select></div></div><div class="_tabContainer_18p3s_1 tabContainer"><ul class="_tabs_18p3s_18 tabList"><li class="_tab_18p3s_1 _activeTab_18p3s_94 active tabListItem"><span class="_tabIndicator_18p3s_77" data-chromatic="ignore" style="width:calc(100% - 10px)"></span><button>Maximizar los datos del perfil</button></li><li class="_tab_18p3s_1 tabListItem"><button>Experimentar y perfeccionar</button></li><li class="_tab_18p3s_1 tabListItem"><button>Mejorar la retención</button></li></ul></div><div class="_tabGrid_pjcni_51"><div class="panel _panel_pjcni_29 _activePanel_pjcni_44"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Maximizar los datos del perfil</div><h2 class="_headline_54u1x_33 h3">Recopila más datos de clientes creando perfiles de forma progresiva</h2><div class="p2"><p>Los mensajes adaptados a los intereses de los suscriptores son más efectivos, pero primero debes conocer mejor a tus clientes.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3328525023">1. Utiliza formularios de registro para recopilar zero-party data<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3328525023"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c1b0ea9fce3b2dc2927913e211ca56c1b5799ab0-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Identifica lo que te gustaría saber de tus clientes en función de tu negocio, como la fecha de su boda, el tipo de mascota o el tipo de piel que tienen, y añade un campo a tu formulario de registro para preguntarlo. Utiliza formularios adicionales, como un formulario flyout de varios pasos, para obtener más información sobre tus suscriptores tras el registro.</p><p><a href="https://academy.klaviyo.com/en-us/courses/collect-zero-party-data-using-klaviyo-forms/1983591">Consulta cómo usar los formularios para recopilar más datos</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3008008715">2. Enriquece tu cuenta con datos de reseñas<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3008008715"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3c146d665c354f700ba763dce8da5701eb11f5b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Obtén una visión completa de la experiencia de un cliente con tu marca en Klaviyo sincronizando sus datos de reseñas y valoraciones. Si utilizas Shopify o WooCommerce, usa Klaviyo Reviews para empezar a recopilar reseñas de productos.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/15937542819355">Introducción a Klaviyo Reviews</a><br/><a href="https://klaviyogrowth.com/3x5XWAl">Integra una plataforma de reseñas de terceros en Klaviyo</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-952973082">3. Conoce mejor a tus clientes a través de las integraciones<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-952973082"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/2d60e4fd2d5ecbdd92345949cb559340bf708f9e-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Integra Klaviyo con tus otras herramientas para utilizar esos datos en la segmentación, el filtrado de flujos y la personalización de contenido. Busca tus herramientas en nuestro directorio de integraciones y encuentra instrucciones sobre cómo conectarlas a Klaviyo.</p><p><a href="https://connect.klaviyo.com/integrations">Explorar todas las integraciones</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c1b0ea9fce3b2dc2927913e211ca56c1b5799ab0-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3c146d665c354f700ba763dce8da5701eb11f5b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/2d60e4fd2d5ecbdd92345949cb559340bf708f9e-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Maximizar los datos del perfil</div><h2 class="_headline_54u1x_33 h3">Crea segmentos de alto potencial utilizando datos del perfil</h2><div class="p2"><p>Utiliza los datos que has recopilado y almacenado para crear segmentos que puedan usarse con la finalidad de orientar campañas, formularios, flujos, etc.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-4147039784">1. Crea segmentos a partir de datos de reseñas<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-4147039784"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/3d561c93b45dc80f837ed2ce96bab445ecb345ce-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Klaviyo Reviews permite la segmentación por valoración y por comentarios recopilados mediante preguntas personalizadas en las reseñas. Si utilizas una herramienta diferente para recopilar las reseñas de los clientes, asegúrate de que los datos se sincronicen con Klaviyo para que puedas usarlos en la segmentación.</p><p><a href="https://academy.klaviyo.com/en-us/courses/use-customer-review-data-to-enhance-segmentation/1983777">Consulta cómo crear segmentos con los datos de reseñas de los clientes</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2264386287">2. Crea segmentos en función de los datos de ubicación<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2264386287"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cae0cb70459525d65da098902e234061e5fb0d5b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Utiliza los segmentos basados en la ubicación para enviar campañas por región, dirigir formularios a clientes de un área en particular o conocer mejor a un subconjunto de clientes.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115005065887">Consulta cómo crear un segmento basado en la ubicación</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-600347744">3. Crea segmentos a partir de niveles o puntos de fidelidad<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-600347744"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11f25ca3404ce652dab77b58b3dc7b1a6220fe43-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Utiliza datos de tu programa de fidelización para animar a los clientes a ganar más puntos, pasar al siguiente nivel o utilizar sus recompensas.</p><p><a href="https://academy.klaviyo.com/en-us/courses/drive-repeat-purchases-with-the-smileio-loyalty-program/2050387">La integración de Smile.io y Klaviyo te dará ideas para tu programa de fidelización</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2027792894">4. Crea segmentos a partir del valor de vida del cliente (CLV), tanto el pasado como el previsto.<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2027792894"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/10be447acb58ae266b04db34dbbb435733b76cde-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Los segmentos de valor de vida del cliente te permiten agrupar a los clientes en función del valor pasado, previsto y total para que puedas enviarles contenido relevante y activar flujos basados en segmentos.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360013201072">Consulta cómo segmentar por valor de vida del cliente (CLV)</a>.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/3d561c93b45dc80f837ed2ce96bab445ecb345ce-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cae0cb70459525d65da098902e234061e5fb0d5b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11f25ca3404ce652dab77b58b3dc7b1a6220fe43-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/10be447acb58ae266b04db34dbbb435733b76cde-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Recursos para inspirar tu crecimiento" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Recursos para inspirar tu crecimiento</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-630509497"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Recopila datos de clientes para personalizar los mensajes</h3><div class="_bodyCopy_1pjx2_65"><p>En este curso, descubrirás todos los métodos que incluye Klaviyo para recopilar zero-party data y first-party data con el fin de enriquecer los perfiles de clientes.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/collect-customer-data-to-personalize-your-messaging"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Introducción a Klaviyo Reviews</h3><div class="_bodyCopy_1pjx2_65"><p>Aprende a usar Klaviyo Reviews para aumentar las ventas, establecer relaciones sólidas y atender mejor a los clientes.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-reviews"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Marketing que prioriza al cliente: la nueva estrategia para la era de la privacidad</h3><div class="_bodyCopy_1pjx2_65"><p>Construye relaciones y cultiva la fidelidad con experiencias seleccionadas según los intereses de los clientes.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/blog/customer-first-marketing"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Experimentar y perfeccionar</div><h2 class="_headline_54u1x_33 h3">Pon a trabajar los datos de los clientes</h2><div class="p2"><p>Los datos del perfil, se hayan recopilado automáticamente o los haya proporcionado el cliente, pueden utilizarse para adaptar el mensaje al destinatario y aumentar sus posibilidades de conversión.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3335702137">1. Personaliza las series de bienvenida mediante las propiedades de perfil<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3335702137"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7cebf8b268d8a949771ce57024ea4f2d929afe17-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Personaliza tus series de bienvenida y añade ramificaciones para enviar mensajes exclusivos basados en propiedades de perfil personalizadas recopiladas en el momento del registro, u otra información como el historial de compra.</p><p><a href="https://academy.klaviyo.com/en-us/courses/personalize-your-welcome-series-with-profile-properties/1986850">Consulta cómo ramificar tu serie de bienvenida a partir de propiedades de perfil</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2059236282">2. Muestra bloques de plantillas de correo electrónico en función de las propiedades de perfil<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2059236282"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4f16079fdba56823dc5176d9c2e8df206cee99f4-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>El editor de correo electrónico de Klaviyo te permite mostrar u ocultar bloques en función de los datos del cliente para que el contenido solo se muestre a los clientes relevantes.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/7655965301531">Consulta cómo mostrar u ocultar bloques y secciones de plantillas</a>.</p><p>Ve más allá de la personalización y aplica conceptos de lógica de programación para crear plantillas de correo electrónico realmente personalizadas sin la ayuda de un desarrollador.</p><p><a href="https://academy.klaviyo.com/en-us/courses/customize-and-personalize-emails-using-django/1865943">Consulta cómo personalizar los correos electrónicos con Django</a>.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7cebf8b268d8a949771ce57024ea4f2d929afe17-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4f16079fdba56823dc5176d9c2e8df206cee99f4-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Experimentar y perfeccionar</div><h2 class="_headline_54u1x_33 h3">Consigue más conversiones con las pruebas A/B</h2><div class="p2"><p>Aumenta las tasas de apertura, clics y conversión de las campañas mediante la experimentación y las pruebas.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1072156776">1. Haz pruebas A/B del asunto y el contenido de tus correos electrónicos<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1072156776"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/16cf8fe731b8b49f12934758460f9b21c366614b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Descubre cómo configurar y ejecutar una prueba A/B para una campaña y cómo ver los resultados de la prueba, y consulta casos de uso de pruebas A/B para campañas.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115005228148">Consulta cómo hacer pruebas A/B de campañas de correo electrónico</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3677968843">2. Haz pruebas A/B del texto de tu campaña de SMS<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3677968843"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/506aefdb43ce7c779072573bc2c71c7d48157350-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Somete a pruebas tus textos publicitarios y tu contenido para aumentar la efectividad de las campañas de SMS a la hora de convertir a los clientes.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/4406796460443">Consulta cómo realizar pruebas A/B de las campañas de SMS</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/16cf8fe731b8b49f12934758460f9b21c366614b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/506aefdb43ce7c779072573bc2c71c7d48157350-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Experimentar y perfeccionar</div><h2 class="_headline_54u1x_33 h3">Aumenta las interacciones con la experimentación</h2><div class="p2"><p>Céntrate en la experimentación para mejorar la interacción en todo el embudo de marketing.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-429097230">1. Haz pruebas de Smart Send Time para tus campañas de correo electrónico<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-429097230"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/76bc28bb2a0940ed1657fd41cdce2ac6b7690a24-1773x1298.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Si llevas a cabo una prueba de Smart Send Time, descubrirás qué hora de envío genera la mejor interacción con tu audiencia para aumentar el rendimiento de tus campañas.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360049073691">Consulta cómo llevar a cabo y analizar las pruebas de Smart Send Time</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2800502330">2. Haz pruebas A/B de los incentivos de registro<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2800502330"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f0e7eb581512d5ab55e26cfff3586d3d7b09ed56-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Haz pruebas A/B de diferentes tipos de promociones en formularios de registro para poder determinar qué tipo genera la mayor cantidad de registros y conversiones.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360058920872">Consulta cómo hacer pruebas A/B de ofertas mediante formularios de registro</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-89181417">3. Haz pruebas A/B de tu lógica de flujos<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-89181417"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/24664c845b42bc9d669585d3f637283f34ba0242-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Somete a prueba aspectos como la temporización, los descuentos y el número de correos electrónicos de un flujo utilizando divisiones condicionales para ramificarlo.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360049849432">Consulta cómo hacer pruebas A/B de las ramificaciones de un flujo</a>.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/76bc28bb2a0940ed1657fd41cdce2ac6b7690a24-1773x1298.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f0e7eb581512d5ab55e26cfff3586d3d7b09ed56-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/24664c845b42bc9d669585d3f637283f34ba0242-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Recursos para inspirar tu crecimiento" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Recursos para inspirar tu crecimiento</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-630509497"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Mejora tu marketing con pruebas A/B</h3><div class="_bodyCopy_1pjx2_65"><p>Aprende a diseñar una estrategia para hacer pruebas y optimizaciones periódicamente, y a aplicar lo que hayas aprendido para mejorar las futuras iniciativas de marketing.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/enhance-your-marketing-with-ab-testing"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Optimiza la visualización de formularios con IA</h3><div class="_bodyCopy_1pjx2_65"><p>En lugar de hacer conjeturas, básate en los datos. Klaviyo AI puede determinar cuál es el momento óptimo para que un visitante vea un formulario en el sitio web.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/optimize-form-display-settings-with-ai/2039069"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Prueba y optimización de los flujos</h3><div class="_bodyCopy_1pjx2_65"><p>Esta formación grabada cubre los aspectos fundamentales de las pruebas A/B. Aprende a utilizar las pruebas A/B en los flujos y obtén ejemplos prácticos de qué someter a prueba.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://community.klaviyo.com/live-training-recordings-42/recap-discussion-strategy-session-testing-and-optimizing-flows-4402?tid=4402&fid=42"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Mejorar la retención</div><h2 class="_headline_54u1x_33 h3">Automatiza las compras repetidas con flujos de retención</h2><div class="p2"><p>Automatiza tus estrategias de marketing de retención con flujos que impulsan las conversiones y se dirigen a los compradores más predispuestos con el mensaje perfecto.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-4056167846">1. Configura un flujo de reposición de stock<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-4056167846"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/10cd5ee9ce29077fa7194666b57d748d8eba92d7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Consulta cómo crear un flujo de reposición de stock de Klaviyo para enviar alertas sobre el inventario a los clientes si usas las plataformas Shopify, BigCommerce o Magento 2, o si tienes una fuente de catálogos personalizada que reconoce el inventario.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115003872251">Consulta cómo crear un flujo de reposición de stock</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2061835885">2. Configura un flujo de bajada de precio<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2061835885"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0da6bedd5b67a95ac1085dc384d73da2e5da7fda-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Los flujos de bajada de precio permiten a los clientes saber cuándo bajan de precio los productos que han visto. Estos flujos pueden generar ventas fáciles, ya que a los clientes les encantan las ofertas, sobre todo en artículos que quieren de verdad.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/4404249033755">Consulta cómo crear un flujo de bajada de precio</a>.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/10cd5ee9ce29077fa7194666b57d748d8eba92d7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0da6bedd5b67a95ac1085dc384d73da2e5da7fda-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Mejorar la retención</div><h2 class="_headline_54u1x_33 h3">Amplía tu programa de SMS</h2><div class="p2"><p>Optimiza tu programa de SMS añadiendo mensajes de texto a lo largo del ciclo de vida del cliente y consigue progresivamente situarlo a la par con tu estrategia de correo electrónico.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3734184669">1. Crea un segmento de error de SMS para excluirlos de todos los flujos y campañas de SMS<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3734184669"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae94bdc5ee1722c543b377409d4ab3e1f3984504-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Evita desperdiciar créditos de SMS enviando mensajes de texto a números con errores recientes temporales. Crea un segmento para excluir estos números de la recepción de mensajes.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/9821790118171">Consulta cómo crear un segmento de errores de SMS</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1669214749">2. Incorpora una ramificación de SMS a un flujo poscompra<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1669214749"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/47e9436965c2197fe8c4d0c6ae090f32400a66bb-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Aprende a añadir SMS a un flujo de agradecimiento o de confirmación del pedido para diversificar el tipo de comunicaciones que envías a los clientes. Ambos flujos corresponden al tipo de flujo poscompra.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/15800790306715">Consulta cómo añadir SMS a un flujo de agradecimiento</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2023928122">3. Añade un recordatorio por SMS a tu flujo de carrito abandonado<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2023928122"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7df5b43b973a42f5120f3557f7b5f63685236ca9-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Usa SMS para recordarles a los clientes los artículos que han olvidado. Revisa nuestra guía para conocer las recomendaciones de cumplimiento regional y las prácticas recomendadas.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/9352115400219">Consulta cómo añadir SMS a tu flujo de carrito abandonado</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-365775596">Envía al menos dos campañas de SMS por semana<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-365775596"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e6c362363787d383342b3a50a3fcd4c6655c0458-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Las marcas que consiguen mejores resultados con los SMS envían al menos dos campañas por semana a sus suscriptores para crear un patrón de envío regular. Utiliza la vista de calendario de la campaña para planificar los envíos con antelación.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/14508495654427">Consulta cómo usar el calendario de una campaña</a>.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae94bdc5ee1722c543b377409d4ab3e1f3984504-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/47e9436965c2197fe8c4d0c6ae090f32400a66bb-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7df5b43b973a42f5120f3557f7b5f63685236ca9-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e6c362363787d383342b3a50a3fcd4c6655c0458-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Mejorar la retención</div><h2 class="_headline_54u1x_33 h3">Gestiona tu audiencia para mantener una buena capacidad de entrega</h2><div class="p2"><p>Los proveedores de correo electrónico supervisan activamente la frecuencia con la que los destinatarios interactúan con tus mensajes, y tú también deberías hacerlo. Aumenta la eficiencia de cada envío manteniendo una lista de suscriptores activos y con interacción.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2168871798">1. Crea un segmento de suscriptores sin interacción<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2168871798"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5a30759cc23f83f1e2350702514030ce774a41f3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Para proteger tu capacidad de entrega, utiliza un segmento de suscriptores que no interactúen como audiencia excluida al enviar campañas a listas generales.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115005078347">Cómo depurar tu lista para mantener una buena capacidad de entrega</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-767844160">2. Identifica y suprime a los suscriptores sin interacción<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-767844160"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8c1356de32a768ef59abf215aa7b09a46f044dd3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Los flujos de despedida te ayudan a identificar a los suscriptores que han interactuado muy poco con tu marca en los últimos 18 meses. Reduce el número de perfiles activos y protege tu capacidad de entrega suprimiendo a esos destinatarios.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360017518492">Consulta cómo crear flujos de despedida</a>.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5a30759cc23f83f1e2350702514030ce774a41f3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8c1356de32a768ef59abf215aa7b09a46f044dd3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Recursos para inspirar tu crecimiento" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Recursos para inspirar tu crecimiento</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-630509497"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Aumenta el valor de vida de los clientes con un flujo de compras repetidas basado en IA</h3><div class="_bodyCopy_1pjx2_65"><p>Usa insights predictivos en Klaviyo para diseñar un flujo basado en IA que llegue a los clientes en el momento oportuno y con el mensaje adecuado.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/increase-clv-with-an-ai-repeat-purchase-flow/1947669"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Casos prácticos y ejemplos de SMS que te darán ideas para el próximo envío</h3><div class="_bodyCopy_1pjx2_65"><p>Descubre cómo las marcas utilizan los SMS para aumentar las ventas y afianzar relaciones, y consulta consejos para crear tu propia estrategia de SMS.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/blog/sms-use-cases"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Obtén tu certificado de capacidad de entrega</h3><div class="_bodyCopy_1pjx2_65"><p>Toma el control de tu reputación como remitente de correo electrónico y demuestra que sabes cómo ejecutar una estrategia sólida de envío de correo electrónico.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a 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class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" 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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bienestar (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Herramientas y recursos</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Recursos de marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Por qué Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div 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