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class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrationen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressourcen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/pricing"><span>Preise</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plattform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrationen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressourcen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/pricing"><span>Preise</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Startseite</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a 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href="/de">Startseite</a><span class="_spacer_1ilbl_77">/</span><a class="_breadcrumb_1ilbl_1" href="/de/blog">Blog</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">Best Practices fürs WhatsApp-Marketing</div></div></nav></div></div><div class="grid container two-column" data-astro-cid-nvwpp57f> <aside class="sidebar" data-astro-cid-nvwpp57f> <script>(()=>{var a=(s,i,o)=>{let r=async()=>{await(await s())()},t=typeof i.value=="object"?i.value:void 0,c={rootMargin:t==null?void 0:t.rootMargin},n=new IntersectionObserver(e=>{for(let l of e)if(l.isIntersecting){n.disconnect(),r();break}},c);for(let e of o.children)n.observe(e)};(self.Astro||(self.Astro={})).visible=a;window.dispatchEvent(new Event("astro:visible"));})();</script><astro-island uid="Z1o2YqJ" prefix="r21" component-url="/blog/_astro/sidebar.DSXZrLQ3.js" component-export="default" renderer-url="/blog/_astro/client.IaDn9qiQ.js" 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Das Wichtigste zuerst: die WhatsApp-Grundlagen"]}],[0,{"id":[0,"h-2-den-richtigen-whatsapp-nachrichtentyp-wahlen"],"name":[0,"2. Den richtigen WhatsApp-Nachrichtentyp wählen "]}],[0,{"id":[0,"h-3-deine-whatsapp-marketing-liste-segmentieren"],"name":[0,"3. Deine WhatsApp-Marketing-Liste segmentieren"]}],[0,{"id":[0,"h-4-whatsapp-flows-fur-verschiedene-szenarien-einrichten"],"name":[0,"4. WhatsApp-Flows für verschiedene Szenarien einrichten "]}],[0,{"id":[0,"h-5-whatsapp-nachrichten-mit-ki-personalisieren"],"name":[0,"5. WhatsApp-Nachrichten mit KI personalisieren "]}],[0,{"id":[0,"h-6-whatsapp-nachrichten-ansprechend-und-interaktiv-gestalten"],"name":[0,"6. WhatsApp-Nachrichten ansprechend und interaktiv gestalten"]}],[0,{"id":[0,"h-7-whatsapp-in-die-allgemeine-omnichannel-strategie-integrieren"],"name":[0,"7. WhatsApp in die allgemeine Omnichannel-Strategie integrieren"]}],[0,{"id":[0,"h-8-loslegen-und-dranbleiben"],"name":[0,"8. Loslegen und dranbleiben "]}],[0,{"id":[0,"whatsapp-wichtiger-bestandteil-deines-marketing-mixes"],"name":[0,"WhatsApp – wichtiger Bestandteil deines Marketing-Mixes"]}]]],"showTableOfContents":[0,true],"sideDownloadCta":[0,{"backgroundColor":[0,"cotton"],"bodyCopy":[0,""],"buttons":[1,[]],"headline":[0,""],"thumbnail":[0]}],"windowLocation":[0,"https://www.klaviyo.com/de/blog/whatsapp-marketing-best-practices.html"],"slot":[0,"sidebar"]}" ssr client="visible" before-hydration-url="/blog/_astro/astro_scripts/before-hydration.js.BWsVurST.js" opts="{"name":"Sidebar","value":true}" await-children><div class="_sidebar_1usd4_1"><div class="_sidebarStickyChildren_1usd4_19"><nav class="_tableOfContents_1usd4_24 _articleTableOfContents_1nmf9_1"><details open=""><summary class="_headerContainer_1nmf9_74"><h5 class="h5 semiBold">Inhalt</h5><div class="_chevron_1nmf9_56"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:2rem"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></div></summary><ul style="max-height:220px" class="_sectionLinkList_1nmf9_12 content"><div><a aria-current="true" href="#h-1-das-wichtigste-zuerst-die-whatsapp-grundlagen" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">1. Das Wichtigste zuerst: die WhatsApp-Grundlagen</p></li></a><a aria-current="false" href="#h-2-den-richtigen-whatsapp-nachrichtentyp-wahlen" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">2. Den richtigen WhatsApp-Nachrichtentyp wählen </p></li></a><a aria-current="false" href="#h-3-deine-whatsapp-marketing-liste-segmentieren" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">3. Deine WhatsApp-Marketing-Liste segmentieren</p></li></a><a aria-current="false" href="#h-4-whatsapp-flows-fur-verschiedene-szenarien-einrichten" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">4. WhatsApp-Flows für verschiedene Szenarien einrichten </p></li></a></div><a aria-current="false" href="#h-5-whatsapp-nachrichten-mit-ki-personalisieren" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">5. WhatsApp-Nachrichten mit KI personalisieren </p></li></a><a aria-current="false" href="#h-6-whatsapp-nachrichten-ansprechend-und-interaktiv-gestalten" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">6. WhatsApp-Nachrichten ansprechend und interaktiv gestalten</p></li></a><a aria-current="false" href="#h-7-whatsapp-in-die-allgemeine-omnichannel-strategie-integrieren" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">7. WhatsApp in die allgemeine Omnichannel-Strategie integrieren</p></li></a><a aria-current="false" href="#h-8-loslegen-und-dranbleiben" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">8. Loslegen und dranbleiben </p></li></a><a aria-current="false" href="#whatsapp-wichtiger-bestandteil-deines-marketing-mixes" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">WhatsApp – wichtiger Bestandteil deines Marketing-Mixes</p></li></a></ul></details></nav><div class="_socialIcons_1usd4_34"><button class="_shareLink_1usd4_39" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="currentColor" style="height:1em" class="_icon_1usd4_44"><g clip-path="url(#copy_svg__a)"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 2.624"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 .687h24v24H0z"></path></clipPath></defs></svg></button><a class="_shareLink_1usd4_39" rel="noopener" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.klaviyo.com%2Fde%2Fblog%2Fwhatsapp-marketing-best-practices.html"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 10 16" color="currentColor" style="height:1em" class="_icon_1usd4_44"><path fill="currentColor" fill-rule="evenodd" d="M2.843 15.995V8.769H0V6.192h2.844V3.813C2.844 1.415 4.404 0 6.764 0c1.129 0 2.05.111 2.335.144v2.694l-1.9-.001c-1.282 0-1.522.579-1.522 1.389v1.966h3.286L8.5 8.769H5.677v7.226z" clip-rule="evenodd"></path></svg></a><a class="_shareLink_1usd4_39" rel="noopener" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.klaviyo.com%2Fde%2Fblog%2Fwhatsapp-marketing-best-practices.html"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1em" class="_icon_1usd4_44"><path fill="currentColor" d="M19 13.5 30.6 0h-2.8l-10 11.8L9.7 0H.3l12.2 17.8L.3 32h2.8l10.7-12.4L22.3 32h9.3zm-3.8 4.4L14 16.2 4.1 2.1h4.2l8 11.4 1.2 1.8L27.9 30h-4.2z"></path></svg></a><a class="_shareLink_1usd4_39" rel="noopener" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.klaviyo.com%2Fde%2Fblog%2Fwhatsapp-marketing-best-practices.html"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1em" class="_icon_1usd4_44"><path fill="currentColor" fill-rule="evenodd" d="M11.975 15.189v-4.933c0-1.178-.023-2.691-1.595-2.691-1.597 0-1.84 1.282-1.84 2.604v5.02H5.472V5.044h2.944v1.385h.041c.41-.796 1.411-1.639 2.904-1.639 3.105 0 3.678 2.101 3.678 4.834v5.565zM2.013 3.657c-.984 0-1.778-.819-1.778-1.83C.235.819 1.03 0 2.013 0c.981 0 1.778.819 1.778 1.827 0 1.011-.797 1.83-1.778 1.83m1.535 11.532H.478V5.044h3.07z" clip-rule="evenodd"></path></svg></a></div></div></div><!--astro:end--></astro-island> </aside> <div class="header" data-astro-cid-nvwpp57f> <div class="header"> <h1 class="h2 semibold">8 Best Practices für WhatsApp-Marketingkampagnen und -Flows</h1> <div class="headerCtas" data-astro-cid-5m4o7q3l><div class="_buttonContainer_1ir94_1" data-astro-cid-5m4o7q3l="true"><a data-variant="primary" aria-label="WhatsApp entdecken" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/products/whatsapp" role="link" tabindex="0" target="_self">WhatsApp entdecken</a></div></div> <div class="_infoContainer_ertsd_104"> <div class="_row_1r0t6_2"><div class="_authorImageFrame_1r0t6_10"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="" style="height:1em" class="_klaviyoLogo_1r0t6_30" role="img" aria-label="Profilfoto des Autors/der Autorin"><path fill="" d="M266 178H0V0h266l-55.835 89z"></path></svg></div><div class="_authorDetails_1r0t6_45"><a href="/de/blog/author/lizziedavey" class="_authorName_1r0t6_51 formRegular">Lizzie Davey</a><div class="formRegular">Lesedauer: 16 Min.</div></div></div> <div class="_blogCategoryButton_ertsd_114 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16"> 4. November 2025 </div></div> <button type="button" class="button" id="copy-as-markdown" data-copy-label="Als Markdown kopieren" data-copied-label="Kopiert" aria-label="Als Markdown kopieren" data-astro-cid-fysp7rwx> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="" style="height:1em" class="icon iconCopy" aria-hidden="true" data-astro-cid-fysp7rwx="true"><g clip-path="url(#copy_svg__a)"><path stroke="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 2.624"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 .687h24v24H0z"></path></clipPath></defs></svg> <svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="" style="height:1em" class="icon iconCheck" aria-hidden="true" data-astro-cid-fysp7rwx="true"><path fill="" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg> <span class="label" data-astro-cid-fysp7rwx>Als Markdown kopieren</span> </button> <script type="module" src="/blog/_astro/CopyAsMarkdown.astro_astro_type_script_index_0_lang.Cxcn66ge.js"></script> </div> </div> </div> <article class="content" id="content" data-astro-cid-nvwpp57f> <div class="blockContent"> <hr class="wp-block-separator"> <h1>Kampagnen und Flows</h1><p>Du glaubst, deine Kund*innen wollen keine <a href="https://www.klaviyo.com/de/products/whatsapp">WhatsApp</a>-Nachrichten von dir bekommen? </p><p>Da könntest du falsch liegen. </p><p>Deine Kund*innen sind ohnehin ständig bei WhatsApp und verbringen jeden Monat Stunden damit. Wenn du das ignorierst, könnte dir jede Menge Aufmerksamkeit (und Umsatz) entgehen. </p><p>Doch damit WhatsApp für deine Marke funktioniert, brauchst du einen Plan: das richtige Setup, die richtigen Inhalte und die richtigen Leitlinien, um das Engagement hoch zu halten, ohne zu aufdringlich zu wirken.</p><p>Hier findest du Best Practices für WhatsApp-Marketing-Kampagnen und -Flows, einschließlich Tipps, wie du typische Fehler vermeidest und mit diesem Kanal echte Ergebnisse erzielst, statt nur ziellos Nachrichten zu senden.</p><h2 id="h-1-das-wichtigste-zuerst-die-whatsapp-grundlagen">1. Das Wichtigste zuerst: die WhatsApp-Grundlagen</h2><p>Zuerst musst du dich mit den Grundlagen vertraut machen:</p><ul><li><strong>Lass dein <a href="https://faq.whatsapp.com/794517045178057">WhatsApp-Business-Konto verifizieren</a>. </strong>Dazu musst du eine zweistufige Verifizierung durchlaufen und rechtliche Angaben und Unterlagen für dein Unternehmen einreichen.</li><li><strong>Leg deine WhatsApp-Ziele fest.</strong> Willst du den Absatz ankurbeln? Warenkorbabbrüche vermeiden? <a href="https://www.klaviyo.com/de/products/whatsapp/customer-service">Den Kundensupport verbessern</a>? Jede Nachricht, die du verschickst, sollte einen klaren Zweck haben.</li><li><strong>Hole Einwilligungen ein.</strong> WhatsApp nimmt es <a href="https://business.whatsapp.com/policy">mit Einwilligungen sehr genau</a>. Mach es deinen Kund*innen leicht, WhatsApp-Nachrichten ausdrücklich zuzustimmen – über Pop-up-Formulare, Schlüsselwort-Opt-ins, Listenimporte und APIs.</li><li><strong>Sieh dir die Richtlinien an.</strong> WhatsApp hat strenge Regeln für Nachrichten von Unternehmen an Kund*innen. Wenn du Werbe- oder Marketing-Inhalte (z. B. einen Rabatt, eine Produkteinführung oder eine saisonale Kampagne) versenden möchtest, musst du eine vorab genehmigte Nachrichtenvorlage verwenden.</li><li><strong>Sammle Daten.</strong> Zero-Party-Daten kannst du über Formulare, Umfragen, Quizfragen oder interaktive WhatsApp-Konversationen und First-Party-Daten über deine Storefront und Marketing-Kanäle erfassen. Diese Informationen sind später wertvoll, wenn du deiner Zielgruppe relevante Nachrichten schicken willst.</li></ul><h2 id="h-2-den-richtigen-whatsapp-nachrichtentyp-wahlen">2. Den richtigen WhatsApp-Nachrichtentyp wählen </h2><p>WhatsApp teilt Nachrichten in 3 Kategorien ein: </p><ul><li><a href="https://business.whatsapp.com/products/conversation-categories/marketing"><strong>Marketing-Nachrichten</strong></a>, d. h. Werbeaktionen, Produktankündigungen, Empfehlungen usw.</li><li><a href="https://business.whatsapp.com/products/conversation-categories/utility"><strong>Verwaltungsnachrichten</strong></a>, d. h. Transaktions-Updates wie Versand- und Tracking-Benachrichtigungen, Zahlungserinnerungen usw.</li><li><strong>Servicenachrichten</strong>, d. h. Antworten auf Kundenanfragen (z. B. Antwortbausteine, Fragen, Support, Beschwerden) per WhatsApp über Automatisierungen oder Direktnachrichten. Diese Art von Nachrichten werden wir in diesem Artikel nicht behandeln. </li></ul><p>Für jeden Nachrichtentyp gibt es eigene Regeln und Vorlagen. </p><p>Eine Vorlage besteht normalerweise aus einem oder mehreren der folgenden Elemente:</p><ul><li><strong>Kopfzeile (optional): </strong>Je nach Typ kann es sich dabei um Text, ein Bild, ein Karussell oder einen Standort handeln. </li><li><strong>Text (obligatorisch):</strong> der eigentliche Text der Nachricht mit Personalisierungen (z. B. Name der jeweiligen Empfänger*innen). </li><li><strong>Fußzeile (optional): </strong>ein kurzer Text oder Opt-out-Hinweis. </li><li><strong>Schaltflächen oder interaktive Elemente (optional):</strong> eine URL, ein Call-to-Action (CTA) oder eine Antwortbaustein-Schaltfläche. </li></ul><p>Eine Marketing-Vorlage für eine Flash-Sale-Ankündigung könnte beispielsweise so aussehen: </p><p><em>Text: Hallo {{1}}, unser Flash Sale ist jetzt live: Erhalte {{2}} % Rabatt auf alle Artikel bei {{3}}. Beeil dich, der Sale endet um {{4}}! </em>CTA-Button: <em>Jetzt shoppen</em>Antwortbaustein: <em>Ich brauche Hilfe beim Shoppen. </em></p><p>Eine Verwaltungsvorlage für eine Auftragsbestätigung könnte so aussehen: </p><p>Text: <em>Hallo {{1}}, danke für deine Bestellung ({{2}})! Wir haben deine Zahlung erhalten und bereiten deine Artikel vor. Sobald deine Bestellung versandt wurde, erhältst du eine weitere Nachricht. </em>CTA-Button: <em>Bestellung anzeigen.</em>Antwortbaustein: <em>Ich brauche Hilfe bei meiner Bestellung. </em></p><h2 id="h-3-deine-whatsapp-marketing-liste-segmentieren">3. Deine WhatsApp-Marketing-Liste segmentieren</h2><p>Eine der effektivsten Möglichkeiten, deine WhatsApp-Marketing-Ergebnisse zu verbessern, ist die dynamische Segmentierung. Dabei gruppierst du Kund*innen nach ihrem Echtzeitverhalten, ihren Vorlieben und ihrem Engagement. </p><p>Bei der dynamischen Segmentierung werden deine Listen ständig im Hintergrund aktualisiert, sobald jemand deine festgelegten Kriterien erfüllt. Wenn etwa jemand eine Bestellung aufgibt, eine Nachricht öffnet oder in einer bestimmten Produktkategorie stöbert, wird die Person automatisch einem Segment hinzugefügt oder daraus entfernt. </p><p>Beachte, dass diese Art der Segmentierung für Kampagnen gilt. Automatisierte Flows nutzen hingegen bedingte Splits, auch bekannt als Verzweigungslogik, die Personen je nach ihrem Verhalten oder ihren Eigenschaften auf verschiedene Pfade leiten. Du kannst beispielsweise einen bedingten Split verwenden, um Kund*innen, die etwas gekauft haben, eine Follow-up-Nachricht zu senden und denjenigen, die noch nicht zur Kasse gegangen sind, eine andere. </p><p>Hier sind einige Beispiele für Segmente, die sich gut für WhatsApp-Marketing-Kampagnen eignen:</p><ul><li><strong>Käufer*innen mit hoher Kaufabsicht:</strong> Personen, die Artikel in ihren Warenkorb gelegt oder mehrere Produkte angesehen, aber noch keine Bestellung aufgegeben haben.</li><li><strong>Treue Kund*innen:</strong> Käufer*innen, die in den letzten Monaten mehrere Bestellungen aufgegeben oder einen bestimmten Mindestbetrag ausgegeben haben.</li><li><strong>Aktive Abonnent*innen:</strong> Kontakte, die kürzlich eine WhatsApp-Nachricht geöffnet oder angetippt haben und mit größerer Wahrscheinlichkeit auf neue Kampagnen reagieren.</li><li><strong>Kategoriespezifische Zielgruppen:</strong> Kund*innen, die Produkte aus einer bestimmten Kategorie gekauft oder angesehen haben.</li><li><strong>Ehemalige Kund*innen:</strong> Abonnent*innen, die schon länger nichts mehr gekauft haben oder nicht aktiv waren.</li><li><strong>VIP-Kund*innen:</strong> Deine wertvollsten Käufer*innen, die früher Zugang zu Produktneuheiten oder exklusiven Angeboten erhalten.</li></ul><h2 id="h-4-whatsapp-flows-fur-verschiedene-szenarien-einrichten">4. WhatsApp-Flows für verschiedene Szenarien einrichten </h2><p>Deine Kund*innen erwarten auf WhatsApp zeitnahe, persönliche und relevante Nachrichten. Deshalb ist es eine großartige Ergänzung zu den Flows, die du bereits auf anderen Kanälen eingerichtet hast (mehr dazu später).</p><p>WhatsApp ergänzt E-Mails, SMS und Push-Mitteilungen durch ein Gefühl von Unmittelbarkeit und Interaktivität. In der Praxis bedeutet das, dass deine Flows, die auf Grundlage individueller Kundenaktionen ausgelöst werden, allgemein persönlicher und ansprechender wirken. </p><p>So verleiht WhatsApp typischen Flows einen besonderen Mehrwert:</p><ul><li><strong>Welcome-Flow: </strong>Dies ist die erste Nachricht, die Kund*innen erhalten, nachdem sie sich für WhatsApp-Marketing-Nachrichten von deiner Marke angemeldet haben. Anstelle der statischen Nachricht „Vielen Dank fürs Abonnieren“ kannst du einen Rabattcode mit einer One-Click-Schaltfläche „Jetzt shoppen“ einfügen, Antwortbausteine wie „Bestseller anzeigen“ oder „Erfahre mehr über uns“ verwenden oder direkt mit einer einfachen Frage zu Präferenzen Zero-Party-Daten erfassen.</li><li><strong>Warenkorbabbruch-Flow: </strong>In WhatsApp kannst du das entsprechende Produktbild in einem Karussell anzeigen, einen Button zum Abschluss des Einkaufs hinzufügen oder auch Hilfe anbieten, wenn eine offene Frage Käufer*innen vom Bestellen abhält.</li><li><strong>Updates zu Bestellungen und Versand: </strong>Nutze WhatsApp, um Kund*innen mit Bestellbestätigungen und Versandbenachrichtigungen in Echtzeit auf dem Laufenden zu halten. Diese Nachrichten können Tracking-Links oder wichtige Lieferdetails enthalten, die das Engagement der Käufer*innen hoch halten. </li><li><strong>„Wieder auf Lager“-Benachrichtigungen: </strong>Ein einfaches „Dein Favorit ist wieder da!“ mit einem Produktbild und einem „Jetzt kaufen“-Button animiert zum sofortigen Handeln. Treuen Kund*innen könntest du sogar Early-Access-Nachrichten vor der allgemeinen Wiederverfügbarkeit senden.</li></ul><h2 id="h-5-whatsapp-nachrichten-mit-ki-personalisieren">5. WhatsApp-Nachrichten mit KI personalisieren </h2><p>KI kann dazu beitragen, dass WhatsApp-Nachrichten aktueller und relevanter wirken, ganz gleich, ob sie Teil einer Kampagne oder eines Flows sind. Hier sind nur einige Beispiele: </p><ul><li><strong>Optimaler Versandzeitpunkt:</strong> Die KI kann die Gesamtdaten zur Zielgruppe analysieren, um die durchschnittlich beste Zeit für den Versand von WhatsApp-Kampagnen zu ermitteln. Sie kann die Zustellung aber auch an die individuellen Aktivitätsmuster der Empfänger*innen anpassen, damit sie Kampagnen zu dem für sie besten Zeitpunkt erhalten. </li><li><strong>Kanal-Affinität:*</strong> KI nutzt Engagement-Daten, um die allgemeinen Kanalpräferenzen der Kund*innen zu verstehen und die Nachrichtenübermittlung entsprechend zu optimieren. Sie kann zwar nicht verschiedene Nachrichtentypen (wie z. B. Versandbestätigungen) bestimmten Kanälen zuordnen. Sie kann aber für jede Person die Kanäle priorisieren, die insgesamt am besten funktionieren, damit Kund*innen, die WhatsApp-Nachrichten bevorzugen, diese auch erhalten.</li><li><strong>Personalisierte Produktempfehlungen:</strong> Die KI nutzt First- und Zero-Party-Daten, um Kund*innen die Artikel zuzuordnen, die sie am ehesten kaufen werden. Damit ist es zum Beispiel möglich, ergänzende Produkte in einer WhatsApp-Nachricht zum Bestellstatus anzuzeigen oder Mitteilungen zu wieder erhältlichen Artikeln genau auf die Produktvariante zuzuschneiden, die jemand gesucht hat. </li><li><strong>KI-Antworten auf Fragen:*</strong> Käufer*innen können WhatsApp nutzen, um sofort Antworten auf Fragen zu Versand, Rücksendungen oder Produktdetails zu erhalten, die sonst auf dem Weg zur Kasse zu Reibungsverlusten führen könnten. </li></ul><p><em>Hinweis: Kanal-Affinität und der Customer Agent werden 2026 für WhatsApp verfügbar sein.</em></p><h2 id="h-6-whatsapp-nachrichten-ansprechend-und-interaktiv-gestalten">6. WhatsApp-Nachrichten ansprechend und interaktiv gestalten</h2><p>Im Gegensatz zu E-Mails, die meist einseitig sind, oder SMS und Push-Mitteilungen, die kurz, auf Transaktionen bezogen und oft auf reinen Text beschränkt sind, können sich Interaktionen über WhatsApp eher wie ein Gespräch anfühlen.</p><p>Gute WhatsApp-Kampagnen und -Flows informieren Kund*innen nicht nur. Sie animieren sie zum Antworten, Antippen und Stöbern.</p><p>Hier sind einige Möglichkeiten, um WhatsApp-Inhalte ansprechender und interaktiver zu gestalten:</p><ul><li><strong>Antwortbaustein-Schaltflächen:</strong> Nimm One-Tap-Optionen in deine Nachrichten auf. Zum Beispiel könntest du bei der Nachricht „Möchtest du Early Access?“ Schaltflächen für „Ja, schick mir einen Link“ oder „Dieses Mal nicht“ einfügen.</li><li><strong>Automatisierung: </strong>Sende automatische Nachrichten, wenn Kund*innen mit Auslöser-Schlüsselworten antworten (z. B. mit deinen Antwortbausteinen). So kannst du dein Dialog-Marketing skalieren und Kundenpräferenzen erfassen, ohne online sein zu müssen.</li><li><strong>Karussells und Produktkarten:</strong> Präsentiere mehrere Produkte oder Varianten in einer wischbaren Ansicht. Das eignet sich perfekt für „Wieder auf Lager“-Nachrichten oder Cross-Selling nach einem Kauf.</li><li><strong>Gesprächseinladungen:</strong> Anstelle einer statischen Warenkorbabbruch-Erinnerung kannst du einen automatischen Dialog einrichten: „Noch unsicher? Möchtest du die Bewertungen sehen oder hast du eine Frage zur Passform und Größe?“</li><li><strong>Rich Media:</strong> Bilder, Karussells und GIFs sorgen für Kontext und eine persönliche Note. Das kann ein Styling-Video bei einer Produkteinführung, eine Anleitung für ein neues Gadget oder sogar ein gebrandetes GIF in einer Serviceantwort sein.</li></ul><h2 id="h-7-whatsapp-in-die-allgemeine-omnichannel-strategie-integrieren">7. WhatsApp in die allgemeine Omnichannel-Strategie integrieren</h2><p>Um WhatsApp erfolgreich zu nutzen, musst du keinen komplett neuen Marketing-Plan aufstellen. Du musst es lediglich in deine bereits vorhandenen Programme integrieren.</p><p>WhatsApp sollte deine E-Mail-, SMS- und Push-Strategie ergänzen, nicht ersetzen. Es ist der ideale Kanal, wenn es auf das richtige Timing, Interaktivität oder guten Service ankommt.</p><p>In folgenden Situationen ist der Einsatz von WhatsApp sinnvoll:</p><ul><li><strong>Antwortbausteine:</strong> WhatsApp ist ideal, wenn schnelles Handeln gefragt ist, z. B. um Kund*innen aufzufordern, eine Bestellung abzuschließen, eine Buchung zu bestätigen oder Feedback zu geben. </li><li><strong>Dringende Updates:</strong> Für allgemeine Ankündigungen sind E-Mails in Ordnung. Allerdings werden sie nicht immer sofort gelesen. Um sicherzugehen, dass deine wichtigsten Kund*innen informiert sind, kannst du WhatsApp-Nachrichten senden, wenn Lagerbestände zur Neige gehen, eine Werbeaktion am selben Abend endet oder sich eine Lieferung verzögert.</li><li><strong>Persönliche Momente:</strong> WhatsApp eignet sich hervorragend für Situationen, die persönlich und exklusiv wirken sollen, wie z. B. Mitteilungen über Treuevorteile oder VIP-Zugang. </li></ul><h2 id="h-8-loslegen-und-dranbleiben">8. Loslegen und dranbleiben </h2><p>Wie bei allen Bestandteilen deiner Marketing-Strategie hängt der Erfolg deiner WhatsApp-Kampagnen und -Flows davon ab, wie gut du sie im Laufe der Zeit trackst, testest und optimierst.</p><p>Hier sind ein paar wichtige WhatsApp-Metriken, die du im Auge behalten solltest:</p><ul><li><strong>Kundenengagement:</strong> Tracke die Öffnungsraten, Klicks und Antworten, um zu sehen, ob die Empfänger*innen mit deinen Nachrichten interagieren.</li><li><strong>Conversion und Umsatz:</strong> Schau dir die Wiederaufnahme nach Warenkorbabbrüchen und den zusätzlichen Umsatz durch „Wieder auf Lager“-Nachrichten an.</li><li><strong>Kundenerlebnis:</strong> Steigen die Wiederkaufraten? Verbessern sich die Zufriedenheitswerte? </li><li><strong>Listenintegrität:</strong> Behalte das Verhältnis zwischen neuen Abonnent*innen und Abmeldungen im Auge.</li></ul><p>Sobald das Tracking dieser Metriken läuft, kannst du dich der Optimierung widmen:</p><ul><li>Nutze KI-Funktionen wie die Optimierung des Versandzeitpunkts für eine automatische Feinabstimmung deiner Nachrichten.</li><li>Sammle mit schnellen Follow-up-Fragen oder Miniumfragen direkt in WhatsApp qualitatives Feedback, um herauszufinden, was Kund*innen von der Häufigkeit und dem Ton deiner Nachrichten halten.</li></ul><h2 id="whatsapp-wichtiger-bestandteil-deines-marketing-mixes">WhatsApp – wichtiger Bestandteil deines Marketing-Mixes</h2><p>WhatsApp ist eine großartige Möglichkeit, in entscheidenden Momenten für deine Kund*innen da zu sein – vom ersten Stöbern bis zum Support nach dem Kauf.</p><p>Richtig eingerichtet kann WhatsApp dir helfen, den Umsatz zu steigern, die <a href="https://www.klaviyo.com/de/blog/kundenbindung">Kundenbindung</a> zu stärken und deine Marke menschlicher wirken zu lassen.</p><p>Mit Klaviyo, dem B2C CRM, heftest du WhatsApp nicht bloß irgendwo an deinen Technologie-Stack an. Stattdessen ist WhatsApp fest in die Plattform integriert, über die du bereits deine E-Mails, SMS, Push-Benachrichtigungen und Kundendaten verwaltest.</p><p>Somit basiert jede WhatsApp-Nachricht auf denselben Echtzeit-Erkenntnissen, demselben einheitlichen Kunden-Profiling und derselben KI, die du bereits verwendest. Du kannst Flows über mehrere Kanäle hinweg erstellen, Segmente nach Kauf- oder Präferenzdaten erstellen und sogar mithilfe von KI entscheiden, ob WhatsApp, E-Mail oder SMS gerade der richtige Kanal ist.</p><div class="cta" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <div class="cta-text-container h6" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <p>Bist du neugierig, was Klaviyo WhatsApp für dich bringen könnte?</p> <a class="button dark primary" aria-label="Demo anfordern" href="https://www.klaviyo.com/de/demo-request" rel="noopener" target="_self" data-astro-cid-yxithoyc> Demo anfordern </a> </div> </div> </div> <div class="_styledAuthors_15srf_95 _singleAuthor_15srf_107"><div class="_authorContainer_15srf_1"><picture class="_authorImageFallback_15srf_45"><source srcSet="/static/author/author-image-fallback.webp" type="image/webp"/><source srcSet="/static/author/author-image-fallback.jpg" type="image/jpeg"/><img src="/static/author/author-image-fallback.jpg" alt="Lizzie Davey"/></picture><div class="_authorDetails_15srf_38"><div class="_authorName_15srf_70">Lizzie Davey</div><div class="_authorDescription_15srf_27">Lizzie Davey ist eine freiberufliche Content Writerin und Strategin aus Brighton, die sich auf detaillierte, forschungsbasierte Artikel und Content-Assets für branchenführende SaaS-Marken spezialisiert hat. Sie verfügt über mehr als ein Jahrzehnt Erfahrung in SEO, Thought Leadership, E-Mail und Content-Strategie.</div></div></div></div> <div class="_relatedContentGrid_ertsd_156"> <div class="_relatedContent_ertsd_156"> <div class="blogCards _blogCards_hdowa_25 _paddingTopmd_hdowa_46 _paddingBottommd_hdowa_55 _light_hdowa_30 _white_hdowa_35"><div class="grid _wrapper_hdowa_59"><div class="_borderContainer_hdowa_63 _displayGrayLine_hdowa_66"><div class="_titleRow_hdowa_70"><div class="_text_hdowa_81"><h2 class="_categoryTitle_hdowa_87 h3 semiBold">Ähnliche Inhalte</h2></div></div><div class="grid _cardContainer_hdowa_1"><div class="blogCard _blogCard_hdowa_6 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/whatsapp-roi" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/32dd98ea7e686e8487eb7d931731f316d6b28871-766x512.png?rect=0,1,766,511&w=768&h=512&fm=webp" srcSet="" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">5. März 2026</div></div><a tabindex="-1" href="/de/blog/whatsapp-roi" class="_title_kfoew_38 semiBold h5">WhatsApp-ROI: Mehr Umsatz durch Segmentierung und Automatisierung</a><div class="_excerpt_kfoew_11 p2">Finde heraus, wie Marken den WhatsApp-ROI mithilfe von Segmentierung, kostenlosen Service-Automatisierungen und smarten Entscheidungen verbessern.</div></div><div class="blogCard _blogCard_hdowa_6 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/osteraktion" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b30287940fce1001dee052d563f215c601d429de-768x512.jpg?w=768&h=512&fm=webp" srcSet="" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">2. März 2026</div></div><a tabindex="-1" href="/de/blog/osteraktion" class="_title_kfoew_38 semiBold h5">Osteraktion: 10 kreative Ideen + Beispiele für Online-Shops</a><div class="_excerpt_kfoew_11 p2">Entdecke echte Beispiele für Osteraktionen von deutschen E-Commerce-Unternehmen und wie du sie selbst umsetzen kannst. </div></div><div class="blogCard _blogCard_hdowa_6 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Lesen" style="aspect-ratio:1.5 / 1" target="_self" href="/de/blog/lead-nurturing" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c632f65632587d8788273664e4831d26f2818ed4-766x512.jpg?rect=0,1,766,511&w=768&h=512&fm=webp" srcSet="" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Lesen</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/de/blog/category/marketing-campaign-strategy" class="formRegular _categoryLink_1803p_1">Kampagnenstrategie</a><div class="formRegular _blogDate_1803p_16">2. März 2026</div></div><a tabindex="-1" href="/de/blog/lead-nurturing" class="_title_kfoew_38 semiBold h5">Lead-Nurturing: Erfolgsstrategien für deutsche B2C-Marken</a><div class="_excerpt_kfoew_11 p2">Wie du Leads mit personalisierten Flows, Marketing-Automatisierung und kontinuierlicher Optimierung zu überzeugten Kund*innen machst.</div></div></div></div></div></div> </div> </div> </article> </div> <div class="backToTop" id="back-to-top" data-astro-cid-wegpedfq> <a aria-label="Zurück zum Anfang" class="link" href="#site-content" data-astro-cid-wegpedfq> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="white" style="height:1.8rem" data-astro-cid-wegpedfq="true"><path fill="white" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg> </a> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="93d30bad-e0a8-4514-a06b-132e8496538e",e._sentryDebugIdIdentifier="sentry-dbid-93d30bad-e0a8-4514-a06b-132e8496538e")}catch{}})();const n=document.getElementById("back-to-top"),d=document.getElementById("site-content");n&&d&&d.offsetHeight>2*window.innerHeight&&n.classList.add("enabled");
//# sourceMappingURL=BackToTop.astro_astro_type_script_index_0_lang.B4qlbOT9.js.map</script> <pre aria-hidden="true" class="rawMarkdown" id="raw-markdown" hidden># 8 Best Practices für WhatsApp-Marketingkampagnen und -Flows
# Kampagnen und Flows
Du glaubst, deine Kund*innen wollen keine [WhatsApp](https://www.klaviyo.com/de/products/whatsapp)-Nachrichten von dir bekommen?
Da könntest du falsch liegen.
Deine Kund*innen sind ohnehin ständig bei WhatsApp und verbringen jeden Monat Stunden damit. Wenn du das ignorierst, könnte dir jede Menge Aufmerksamkeit (und Umsatz) entgehen.
Doch damit WhatsApp für deine Marke funktioniert, brauchst du einen Plan: das richtige Setup, die richtigen Inhalte und die richtigen Leitlinien, um das Engagement hoch zu halten, ohne zu aufdringlich zu wirken.
Hier findest du Best Practices für WhatsApp-Marketing-Kampagnen und -Flows, einschließlich Tipps, wie du typische Fehler vermeidest und mit diesem Kanal echte Ergebnisse erzielst, statt nur ziellos Nachrichten zu senden.
## 1. Das Wichtigste zuerst: die WhatsApp-Grundlagen
Zuerst musst du dich mit den Grundlagen vertraut machen:
- **Lass dein [WhatsApp-Business-Konto verifizieren](https://faq.whatsapp.com/794517045178057). **Dazu musst du eine zweistufige Verifizierung durchlaufen und rechtliche Angaben und Unterlagen für dein Unternehmen einreichen.
- **Leg deine WhatsApp-Ziele fest.** Willst du den Absatz ankurbeln? Warenkorbabbrüche vermeiden? [Den Kundensupport verbessern](https://www.klaviyo.com/de/products/whatsapp/customer-service)? Jede Nachricht, die du verschickst, sollte einen klaren Zweck haben.
- **Hole Einwilligungen ein.** WhatsApp nimmt es [mit Einwilligungen sehr genau](https://business.whatsapp.com/policy). Mach es deinen Kund*innen leicht, WhatsApp-Nachrichten ausdrücklich zuzustimmen – über Pop-up-Formulare, Schlüsselwort-Opt-ins, Listenimporte und APIs.
- **Sieh dir die Richtlinien an.** WhatsApp hat strenge Regeln für Nachrichten von Unternehmen an Kund*innen. Wenn du Werbe- oder Marketing-Inhalte (z. B. einen Rabatt, eine Produkteinführung oder eine saisonale Kampagne) versenden möchtest, musst du eine vorab genehmigte Nachrichtenvorlage verwenden.
- **Sammle Daten.** Zero-Party-Daten kannst du über Formulare, Umfragen, Quizfragen oder interaktive WhatsApp-Konversationen und First-Party-Daten über deine Storefront und Marketing-Kanäle erfassen. Diese Informationen sind später wertvoll, wenn du deiner Zielgruppe relevante Nachrichten schicken willst.
## 2. Den richtigen WhatsApp-Nachrichtentyp wählen
WhatsApp teilt Nachrichten in 3 Kategorien ein:
- [**Marketing-Nachrichten**](https://business.whatsapp.com/products/conversation-categories/marketing), d. h. Werbeaktionen, Produktankündigungen, Empfehlungen usw.
- [**Verwaltungsnachrichten**](https://business.whatsapp.com/products/conversation-categories/utility), d. h. Transaktions-Updates wie Versand- und Tracking-Benachrichtigungen, Zahlungserinnerungen usw.
- **Servicenachrichten**, d. h. Antworten auf Kundenanfragen (z. B. Antwortbausteine, Fragen, Support, Beschwerden) per WhatsApp über Automatisierungen oder Direktnachrichten. Diese Art von Nachrichten werden wir in diesem Artikel nicht behandeln.
Für jeden Nachrichtentyp gibt es eigene Regeln und Vorlagen.
Eine Vorlage besteht normalerweise aus einem oder mehreren der folgenden Elemente:
- **Kopfzeile (optional): **Je nach Typ kann es sich dabei um Text, ein Bild, ein Karussell oder einen Standort handeln.
- **Text (obligatorisch):** der eigentliche Text der Nachricht mit Personalisierungen (z. B. Name der jeweiligen Empfänger*innen).
- **Fußzeile (optional): **ein kurzer Text oder Opt-out-Hinweis.
- **Schaltflächen oder interaktive Elemente (optional):** eine URL, ein Call-to-Action (CTA) oder eine Antwortbaustein-Schaltfläche.
Eine Marketing-Vorlage für eine Flash-Sale-Ankündigung könnte beispielsweise so aussehen:
_Text: Hallo {{1}}, unser Flash Sale ist jetzt live: Erhalte {{2}} % Rabatt auf alle Artikel bei {{3}}. Beeil dich, der Sale endet um {{4}}! _CTA-Button: _Jetzt shoppen_Antwortbaustein: _Ich brauche Hilfe beim Shoppen. _
Eine Verwaltungsvorlage für eine Auftragsbestätigung könnte so aussehen:
Text: _Hallo {{1}}, danke für deine Bestellung ({{2}})! Wir haben deine Zahlung erhalten und bereiten deine Artikel vor. Sobald deine Bestellung versandt wurde, erhältst du eine weitere Nachricht. _CTA-Button: _Bestellung anzeigen._Antwortbaustein: _Ich brauche Hilfe bei meiner Bestellung. _
## 3. Deine WhatsApp-Marketing-Liste segmentieren
Eine der effektivsten Möglichkeiten, deine WhatsApp-Marketing-Ergebnisse zu verbessern, ist die dynamische Segmentierung. Dabei gruppierst du Kund*innen nach ihrem Echtzeitverhalten, ihren Vorlieben und ihrem Engagement.
Bei der dynamischen Segmentierung werden deine Listen ständig im Hintergrund aktualisiert, sobald jemand deine festgelegten Kriterien erfüllt. Wenn etwa jemand eine Bestellung aufgibt, eine Nachricht öffnet oder in einer bestimmten Produktkategorie stöbert, wird die Person automatisch einem Segment hinzugefügt oder daraus entfernt.
Beachte, dass diese Art der Segmentierung für Kampagnen gilt. Automatisierte Flows nutzen hingegen bedingte Splits, auch bekannt als Verzweigungslogik, die Personen je nach ihrem Verhalten oder ihren Eigenschaften auf verschiedene Pfade leiten. Du kannst beispielsweise einen bedingten Split verwenden, um Kund*innen, die etwas gekauft haben, eine Follow-up-Nachricht zu senden und denjenigen, die noch nicht zur Kasse gegangen sind, eine andere.
Hier sind einige Beispiele für Segmente, die sich gut für WhatsApp-Marketing-Kampagnen eignen:
- **Käufer*innen mit hoher Kaufabsicht:** Personen, die Artikel in ihren Warenkorb gelegt oder mehrere Produkte angesehen, aber noch keine Bestellung aufgegeben haben.
- **Treue Kund*innen:** Käufer*innen, die in den letzten Monaten mehrere Bestellungen aufgegeben oder einen bestimmten Mindestbetrag ausgegeben haben.
- **Aktive Abonnent*innen:** Kontakte, die kürzlich eine WhatsApp-Nachricht geöffnet oder angetippt haben und mit größerer Wahrscheinlichkeit auf neue Kampagnen reagieren.
- **Kategoriespezifische Zielgruppen:** Kund*innen, die Produkte aus einer bestimmten Kategorie gekauft oder angesehen haben.
- **Ehemalige Kund*innen:** Abonnent*innen, die schon länger nichts mehr gekauft haben oder nicht aktiv waren.
- **VIP-Kund*innen:** Deine wertvollsten Käufer*innen, die früher Zugang zu Produktneuheiten oder exklusiven Angeboten erhalten.
## 4. WhatsApp-Flows für verschiedene Szenarien einrichten
Deine Kund*innen erwarten auf WhatsApp zeitnahe, persönliche und relevante Nachrichten. Deshalb ist es eine großartige Ergänzung zu den Flows, die du bereits auf anderen Kanälen eingerichtet hast (mehr dazu später).
WhatsApp ergänzt E-Mails, SMS und Push-Mitteilungen durch ein Gefühl von Unmittelbarkeit und Interaktivität. In der Praxis bedeutet das, dass deine Flows, die auf Grundlage individueller Kundenaktionen ausgelöst werden, allgemein persönlicher und ansprechender wirken.
So verleiht WhatsApp typischen Flows einen besonderen Mehrwert:
- **Welcome-Flow: **Dies ist die erste Nachricht, die Kund*innen erhalten, nachdem sie sich für WhatsApp-Marketing-Nachrichten von deiner Marke angemeldet haben. Anstelle der statischen Nachricht „Vielen Dank fürs Abonnieren“ kannst du einen Rabattcode mit einer One-Click-Schaltfläche „Jetzt shoppen“ einfügen, Antwortbausteine wie „Bestseller anzeigen“ oder „Erfahre mehr über uns“ verwenden oder direkt mit einer einfachen Frage zu Präferenzen Zero-Party-Daten erfassen.
- **Warenkorbabbruch-Flow: **In WhatsApp kannst du das entsprechende Produktbild in einem Karussell anzeigen, einen Button zum Abschluss des Einkaufs hinzufügen oder auch Hilfe anbieten, wenn eine offene Frage Käufer*innen vom Bestellen abhält.
- **Updates zu Bestellungen und Versand: **Nutze WhatsApp, um Kund*innen mit Bestellbestätigungen und Versandbenachrichtigungen in Echtzeit auf dem Laufenden zu halten. Diese Nachrichten können Tracking-Links oder wichtige Lieferdetails enthalten, die das Engagement der Käufer*innen hoch halten.
- **„Wieder auf Lager“-Benachrichtigungen: **Ein einfaches „Dein Favorit ist wieder da!“ mit einem Produktbild und einem „Jetzt kaufen“-Button animiert zum sofortigen Handeln. Treuen Kund*innen könntest du sogar Early-Access-Nachrichten vor der allgemeinen Wiederverfügbarkeit senden.
## 5. WhatsApp-Nachrichten mit KI personalisieren
KI kann dazu beitragen, dass WhatsApp-Nachrichten aktueller und relevanter wirken, ganz gleich, ob sie Teil einer Kampagne oder eines Flows sind. Hier sind nur einige Beispiele:
- **Optimaler Versandzeitpunkt:** Die KI kann die Gesamtdaten zur Zielgruppe analysieren, um die durchschnittlich beste Zeit für den Versand von WhatsApp-Kampagnen zu ermitteln. Sie kann die Zustellung aber auch an die individuellen Aktivitätsmuster der Empfänger*innen anpassen, damit sie Kampagnen zu dem für sie besten Zeitpunkt erhalten.
- **Kanal-Affinität:*** KI nutzt Engagement-Daten, um die allgemeinen Kanalpräferenzen der Kund*innen zu verstehen und die Nachrichtenübermittlung entsprechend zu optimieren. Sie kann zwar nicht verschiedene Nachrichtentypen (wie z. B. Versandbestätigungen) bestimmten Kanälen zuordnen. Sie kann aber für jede Person die Kanäle priorisieren, die insgesamt am besten funktionieren, damit Kund*innen, die WhatsApp-Nachrichten bevorzugen, diese auch erhalten.
- **Personalisierte Produktempfehlungen:** Die KI nutzt First- und Zero-Party-Daten, um Kund*innen die Artikel zuzuordnen, die sie am ehesten kaufen werden. Damit ist es zum Beispiel möglich, ergänzende Produkte in einer WhatsApp-Nachricht zum Bestellstatus anzuzeigen oder Mitteilungen zu wieder erhältlichen Artikeln genau auf die Produktvariante zuzuschneiden, die jemand gesucht hat.
- **KI-Antworten auf Fragen:*** Käufer*innen können WhatsApp nutzen, um sofort Antworten auf Fragen zu Versand, Rücksendungen oder Produktdetails zu erhalten, die sonst auf dem Weg zur Kasse zu Reibungsverlusten führen könnten.
_Hinweis: Kanal-Affinität und der Customer Agent werden 2026 für WhatsApp verfügbar sein._
## 6. WhatsApp-Nachrichten ansprechend und interaktiv gestalten
Im Gegensatz zu E-Mails, die meist einseitig sind, oder SMS und Push-Mitteilungen, die kurz, auf Transaktionen bezogen und oft auf reinen Text beschränkt sind, können sich Interaktionen über WhatsApp eher wie ein Gespräch anfühlen.
Gute WhatsApp-Kampagnen und -Flows informieren Kund*innen nicht nur. Sie animieren sie zum Antworten, Antippen und Stöbern.
Hier sind einige Möglichkeiten, um WhatsApp-Inhalte ansprechender und interaktiver zu gestalten:
- **Antwortbaustein-Schaltflächen:** Nimm One-Tap-Optionen in deine Nachrichten auf. Zum Beispiel könntest du bei der Nachricht „Möchtest du Early Access?“ Schaltflächen für „Ja, schick mir einen Link“ oder „Dieses Mal nicht“ einfügen.
- **Automatisierung: **Sende automatische Nachrichten, wenn Kund*innen mit Auslöser-Schlüsselworten antworten (z. B. mit deinen Antwortbausteinen). So kannst du dein Dialog-Marketing skalieren und Kundenpräferenzen erfassen, ohne online sein zu müssen.
- **Karussells und Produktkarten:** Präsentiere mehrere Produkte oder Varianten in einer wischbaren Ansicht. Das eignet sich perfekt für „Wieder auf Lager“-Nachrichten oder Cross-Selling nach einem Kauf.
- **Gesprächseinladungen:** Anstelle einer statischen Warenkorbabbruch-Erinnerung kannst du einen automatischen Dialog einrichten: „Noch unsicher? Möchtest du die Bewertungen sehen oder hast du eine Frage zur Passform und Größe?“
- **Rich Media:** Bilder, Karussells und GIFs sorgen für Kontext und eine persönliche Note. Das kann ein Styling-Video bei einer Produkteinführung, eine Anleitung für ein neues Gadget oder sogar ein gebrandetes GIF in einer Serviceantwort sein.
## 7. WhatsApp in die allgemeine Omnichannel-Strategie integrieren
Um WhatsApp erfolgreich zu nutzen, musst du keinen komplett neuen Marketing-Plan aufstellen. Du musst es lediglich in deine bereits vorhandenen Programme integrieren.
WhatsApp sollte deine E-Mail-, SMS- und Push-Strategie ergänzen, nicht ersetzen. Es ist der ideale Kanal, wenn es auf das richtige Timing, Interaktivität oder guten Service ankommt.
In folgenden Situationen ist der Einsatz von WhatsApp sinnvoll:
- **Antwortbausteine:** WhatsApp ist ideal, wenn schnelles Handeln gefragt ist, z. B. um Kund*innen aufzufordern, eine Bestellung abzuschließen, eine Buchung zu bestätigen oder Feedback zu geben.
- **Dringende Updates:** Für allgemeine Ankündigungen sind E-Mails in Ordnung. Allerdings werden sie nicht immer sofort gelesen. Um sicherzugehen, dass deine wichtigsten Kund*innen informiert sind, kannst du WhatsApp-Nachrichten senden, wenn Lagerbestände zur Neige gehen, eine Werbeaktion am selben Abend endet oder sich eine Lieferung verzögert.
- **Persönliche Momente:** WhatsApp eignet sich hervorragend für Situationen, die persönlich und exklusiv wirken sollen, wie z. B. Mitteilungen über Treuevorteile oder VIP-Zugang.
## 8. Loslegen und dranbleiben
Wie bei allen Bestandteilen deiner Marketing-Strategie hängt der Erfolg deiner WhatsApp-Kampagnen und -Flows davon ab, wie gut du sie im Laufe der Zeit trackst, testest und optimierst.
Hier sind ein paar wichtige WhatsApp-Metriken, die du im Auge behalten solltest:
- **Kundenengagement:** Tracke die Öffnungsraten, Klicks und Antworten, um zu sehen, ob die Empfänger*innen mit deinen Nachrichten interagieren.
- **Conversion und Umsatz:** Schau dir die Wiederaufnahme nach Warenkorbabbrüchen und den zusätzlichen Umsatz durch „Wieder auf Lager“-Nachrichten an.
- **Kundenerlebnis:** Steigen die Wiederkaufraten? Verbessern sich die Zufriedenheitswerte?
- **Listenintegrität:** Behalte das Verhältnis zwischen neuen Abonnent*innen und Abmeldungen im Auge.
Sobald das Tracking dieser Metriken läuft, kannst du dich der Optimierung widmen:
- Nutze KI-Funktionen wie die Optimierung des Versandzeitpunkts für eine automatische Feinabstimmung deiner Nachrichten.
- Sammle mit schnellen Follow-up-Fragen oder Miniumfragen direkt in WhatsApp qualitatives Feedback, um herauszufinden, was Kund*innen von der Häufigkeit und dem Ton deiner Nachrichten halten.
## WhatsApp – wichtiger Bestandteil deines Marketing-Mixes
WhatsApp ist eine großartige Möglichkeit, in entscheidenden Momenten für deine Kund*innen da zu sein – vom ersten Stöbern bis zum Support nach dem Kauf.
Richtig eingerichtet kann WhatsApp dir helfen, den Umsatz zu steigern, die [Kundenbindung](https://www.klaviyo.com/de/blog/kundenbindung) zu stärken und deine Marke menschlicher wirken zu lassen.
Mit Klaviyo, dem B2C CRM, heftest du WhatsApp nicht bloß irgendwo an deinen Technologie-Stack an. Stattdessen ist WhatsApp fest in die Plattform integriert, über die du bereits deine E-Mails, SMS, Push-Benachrichtigungen und Kundendaten verwaltest.
Somit basiert jede WhatsApp-Nachricht auf denselben Echtzeit-Erkenntnissen, demselben einheitlichen Kunden-Profiling und derselben KI, die du bereits verwendest. Du kannst Flows über mehrere Kanäle hinweg erstellen, Segmente nach Kauf- oder Präferenzdaten erstellen und sogar mithilfe von KI entscheiden, ob WhatsApp, E-Mail oder SMS gerade der richtige Kanal ist.
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_cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 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