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Original
2026-01-01
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2026-03-10
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<p>Nikki Sequeira is a content writer and brand marketing strategist for startups, ecommerce brands, and small businesses. When she's not helping companies tell their stories, she can usually be found exploring the beaches and forests around her hometown, Victoria, British Columbia, Canada.</p>
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<p>Nikki Sequeira is a content writer and brand marketing strategist for startups, ecommerce brands, and small businesses. When she's not helping companies tell their stories, she can usually be found exploring the beaches and forests around her hometown, Victoria, British Columbia, Canada.</p>
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<h2>Posts by this author</h2>
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<a></a><p><a>Nikki Sequeira</a></p>
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<p>Aug 15, 2024</p>
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<p><a>10 tasks to tackle for a record-breaking BFCM</a></p>
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<p>Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.</p>
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<a></a><p><a>Nikki Sequeira</a></p>
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<p>Jul 19, 2024</p>
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<p><a>13 effective email segmentation ideas & strategies</a></p>
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<p>Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.</p>
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