5 added
5 removed
Original
2026-01-01
Modified
2026-03-10
1
<p><a>Email marketing</a>is about a whole lot more than just sending a few emails to your prospects or customers. Some brands leverage it to see as much as 45% of their entire revenue coming from this channel--and in general, best-in-class email marketing programs drive 30% of a brand’s total revenue.</p>
1
<p><a>Email marketing</a>is about a whole lot more than just sending a few emails to your prospects or customers. Some brands leverage it to see as much as 45% of their entire revenue coming from this channel--and in general, best-in-class email marketing programs drive 30% of a brand’s total revenue.</p>
2
<p>This makes email marketing a fantastic channel to better balance your paid media acquisition efforts, and grow lifetime value on your path to profitability.</p>
2
<p>This makes email marketing a fantastic channel to better balance your paid media acquisition efforts, and grow lifetime value on your path to profitability.</p>
3
<p>In our email marketing table stakes guide, you’ll learn how to:</p>
3
<p>In our email marketing table stakes guide, you’ll learn how to:</p>
4
-
<ul><li><b>Visualize the customer journey</b>so you can build an email strategy that speaks directly to each person, exactly where they are at with your brand--at scale.</li>
4
+
<ul><li><strong>Visualize the customer journey</strong>so you can build an email strategy that speaks directly to each person, exactly where they are at with your brand--at scale.</li>
5
-
<li><b>Grow your email list and convert first time shoppers</b>--and then keep them coming back for more.</li>
5
+
<li><strong>Grow your email list and convert first time shoppers</strong>--and then keep them coming back for more.</li>
6
-
<li><b>Nurture customers post-purchase</b>to keep them engaged with your brand and turn them into repeat buyers.</li>
6
+
<li><strong>Nurture customers post-purchase</strong>to keep them engaged with your brand and turn them into repeat buyers.</li>
7
-
<li><b>Engage with your best customers through strategic segmentation</b>, and build your most loyal audience and superfans one email at a time.</li>
7
+
<li><strong>Engage with your best customers through strategic segmentation</strong>, and build your most loyal audience and superfans one email at a time.</li>
8
-
<li><b>Drive incremental revenue through email campaigns</b>that keep you selling and optimizing year-round.</li>
8
+
<li><strong>Drive incremental revenue through email campaigns</strong>that keep you selling and optimizing year-round.</li>
9
</ul>
9
</ul>